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三年了,演唱会为何还没降温?
Hu Xiu· 2025-08-18 05:26
Core Insights - The concert industry is experiencing sustained growth, with no signs of a slowdown, unlike the film industry which only benefited from a rebound in 2023 [1][2] - The report from the China Performance Industry Association indicates that large-scale performances (over 5,000 attendees) will generate ticket revenues of 29.636 billion yuan in 2024, representing a 66% year-on-year increase [2] Audience Demographics - Female audience members make up 66.1% of concert-goers, with the 25-29 age group being the largest demographic, accounting for over 30% [4] - The audience's frequency of attendance is increasing, with 16% attending concerts twice a year (up 2.8%) and 9.2% attending three times or more (up 2.2%) [6] Consumer Behavior - Many concert attendees view concerts as an addictive experience, often prioritizing concert tickets over other expenses [7][8] - Concerts are seen as a form of emotional consumption, providing a therapeutic escape from daily life [9] Experience and Engagement - Concerts are evolving into immersive experiences that combine music, social interaction, and unique staging, contrasting with the declining KTV industry [10][11][12] - The concert experience is tailored to individual artists, with different styles and themes enhancing audience engagement [14][18] Market Dynamics - The concert market is not saturated; instead, it is diversifying with various types of performances catering to different audience segments [26] - Major artists like Jay Chou and Mayday continue to attract diverse audiences, while niche artists focus on fulfilling specific fan needs [20][22] Conclusion - The concert industry is thriving, driven by a combination of demographic shifts, changing consumer behavior, and innovative concert experiences that resonate with audiences [1][2][4][6][10][26]
杜绝人为的“一票难求” 让演唱会回归纯粹
Core Viewpoint - The ticketing chaos for popular concerts reflects systemic exploitation of consumers, driven by artificial scarcity and market manipulation, which undermines the integrity of the entertainment industry [1][5]. Group 1: Ticketing Practices - Certain concert promoters and ticket platforms are accused of reserving 20%-30% of tickets for secondary markets, benefiting scalpers and creating an illusion of high demand [2]. - The practice of artificially inflating ticket prices and creating a sense of urgency leads to irrational consumer behavior, such as purchasing overpriced tickets or borrowing money to buy them [2][3]. Group 2: Consumer Experience - The high prices and scarcity of tickets create a cultural barrier, excluding low-income individuals and students from participating in events, thus damaging the public's cultural consumption rights [3]. - The emotional and social needs driving concert attendance are being undermined by exploitative ticketing practices, which distort the genuine connection between fans and artists [4]. Group 3: Industry Responsibility - The concert industry must recognize its responsibility to uphold market standards and rebuild trust with consumers by eliminating the artificial scarcity of tickets [5]. - A collaborative approach among stakeholders—capital, platforms, channels, and creators—is essential to respect consumers and preserve the intrinsic value of live events [4][5].
【投资视角】启示2025:中国演唱会行业投融资及兼并重组分析(附投融资事件、产业基金和兼并重组等)
Qian Zhan Wang· 2025-08-11 04:11
Group 1 - The domestic concert industry has experienced a significant decline in investment and financing since 2018, with annual financing events dropping to fewer than 2 and amounts not exceeding 50 million yuan [1][2][4] - The majority of financing events are concentrated in early-stage rounds, particularly angel and A rounds, indicating that many companies are still in the startup phase [4][16] - Beijing is the leading region for concert industry financing, accounting for over 50% of total events, followed by Shanghai and Guangdong [7][16] Group 2 - The average single financing amount in the concert industry has been low, with most recent events not exceeding 30 million yuan, reflecting a relatively low demand for capital [2][4] - The primary focus of investment in the concert industry is on event planning and production, with 35% of investment events targeting this area [18][21] - The concert industry has seen very few merger and acquisition events, with only two notable transactions since 2017, indicating a lack of consolidation in the market [21][22]
多地文体娱产业营收快速增长 情绪经济加速崛起
Di Yi Cai Jing· 2025-07-31 14:22
Core Viewpoint - The cultural, sports, and entertainment industry is experiencing rapid growth, driven by increasing consumer demand and evolving consumption patterns, particularly in various provinces of China [1][2][3]. Group 1: Industry Growth - In Jiangsu Province, the revenue of the cultural, sports, and entertainment industry increased by 20.7% year-on-year in May [1]. - In Henan Province, the revenue growth reached 23.9% from January to May, surpassing the overall service industry growth rate by 16.4 percentage points [1]. - In Sichuan Province, the revenue grew by 18.7% from January to May, with an increase of 2.8 percentage points compared to the previous month [1]. - In Anhui Province, the revenue increased by 16.5% from January to May, with a 1.1 percentage point acceleration from the previous month [2]. - In Guizhou Province, the revenue growth was 21.2% from January to May [2]. Group 2: Consumer Trends - There is a growing demand for diverse and high-quality cultural and entertainment offerings, driven by rising living standards and changing consumer preferences [2][3]. - The Z generation is identified as a key consumer group, focusing on personalized experiences and willing to spend on self-pleasure and hobbies [2]. - Emotional consumption is becoming a significant trend across various age groups, with many middle-aged and older consumers also engaging in activities like attending concerts [3][5]. Group 3: Emotional Value in Consumption - Events like the "Su Super" football matches are creating emotional connections with the community, enhancing the cultural significance of sports [3]. - Concerts are recognized as a platform for emotional release, with a notable increase in attendance from middle-aged audiences [4][5]. - The rise of micro-short dramas is catering to consumers' need for quick emotional gratification, with significant revenue growth in the industry [5][6]. Group 4: New Consumption Scenarios - The integration of culture and emotional value is emerging as a new highlight in consumer spending, with various innovative experiences being developed [6]. - Scenic spots are introducing unique experiences like "lazy drifting," appealing to younger consumers' desire for fun and emotional engagement [6].
一把钞票换一次「脱序」:一个东亚人一生中的三个小时|深氪
36氪· 2025-07-27 09:33
Core Viewpoint - The article discusses the evolving landscape of concert attendance in China, highlighting the increasing diversity of the audience and the economic impact of concerts on local economies. It emphasizes the emotional and social significance of attending concerts, which has transformed from a niche interest to a mainstream cultural phenomenon. Group 1: Audience Diversity and Experience - The audience for concerts has become more diverse, including older adults, minors, and various demographic groups, indicating a shift from a youth-centric view of concert-goers [10][12][54]. - Concerts provide a unique escape from daily life, allowing attendees to experience intense joy and connection with others, as described by attendees who feel a sense of community and shared happiness [5][15][40]. - The emotional impact of concerts is profound, with attendees often reflecting on personal stories and connections during performances, leading to moments of nostalgia and emotional release [42][81]. Group 2: Economic Impact and Market Dynamics - The ticketing platform, Damai, has seen significant revenue growth, with projected revenues of 2.28 billion, 14.8 billion, and 20.57 billion RMB over three fiscal years, indicating a booming concert market [14]. - The concert industry is not only about ticket sales; it generates substantial ancillary revenue, with a reported 1:4.8 ratio of ticket revenue to local economic impact, meaning every 1 RMB spent on tickets generates 4.8 RMB in local spending [78][79]. - The presence of scalpers (黄牛) has become a notable aspect of the ticketing landscape, with varying levels of pricing based on the scalper's position in the supply chain, affecting the overall market dynamics [31][32][34]. Group 3: Cultural Significance and Future Trends - The article highlights the cultural significance of concerts, particularly for the younger generation who grew up with specific artists, suggesting that musical preferences formed in youth can have lasting impacts on individuals [80]. - Local governments are increasingly supporting concert economies, recognizing their potential to boost tourism and local business, as seen in cities like Taiyuan, which has implemented policies to enhance concert experiences [68][79]. - The trend of integrating concert experiences with consumer products and services, such as bundled ticket and travel packages, reflects a growing recognition of the concert experience as a comprehensive entertainment offering [76].
“拥抱消费新场景”系列报道|歌迷之城的“乐”动与活力
Sou Hu Cai Jing· 2025-07-18 14:31
Core Insights - The emergence of "Fan Economy" in Taiyuan, driven by concerts, is significantly boosting local consumption and tourism, transforming the city into a "Fan City" [1][9][39] - Taiyuan is leveraging its cultural heritage and concert events to create new consumption scenarios, enhancing the overall consumer experience [15][40] Group 1: Economic Impact - In 2024, concerts in Taiyuan are projected to generate a total consumption of 4.1 billion yuan, with ticket sales contributing 1.04 billion yuan, accommodation 700 million yuan, dining 339 million yuan, and shopping and entertainment 1.188 billion yuan [9][39] - The city is expected to host 32 concerts in 2024, attracting millions of fans and creating significant social media buzz around the events [9][39] Group 2: Consumer Experience - Fans attending concerts can enjoy free public transport and complimentary access to nine major tourist attractions with their concert tickets, enhancing their overall experience [9][40] - Local businesses are actively engaging with concert-goers by offering discounts and creating immersive experiences, such as themed photo opportunities and special promotions [20][23][39] Group 3: Cultural Integration - The integration of concerts with local tourism is evident, as fans are encouraged to explore Taiyuan's historical sites, such as the Jin Shrine, which has become a popular spot for fans [15][17] - The "Follow the Concert to Travel" model is gaining traction, promoting cultural heritage while driving tourism [15][39] Group 4: Future Prospects - The success of Taiyuan's concert-driven economy is prompting other cities in Shanxi Province, such as Datong and Jinzhong, to plan similar events, indicating a potential regional trend [39][40] - Taiyuan aims to further enhance its entertainment and tourism sectors by optimizing policies and developing related products to stimulate economic growth [40]
2025年中国演唱会行业产业链、票房收入及分布、演出场次、观看人数、参与主体及行业发展趋势研判:已经产生了广泛的社会与文化效应,市场将持续扩大[图]
Chan Ye Xin Xi Wang· 2025-07-14 01:38
Core Insights - The concert industry is experiencing a rapid recovery globally, with significant growth in China, where concerts are becoming a vital part of urban cultural life and a new tourism resource driving economic development [1][9][19] Industry Overview - Concerts are defined as live performances primarily focused on music, characterized by their live, commercial, and entertainment aspects [2][6] - The concert industry is a crucial segment of live entertainment, contributing to the cultural and economic vitality of cities [6][8] Current Market Status - The concert market in China is projected to reach a total box office of over 26 billion yuan in 2024, marking a year-on-year increase of 78.1% [9] - There will be approximately 2,700 large concerts held, attracting over 29 million attendees, which is a 45% increase from 2023 [9] - The overall revenue for the national performance market is expected to be 79.63 billion yuan in 2024, a 7.61% increase from 2023 and a 39.14% increase from 2019 [8][9] Industry Participants - Key players in the concert industry include companies such as Huayi Brothers, Beijing Culture, Mango TV, and others, which are involved in various aspects of concert production, ticket sales, and venue operations [15][17] - Huayi Brothers is recognized as a leading organizer with extensive artist resources and experience in hosting concerts [15] Future Trends - The concert industry is expected to continue expanding due to policy support, growing consumer demand, technological innovation, and the integration of the industry chain [19] - Digital technology will increasingly integrate into all aspects of concerts, with a focus on quality content creation and market expansion into second and third-tier cities [19]
【行业深度】洞察2025:中国演唱会行业竞争格局及市场份额(附细分市场竞争、区域竞争等)
Qian Zhan Wang· 2025-07-11 03:42
Core Insights - The Chinese concert industry encompasses a wide range of activities including content production, planning and execution, artist management, ticket sales, and venue operations [1] - Major players in the concert hosting sector include Huayi Brothers Media, which has a rich artist resource and extensive experience in hosting concerts [1] - The ticketing platform competition is led by major brands such as Damai, Maoyan Entertainment, and Tiantian Ticketing [5] - The regional distribution of concert-related enterprises is closely linked to population density, income levels, and consumer spending [11] Concert Hosting Competition - In Q1 2025, five institutions hosted 10 or more concerts, with Huayi Brothers Media leading by hosting 46 performances featuring artists like Gigi Leung and G.E.M. [3][4] - Other notable hosts include Luopan Culture and Live Nation, with 14 and 13 concerts respectively [3][4] Ticketing Platform Competition - As of May 13, 2025, the top ticketing brands include Damai, Maoyan, and Tiantian Ticketing, recognized for their data-driven and consumer-focused approaches [5] Venue Operations - The top five venues for concerts in Q1 2025 included Hangzhou Olympic Sports Center, which hosted 6 shows, and Shanghai Oriental Sports Center, with 14 performances [8] Regional Competition Landscape - As of May 30, 2025, there are approximately 484,500 enterprises in the concert industry, with Guangdong province having the highest number at over 50,000 [11] - The top five provinces (Guangdong, Zhejiang, Shandong, Hubei, and Hebei) account for 38.3% of the total concert-related enterprises in China [11] Concert Location Distribution - Major concert events are concentrated in economically developed urban clusters such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta, generating 63.5% of the total box office revenue [13] Competitive Dynamics - The threat of substitutes in the concert industry mainly comes from other entertainment forms like movies and streaming services, but the unique live atmosphere of concerts mitigates this threat [16] - The competitive intensity among existing firms is high, with larger companies holding significant market share while smaller firms seek differentiation [16]
开源证券晨会纪要-20250707
KAIYUAN SECURITIES· 2025-07-07 14:43
Core Insights - The report highlights a positive outlook for MEMS inertial navigation, X-ray detection, and the export of air separation equipment, driven by growth in downstream applications such as low-altitude economy, autonomous driving, and robotics [3][6] - The industrial X-ray detection market is expected to experience structural growth due to strong demand from the electronics and semiconductor industries, as well as recovery in the lithium battery sector [3][6] - The air separation equipment market, primarily used in coal chemical, petrochemical, metallurgy, and nuclear power industries, has a market space exceeding 100 billion yuan, with increasing export activities under the Belt and Road Initiative [3][6] Industry Performance - The report notes that the new housing transaction area has increased month-on-month, while year-on-year comparisons show a decline in 20 cities for second-hand housing transactions [5][14] - The land transaction area has decreased year-on-year, but the premium rate has increased month-on-month, indicating a competitive land market in certain regions like Tianjin [5][14][16] - The issuance of domestic credit bonds has increased significantly, with a year-on-year rise of 606% and a month-on-month increase of 63%, reflecting improved market conditions [17] Market Trends - The gaming industry is expected to benefit from innovative gameplay and a surge in demand for new titles, with the monthly issuance of game licenses projected to reach 135 in the first half of 2025 [11][12] - The report emphasizes the potential for AI virtual social applications, particularly with the development of AI companions, which could lead to significant commercial opportunities [12] - The three-dimensional visual digitization market is projected to reach 40.01 billion yuan by 2027, with a compound annual growth rate of 26.6%, driven by the shift from 2D to 3D applications in various industries [8]
“牛市旗手”大涨!行情或可期丨南财号联播
Group 1: Marine Economy in Guangdong - Guangdong's marine economy is projected to exceed 2 trillion yuan in 2024, accounting for approximately 1/5 of the national total, marking 30 consecutive years of leading the country [1] - The province is accelerating the construction of 15 national-level marine ranches and maintains the largest scale in marine tourism [1] Group 2: Consumer Goods Recycling Policy - The National Development and Reform Commission will allocate the third batch of funds for consumer goods recycling in July, ensuring the policy is implemented smoothly throughout the year [1] Group 3: Banking Sector Adjustments - Major banks are phasing out medium- to long-term large-denomination certificates of deposit due to reduced interest rate advantages, reflecting a shift in cost control and liquidity management strategies [1] Group 4: Stock Market Trends - The A-share market is showing strength, with major indices rising and the brokerage sector experiencing a significant increase, suggesting a potential bull market [2] - The brokerage index surged by 5.52%, with a cumulative increase of 9.49% over three trading days, indicating strong market sentiment [2] Group 5: Gold Market Dynamics - Despite geopolitical tensions in the Middle East, gold prices have declined, suggesting that current prices have already factored in various influences, with potential for future upward momentum [2] Group 6: Short Drama Development in Online Literature - Leading online literature platforms are expanding their content ecosystems by incorporating short dramas, which are often based on popular web literature IPs, as a strategy to tap into new growth opportunities [3] Group 7: Concert Demand Surge - The demand for concert tickets in Beijing has surged, with many fans struggling to secure tickets for popular events, indicating a strong recovery in the live performance market [3]