Group 1 - The cultural and tourism market in Beijing during the Spring Festival showed characteristics of high visitor numbers, strong consumption, rich cultural atmosphere, technological integration, and internationalization, with a total of 19.843 million visitors and a total tourism expenditure of 33.14 billion yuan [1] - Over 40 unique temple fairs, lantern festivals, and garden events were held, achieving record numbers in both quantity and scale, highlighting the integration of traditional Beijing customs with technological experiences [1] - There was a surge in consumption of time-honored brands and intangible cultural heritage experiences, with the Longfu Temple New Year Market becoming a popular destination for visitors, featuring local delicacies and cultural products [1] Group 2 - A total of 2,190 commercial performances were held during the Spring Festival, attracting approximately 410,000 audience members and generating ticket revenue of about 64.015 million yuan [2] - Major cultural institutions such as the National Grand Theatre and Beijing Symphony Orchestra hosted New Year-themed concerts and performances, contributing to the festive atmosphere [2] - The Shuwenke Group's 2026 New Year Cultural Season featured notable performances, including "Five Stars Rising from the East" and a Peking opera concert, enhancing the cultural offerings during the holiday [2]

Group 1 - The core message highlights a significant increase in tourism during the Spring Festival, with a 11.86% year-on-year growth in visitor numbers and a 12.18% increase in tourism revenue [1] - Various cultural and historical venues extended their hours and offered special events, contributing to a rich cultural experience for visitors [1] - The province organized over 80 traditional cultural activities, blending modern elements with traditional customs, enhancing the festive atmosphere [2] Group 2 - Winter sports and activities have become a new trend, with the province promoting unique ice and snow experiences that attract tourists [3] - The integration of diverse business models in the cultural tourism sector has stimulated consumer spending, with a focus on new experiences and entertainment options [4] - Local attractions are adapting to seasonal changes by incorporating winter-themed activities and amenities, appealing to younger demographics and families [4]

（来源：天津日报） 转自：天津日报 "感觉自己也是故事中的一分子，包括我们找城防图、婚礼的时候抢喜糖，这种沉浸的感觉让我能深入 了解张园的故事。"大年初三清晨，来自石家庄的游客陈苗苗用刚学的天津话在张园沉浸式参与《津门 往事》的实景演出。 渤海之滨，文脉绵延；津沽大地，生机勃发。天津文化企业锚定文化强国建设目标，深耕津派文化沃 土，以内容为核、以科技为翼、以产业为基，在守正创新中激活文化新质生产力，构建起本土文化与数 字经济深度融合的产业生态，为城市高质量发展注入强劲文化动能。 2025年，我市规模以上文化企业实现利润总额比上年增长43.2%，税收合计比上年增长32.5%。文化新 业态营业收入比上年增长12.0%。 内容为王 深耕文脉 筑牢文化创作根基 罾蹦鲤鱼打头阵，老爆三接棒，八珍豆腐收尾，三道津菜次第登场，成为解码天津性格的味觉密钥；贯 穿全剧的天津方言不只是地域标签，更是天津人性格的声音肖像，这一口乡音，成为穿越时空的文化锚 点；五大道上演古今碰撞，古装英雄与共享电动车、海族追兵与出租车同框，静谧洋楼与激烈追逐的奇 妙反差，地标间的"硬切换"，让观众跟随主角足迹，沉浸式打卡天津地图，海河贯穿始终，打开 ...

北京稻香村"三件套"在隆福寺市集被抢购一空，机器人"店员"在海淀科技庙会为游客递上热茶，莫斯科"送冬节"的歌声在朝阳公园响起——2026年这个长达 9天的"最长春节假期"，北京消费市场交出了一份热气腾腾的成绩单：重点监测企业销售额达84.5亿元，实体商业同比增长12.4%，60个重点商圈客流量超 5100万人次，入境游客"购"类消费金额暴涨73.2%。 传统与潮流碰撞，科技与文化交融，京华大地上的这个春节，消费市场的烟火气比往年来得更旺一些。 2月19日，2026海淀新春科技庙会开幕式上，小朋友和机器人共跳英歌舞。 新京报记者 浦峰 摄 市区联动 （来源：千龙网） 春节消费券发放8300万元 市商务局重点监测的百货、超市、专业专卖店、餐饮和电商等业态企业，累计实现销售额84.5亿元。其中实体商业表现尤为亮眼，同比增长12.4%，真正实 现"人财两旺"。 据手机信令和第三方大数据，全市60个重点商圈假期客流量达到5109.4万人次，同比增长5.8%；实现消费金额154.3亿元，同比增长2.2%。 "抢到了！满1000减200，正好去买那件大衣。"正月初二上午10点，朝阳区居民张女士准时打开手机，抢到了当天发放的 ...

Core Viewpoint - The article highlights the successful integration of traditional customs, cultural heritage, and modern consumer trends during the Spring Festival in Nanjing's Xuanwu District, resulting in significant increases in sales and visitor numbers. Group 1: Consumer Spending and Economic Impact - During the Spring Festival, nearly 30 monitored commercial enterprises in Xuanwu District achieved a total sales revenue of approximately 8.5 billion, reflecting a year-on-year growth of over 15% [1] - The total foot traffic reached nearly 3.5 million, marking a year-on-year increase of over 14% [1] - Six A-level scenic spots in the district received 3.7822 million visitors, a year-on-year increase of 29.3%, generating revenue of 57.5526 million, which is a 29.7% increase compared to the previous year [1] Group 2: Cultural and Entertainment Activities - The Red Mountain Forest Zoo attracted many visitors with themed activities, blending the auspicious meanings of the Year of the Horse with animal protection education [3] - Various promotional activities were organized by major supermarkets and commercial enterprises to capitalize on the Spring Festival shopping window, enhancing market activity [5] - Dining experiences in trendy areas like Jinling STYLE and Aishang Tiandi were vibrant, with young people enjoying meals together, contributing to the festive atmosphere [7] Group 3: Cultural Heritage and Non-material Experiences - The "Jumama Welcomes Spring" cultural performance showcased the charm of intangible cultural heritage, closely linking it with the festive atmosphere [11] - Visitors engaged in hands-on experiences with intangible cultural heritage, such as writing auspicious characters and making traditional crafts, enhancing their connection to local culture [14] - The integration of cultural exhibitions and performances into commercial areas created immersive experiences that attracted visitors and stimulated consumption [14] Group 4: Technological Innovations and New Retail Experiences - The introduction of new retail stores, including the first stores of several high-end brands in the district, provided fresh options for consumers during the Spring Festival [19] - Digital technology transformed the Spring Festival experience, with exhibitions like the "Exploring the Silk Road: Dunhuang Art Exhibition" offering immersive experiences through XR technology [21] - Interactive installations and augmented reality experiences in public spaces engaged visitors, blending traditional culture with modern technology [21]

9天"最长春节假期"叠加460余项"乐购新春·京彩四季"主题促消费活动，让北京实体商圈活力迸发。2月23日，北京市商务局发布春节消费盘点内容显示，全 市60个重点商圈假期客流量达5109.4万人次，同比增长5.8%；实现消费金额154.3亿元，同比增长2.2%，客流与消费规模稳步攀升。前门、王府井、隆福 寺、三里屯等核心商圈将非遗民俗、国潮美学、老字号焕新与沉浸式体验深度融合，实现客流与销售额双增长，传统文化成功"破圈"成为拉动消费的核心引 擎。 融合场景聚客兴商，传统文化成为商圈"吸粉密码"。其中，隆福寺商圈以特色新春市集为抓手，汇集非遗好物、京味小吃、盲盒手办、书籍文创等多元业 态，深度展现城市活力片区特色魅力与浓厚年节氛围，商圈客流同比增长4.2倍，市集内泡泡玛特"星星人甜品"销售火爆，日均销售额2万余元，成为年轻群 体打卡消费的热门之选。 科技赋能则让传统文化消费场景更具新意。海淀区新春科技庙会设置智慧年货集市、机器人"最火店员"等科技互动展区，推动科技体验与消费场景深度融 合，拉动中关村商圈客流量增长86.3%；经开区开展全市首个自动驾驶乘车购物联动优惠活动，"萝卜快跑"携手周边商圈打造"科技+消费 ...

Group 1: New Consumption Trends During Spring Festival - The Spring Festival in Shandong has seen new consumption trends, with a focus on unique experiences and social media engagement [1][4] - Traditional markets are evolving, with live streaming and social media becoming integral to the shopping experience, particularly among younger consumers [2][4] - Non-heritage products are gaining popularity, with a 187% year-on-year increase in sales of related items, especially those themed around the Year of the Horse [7][8] Group 2: Rural Tourism and Cultural Consumption - Rural tourism is experiencing a surge, driven by returning visitors seeking authentic local experiences, with over 10,000 tickets sold for events in rural areas [11][13] - Cultural consumption, particularly theater performances, is becoming a preferred choice for many, especially younger audiences, who value the immersive experience [14][16] - The inbound tourism market in Qingdao is thriving, with international visitors exploring the city beyond traditional tourist spots, enhancing the local economy [17][19] Group 3: New Retail Formats - The "first store economy" is emerging as a new driver of consumption during the Spring Festival, with unique offerings and engaging environments attracting customers [8][10]

转自：成都日报锦观 老招式配上新春祝福 茶馆里 外地游客争看非遗茶艺 鹤鸣茶社的茶艺表演。 2月21日大年初五，成都气温回升。人民公园鹤鸣茶社，叫好声、鼓掌声此起彼伏。 "这手艺太绝了！"茶客为鹤鸣茶社非遗茶艺师苏小峻竖起大拇指，随后，从兜里掏出一些糖果递给苏小峻，接连说着，"新春快乐！马年大 吉！"为了感谢茶客的热情，苏小峻还为客人秀了一段茶艺。苏小峻说，在一杯盖碗茶、一套茶艺表演中，成都年味走进了天南海北的茶客心 祠堂街艺术社区里，金秋茶社、新华日报社旧址、四川美术社砖楼等历史建筑依次排开，经过精细修缮，别有一番风情。截至目前，祠堂街艺 术社区入驻了包含木木美术馆、ENG、观夏、Patagonia、Stussy等在内的20余家品牌，开街至今，预计客流600万人次。 祠堂街艺术社区人气越来越旺，这里的人流与鹤鸣茶社的人流交织在一起。马路一边，逛潮牌、喝咖啡、看展览，另一边，坐茶馆、吃小吃、 看表演，有人在祠堂街艺术社区点了奶茶，抱着奶茶走到鹤鸣茶社，又来了一杯盖碗茶。 里。 客人变了 外地游客占了大半 "过年不回家，茶社就是我们的'新春主场'。"2023年，苏小峻来到鹤鸣茶社，此后每年春节便都在茶社度过。这 ...

Group 1 - The article highlights various cultural celebrations and activities across different regions in China during the Spring Festival, showcasing the rich traditions and festive atmosphere [1][3][5][7][9][11][12][14] - In Shaanxi Yulin, over 30 teams performed traditional folk dances, while in Anhui Qimen, local delicacies were crafted to symbolize good wishes for the New Year [1] - In Beijing, a themed market inspired by Russian folklore attracted many visitors, offering unique food and cultural experiences [5] Group 2 - The "Lion King Competition" in Guangdong Zhongshan featured 10 teams from various cities in the Greater Bay Area, emphasizing the importance of traditional lion dance culture [7] - In Jiangsu Yangzhou, the local tea culture drew increasing numbers of tourists, who enjoyed traditional performances alongside exquisite tea snacks [9] - Hubei Suizhou's cultural tourism area presented immersive performances that blended traditional customs with ancient culture, enhancing the festive experience for visitors [11] Group 3 - Hebei Linzhang organized a series of cultural events themed "Leap Horse into Spring," offering a visually stunning celebration for residents and tourists [12] - Museums and science centers became popular destinations for celebrating the New Year, with exhibitions and films that highlighted China's cultural and scientific achievements [14]

春节期间，三里屯太古里商圈推出"狮王入京"主题展，将非遗舞狮装备融入街区新春布景，为商圈增添 节日喜庆气氛，吸引众多市民游客前来观赏拍照。 本报记者 邓伟摄 非遗醒狮"闯入"时尚街区，国际大牌旗舰店的灯光与春节红色装饰交相辉映，悠扬的古典音乐在潮流地 标上空飘扬……正月初五，三里屯商圈，传统与潮流的融合为市民游客带来一场新春盛宴，也带动了假 期消费热。 昨天下午5时，天色渐暗，三里屯太古里北区庭院却依旧人头攒动。从2月2日持续至3月3日的 "狮王入 京"全国首展，以非遗醒狮文化为核心，展出8款限定狮头，成为现场的"人气王"。 "狮头是怎么制作的？第一步是扎，然后是扑、写、装。"一位从江苏来北京旅游的母亲，俯身和8岁的 女儿讲解狮头的制作工艺。小女孩踮起脚，努力凑近那尊通体荧光绿的狮头，眼里满是好奇。 泡泡玛特城市乐园里感受非遗手作如何融入潮玩场景，在奥林匹克森林公园欣赏《汉风》杂技剧……马 年春节，北京各大商圈新场景、新业态持续上新，传统年俗与潮流体验的多元碰撞，绽放出别样精彩， 也带动了假期消费热潮。商务大数据显示，假期前四天，全国重点零售和餐饮企业日均销售额较2025年 玻璃展柜中央，故宫版醒狮格外引人注 ...