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首季中国经济观察|冰雪经济续写“四季文章”
Core Viewpoint - The ice and snow economy is transitioning from a seasonal focus to a year-round model, leveraging cold resources to create continuous economic activity throughout the year [2][13]. Group 1: Seasonal Transition and Activities - Various regions are transforming ski resorts into year-round destinations, with activities such as mountain karting and water parks being introduced to attract visitors during the warmer months [3][4]. - The Xinjiang Silk Road International Resort is preparing for a new activity season with over 30 recreational options, aiming to provide a comprehensive leisure experience [3]. - The Harbin Yabuli Ski Resort is expanding its offerings to include diverse summer tourism products, enhancing visitor choices [4]. Group 2: Infrastructure and Service Upgrades - Upgrading infrastructure and improving service quality are crucial for the successful transition of ski resorts to year-round operations [5]. - The indoor skiing facilities in southern China are thriving, with increasing visitor numbers contributing to a robust year-round ice and snow economy [6][5]. Group 3: Equipment Manufacturing Growth - The demand for ice and snow equipment is rising, with companies like Jilin Chemical Group ramping up production of carbon fiber ski boards to meet market needs [7][8]. - The establishment of ice and snow equipment manufacturing parks is underway in various regions, including Heilongjiang and Guangdong, to support the growing industry [9][8]. Group 4: Diverse Economic Models - The integration of "ice and snow +" strategies is fostering a multi-faceted economic model, with events and activities designed to attract visitors year-round [10][11]. - The development of cultural and creative products related to ice and snow is gaining traction, enhancing the economic potential of the industry [12][11]. Group 5: Market Potential and Future Outlook - The ice and snow tourism sector is projected to see significant growth, with an expected 520 million participants and over 630 billion yuan in revenue during the 2024-2025 season [10][13]. - The shift from simple consumption to immersive experiences in the ice and snow economy is indicative of evolving consumer preferences and market dynamics [13].
专访上海耀雪置业有限公司总经理李丙瑞:耀雪专业开路 探索“冰雪+文旅”新样本
Sou Hu Cai Jing· 2025-04-29 12:43
上证报中国证券网讯(记者 宋薇萍 严曦梦)随着五一假期临近,上海耀雪冰雪世界(以下简称"耀雪")也热闹起来。上海证券报记者从耀雪获悉,今年"五 一"假期,耀雪将通过非遗展演、冰雪赛事、潮流打卡等特色活动,以"冰雪+"多元创新体验,吸引长三角及全国各地的消费者前来"打卡"。 耀雪相关负责人表示,耀雪的"五一"假期门票线上预售达到预期,亲子套票尤为火爆,预计度假区接待量将突破5万人次,刷新自2024年9月开业以来运营峰 值。 最新数据显示,近期耀雪的日均客流量约2000人,周末单日最高客流超6500人。在业内人士看来,耀雪冰雪世界的火爆反映了消费者对差异化、高品质文旅 产品的需求,也为上海探索"冰雪+文旅"模式提供了新样本。 作为全球最大的室内雪场,耀雪将如何以"冷"资源释放"热"能量,进一步促进上海的冰雪旅游发展?近日,上海耀雪置业有限公司总经理李丙瑞接受了上海 证券报记者独家专访。 耀雪接待游客超36万人次 上海证券报:开业至今,耀雪冰雪世界的总体运营情况如何? 随着五一假期临近,上海耀雪冰雪世界也热闹起来。 李丙瑞:耀雪项目自2015年起策划,于2018年正式启动,项目目标是将水、雪、冰三种业态融合,打造全 ...
“多姿多彩的中国吸引着我去探索与体验”
人民网-国际频道 原创稿· 2025-04-28 02:37
曾数次访华的索默霍夫说,"中国的基础设施世界一流,交通便利,绿树成荫,空气清新,这些都给 我留下极好的印象。"她上次去中国西南地区旅游,曾到侗族山寨参观,发现这里的少数民族文化得到很 好保护,传统建筑仍在使用,人们生活丰富多彩。"中国城市建设既保留传统特色,又非常现代。马路上 电动汽车普及率很高,减少了交通噪音,提高了环境舒适度。" 人民网柏林4月27日电 (记者刘仲华)正在柏林中国文化中心举行的《冰雪梦 华夏行》图片展,吸引 了众多德国文化、旅游等领域的来宾前来参观,共同感受中国北方冰雪文化的独特魅力。 2024年,温根曾去中国广西参加文化交流活动,"人与人面对面的交流非常重要,可以让我们跨越文 化差异,互相学习借鉴。中国的免签政策非常方便,给我们的中国行提供了很大便利。"回德国后,她积 极向身边朋友推荐,"去亲身体验中国,感受这个国家的活力,体验中国人民的友好。"温根说,中国幅员 辽阔,文化底蕴深厚,"多姿多彩的中国吸引着我去探索与体验。" "虽然我之前去过中国,但不知道那里还有这么美的冰雪旅游景观,还有很好的滑雪胜地。我很期待 下次去那里滑雪、旅游。"柏林著名策展人伊拉·温根是个滑雪爱好者,图片展给她留 ...