记者丨孙静芳 编辑丨蒋韵 今年5月，广东重磅推出涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六 大领域的文化产业高质量发展"政策包"，87条硬核措施犹如一剂强心针，为这片文化热土注入 澎湃动能。如今，半年过去，政策红利持续释放，人才集聚效应凸显，优质项目落地生根，产 业生态愈发完善。 2025粤港澳大湾区文化产业投资大会（广东·广州）（简称"大湾区文投会"）将于11月26日启 幕之际，广东正着力打通文化与金融、科技的对接通道，推动文化产业向融合化、数字化、国 际化方向加速迈进，不断创造新供给、引领新需求，为全国文化产业高质量发展探索出一条独 具特色的"广东路径"。 "演唱会经济"成消费新引擎 近日，广州薄荷糖影视出品的《日掛中天》不仅成为首部入围威尼斯国际电影节主竞赛单元的 粤产电影，更让主演辛芷蕾摘得最佳女演员桂冠。 影片总制片人、薄荷糖影业总经理马双感慨道："政策包的出台恰逢其时，从原创孵化到技术 应用，从人才引育到市场拓展，全链条的赋能让我们创作更有底气。"该影片从筹备时省市部 门主动协调拍摄场景，到申报奖项、出海发行获得全力支持。影片取景广州、东莞、韶关等 地，岭南地域特色为作品注入独特 ...

今年5月，广东重磅推出涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六大领域的文化产业高质量发展"政策包"，87条硬核措施犹如一 剂强心针，为这片文化热土注入澎湃动能。如今，半年过去，政策红利持续释放，人才集聚效应凸显，优质项目落地生根，产业生态愈发完善。 2025粤港澳大湾区文化产业投资大会（广东·广州）（简称"大湾区文投会"）将于11月26日启幕，广东正着力打通文化与金融、科技的对接通道，推动文化 产业向融合化、数字化、国际化方向加速迈进，不断创造新供给、引领新需求，为全国文化产业高质量发展探索出一条独具特色的"广东路径"。 "演唱会经济"成消费新引擎 近日，广州薄荷糖影视出品的《日掛中天》不仅成为首部入围威尼斯国际电影节主竞赛单元的粤产电影，更让主演辛芷蕾摘得最佳女演员桂冠。 影片总制片人、薄荷糖影业总经理马双感慨道："政策包的出台恰逢其时，从原创孵化到技术应用，从人才引育到市场拓展，全链条的赋能让我们创作更有 底气。"该影片从筹备时省市部门主动协调拍摄场景，到申报奖项、出海发行获得全力支持。影片取景广州、东莞、韶关等地，岭南地域特色为作品注入独 特情感厚度，实现了"在地化创作、全球化表达" ...

Core Insights - Guangdong has launched a comprehensive "policy package" for high-quality development in the cultural industry, covering six key areas, which has significantly boosted the sector's growth and project implementation [1][3][17] Group 1: Cultural Industry Development - The policy package includes 87 measures aimed at enhancing the cultural industry, leading to a more robust ecosystem and attracting talent and quality projects [1][17] - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference will further promote the integration of culture with finance and technology, aiming for a digital and internationalized cultural industry [1][17] Group 2: Film and Television Achievements - The film "Day Hanging in the Sky" has become the first Guangdong-produced film to enter the main competition at the Venice International Film Festival, showcasing the effectiveness of the supportive policies [3] - The Guangzhou government has implemented a comprehensive support system for television and online drama production, attracting nearly 20 leading companies and top talent to the region [3][17] Group 3: Live Entertainment and Concert Economy - The "concert economy" has emerged as a new driver for cultural tourism consumption in Guangdong, with significant ticket sales and sponsorship revenues from major concerts [4][3] - Policies promoting live performances have successfully attracted high-profile artists and events, enhancing the region's cultural appeal [3][4] Group 4: Animation and Gaming Industry - The introduction of 15 policies for the animation industry has addressed key challenges, encouraging the production of all-age original content and supporting the entire production chain [6][7] - The gaming and esports sectors have seen substantial growth, with a 300% increase in top-tier esports events in Shenzhen compared to the previous year [9][17] Group 5: Talent Acquisition and Development - The "Million Talents Gather in South Guangdong" initiative has successfully attracted over 1 million recent graduates to the region, with a focus on high-paying positions in the cultural sector [12][13] - Various cities in Guangdong have implemented targeted policies to support talent retention, including housing benefits and job placement services [13] Group 6: Investment and Financing - The Guangdong Cultural Industry Investment Conference has proven effective in connecting cultural resources with financial capital, achieving a high investment conversion rate in previous events [15][16] - The upcoming conference will feature specialized investment sessions and showcase innovative projects in cultural technology and creative industries [16][17]

Core Insights - The conference "万里同春·豫见未来——中原酿新势·2025中国消费智链创新峰会" held in Zhengzhou focuses on new consumption, new manufacturing, and new supply chains, aiming to share new models and experiences while discussing how the capital market can empower growth in the consumer sector [1] - Economist Fu Peng discusses the restructuring of order and development paths driven by AI technology, emphasizing that while technology is a primary productive force, the matching of production relations is crucial for wealth growth [3][4] - Fu Peng warns that the rapid advancement of AI will reshape production relations across industries, but stresses the importance of aligning technology with existing social production relations to avoid exacerbating employment pressures [4][5] Industry and Economic Analysis - Fu Peng references the AJR theoretical model from recent Nobel Prize winners, highlighting that "order" is an independent factor in production relations, which helps explain various economic and social issues [3] - The discussion includes examples from industries such as film, animation, and toy manufacturing, illustrating how AI is disrupting traditional production processes and supply chain models [4] - Fu Peng argues that the advancement of AI will not be universally beneficial, as its adoption will accelerate social stratification, favoring those who can adapt to new tools while potentially sidelining others [4][5]

每经头条（nbdtoutiao）——展望"十五五" | 专访黄群慧：既要重视AI赋能千行百业，也要考量其对就业 的替代效应和带来的收入极化 （记者 王晓波） 每经AI快讯，祥源文旅（SH 600576，收盘价：7.19元）11月21日晚间发布公告称，2025年11月20日， 公司通过上海证券交易所交易系统以集中竞价交易方式首次回购公司股份约210万股，已回购股份占公 司总股本的比例为0.2%，回购股份成交的最低价为约7.41元/股，最高价为约7.49元/股，均价为约7.46 元/股，已支付的资金总额为人民币1562.61万元。 2024年1至12月份，祥源文旅的营业收入构成为：旅游景区业务占比63.03%，智慧文旅项目软硬件集成 建设和数字化运营及技术服务占比12.43%，茶叶销售占比8.36%，动漫及其衍生业务占比7.07%，酒店 服务占比6.6%。 截至发稿，祥源文旅市值为76亿元。 ...

8场专场投融资路演活动将紧密结合近期出台的广东新一轮推动文化产业高质量发展"政策包"六大产业 方向，即结合影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六大文化产业板块，进一步 聚焦其中细分高成长产业赛道。 大湾区文投会还专门设置港澳项目路演专场。据悉，目前征集到的项目中，约有2/3来自大湾区，其中 广州项目94个、深圳项目51个、香港项目14个、澳门项目5个。 【深圳商报讯】（驻穗记者 姚嘉莉）记者从组委会了解到，2025粤港澳大湾区文化产业投资大会（广 东·广州）（以下简称"大湾区文投会"）将于11月26日-28日举办。本届文投会将创新组织"1+8+N"系列 活动，即1场主题大会、8场专场投融资路演以及多场配套服务活动，并创新采用"3+365"的办会模式， 力图成为投资机构和文化企业的"超级联系人"。 本届文投会以"为资金找项目，为项目找资金"为主题，进一步强化优质项目集聚、头部机构邀请、应用 场景发布和交易合作对接等功能，打造一站式、低成本交易平台。11月26日上午的1场主题大会上，将 聚集行业大咖嘉宾、发布重磅成果、评选"大湾区金文投"示范案例，并将创新推出"创业导师"机制，邀 请一批成功企业 ...

2025.11. 21 本文字数：2056，阅读时长大约3分钟 作者 | 第一财经 郭晋晖 当传统的职业路径日益拥挤，一批由地方与产业共同培育的新兴劳务品牌，正在AI、数字文创和智 能制造等领域，为年轻人开辟出高成长性的职业新选择。 11月18日—19日，人社部在广西南宁举办第三届全国劳务协作暨劳务品牌发展大会。沈阳动漫创意 师、徐汇人工智能训练师、杨浦低空飞行数控师等新型劳务品牌在大会上集中亮相。 由官方认证的这些劳务品牌打开了年轻人就业的新空间。在数字经济的赋能之下，尚不为普通民众所 熟知的新型职业年薪可达"十万+"，正受到越来越多年轻人的追捧。 国产动漫行业的就业机会 "十五五"规划建议提出，要加强产业和就业协同，积极培育新职业新岗位；完善人力资源供需匹配机 制，健全终身职业技能培训制度。 最新数据显示，目前全国劳务品牌近2500个，带动就业近亿人。近年来，我国不断加大政策支持、 推动劳务品牌建设从自发性向组织化、从粗放式向精细化、从简单劳务向产业融合转变。随着新技 术、新业态加速发展，劳务品牌领域也扩展到了数字经济等新兴领域。 "沈阳动漫师"是辽宁省省级劳务品牌，目前已经汇聚了2万多名从业者，与210 ...

超九成半的劳务品牌从业者的工资水平要高于或等于同行。 国产动漫行业的就业机会 "十五五"规划建议提出，要加强产业和就业协同，积极培育新职业新岗位；完善人力资源供需匹配机制，健全终身职业技能培训制度。 最新数据显示，目前全国劳务品牌近2500个，带动就业近亿人。近年来，我国不断加大政策支持、推动劳务品牌建设从自发性向组织化、从粗放式向精细 化、从简单劳务向产业融合转变。随着新技术、新业态加速发展，劳务品牌领域也扩展到了数字经济等新兴领域。 "沈阳动漫师"是辽宁省省级劳务品牌，目前已经汇聚了2万多名从业者，与210家本地动漫企业建立了紧密合作，这个数量占全市动漫企业的60%以上，形成 从创作到市场的完整产业链，直接关联市场主体超500家。沈阳动漫师参与了《哪吒之魔童闹海》《黑神话：悟空》《长安三万里》等国内外知名动漫影视 游戏项目的制作。 香リ H ▲ 新棚同 金 II t to 8 ... El at . V /I 沈阳市动漫产业协会会长吴喆对第一财经表示，全国共有13家公司参与了《哪吒之魔童闹海》动画环节的制作，其中辽宁省有5家，沈阳占了4家，"沈阳动 漫师"负责多个关键镜头的制作，像哪吒六臂变身、哪吒敖丙合 ...

"我们在大湾区文投会上接触到一些非常优质的投资方、资源方，公司发展获得巨大助力。"林 俊说，2024年，杰森动漫参加大湾区文投会，路演结束后一年内就完成了两轮投资。令林俊欣 喜的是，该公司投资估值增加了3.7倍，目前已超20亿元；今年一季度，杰森动漫营收同比提 升3.71倍，对接机构超100家。 杰森动漫的故事，是大湾区文投会"为资金找项目、为项目找资金"的一个缩影。自2023年首次 举办以来，大湾区文投会便致力于搭建文化企业与投资机构高效对接的投融资服务平台，大力 推动文化、科技、金融深度融合，成为投资机构和文化企业的"超级联系人"。 一组数据直观呈现出大湾区文投会的丰硕成果：第一届共18个路演项目，现场意向投资签约超 20亿元，会后一年内共有9个项目达成投融资合作，实际融资15.1亿元；第二届共有40个路演 2019年时，广州杰森动漫文化有限公司还是一个只有4个人的动漫衍生品工作室，但如今已成 为一家即将拥有50家品牌门店、覆盖10万家线下终端的卡牌头部企业。 如此快的增长速度，令杰森动漫创始人林俊也没有想到。这背后，一方面是踏准了行业风口， 另一方面也离不开金融的助力。 命运的齿轮的转动，缘自该公司参加 ...

Core Insights - The article discusses the booming demand for talent in the short drama and animation industry, highlighting key recruitment trends and salary structures [3][9][19]. Group 1: Recruitment Trends - Major companies such as ByteDance, NetEase, and other leading internet firms are actively hiring for positions related to short dramas, with ByteDance offering the most diverse roles [3][4]. - The majority of job postings focus on content production roles, which account for over 70% of the total positions, indicating a significant demand for creative talent in the industry [9][10]. - AI-related positions are increasingly in demand, with over 23% of job postings related to AI short dramas and dynamic animations [9][10]. Group 2: Salary Structures - Salaries for short drama positions in first-tier and new first-tier cities typically range from 10K to 15K per month, with top roles offering up to 55K per month plus bonuses [19][21]. - Mid-sized companies in second and third-tier cities offer lower salaries, generally between 6K and 8K for similar roles [21]. Group 3: Geographic Distribution - Hangzhou is identified as the leading city for short drama production, hosting 189 related companies and a high demand for roles such as animation designers and storyboard artists [23][24]. - Other cities like Zhengzhou and Chongqing serve as secondary production bases, focusing on foundational creative tasks [25]. - Major cities like Guangzhou, Shenzhen, and Beijing are central to the commercialization of short dramas, with a high concentration of roles in advertising and user growth [26]. Group 4: Skills and Qualifications - The industry shows a preference for candidates with less than three years of experience, with nearly 80% of positions targeting this demographic [14][16]. - A significant portion of job postings (nearly 50%) only requires an associate degree, reflecting a trend that prioritizes skills over formal education [16][18]. - The demand for AI skills is becoming essential, with many roles requiring familiarity with AI tools and techniques [30]. Group 5: Future Competencies - The article emphasizes that by 2025, talent in the short drama industry will need to possess a combination of technical skills and commercial acumen, particularly in IP commercialization [29][31]. - Companies are encouraged to develop a robust talent cultivation system to remain competitive in the evolving landscape of the short drama sector [31].