过年，是刻在中国人骨子里的文化印记，承载着万家团圆的希冀，凝聚着向新而行的信心。 人们在年俗活动中感受春节的源远流长；科技与创意赋能，人们体会着佳节的与时俱进；年货市场不打 烊，春运旅途添保障。骏马踏春至，山河气象新。 文化活动人气旺 青砖黛瓦缀灯笼，老街深处年味浓，天津古文化街喜气洋洋，天后宫前广场的表演热闹非凡。 天津古文化街管委会主任张鸿鹏行走在人潮中，不时停下脚步，细细观察古建外墙的修缮细节，"修旧 如故，得下'绣花'功夫。" 通过微改造增添新春氛围，这条百年老街在延续历史文脉中焕发新机。去年，古文化街首次采用开放作 业的形式进行天后宫的修缮工作。如今，老街两侧，杨柳青年画、泥人张彩塑等40多家老字号张灯结 彩，纷纷推出具有春节特色的作品，游客络绎不绝。 除夕，四川绵竹孝德镇年画村非遗灯会，流光溢彩的彩灯相映成趣。村中，三彩画坊生意红火。货架上 最惹眼的是一排排富有新意的年画文创产品。 "这画上的仕女绣得真精细，摸着也舒服！"来自成都的游客李娟对一个绒面抱枕爱不释手。一旁的同伴 正对着镜子试背一款斜挎包。包面上，"童子抱鲤"活灵活现。 "以前年画是贴在门上的，现在能背在身上、捧在手里，精致又实用。"李 ...

这已是这对"双国遗"父子的生肖作品连续第11年与春晚除夕相伴：自2016年丙申猴年《侯来居上》 首登央视以来，11年间，从猴年的灵动俏皮到马年的俊朗昂扬，年年"上新"的背后，是父子俩匠心的守 正与出奇。他们的铜艺作品，早已成为央视除夕主播台上不可或缺的文化符号。 亮相今年主播台的铜马各具深意：《马富贵》作为朱炳仁、朱军岷父子"新时代十二兽首"的开篇之 作，灵感源自圆明园十二生肖兽首，首次运用雕金大漆工艺，以"仁彩"重工重彩致敬国宝遗韵；《龙马 飞腾》则取意"马踏飞燕"，三足凌空、双翅舒展的造型，让铜的刚与骏逸的柔在一瞬姿态中凝成龙马精 神的时代意象。 除夕夜，当千家万户围坐守岁，央视荧屏上一道特殊的"文化年夜饭"如约而至。今年是丙午马年， 一组神采飞扬的铜马——朱炳仁、朱军岷父子的《马富贵》《龙马飞腾》以及《马到功成》纪念邮册、 马年生肖山水铜印，亮相《春晚等着你——2026春晚倒计时》主播台，以铜为媒，为全国观众送上新春 的祝福。 铜马跃上央视除夕主播台，亦是从临平出发的文化远行。坐落于塘栖古镇的朱炳仁大运河艺术馆， 是这抹铜色的扎根之地，也是其走向世界的原点。从威尼斯双年展到巴黎、迪拜文化交流活动，从杭州 ...

Core Viewpoint - The article highlights the evolving nature of Chinese New Year shopping, showcasing a blend of traditional and modern consumer behaviors, with an emphasis on cultural significance and economic implications. Group 1: Traditional and Modern Shopping Trends - Traditional markets are experiencing a resurgence, with local specialties and festive foods being popular among consumers [3][5] - The integration of online platforms with traditional markets is enhancing the shopping experience, allowing farmers to promote their products through live streaming [5] - Consumers are increasingly purchasing a mix of local and international products, reflecting a globalized shopping trend during the New Year [7] Group 2: Travel and Experience as New Year Goods - Travel has become a significant category of New Year goods, with an increase in average travel days during the holiday, reaching 5.9 days, up by 1.1 days from the previous year [9] - Various promotional activities, including the distribution of over 3.6 billion yuan in consumer vouchers, are encouraging travel and cultural experiences during the holiday [9] Group 3: Technological and Cultural Products - The demand for upgraded electronic products, such as energy-efficient appliances and smart devices, has surged, with sales exceeding 590 billion yuan in January alone [13] - Cultural products, particularly those related to zodiac themes and traditional crafts, are gaining popularity, with unique items like the "crying horse" toy becoming bestsellers [17] Group 4: Cultural Significance and Global Influence - The inclusion of the Spring Festival in the UNESCO list of intangible cultural heritage has expanded its global influence, attracting foreign consumers to participate in the New Year shopping [19] - The blending of consumption and cultural expression reflects a growing cultural confidence in China, as consumers increasingly seek products that embody cultural symbols [21]

中新网河北新闻2月14日电 (靳雪雅 李嘉雯 韩晓萱)当数字时代的便捷逐渐稀释传统年味的温度，石家 庄"织音1953"文化创意园区选择以一种温暖而鲜活的方式，让春节回归本真。2026年1月31日至2月15 日，"织音1953·小马市集"在园区的西北广场及联产车间内热闹开市，以"织马开花，马上有喜市"为主 题，打造一场融合非遗、文创、美食与互动体验的春节文化盛宴。 石家庄文旅投集团供图 市集选址于改造后的老纺织厂区，将工业记忆与节庆氛围巧妙结合。曾经的纺织车间与广场，如今点缀 着小马造型的俏皮装置与打卡点，糖葫芦的香气与孩子的笑声交织，营造出一种"穿越时空"的沉浸式体 验。这不仅是一次简单的怀旧，更是一场与传统文化、与人情温暖的"重逢"。 活动现场。 活动现场。 石家庄文旅投集团供图 同时，针对不同年龄层的游客，市集也提供了多样化的互动选择。家庭游客可带孩子参与"集五福"寻宝 与儿童彩绘；年轻群体则可在手作美学空间体验陶瓷拓印、漆扇制作，或在国潮饰品摊位挑选个性穿 搭。市集招商注重品牌调性与故事性，既有非遗老字号，也有融合传统与现代的设计品牌，共同构建出 一个共生共荣的文化商业生态。 场。 石家庄文旅投集团供图 ...

Core Viewpoint - The integration of traditional cultural elements with modern 3D printing technology is creating innovative products that resonate with contemporary consumers, particularly during the festive season [1][3]. Group 1: Company Overview - Gansu Tianyi Zhichuang Cultural Industry Co., Ltd. is an innovative technology and cultural enterprise focused on the research and development of cultural products, digital 3D printing, and finished product sales [3]. - The company was established through a partnership between Lanzhou Huiye Vision Cultural Media Co., Ltd. and the cultural tourism performance company of Shandan County, utilizing fixed assets for investment [3]. Group 2: Product and Technology - The company operates over 40 industrial-grade H2D 3D printers that utilize biodegradable materials extracted from corn straw, achieving precision of ±0.1 mm and the ability to print in five colors simultaneously [1]. - Additionally, three large-format light-curing 3D printers are capable of producing items up to 1.2 meters long and 2 meters wide, with smooth surfaces and intricate details suitable for various applications such as advertising, custom furniture, and industrial sculptures [2]. Group 3: Market Impact and Sales - Since its production began in October 2025, the company has achieved sales of 650,000 yuan, with a product line that includes cultural products, teaching aids, personalized items, ceramic products, and three-dimensional sculptures [3]. - The introduction of limited edition cultural products that blend Spring Festival elements with local culture aims to make traditional cultural treasures more accessible and appealing to younger consumers [2].

充满生活智慧的拼布艺术 （记者 李居正 文/图）骏马贺岁，非遗迎春。2月13日，记者从郑州市文化广电和旅游局了解到， 一场别开生面的文化大餐——"非遗焕新·见'郑'欢喜年"主题活动，将于2月15日在郑州记忆1952油化厂 旅游休闲街区正式启动。 玩转趣味互动：为了让传统文化"活"起来，市集特别设置了趣味盎然的互动体验环节。游客可以挑 战源自古代的雅致游戏——投壶，在瞄准与投掷间体验古人宴饮的乐趣与礼仪。现场还精心打造了融合 非遗元素与马年主题的创意拍照打卡点，让您在欢乐留影的同时，成为传播国潮之美的使者。 据了解，2026"见'郑'欢喜年"系列活动，旨在以春节这一最具凝聚力的传统节日为契机，通过"非遗 +市集+互动体验"的创新形式，推动非物质文化遗产从静态展示走向动态传承，从历史记忆融入当代生 活。 这个春节，让我们回归传统，走进"见'郑'欢喜年"非遗市集。品一盏杏仁茶，赏一件木雕，玩一局 投壶，拍一张打卡照，在亲身参与和趣味互动中，深度感受中原文化的博大精深与时尚魅力，共度一个 文化味十足、欢乐祥和的中国年。 非遗市集不仅是一次技艺与作品的集中展示，也是一个可玩、可品、可体验的立体文化空间。市集 荟萃了20 ...

中新社乌鲁木齐2月12日电 (胡嘉琛)"新疆文创产品在互联网上热度很高。这次来新疆旅游，'淘'到了喜 欢的产品，作为春节伴手礼送给家人亲友。"12日，在新疆博物馆文创展区，江苏南京游客王晰购买了 两个"疆马奔腾"吉祥盲盒。 上述盲盒以"彩绘泥塑鞍马俑""侍马图""龟兹小铜钱"等新疆出土文物为原型，结合普氏野马形态，设计 出"萌"味十足的磁吸挂件，赋予"马上夺魁""马上有福"等美好寓意。 近年来，新疆博物馆依托丰富的馆藏文物，推出2000多款文创产品，爆款频出。新疆博物馆文创部主任 关懿说，文创产品是让历史和文物"活"起来的载体，游客也能以此感知新疆历史文化魅力。(完) 2月12日， 据新疆博物馆文创部工作人员哈文轩介绍，此文创盲盒共7款，系新疆博物馆与龟兹博物馆共同开发， 旨在通过文创产品科普文物知识，并唤起公众对野生动物的重视。 普氏野马是世界上现存的唯一野生马种，被誉为"活化石"，属中国国家一级保护动物。公开数据显示， 目前新疆有普氏野马500多匹，中国普氏野马总数突破900匹、约占全球三分之一。 农历马年春节临近，新疆"马文创"走俏。记者在新疆博物馆看到，香囊、冰箱贴等近10种以马相关文物 为灵感的文创 ...

即日起，内蒙古博物院文创店限时发售马年系列文创产品。 非遗毛毡小马挂件。 转自：草原云 马年文创展示。 2月11日，内蒙古博物院推出丙午马年系列文创产品。 产品融合非遗技艺与现代设计。羊毛毡挂件采用针粘工艺手工制成；元宝小马皮质挂件寓意"马到成 功、财运丰足"；金鹰款挂饰结合鹰顶金冠饰IP形象；系列饰品复刻翼马纹鎏金青铜带饰等文物纹样。 翼马纹鎏金青铜带饰。 "天马行空"翼马纹鎏金青铜带饰毛绒挂件。 "马到成功"毛绒挂饰。 "博马藏珍"系列饰品。 球球元宝小马皮质挂件。 内蒙古日报·草原云记者：高辉 王丽红 新闻编辑：陈杨 ...

新春临近，故宫博物院御花园西侧漱芳斋扮戏楼的故宫文创特色专区正式面向公众开放。观众在一件件 承载着传统韵味的新春文创前驻足停留，仔细观赏。马年福筒、《丙午太和》生肖邮票、故宫红友好围 巾等产品，让600多年紫禁城的文化底蕴，化作人们能够触手可及的新春暖意。 "我们从故宫博物院珍藏的马文物中汲取灵感，让传统文化与现代生活更好地相融。"工作人员介绍，团 队甄选郎世宁《百骏图》中骏马奔腾的经典意象，将画作中骏马的矫健灵动与海水江崖、祥云纹等吉祥 纹样相融，以邮票为载体，在方寸之间凸显"龙马精神"的文化内涵。 新春的文创热潮，是故宫文创扎根传统、不断创新的一个缩影。"文化传承，既要守得住根，也要走得 出门。"杨舒涵介绍，故宫文创一方面打造沉浸式文化体验，通过场景化陈列、科技互动，让游客近距 离感受传统美学与现代创意的融合；另一方面以国际展览、跨界合作等方式，让中华优秀传统文化在文 明互鉴中绽放光彩。（记者王珏） 走进故宫文创团队的办公室，设计稿、文物纹样图谱、产品样品铺满了工作台，工作人员正在讨论文创 产品设计方案。故宫文创产品规划部门工作人员杨舒涵告诉记者，故宫文创以"新春"为主题，进行了一 系列文创设计和开发。 ...

Core Viewpoint - The article highlights the growing trend of cultural products derived from museum treasures, which are increasingly appealing to younger consumers and integrating into their daily lives. This shift reflects a broader cultural confidence and a desire for emotional connection through these products [11][18]. Group 1: Cultural Product Development - Over 5,000 collectible and experiential cultural products have emerged from major museums, transforming traditional artifacts into modern expressions that resonate with younger audiences [11][12]. - The China National Museum's "Empress Dowager Cixi's Phoenix Crown Music Box" has gained significant attention, showcasing the blend of historical significance and contemporary design [11][12]. - Museums are focusing on creating products that reflect cultural narratives and artistic values, moving away from rigid replicas to more engaging and relatable designs [11][12]. Group 2: Consumer Demographics - Young consumers aged 18 to 34 represent over 80% of the audience engaging with museum cultural products, indicating a shift in the target demographic beyond traditional museum-goers [15][16]. - Female consumers under 30 in first- and second-tier cities are identified as the core demographic, valuing aesthetic design and cultural significance in their purchases [15][16]. - Corporate employees and students are also significant consumer groups, seeking products that provide emotional value and alleviate stress [16][17]. Group 3: Emotional and Cultural Value - Consumers are increasingly purchasing cultural products not just for utility but for their cultural significance and emotional resonance, reflecting a desire for cultural identity [17][18]. - The main consumption scenarios for these products include gifting, decoration, and personal expression, emphasizing the social and emotional aspects of ownership [17][18]. - Cultural recognition is a driving force behind the consumption of museum cultural products, as consumers seek to connect with and celebrate traditional heritage [18]. Group 4: Future Trends and Innovations - The development of museum cultural products is supported by government policies aimed at promoting cultural industries and enhancing consumer engagement [19][20]. - The integration of AI and digital technologies is expected to revolutionize the design and experience of cultural products, making them more interactive and personalized [20]. - Museums are moving towards immersive experiences, creating environments where visitors can engage with cultural narratives beyond mere product transactions [20].