7月5日，南京队与苏州队比赛进行到第75分钟，现场电子大屏显示本场观赛人数为60396人，创下"苏 超"（江苏省城市足球联赛）单场上座新纪录，这也是中国业余足球赛事观赛人数新纪录。 大品牌争相"入场" 公开资料显示，"苏超"赞助商分为总冠名商、官方战略合作伙伴、官方合作商、官方赞助商、官方供应 商5个类别，在"苏超"开赛之初，赞助商几乎全部来自江苏本土。"我们一开始只是以试试看的心态支 持'苏超'，没想到后来'苏超'如此成功，现在'百万级'的赞助商名额已经一席难求了，幸亏我们参与得 早。"一家江苏赞助商相关人士告诉记者，在"苏超"最初的合作方案里，除总冠名商花费较高外，其他 档次价位主要在20万元至150万元的区间内，但随着赛事火热，目前"苏超"整个赛季的官方赞助席位的 价格已飙升至300万元。 在赛场外，"苏超"的赞助商之战同样愈演愈烈。据证券时报记者不完全统计，截至7月8日，"苏超"的赞 助商数量从开赛时的6家飙升至30家，且京东、小米、伊利、喜力啤酒等巨头纷纷入局。同时，各大品 牌还在"围猎"各球队的官方冠名权，阿里集团几大业务品牌就已"抢驻"常州、徐州、无锡等队。为 何"苏超"能够如此"吸金"，赞助商 ...

2025年11月，首次由粤港澳三地联办的第十五届全国运动会，将推动大湾区到达体育产业变革的风口。 这场盛会不仅承载着激活区域体育蓝海的期待，更面临着一系列深层命题：新兴运动项目如何借助赛事 影响力突破参与门槛？赛后场馆运营如何获得最佳效果？ 近日，南方财经记者专访富力商业地产总裁、前新浪高级副总裁兼新浪体育总经理、《赛事金矿》作者 魏江雷，他以"群众赛事的发展决定竞技赛事的成绩"为核心思想，为推动全民运动与竞技体育协同发展 提供创新思路。在他看来，后全运时代为广东体育产业腾飞的关键期，为大湾区探索文体旅融合、激发 全民运动的长期热情，提供了可落地的创新运营模式。 群众赛事的发展决定竞技赛事的成绩 南方财经：广州承办十五运会开幕式和众多赛事。你曾提出大湾区体育产业的"蓝海"，你认为广州乃至 整个大湾区应该如何激活这片"蓝海"？ 魏江雷：我们此前常提及"办赛权即发展权"，即一个地区或城市举办大型体育赛事，能够推动区域基础 设施，尤其是体育设施的完善与健全。当前大湾区已有体育设施，亦无需大规模新建基础设施。当下， 办赛的核心应聚焦于提升大湾区全体居民的参与感与幸福感。 以"苏超"的火爆为例，江苏城市间的足球联赛能让 ...

Core Insights - The article highlights the transformation of Dai County in Shanxi through sports, emphasizing the economic benefits and community engagement derived from hosting various sports events [1][3][5]. Group 1: Sports Events and Participation - Dai County has hosted 18 national and 5 provincial sports events, with a total of 761 events and 15,000 participants, showcasing a vibrant sports culture [1]. - The county has achieved 100% coverage of public sports facilities in towns and villages, with a per capita sports area of 3.12 square meters by the end of 2024 [3]. Group 2: Economic Impact - The frequent hosting of sports events has stimulated the local economy, particularly in hospitality and dining, with hotels experiencing high occupancy rates during events [5]. - The county's hotels and restaurants rely on tourism during peak seasons and sports events during off-peak times, indicating a dual economic strategy [5]. Group 3: Integration of Sports with Other Industries - Dai County is exploring the "Sports+" model, integrating sports with tourism and local industries, such as promoting local yellow wine through sports events [8]. - The county offers free access to scenic spots for participants and discounts for their families, converting sports event traffic into tourism revenue [8].

记者 沈思怡 据悉，消费季期间，奉贤的"赛事经济"也将持续发力。今年9月12日至14日，2025MXGP世界摩托 车越野锦标赛将在奉贤国际越野赛车场举办，赛事今年新增嘉年华板块，外场免费开放，市民可畅享机 车市集、美食与亲子互动体验。此外，中国广场舞大赛总决赛、全民游泳赛、索道滑水锦标赛、环上海 ·新城自行车公开赛等大众赛事也将在消费季期间登陆奉贤，引流外来文旅消费，激发本地体育热情， 推动"体育+商业+文旅"深度融合。 启幕式上，奉贤还发布了汽车促消费补贴的最新情况。据介绍，今年6月起，奉贤启动汽车促消费 补贴活动。只要是在奉贤购车的个人消费者，购买的燃油车或新能源车符合相关要求，并由奉贤税务机 关开具购车发票，即可参与补贴活动。其中，8万元（含）至20万元车辆补贴3000元，20万元（含）以 上补贴4000元。区补叠加国补、市补政策，消费者最高可享2.4万元购车补贴。 "真金白银"的实惠提升了消费者的购车意愿。数据显示，自补贴活动开展以来，奉贤汽车市场迎来 大幅增长，23家抽样企业汽车销量同比增长91.42%，销售额同比增长73.58%。 本次消费季活动还将在"文旅体验"方面提升多元供给。眼下，奉贤博物馆 ...

海南日报海口7月9日讯(海南日报全媒体记者刘冀冀 实习生郑如雪 通讯员李佳琪)7月9日，"文昌是 个好地方，邀您留一夏"2025年文昌夏季特色文旅活动新闻发布会在海南省新闻发布厅举办。记者从会 上获悉，今年暑期，文昌启动"航天+旅游""排球+旅游""节赛+旅游"三大引擎，用火箭升空的震撼、村 排赛场的激情和青春音乐的热力，让游客在文昌"赏一城风物、品一夏烟火"，感受消夏狂欢。 2025年文昌启动夏季特色文旅活动，邀您"留一夏"—— 追火箭 看"村VA"赏音乐 8月中旬，"向阳花开，少年追箭!"海南文昌航天明星公益演唱会将唱响文昌，现场，摇滚歌手谢天 笑将领衔百人乐队，为歌迷带来一场夏日视听盛宴。 由文昌市人民政府联合海南日报报业集团精心策划的海南"村VA"连续举办三届，已成为乡村排球 赛事品牌IP，累计吸引现场观众超120万人次，全网曝光量突破13亿次，旅游综合收入超5亿元，在全省 乃至全国火爆出圈。 今年赛事迎来全面升级，参赛队伍增至32支，覆盖海南省11个市县，68场精彩对决展现"全民排 球"的独特魅力。今年首推"外援机制"，将举办"大地流彩·和美乡村"全国"村VA"邀请赛。 今年8月，文昌将举办一系列全 ...

Core Insights - The event of the "Suo Chao" football match in Yangzhou has significantly boosted local tourism and cultural activities, attracting visitors and enhancing the city's cultural offerings [1][2][3] Group 1: Tourism and Cultural Activities - Yangzhou's tourism department launched a "big gift package" offering free entry to state-owned scenic spots during the weekends of the "Suo Chao" matches, which has sparked interest among tourists from neighboring cities [1][2] - The "Suo Chao" matches have led to a surge in visitor numbers at major attractions, with the Slender West Lake receiving 71,678 free visitors during the first match weekend [2] - Various cultural activities, such as immersive performances and night markets, have been organized to cater to the dual demand of football fans for both sports and leisure experiences [3][4] Group 2: Economic Impact and Consumer Engagement - The local economy has seen a boost with restaurants and shops offering special promotions for match attendees, including free meals and discounts, which have attracted both local and out-of-town visitors [4] - The search volume for leisure activities in Yangzhou has increased significantly, with a reported 40% year-on-year growth in online orders for leisure services since the "Suo Chao" events began [4] - The partnership with Meituan for sponsorship indicates a positive outlook on Yangzhou's leisure market, with a notable increase in demand for local services among visitors [4]

Core Viewpoint - The upcoming 2025 World Games in Chengdu is increasing attention on the sport of Ultimate Frisbee, with China aiming for a strong performance in the competition [1] Group 1: Event Overview - The World Games will feature two Ultimate Frisbee events: team and accuracy throwing, with 8 teams participating in the team event [1] - China is grouped with strong teams from the USA, Germany, and Japan, aiming to qualify by finishing in the top two of their group [1] Group 2: Team Preparation - The Chinese Ultimate Frisbee team consists of 14 players, with 7 men and 7 women for the team event, and 2 players (1 man and 1 woman) for the accuracy event [1] - Training focuses on specialized skills, tactical simulations, and physical conditioning, with players practicing over 500 passes daily [2] - The team has gained confidence from recent international competitions, achieving a historic 7th place at the 2025 U24 World Frisbee Championships [2] Group 3: Growth of the Sport - The sport was introduced to China in the late 20th century, primarily among university students and expatriates, and has seen rapid growth in recent years [2] - As of 2024, over 100 registered associations and more than 900 clubs exist nationwide, covering nearly 200 cities, with university clubs growing at over 40% annually for three consecutive years [3] - The establishment of the first national Ultimate Frisbee league in 2022 has further accelerated the sport's development [3]

足球热浪在持续点燃江苏文旅活力的同时，也成为激活本地文旅与消费市场的"超级引擎"。从扬州的搓 背文化到南京的秦淮夜游，从苏州的评弹雅韵到淮安的小龙虾盛宴，"苏超"所到之处，主场城市的食、 住、行、游、娱、购等场景消费全面升温，勾勒出一幅"赛事引流、消费赋能"的生动图景。 为提升球迷观赛体验，"苏超"组委会将部分场次开球时间调整为19点之后，既避开了高温时段，又顺势 带动了城市夜间经济。美团数据显示，7月5日当天，异地消费者贡献的南京餐饮堂食订单量居全省第 一。夜间餐饮消费增长更明显，江苏省异地消费者贡献的夜间餐饮消费较赛前增长40%，烧烤成为"顶 流"。 消费热潮的背后，本地商家也正在积极创新消费模式。南京某烧烤店老板张女士对记者表示："比赛日 的晚上，店里几乎座无虚席，很多球迷看完球直接过来吃烧烤，营业额比平时翻了两番。"为了吸引顾 客，该店不仅用室内大屏直播赛事，打造观赛"第二现场"，还推出"猜比分享折扣"活动，吸引了不少市 民及球迷。 外地球迷的消费体验同样丰富。"这次来南京看球，顺便逛了夫子庙，吃了鸭血粉丝汤，感觉特别充 实，让我们这些外地球迷有了更深的参与感。"从安徽合肥赶来的球迷李先生如此表示。 ...

Group 1 - The "Su Super" league has set a new attendance record for amateur football events in China, with 60,396 fans attending the match between Nanjing and Suzhou [1] - The league's innovative model of "events + culture + consumption" is driving deep integration of economic and cultural development in Jiangsu, serving as a national example for sports IP empowering urban development [3] - The popularity of "Su Super" is leading to a chain reaction, with other provincial leagues following suit, indicating a shift from "single-point breakthroughs" to "cluster development" in local sports events [4] Group 2 - The match between Nanjing and Suzhou has significantly boosted local consumption, with 254,000 viewers at 66 live viewing locations, generating a total foot traffic of 1.425 million and sales of 340 million yuan, alongside a 33.2% increase in local hospitality and dining revenue [5] - Jiangsu is integrating commercial, tourism, and cultural resources around event venues to create diverse and immersive consumption experiences, with a 305% increase in scenic area bookings and over 10 million yuan in sales of event-related products [6] - The total retail sales in Jiangsu reached 1.98839 trillion yuan from January to May 2025, marking a 5.6% year-on-year growth, with Suzhou and Nanjing leading the province [6] Group 3 - "Su Super" has evolved into a platform for regional cultural display, with matches incorporating local historical and culinary themes, enhancing audience engagement and regional pride [7][8] - The interaction between brands and the league has become a highlight, with numerous sponsors joining, increasing from 6 to 27 in a short period, indicating a growing commercial interest in the league [9][10] - The competition for sponsorships is intensifying, with brands eager to secure partnerships, reflecting a healthy competitive environment despite some uncertainties in sponsorship terms and conditions [11]

Group 1 - The Jiangsu grassroots football league is experiencing a surge in popularity, with a record attendance of 60,396 at a match between Nanjing and Suzhou, just 5,000 short of the highest attendance in Chinese Super League history [2] - The league has attracted significant interest, with over 2 million people attempting to purchase tickets for the Nanjing vs. Suzhou match, leading to tickets selling out in just 10 seconds [2] - The league's matches have consistently high attendance, with figures such as 30,161 for Xuzhou vs. Nantong and 27,063 for Yangzhou vs. Wuxi, indicating a strong fan engagement [2] Group 2 - The organizing committee has implemented innovative cooling technologies, including mist cannons and industrial ice blocks, to enhance the spectator experience during high temperatures [3] - The league has seen a rapid increase in commercial sponsorship, growing from 6 sponsors at its inception to nearly 30 well-known brands, including Heineken and JD.com, indicating a significant rise in its commercial value [3] - The introduction of a 7-player substitution rule in the league demonstrates a departure from traditional regulations, enhancing the competitive nature of the matches [3] Group 3 - The success of the Jiangsu Super League reflects a cultural revival, with 95.2% of residents aware of the league, including a diverse fan base beyond traditional football enthusiasts [4] - The league has fostered regional cultural identity and recognition, with local symbols and cultural references becoming prominent in the community, enhancing the overall cultural economy of Jiangsu [4] - The ongoing popularity of the league serves as a model for similar cultural and sporting events in other regions, promoting local economic and cultural development [4]