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“Z世代”在读什么?
Xin Hua Wang· 2025-08-13 02:08
Group 1 - The "Z Generation" in China, approximately 260 million strong, is redefining reading habits through digital formats like e-books and audiobooks, emphasizing social interaction and immersive experiences [1][3][20] - Digital reading platforms are witnessing significant user engagement, with 46% of active users on WeChat Reading being from the "Z Generation" [13][20] - The popularity of classic literature and political, economic, and social books is rising among the "Z Generation," indicating a blend of traditional and contemporary reading preferences [5][7][9] Group 2 - The traditional publishing industry is facing challenges due to the digital transformation and changing consumer habits, necessitating a shift towards more interactive and engaging content delivery [22][24] - New technologies and platforms are reshaping the publishing landscape, with a focus on personalized content and community engagement through social media and video platforms [24][25] - The rise of video book summaries and discussions on platforms like Bilibili and Douyin is creating a new trend in reading, although it raises concerns about the depth of understanding and intellectual engagement [15][19][20] Group 3 - The "Z Generation" is heavily influenced by online recommendations and social media, with over 60% of book purchases made through live-streaming platforms [21][22] - The integration of digital and traditional reading methods is seen as essential for fostering a culture of deep reading, which is crucial for cognitive development and critical thinking [26][29] - Educational institutions are encouraged to promote reading habits among students, emphasizing the importance of both digital and traditional reading formats [28][29]
从图书馆到出版业:特朗普削减预算引发“多米诺效应”
Xin Jing Bao· 2025-08-12 12:13
Core Viewpoint - The recent budget cuts by the U.S. government, particularly affecting the Institute of Museum and Library Services, are expected to significantly impact public libraries' purchasing power, which in turn will affect the revenue of small and independent publishers [1][2] Group 1: Impact on Libraries - The budget cuts prevent public libraries from relying on federal funding for their next fiscal year, forcing them to adjust their purchasing budgets, primarily affecting book acquisitions [1] - Libraries are crucial for the sales structure of small publishers, with library purchases accounting for 8%-12% of sales for some publishers [1] - The reduction in library funding could lead to a heavier workload for librarians, limiting their ability to promote lesser-known authors through reading programs [1] Group 2: Consequences for Publishers - Publishers are concerned that if libraries cannot afford to purchase books, readers may not buy them independently, particularly affecting new and marginalized authors [2] - The potential reduction in library collections could disrupt the channels through which new authors are discovered, impacting the entire publishing ecosystem [2] - The tightening of immigration policies may further complicate the situation for publishers, as overseas authors may be less willing to visit the U.S., affecting diversity in literature [2] Group 3: Long-term Effects - The cuts to library funding could lead to a collapse of the existing ecosystem that supports authors and publishers, with authors being the first to suffer from these changes [2]
江苏新华报业传媒集团盐城有限公司成立,注册资本1000万人民币
Sou Hu Cai Jing· 2025-07-23 17:36
Group 1 - Jiangsu Xinhua Newspaper Media Group Yancheng Co., Ltd. has been established with a registered capital of 10 million RMB [1] - The legal representative of the new company is Mei Jianfei, and the shareholders include Jiangsu Xinhua Newspaper Media Co., Ltd. (90%) and Jiangsu Xinhua Newspaper Media Group Co., Ltd. (10%) [1] - The business scope includes esports audio and video, digital derivative content production, advertising design and agency, information consulting services, cultural and artistic exchanges, and digital content production services [1] Group 2 - The company is classified under the cultural, sports, and entertainment industry, specifically in the publishing sector [1] - The registered address is located in Yancheng, Jiangsu Province, at the Big Data Industry Park [1] - The company is a limited liability company with an operating period until July 23, 2025, with no fixed term thereafter [1]
欧美书业数据近期公布,呈现四大趋势!
Sou Hu Cai Jing· 2025-07-23 08:02
Core Insights - The publishing industry in the US, Germany, the UK, and France shows varied performance in 2024, with the US experiencing a revenue increase driven by strong performance in mass market, education, and digital publishing [1] - Germany's publishing revenue grew by 1.8% to €9.88 billion (approximately $10.4 billion), supported by a resurgence in reading among young people and growth in audiobooks [1][16] - The UK saw a slight revenue increase of 1% to £7.2 billion (approximately $9.1 billion), bolstered by strong exports and digital business [21] - France's publishing revenue declined by 1.5% to €2.902 billion (approximately $3.054 billion), attributed to the rapid growth of the second-hand book market and other factors [1][8] Group 1: Revenue Trends - US publishing revenue increased by 6.5% to $14.2 billion, primarily driven by mass market, education, and digital publishing [1] - Germany's total publishing revenue grew by 1.8% to €9.88 billion, with strong performances in fiction, children's, education, and non-fiction categories [17] - The UK publishing revenue rose by 1% to £7.2 billion, with export market revenue increasing by 3% to £4.5 billion [21] Group 2: Market Dynamics - In Germany, 57% of sold books were published over a year ago, indicating a preference for older titles amid a decline in new book releases [17] - France's new book releases decreased by 1.6% to 36,200 titles, as publishers aimed to manage market saturation and optimize inventory [10] - The UK saw a 5% increase in mass market book sales, driven by a rise in fantasy romance novels [21] Group 3: Digital Publishing Growth - The US mass market for e-books and digital audiobooks continued to grow, with digital audiobooks experiencing double-digit growth [4] - In Germany, e-book revenue saw slight growth, while audiobook revenue increased by 7.3% [4] - The UK reported a 17% increase in digital publishing revenue, with audiobook revenue surging by 31% [4][24] Group 4: Copyright Trade Changes - In France, the number of sold copyrights decreased by 2.6% to 14,300, reflecting challenges in international sales due to geopolitical factors [14] - Germany experienced a 2.2% increase in sold copyrights, with children's and fiction books being the primary categories [19] - The UK’s export market for publishing remains strong, with significant contributions from the US, Australia, and Germany [21] Group 5: Consumer Behavior - In Germany, the number of young readers aged 16-29 increased, with a notable rise in the 16-19 age group by 9.6% [18] - France's book sales volume decreased by 3.1% to 426 million copies, influenced by the growth of the second-hand book market and other factors [8] - The UK’s digital publishing revenue accounted for 48% of total revenue, indicating a shift in consumer preferences towards digital formats [24]
英媒:对算法的愤怒推动老式媒体复兴
Huan Qiu Shi Bao· 2025-07-21 22:40
英国《经济学人》杂志 7 月 17 日文章,原题:人工智能艺术的兴起正推动老式媒体的复兴 黑胶唱片、胶 片相机和纸质出版物再度成为时尚"弄潮儿"。据美国唱片业协会的数据,如今黑胶唱片和迷你唱片的销 量与上世纪80年代末一样高。去年,美国黑胶唱片销量增长7%,达到14亿美元,售出4400万张。同 时,磁带的销量也在不断上升。今年第一季度,英国的磁带销量比2024年同期增长200%以上。 胶片相机也再次流行。柯达公司一位高管去年透露,尽管胶片价格自2019年以来上涨了50%,但过去5 年胶片需求却翻了一番。电影爱好者和摄影师一样回归了胶卷录像带,使用老式35毫米电影放映机的艺 术场所生意兴隆,放映门票可能提前数周就售罄。就连文字也回归纸媒时代,美国、英国的许多出版 物,包括《新音乐快递》《洋葱报》和《美食家》等,在仅发行数字版多年后,也纷纷重新推出印刷 版。 是什么推动了老式媒体的复兴?怀旧情绪无疑是重要原因之一。在这个一切都可以在屏幕上即时获得的 世界里,有形的物品变得奢侈起来。但归根结底,重新拥抱传统媒体背后是人们对算法的愤怒和对AI 革命的抗拒。意大利音乐家杰克·萨沃雷蒂认为,网络音乐平台的算法可能非常方便 ...
让人深恶痛绝的图书腰封,开始消失了
创业邦· 2025-06-30 00:05
Core Viewpoint - The disappearance of book belly bands reflects a significant shift in the publishing industry, transitioning from traditional marketing methods to new media strategies, driven by changing consumer behavior and preferences [3][10][16]. Group 1: Trends in Book Marketing - A survey indicated that only 32% of 400 books in a Beijing bookstore still had belly bands, down from over 70% in previous years, highlighting a clear decline in their prevalence [5][6]. - Online platforms show an even more pronounced trend, with only 10% of the top 50 books on Dangdang featuring belly bands [5][6]. - The publishing industry is moving towards a more streamlined approach, with companies like CITIC Publishing implementing policies to limit the use of belly bands, anticipating a future without them [7][8]. Group 2: Cost and Environmental Impact - The removal of belly bands can save approximately 50 million yuan in printing costs annually, as well as conserve paper resources equivalent to saving 50 million yuan worth of forest [7][8]. - The average cost of producing a belly band is about 0.08 yuan per book, which can be reduced if belly bands are eliminated [7][8]. Group 3: Evolution of Consumer Behavior - The shift from physical bookstores to online purchasing has diminished the effectiveness of traditional marketing tools like belly bands, as consumers now rely on detailed online descriptions and reviews [14][15]. - The rise of social media and e-commerce platforms has transformed book marketing, with influencers and short videos becoming the new norm for promoting books [18][20]. Group 4: Future of the Publishing Industry - The overall book market is projected to decline, with a 5.34% decrease in the first quarter of 2025 compared to the previous year, indicating a broader trend of diminishing physical book sales [23][24]. - Despite the decline in physical books, the demand for reading and content remains strong, suggesting that the industry may evolve rather than disappear entirely [24].
万唯图书文化(山东)有限责任公司成立,注册资本500万人民币
Sou Hu Cai Jing· 2025-06-25 01:41
Group 1 - The establishment of Wanwei Book Culture (Shandong) Co., Ltd. has been registered with a capital of 5 million RMB, fully owned by Wanwei Original Culture Communication (Shaanxi) Co., Ltd. [1] - The legal representative of the new company is Jia Yaqing, and it is located in Jinan High-tech Zone, Shandong Province [1][2]. - The business scope includes retail and wholesale of publications, internet sales of publications, and various technology and consulting services [2]. Group 2 - The company is classified under the cultural, sports, and entertainment industry, specifically in the publishing sector [2]. - The registered business activities also encompass educational consulting services, cultural exchange activities, copyright agency, translation services, and advertising design [2].
正版书商与盗版书贩正展开一场悬殊对抗
3 6 Ke· 2025-06-16 12:23
Core Viewpoint - The rampant piracy of books, particularly in the children's and exam preparation sectors, is severely impacting publishers, leading to significant financial losses and operational downsizing [1][2][12]. Group 1: Impact of Piracy on Publishers - A study revealed that the online purchase of children's books has a piracy rate of 35.8% [1]. - Beijing Century Higher Education Publishing Co., facing a decline due to piracy, has reduced its editorial team from over 70 to just 6, and has accumulated over 5 million yuan in debt [1][2]. - The sales of the exam preparation book "Yellow Book" have plummeted by 40-60% annually over the past five years, with a 45% decline in the first quarter of 2025 compared to the previous year [8][11]. Group 2: Legal and Operational Challenges - In 2022, the company processed 3,604 infringement cases, with total sales from infringing stores amounting to 7.46 million yuan, but the court awarded only 3.57 million yuan in damages, reflecting a low success rate in legal actions [4][6]. - The cost of legal action is high, and the time taken for resolution often results in diminished market value for the infringed works [13][14]. - The current legal framework makes it difficult for publishers to effectively combat piracy, as the burden of proof lies heavily on them [14][15]. Group 3: Strategies and Adaptations - The company has attempted to innovate by merging versions of their books to streamline offerings, but this has not significantly improved sales [9][11]. - To counteract piracy, the publisher has considered raising prices to deter illegal sales, as higher prices could increase the threshold for criminal liability for infringers [11][12]. - Despite efforts to adapt, including exploring electronic formats, the publisher acknowledges the challenges posed by technological advancements that facilitate piracy [15][16].
对话果麦路金波:从榕树下到抖音,作家、读者与出版业的二十年变迁
乱翻书· 2025-05-14 13:10
Core Viewpoint - The publishing industry is undergoing significant changes due to the rise of short video platforms like Douyin, shifting from a supply-driven model to a demand-driven one, where user needs dictate supply [1][21][34]. Group 1: Changes in the Publishing Industry - The media environment has transitioned from a tree structure to a network structure, increasing the weight of demand and shifting the publishing industry from "supply determines demand" to "demand influences supply" [1][21]. - Short video platforms have transformed book sales from "people searching for books" to "books finding people," leading to more efficient supply-demand matching [1][21][34]. - The emergence of generative AI will serve as a creative aid, but the ultimate value still lies in human judgment and creativity [1][21]. Group 2: The Role of Literature - Literature may continue to decline under the influence of media technology, as it occupies a brief period in human cultural history, with modern novels flourishing for only about 160 years [2][44]. - The era of super bestsellers, like Han Han's 20 million copies sold, has passed, but the content market has become more diverse and equitable, allowing more voices from ordinary writers to be heard [2][44]. Group 3: Historical Context of Chinese Literature - Three significant "baby booms" in modern Chinese culture are identified, each corresponding to key historical events that shaped the literary landscape [4]. - The first generation was born around 1898, participating in the May Fourth Movement; the second around 1955, coinciding with the Reform and Opening Up in 1978; and the third around 1978, emerging during the internet era [4]. Group 4: The Impact of Short Video Platforms - Short video platforms have become major channels for book sales, with a notable increase in the popularity of social science books during the period from 2020 to 2023 [14][16]. - The publishing industry has seen a shift where books are now used as a primary entry point for new platforms seeking to expand their user base [16][34]. Group 5: Supply Chain Innovations - The publishing company has adopted a zero-inventory model, allowing for rapid response to demand through a highly efficient supply chain that can produce books within hours [32][37]. - This shift has enabled the company to reduce warehouse space while increasing the speed and efficiency of matching supply with demand [32][37]. Group 6: The Future of Literature and AI - The decline of literature is anticipated as other media forms, such as short videos and AI-generated content, become more prevalent [44][60]. - AI is seen as a tool to enhance productivity in the publishing process, but the intrinsic value of content will still rely on human creativity and judgment [61][62]. Group 7: The Role of the Publisher - The publisher's role is evolving into that of a cultural merchant, utilizing technology to discover demand while maintaining a cultural judgment to match supply [65][66]. - The focus remains on discovering value and producing quality content, adapting to the changing landscape of media and consumer preferences [66].