百节年为首，四季春为先。今年春节，街头巷尾的"老外浓度"前所未有地升高。从成都的火锅店到上海的豫园灯会，从北京的庙会到广州的花市，外国游客 的身影随处可见。 这股潮流并非偶然。美丽的风光、深厚的文化、安全的环境、便捷的交通、繁荣的经济、友好的人民……在越来越多的外国人眼中，中国已成为一个充满吸 引力和机遇的优选旅居目的地。百闻不如一见，政策的东风更让这份向往照进现实。2025年，中国单方面免签国家增加到48个、互免签证国家扩大到29个， 免签入境外国人人次同比上升近一半。政策松绑降低了旅行门槛，"China Travel"说走就走。 唯有触摸到最鲜活、最具魅力的中国文化，才能真正读懂春节之于中国人的特殊意义。春节这个"超级IP"，所承载的团圆、祈福、辞旧迎新等文化内核，本 身就是全人类共通的情感追求。与以往走马观花、浅尝辄止的游览不同，今年不少外国游客选择完整体验春节全程。这说明，他们不仅是来"观光"，而且是 来"过节"，春节成为了全球游客可参与、可感知、可分享的文化盛事。 "来华过大年"成为新潮流，更是中华文化"走出去"的全新升级，这意味着我国对外开放实现了从"经济互通"到"文化互融"的跨越，从"产品输出" ...

□ 李艳华 2001年，随着中国正式加入WTO，中华文化"走出去"战略也同步启动。最初十年，中国文化"走出 去"主要依托我国经济飞速发展所带来的巨大劳动力资源和成本优势展开，输出的产品集中于文化制造 业领域，真正具有鲜明中华文化标识性和自主知识产权的创意产品并不多见。数据显示，2011年世界文 化市场份额中，位列第一的美国占43%，而位列第五的中国仅占4%。如此明显的文化逆差反映了当时 我国文化制造业与内容创意产业间发展的不均衡，以及在"走出去"过程中片面追求扩大经济利益，存在 忽视以内容创意和价值互鉴的文明对话形式凝聚国际共识、构建不同文明之间的稳固信任关系等问题。 要真正化解"文化逆差"，重在实现"文明对话"。中华文明之所以能够绵延五千年仍活力无限，成为世界 上唯一从未中断的文明，根本原因就在于中华文化在走向世界的过程中，始终致力于以文明主体间对话 来实现自我的创造性转化、创新性发展。文明从无高下、优劣之分，人类的发展离不开各种文明间的包 容互鉴。"文明对话"就是在充分尊重文明多样性基础上，倡导通过不同文明样态之间的平等对话、互补 融合弘扬全人类共同的价值取向，消解由于文明差异性导致的冲突与隔阂。 正所谓 ...

Core Viewpoint - The Central Committee's suggestions for the 15th Five-Year Plan emphasize enhancing the influence of Chinese civilization through improved international communication systems, regional studies, and cultural exchanges [2][5]. Group 1: Cultural Exchange and Cooperation - The suggestions advocate for deepening cultural exchanges and promoting international humanistic cooperation, encouraging cultural enterprises and outstanding cultural products to reach global markets [4][7]. - Enhancing national cultural soft power is crucial for China's positioning in the global cultural landscape and its international status and influence [5]. Group 2: Strategic Implementation - The implementation of the suggestions requires a balanced approach to both domestic and international markets, emphasizing high-level outbound initiatives and high-quality inbound strategies [7]. - The goal is to promote culturally rich products that reflect contemporary themes and possess international perspectives, while also facilitating diverse cultural exchange activities to drive human civilization progress [7].

Group 1 - The core viewpoint emphasizes the importance of enhancing the influence of Chinese civilization through improved international communication systems, regional studies, and deepening cultural exchanges [1][3]. - The proposal highlights that increasing national cultural soft power is crucial for China's positioning in the global cultural landscape and its international status and influence [3][5]. - The document encourages the promotion of cultural enterprises and outstanding cultural products to expand their presence globally [5][8]. Group 2 - The implementation of the proposal requires a balanced approach to both domestic and international markets, focusing on high-level outbound initiatives and high-quality inbound strategies [7]. - It aims to promote culturally rich products that reflect contemporary themes and possess international perspectives, facilitating diverse cultural exchange activities [7][8].

Core Viewpoint - The article emphasizes the importance of establishing a system of Chinese civilization symbols to enhance national cultural soft power and promote Chinese culture globally [1][2]. Group 1: Chinese Civilization Symbols - Chinese civilization symbols are expressions of the unique characteristics and cultural traits of Chinese civilization, encompassing traditional culture, revolutionary culture, and advanced socialist culture [2]. - These symbols include various forms such as thoughts, language, cultural heritage, historical artifacts, notable figures, and natural landscapes, which collectively support the global dissemination of Chinese culture [2]. Group 2: Emotional Resonance - The article highlights the need to enhance emotional resonance in the presentation of Chinese civilization symbols to overcome cultural and language barriers [3]. - It suggests integrating Chinese civilization symbols into international narratives to evoke emotional experiences and enhance empathy among foreign audiences [3]. Group 3: Enhancing Expressiveness - To construct a system of Chinese civilization symbols, it is essential to discover and highlight the appealing aspects of language, cultural heritage, and historical artifacts [4]. - The article proposes using various artistic forms such as festivals, exhibitions, and performances to showcase Chinese civilization symbols, thereby enhancing their expressiveness and cultural depth [4].

Core Insights - The "China Focus" and "Charming Shanghai" promotional event at the Edinburgh Festival showcases nine original Chinese works, highlighting the diversity and innovation of contemporary Chinese arts [1][3] - The event features a variety of artistic expressions, including traditional texts, philosophical themes, environmental issues, and AI technology, presented through multiple formats such as opera, dance drama, shadow play, street dance, and multimedia [1][2] Group 1: Event Overview - The event runs from July 30 to August 25, featuring 37 performances of nine original Chinese works at the Edinburgh International Festival and the Edinburgh Festival Fringe [1] - The National Theatre of China Orchestra's concert is among the highlights, showcasing high-level performances on an international stage [1] Group 2: Featured Works - The Shanghai Theatre Academy's dance drama "Pure Land" draws inspiration from the Dai ethnic group's "Fish Dance," combining marine ecology themes with Eastern imagery to express environmental concepts [2] - The Shanghai Visual Arts Academy's dance drama "Borrowing the East Wind" merges street dance with Chinese classical aesthetics, presenting a unique physical expression of Eastern philosophy [2] - Other notable works include "The Sound of Guangling" by the China Coal Mine Art Troupe, "Zhuangzi's Dream of Butterflies" by the Central Academy of Drama, and "Personality Gallery 4.0" by Shanghai University of Sport, each exploring various cultural and philosophical themes [2] Group 3: Cultural Exchange and Promotion - "China Focus" serves as a significant platform for promoting Chinese original works internationally, enhancing cultural exchange between China and the UK since its inception in 2017 [3][4] - The initiative has successfully showcased 35 Chinese works across various formats, increasing the visibility of Chinese culture on the global stage [3] - The event also coincides with the launch of the "Charming Shanghai" city image promotion, featuring project posters in key areas of Edinburgh to highlight Shanghai's cultural and tourism IPs [3]

Core Insights - The article discusses the global success of the web novel "Full-Time Expert," which has evolved into a multi-faceted IP encompassing audiobooks, radio dramas, comics, animations, TV series, movies, mobile games, and merchandise [1][2] Group 1: IP Development and Globalization - "Full-Time Expert" has achieved significant viewership, with over 1 billion views on its animated adaptation on the first day and a total of over 2.5 billion views [1] - The novel was published in Japan in 2015, with over 30 million downloads, and its English version on Qidian International has surpassed 130 million overseas reads [1][2] - Qidian International has launched approximately 6,800 translated Chinese web literature works and nurtured 460,000 overseas authors by the end of 2024, reaching nearly 300 million users across over 200 countries [2] Group 2: Cultural Impact and Emotional Resonance - The emotional core of web literature, which conveys universal themes of love, friendship, and family, resonates with both Chinese and overseas readers, contributing to its popularity [3][4] - The incorporation of traditional Chinese culture in web literature has attracted overseas readers, with adaptations like the comic version of "Yuan Zun" gaining traction in countries such as South Korea, Japan, and the United States [4][5] Group 3: Translation and Adaptation Challenges - Translation plays a crucial role in the overseas success of web literature, with challenges arising from language differences and the need for culturally relevant adaptations [5] - Authors are encouraged to focus on storytelling and emotional expression, as a strong narrative foundation is essential for successful international outreach [5]

Group 1: Core Insights - The 31st Beijing International Book Fair (BIBF) serves as a platform for cultural exchange and showcases the importance of literature in understanding human nature and soul [2][5][14] - The fair highlights the significance of Chinese literature and culture "going global," with numerous copyright agreements signed for translations into various languages [5][15] - The event features innovative approaches to publishing, including the integration of technology and interactive experiences to enhance reader engagement [14][19] Group 2: Author Contributions - Liu Zhenyun emphasizes the role of literature in articulating profound truths that resonate with readers, as demonstrated by his global sales of 15 million copies across 30 languages [2] - Author Mai Jia expresses the importance of storytelling in representing Chinese culture to the world, collaborating with international partners to broaden understanding [4] - Cao Wenxuan discusses the lasting impact of good stories, highlighting his new works that resonate with themes of hope and human connection [9][10] Group 3: Cultural Exchange and Translation - The fair facilitates the translation and publication of significant Chinese works, such as "The Dream of the Red Chamber" in Turkish, enhancing cultural understanding [6][12] - The event showcases the importance of literary translation in fostering emotional resonance and cultural exchange between nations [7][11] - The fair's focus on copyright output allows for a broader dissemination of Chinese values and narratives globally [5][15] Group 4: Technological Integration - The BIBF features over 1,700 exhibitors from 80 countries, showcasing 220,000 titles and hosting over 1,000 cultural events, reflecting the dynamic nature of the publishing industry [14][15] - The introduction of the "Chinese Literature Map" illustrates the integration of technology in literature, marking 1,148 literary landmarks across China [17][18] - The fair highlights the role of AI and big data in transforming traditional publishing practices, promoting collaboration and innovation in the industry [19]

Core Viewpoint - The performance "Dance Rhythm of the East" successfully showcased traditional Chinese dance in Paris, attracting nearly 500 attendees from various cultural backgrounds, highlighting the beauty and depth of Chinese culture through diverse dance styles [1][2]. Group 1: Event Overview - The event was co-hosted by the Paris Chinese Cultural Center and the China Foreign Cultural and Tourism Exchange Center, with the Zhejiang Arts Vocational College as the organizer [1]. - The performance featured 12 dance pieces, including classical and folk styles, reflecting the poetic beauty and emotional depth of Chinese culture [1][2]. Group 2: Performance Highlights - The opening piece was a classical Chinese women's group dance titled "Spring Water Before the Stream," which evoked the gentle light of spring in the Jiangnan region [2]. - Subsequent performances included solo and duet dances that expressed artistic insights into nature, culture, and philosophy, culminating in a vibrant Mongolian group dance "Grassland Man" that elevated the atmosphere [2]. - The performance also showcased various ethnic themes, including works from Korean, Dai, She, and Uyghur cultures, illustrating the rich tapestry of multicultural coexistence in China [2]. Group 3: Audience Reception - The young dancers from Zhejiang Arts Vocational College received enthusiastic applause and widespread acclaim for their passionate and skillful performances [3]. - Audience member Elizabeth praised the performance as "beautiful, like watching a moving Chinese painting," highlighting the rich colors, flowing rhythms, and seamless integration with music [3]. Group 4: Cultural Exchange Initiative - The Paris Chinese Cultural Center launched the "Dance Rhythm of the East" brand to narrate Chinese stories through body language, aiming to explore effective pathways for Chinese culture to go global [6]. - The initiative includes various formats such as theater performances, outdoor flash mobs, and interactive teaching, presenting the diverse styles and profound heritage of Chinese dance art [6].

Core Viewpoint - The strategic cooperation between the National Peking Opera and Aida Cruises aims to promote traditional Chinese culture through a themed cruise season featuring Peking Opera performances from September to December 2025 [1][3]. Group 1: Cultural Promotion - The themed cruise season will include Peking Opera performances, thematic lectures, and interactive experiences to promote excellent traditional Chinese culture and implement the "going out" strategy for Chinese culture [3]. - The Peking Opera performances will be presented in two main segments: traditional operas and classic red-themed plays, with the main stage located in the cruise ship's theater [3]. - Guests will have the opportunity to enjoy excerpts from famous operas such as "The Jade Hairpin," "The Three Crossroads," and "Farewell My Concubine" in various iconic locations on the cruise [3]. Group 2: Industry Development - The launch of large domestic cruise ships is seen as a significant practice in promoting the integration of culture and tourism [5]. - The collaboration between the National Peking Opera and Aida Cruises is expected to explore modern expressions of traditional culture, enriching new consumption scenarios and business formats in cultural tourism [5]. - Aida Cruises aims to create a cultural feast at sea, enhancing the "cruise + culture" concept and establishing itself as a platform for national artistic display and cultural dissemination abroad [5].