新华财经北京9月11日电（可达）近日，有财经博主在社交平台"吐槽"其在小红书上浏览到的金融产品销售广告。据该博主透露，其是在小红书首页浏览到 的该广告，或由于其平常浏览投资类内容比较多，所以被系统定向推荐了相关内容。 坐拥超2亿月活跃用户规模，小红书近年来试图突破商业化瓶颈。急切的变现心态下，小红书的广告业务遭遇合规质疑。诞生于用户信任之下的"种草"生 态，在商业化的洪流之下将何去何从？ 首页惊现私募广告 据其提供的截图，图片上用非常显著字号写着"回撤小于0.5%，年化大于14%，债基的天花板？"等字样，并在业绩上用红色、绿色突出，仅在下方用很小的 字体标识"过往业绩并不预示其未来业绩表现"的风险提示。 有金融机构人士在看到上述截图时表示诧异，认为图上内容存在相当强的误导性，仅从广告封面来看，极易让投资者认为年化14%是一种收益承诺，或者暗 示未来业绩。"虽然在下方用很小的字进行了风险提示，但仍然有很强的'擦边球'嫌疑。"该人士表示。 记者打开小红书后，也在首页收到了多个类似的理财产品广告，推广文案包括"今年25%-30%量化产品""今年6%的债基"。尽管发布人不同，但在点击用户 信息后发现，上述小红书笔记均 ...

Core Viewpoint - The Cyberspace Administration of China has conducted an interview with Xiaohongshu regarding its mismanagement of the hot search rankings, leading to penalties imposed on the platform [1] Group 1 - Xiaohongshu has acknowledged the issues raised by the authorities and expressed a commitment to learn from the experience and implement corrective measures [1] - The company has established a special task force to address the ecological governance of the hot search rankings in accordance with the requirements set by the Cyberspace Administration [1] - Xiaohongshu aims to enhance its management capabilities for hot search rankings and fulfill its responsibilities in content management and social responsibility [1] Group 2 - The platform has committed to accepting supervision from users and public opinion to actively maintain a clear online space [1]

近日，网信部门对小红书平台热搜榜单管理不善问题进行约谈并采取处罚措施。对此，我们诚恳接受， 深刻吸取教训，认真落实整改要求。 我们已对照网信部门的要求，第一时间成立整改专项工作小组，推进热搜榜单生态专项治理，进一步提 升热搜榜单管理能力。 我们将在网信部门的指导下，以此为戒，举一反三，切实履行信息内容管理主体责任和社会责任。同时 虚心接受广大用户和社会舆论监督，积极维护清朗网络空间。 （原标题：刚刚，小红书回应了） 来源：小红书薯管家 "小红书薯管家"9月11日发布公告： 网信部门依法查处小红书平台破坏网络生态案件 据"网信中国"微信公众号9月11日消息，近日，针对小红书平台未落实信息内容管理主体责任，在热搜 榜单重点环节频繁呈现多条炒作明星个人动态和琐事类词条等不良信息内容，破坏网络生态问题，国家 网信办指导上海市网信办，依据《网络信息内容生态治理规定》等有关规定，对小红书平台采取约谈、 责令限期改正、警告、从严处理责任人等处置处罚措施。 网络空间天朗气清、生态良好，符合人民利益。网信部门将持续聚焦破坏网络生态违法违规突出问题， 发挥网络执法"利剑"作用，督促网站平台履行主体责任和社会责任，切实维护清朗网络 ...

Group 1 - The core issue is that Xiaohongshu has been penalized by the Cyberspace Administration of China for poor management of its trending search list, which included inappropriate content related to celebrity gossip and personal matters [2][3] - In response, Xiaohongshu has established a special task force to address the issues raised by the regulatory body and improve its management capabilities regarding the trending search list [1][2] - The company has committed to fulfilling its responsibilities in content management and social responsibility, while also welcoming supervision from users and public opinion to maintain a clean online environment [1][2] Group 2 - The regulatory actions taken against Xiaohongshu include a formal interview, a deadline for corrections, warnings, and strict penalties for responsible individuals [2][3] - The Cyberspace Administration emphasizes the importance of maintaining a healthy online ecosystem that aligns with public interests and will continue to focus on issues that disrupt the online environment [3]

据公开资料，小红书是年轻人的生活方式平台和消费决策入口，由毛文超和瞿芳于2013年在上海创立，致力于让全世界的好生活触手可及。在小红书，用户 通过短视频、图文等形式标记生活点滴。截至2019年3月，小红书用户数超过2.2亿，并持续快速增长，其中70%用户是90后。 9月11日，网信中国发文《网信部门依法查处小红书平台破坏网络生态案件》：近日，针对小红书平台未落实信息内容管理主体责任，在热搜榜单重点环节 频繁呈现多条炒作明星个人动态和琐事类词条等不良信息内容，破坏网络生态问题，国家网信办指导上海市委网信办，依据《网络信息内容生态治理规定》 等有关规定，对小红书平台采取约谈、责令限期改正、警告、从严处理责任人等处置处罚措施。 网络空间天朗气清、生态良好，符合人民利益。网信部门将持续聚焦破坏网络生态违法违规突出问题，发挥网络执法"利剑"作用，督促网站平台履行主体责 任和社会责任，切实维护清朗网络空间。 近日，金沙江创业投资管理公司披露的投资组合文件显示，小红书的估值在3个月内上涨了19%，达到310亿美元。据了解，小红书在该基金资产中占比高达 92%，较上一季度进一步上升。 另据媒体报道，小红书有望在2025年实现 ...

新华社北京9月11日电 记者11日从国家网信办获悉，近日，针对小红书平台未落实信息内容管理主 体责任，在热搜榜单重点环节频繁呈现多条炒作明星个人动态和琐事类词条等不良信息内容，破坏网络 生态问题，国家网信办指导上海市网信办，依据《网络信息内容生态治理规定》等有关规定，对小红书 平台采取约谈、责令限期改正、警告、从严处理责任人等处置处罚措施。 国家网信办表示，网信部门将持续聚焦破坏网络生态违法违规突出问题，发挥网络执法"利剑"作 用，督促网站平台履行主体责任和社会责任，切实维护清朗网络空间。 ...

格隆汇9月11日｜据网信中国，近日，针对小红书平台未落实信息内容管理主体责任，在热搜榜单重点 环节频繁呈现多条炒作明星个人动态和琐事类词条等不良信息内容，破坏网络生态问题，国家网信办指 导上海市网信办，依据《网络信息内容生态治理规定》等有关规定，对小红书平台采取约谈、责令限期 改正、警告、从严处理责任人等处置处罚措施。网络空间天朗气清、生态良好，符合人民利益。网信部 门将持续聚焦破坏网络生态违法违规突出问题，发挥网络执法"利剑"作用，督促网站平台履行主体责任 和社会责任，切实维护清朗网络空间。 (责任编辑：宋政 HN002) 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不对所包含内容 的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担全部责任。邮箱： news_center@staff.hexun.com ...

网络空间天朗气清、生态良好，符合人民利益。网信部门将持续聚焦破坏网络生态违法违规突出问 题，发挥网络执法"利剑"作用，督促网站平台履行主体责任和社会责任，切实维护清朗网络空间。 据"网信中国"公众号消息，近日，针对小红书平台未落实信息内容管理主体责任，在热搜榜单重点 环节频繁呈现多条炒作明星个人动态和琐事类词条等不良信息内容，破坏网络生态问题，国家网信办 指导上海市网信办，依据《网络信息内容生态治理规定》等有关规定，对小红书平台采取约谈、责令 限期改正、警告、从严处理责任人等处置处罚措施。 ...

Core Viewpoint - The article discusses the regulatory actions taken by the National Cyberspace Administration of China against the Xiaohongshu platform for failing to manage harmful content effectively, emphasizing the importance of maintaining a healthy online ecosystem [1] Group 1: Regulatory Actions - The National Cyberspace Administration, guided by the Shanghai Cyberspace Administration, has imposed measures on Xiaohongshu for not fulfilling its responsibility in managing information content [1] - The actions include an interview, a deadline for rectification, warnings, and stricter penalties for responsible individuals [1] Group 2: Importance of Online Ecosystem - The article highlights the necessity of a clean and healthy online environment that aligns with public interests [1] - The regulatory body will continue to focus on prominent issues that disrupt the online ecosystem, utilizing enforcement measures to ensure platforms fulfill their responsibilities [1]

Group 1 - The valuation of Xiaohongshu has surged by 19% in just three months, reaching $31 billion, as disclosed in an investment portfolio document from a fund managed by GSR Ventures [2][3] - Xiaohongshu's valuation has increased significantly from $26 billion in March to $31 billion, indicating strong market interest and potential for future growth [3] - The company is expected to achieve profits exceeding $1 billion in 2024, with projections of $3 billion in 2025, highlighting its commercial potential [2][3] Group 2 - Advertising remains the primary revenue source for Xiaohongshu, accounting for nearly 80% of its income in 2023, despite efforts to explore e-commerce [4] - The company has partnered with Taobao and JD.com to enhance its advertising capabilities, allowing users to link directly to external products [4] - Xiaohongshu's advertising strategy includes two collaboration models: direct investment from merchants and a model involving Alibaba's algorithm for optimization [5] Group 3 - Xiaohongshu's e-commerce business has shown significant growth, with a GMV of over 400 billion yuan in 2024, and a substantial increase in the number of merchants [6] - However, the company faces challenges in its e-commerce strategy, which has been inconsistent, impacting its growth rate [7][10] - Frequent organizational changes reflect a strategic uncertainty, but they also indicate ongoing attempts to optimize business operations [8][11] Group 4 - The introduction of a "marketplace" feature on the homepage aims to enhance user engagement and purchasing intent, particularly among younger users [12][13] - Xiaohongshu plans to expand its e-commerce initiatives by conducting more industry recruitment activities and enhancing its product offerings by 2025 [13] - The company is navigating the challenge of balancing its community-oriented platform with commercial demands, requiring ongoing experimentation and adaptation [14]