Core Insights - The article discusses the rapid global expansion of Chinese online literature, highlighting the emergence of a multi-polar growth pattern with significant contributions from Latin America, North America, and Eurasia [1][11] - The CEO of a leading Chinese online literature company emphasizes the transition from merely translating content to establishing a global co-creation ecosystem that integrates IP into various cultural industries [1][15] Group 1: Global Expansion of Online Literature - By 2025, online literature is expected to enter a phase of rapid global proliferation, with Latin America's rise creating a new market dynamic [1] - Brazil's user base has surged, becoming the third largest globally, with monthly active users increasing nearly eightfold compared to the previous year [11] - The growth in Latin America is driven by AI-powered multilingual translation, which facilitates cultural exchange and market entry [11][13] Group 2: Business Strategy and Growth Drivers - The company identifies "蓄能" (energy accumulation) as a key theme for 2025, benefiting from external cultural consumption trends and internal capabilities [3] - The focus for 2026 will be on diversifying growth engines rather than relying on a single source, with short dramas and derivative products expected to accelerate [6] - The company aims to create a collaborative ecosystem for short dramas, leveraging a strong IP reserve and top-tier creators [7] Group 3: IP Development and Localization - The company is committed to a dual strategy of deepening its own IP while collaborating with external IPs to create a win-win ecosystem [9] - A systematic capability has been established for product development, supply chain coordination, and marketing across various channels [10] - The approach to localization emphasizes maintaining the original cultural essence while adapting to local preferences, supported by a comprehensive terminology database [12] Group 4: Future Trends and Challenges - The transition from being a "source of Chinese IP" to a "source of global IP" is marked by the ability to cultivate local ecosystems and integrate into international industry chains [15] - Current barriers include cross-cultural understanding, localization depth, and the complexities of global copyright protection [15] - Future growth points are expected to focus on local market deepening, accelerated industry chain development, and enhanced offline experiences [16]

Core Viewpoint - The article discusses the rapid globalization of Chinese online literature, highlighting the transition from merely translating content to creating a collaborative global ecosystem for IP development and cultural exchange [1][2]. Group 1: Global Expansion of Online Literature - The "2025 China Online Literature Going Global Trend Report" indicates that online literature will experience rapid global proliferation, with Latin America emerging as a significant market alongside North America and Eurasia [1]. - The CEO of Yuewen Group, Hou Xiaonan, outlines three phases of internationalization: 1.0 focused on content translation, 2.0 on establishing overseas platforms, and 3.0 on global co-creation [1][2]. Group 2: Growth Drivers and Market Dynamics - In 2025, the growth of online literature is driven by cultural consumption upgrades, the maturation of new formats like short dramas and comic adaptations, and the improvement of the cultural export industry [4]. - The article notes that the keyword for 2025 is "accumulation," reflecting both external environmental changes and the internal release of accumulated capabilities [4]. Group 3: Future Trends and Innovations - For 2026, the focus will shift from speed to stability and depth, with short dramas and comic adaptations expected to accelerate growth [5]. - The article emphasizes the importance of a diversified growth engine rather than relying on a single business model, with a focus on high-quality content and expanding themes [5]. Group 4: Collaborative Ecosystem and IP Development - Yuewen Group aims to create an open and win-win ecosystem for derivative products, balancing the development of proprietary IP with collaborations with top industry IPs [7]. - The company has established systematic capabilities across product development, supply chain coordination, and multi-channel marketing, aiming for integrated operations between content and merchandise [8]. Group 5: Regional Market Strategies - The article highlights the significant growth in the Latin American market, particularly in Brazil, where monthly active users surged by nearly 800% [9][10]. - Strategies for different regions include localized IP selection and accurate translation to maintain cultural integrity, with a focus on emotional narratives that resonate with local audiences [9][10]. Group 6: Future Growth Points - The future of Chinese online literature is expected to focus on deepening local market penetration, accelerating industry chain development, and expanding offline experiences and consumption [15].

Core Insights - The article highlights the rise of "Chinese IP" on the global stage, showcasing its strong cross-cultural appeal and adaptability in various forms of media and consumer products [1][2][3]. Group 1: Market Expansion - In 2025, "Chinese IP" is expected to shine globally, with significant events like the appearance of LABUBU at the Macy's Thanksgiving Day Parade, marking a milestone for Chinese brands in international markets [2]. - Bubble Mart has expanded its presence to over 60 physical stores and 100 robot stores in the U.S. since starting its overseas expansion in 2018, covering more than 20 countries and regions [2]. - The Americas market for Bubble Mart saw a revenue increase of over 1200% year-on-year in Q3 2025, indicating a rapid growth trajectory [5]. Group 2: Cultural Integration - LABUBU's success reflects a shift in global perceptions of Chinese culture, moving beyond traditional symbols to a more dynamic representation of Chinese creativity and diversity [2][5]. - The international appeal of brands like Laopuhuang, which combines traditional craftsmanship with modern aesthetics, has led to a significant increase in overseas revenue, with a 455.2% year-on-year growth in the first half of 2025 [5][7]. - The "China Travel" initiative has gained traction, with 15.89 million foreign visitors from January to August 2025, a 52.1% increase year-on-year, showcasing a growing interest in Chinese culture [7]. Group 3: Evolution of Chinese IP - The journey of "Chinese IP" has evolved from "borrowing ships" to "building ships," and now to "leading ecosystems," indicating a maturation of China's cultural output [8][12]. - The initial phase focused on traditional content and copyright licensing, while recent developments have seen a shift towards creating original content and platforms for global audiences [9][11]. - The emergence of platforms like ReelShort and others for short dramas signifies a new phase where Chinese companies are replicating successful cultural models abroad [11]. Group 4: Economic and Technological Support - The growth of "Chinese IP" is supported by China's economic development, technological innovation, and a robust entertainment consumption demand [12][15]. - The cross-border e-commerce sector has seen significant growth, with imports and exports reaching approximately 2.06 trillion yuan in the first three quarters of 2025, a 6.4% increase [15]. - The strong manufacturing capabilities in China provide essential support for the production of high-quality cultural products, enabling brands like LABUBU to meet global market demands effectively [15][16].

Core Viewpoint - Chinese online literature is evolving from being a source of domestic IP to becoming a new source of global IP [1][17]. Group 1: Global Expansion of Chinese Online Literature - A diverse group of online literature authors from 14 countries participated in the fourth Shanghai International Online Literature Week, indicating the global interest in Chinese online literature [1]. - The "2025 China Online Literature Going Global Trend Report" predicts a rapid global proliferation of online literature by 2025, with Latin America emerging as a significant market alongside North America and Eurasia [1]. - The transition of Chinese online literature from "content translation output" to "model export" and now to "global co-creation" reflects its deep integration into global cultural industries [1][2]. Group 2: Growth Drivers and Market Dynamics - The year 2025 is expected to witness a profound change in the global online literature landscape, with Latin America experiencing significant growth, particularly in Brazil, where monthly active users surged by nearly 800% [11]. - The cultural consumption upgrade and the rapid maturation of new formats like short dramas and comic adaptations are key drivers for the growth of IP development [3][6]. - The company aims to build a multi-faceted growth engine rather than relying on a single source, focusing on short dramas, comic adaptations, and derivative products as core growth areas for 2026 [6][10]. Group 3: Strategies for Market Penetration - The company emphasizes the importance of localizing content and understanding cultural differences in IP selection and translation, particularly in emerging markets [11][12]. - The strategy includes creating a self-sustaining ecosystem for local creators, transforming readers into creators, and fostering a "snowball effect" in content creation [13][14]. - The company is focused on integrating content and merchandise operations to ensure that derivative products enhance the narrative and emotional value of the IP [10]. Group 4: Future Directions and Challenges - The company identifies three key areas for future growth: deepening market localization, accelerating industry chain development, and expanding offline experiences and consumption [17]. - Current barriers include cross-cultural understanding, localized operations, and the complexities of international copyright protection [15]. - The company is exploring innovative "IP + cultural tourism" business models, aiming to create emotional connections and cultural resonance in international markets [16].

Group 1 - The Jiangsu Network Literature IP Incubation Center has become a significant platform for the integration of network literature and local industries in Jiangsu Province, with support from the Jiangsu Provincial Writers Association to gather quality literary resources and cultivate creative talents [1][2] - The establishment of the Salt City Short Drama Service Center marks a new phase in the development of the short drama industry in Salt City, focusing on creating a unique cultural ecosystem that reflects contemporary characteristics [2] - The Jiangsu Network Literature IP Incubation Center aims to promote deep integration between network literature and the film industry, implementing the "Drama Has Material" creation plan and attracting high-profile brand activities to build a complete industrial ecosystem from literary creation to IP realization [2][3] Group 2 - The signing ceremony for projects at the 1992 Film and Art Cultural Street was successfully held, with a partnership established between Century New City Group and Nanjing Arts Institute to create a practical training base [3] - The Salt City Short Drama Service Center and three renowned studios were officially unveiled, indicating a commitment to fostering creative talent and enhancing the local short drama industry [3] - A nationwide script collection plan was launched in collaboration with five universities, aiming to discover quality scripts with market potential and artistic value [3]

Core Insights - The article discusses the rapid global expansion of Chinese online literature, highlighting its increasing influence and the emergence of a new market structure driven by Latin America, North America, and Eurasia [3][20]. Group 1: Global Expansion of Online Literature - By 2025, online literature is expected to enter a phase of rapid global proliferation, with Latin America emerging as a significant market alongside North America and Eurasia [3]. - As of October 31, 2025, WebNovel has nearly 400 million global users and has nurtured around 530,000 writers and over 820,000 original works, with a 20% year-on-year increase in total works [3]. - The global creative force is becoming significantly younger, with 50% of WebNovel's signed authors being born after 2000 [3]. Group 2: Evolution of Online Literature Export - The export of Chinese online literature has progressed through three stages: content translation, establishment of overseas platforms, and deep integration of IP into global industries [4][5]. - The current phase emphasizes the need for Chinese IP to transition from merely "going out" to "integrating in" [5]. Group 3: Market Dynamics and Growth Drivers - The year 2025 is characterized by a cultural consumption upgrade, with quality IP becoming a valuable asset across various media [6]. - New formats like short dramas and animated series are maturing rapidly, enhancing IP conversion efficiency [6]. - The growth of online literature is now described as a "multi-level growth" pattern, particularly with the explosive rise of the Latin American market [20]. Group 4: Strategies for Localization and Cultural Integration - The company employs data insights for differentiated IP selection, recognizing that emotional themes are universal but regional preferences vary significantly [20]. - In translation, the focus is on maintaining the original essence of the stories, supported by a comprehensive terminology database for accurate cultural representation [21]. Group 5: Future Directions and Challenges - The company aims to establish itself as a "global IP source," focusing on creating a self-sustaining ecosystem for overseas original content [25]. - Current barriers include cross-cultural understanding, localized operations, and the complexities of international copyright protection [25].

Core Insights - The article discusses the rapid global expansion of Chinese online literature, highlighting its transition from a national to a global IP source, with significant growth expected by 2025 [1][25]. Group 1: Global Expansion of Chinese Online Literature - A diverse group of online literature writers from 14 countries participated in the fourth Shanghai International Online Literature Week, indicating the global interest in Chinese IP [1]. - According to the "2025 China Online Literature Going Global Trend Report," the online literature market is expected to see rapid global adoption, particularly in Latin America, creating a tripartite market structure with North America, Eurasia, and Latin America [1]. - By October 31, 2025, WebNovel (Qidian International) is projected to have nearly 400 million cumulative global users and over 820,000 original works, with a 20% year-on-year increase in total works [1]. Group 2: Evolution of Online Literature Export Strategies - The CEO of Yuewen Group, Hou Xiaonan, outlined three phases of online literature export: 1.0 focused on content translation, 2.0 on establishing overseas platforms like WebNovel, and 3.0 on global co-creation integrating IP into various industries [2]. - The current phase emphasizes the need for Chinese IP to transition from merely "going out" to "integrating in" global markets [3]. Group 3: Future Growth and Market Dynamics - The keyword for 2025 is "accumulation," driven by cultural consumption upgrades and the maturation of new formats like short dramas and comics, which enhance IP conversion efficiency [4]. - The company aims to diversify its growth engines rather than relying on a single source, with short dramas, comics, and derivative products expected to accelerate in 2026 [7]. - The short drama model has been validated commercially, focusing on quality and thematic expansion, while AI technology is expected to enhance the production of comics [8]. Group 4: Market Trends and Regional Strategies - The global online literature market is experiencing profound changes, with Latin America emerging as a significant player, evidenced by Brazil's user base growing nearly eightfold [19]. - The company employs data insights for differentiated IP selection, adapting to regional preferences while maintaining the essence of the original content [21]. - The success in Latin America demonstrates the global applicability of China's online literature industry model, which can be replicated in other emerging markets [21]. Group 5: Challenges and Opportunities in Global IP Development - The transition to a "global IP source" is measured by the ability to establish a self-sustaining overseas original ecosystem and integrate into international industry chains [22]. - Current barriers include cross-cultural understanding, localization depth, and the complexities of global copyright protection [22]. - The company is focused on creating emotional connections and cultural resonance in international markets through its IP [24].

12月28日，"穿越武王墩：从考古现场到文学现场——网络文学名家安徽创研行"活动在中国国家博物馆启幕。本次活动旨在推动考古成果向文学创作转化， 探索中华优秀传统文化在互联网时代的创新表达，为安徽加快建设文化强省、旅游强省注入新的文艺动能。 00:53 活动由中国作协网络文学中心、安徽省委宣传部、安徽省文旅厅、安徽省文联指导，安徽出版集团、安徽广电传媒产业集团、淮南市委宣传部、安徽省作协 联合主办，由时代出版传媒股份有限公司、安徽电影集团、安徽省学联、省网络作协、寿县县委宣传部共同承办。 启动仪式上，多项围绕"武王墩"IP的孵化与转化计划同步发布：安徽出版集团推出安徽网络文学"攀登计划"；淮南市委宣传部发布支持网络文学IP转化的具 体扶持措施；安徽广电传媒产业集团发起"穿越武王墩：Z世代故事新编"大学生创意征集活动。现场，AIGC微短剧《归楚记》预告片及AI漫剧亦精彩亮相， 展现了科技赋能文化创作的新趋势。与会嘉宾还围绕武王墩题材进行了网络文学创作专题分享，并观摩了"遇见考烈王——安徽淮南武王墩一号墓考古成果 展"，近距离感受安徽楚文化的璀璨光华。 记者：梅元龙 据悉，本次活动将持续至12月30日，后续还将开展 ...

12月29日-30日，数十位全国知名网络文学作家将齐聚安徽淮南，赴一场跨越千年的楚文化之约。他们 将踏入武王墩考古发掘现场，拂去历史尘埃，触摸尘封的楚地秘藏；漫步安徽楚文化博物馆，于琳琅文 物间解码古楚文明的璀璨密码。在"穿越武王墩"创作畅想会上，文思与史韵碰撞交融；更将走访寿县古 城，沉浸式体验非遗传承的独特韵味。当网文笔墨邂逅千年楚风，一场考古探秘与文学创想的奇妙旅 程，正待徐徐展开。 杨旭成| 宝姿 网络文学名家安徽创研行 田志国 阅文集团 副总编辑 互联网资深内容专家,网络文学第一代评 论家。网络文学第一代编辑,对于网络文学有 深厚认知,是业界第一批 VIP 作品的主要发掘 者之一。在职期间,发掘并推出的签约作家达 数千人,其中包括多位业界知名作家。 王 亚新 番茄小说 内容主编 番茄小说女频主编,二级文学编辑,擅长挖掘 各类风格女频小说,带出《缚春情》《绮靡》《嫡 女锦杀》《云渺》《玫瑰锋芒》《失控星光》《遮 云》《上上禧》等多部爆款。 王双 晋江文学城 政府事务主管 2015年入职晋江文学城,现任晋江文学城 政府事务主管。通过十余年工作积累,对网络文 学行业有独到见解,对晋江文学城经营理念有较 深 ...

Core Insights - The report indicates that by 2025, Chinese online literature will enter a phase of rapid global proliferation, establishing a market structure characterized by simultaneous growth in North America, Eurasia, and Latin America, with "IP leading the enhancement of cultural and tourism value" becoming a global industry phenomenon [1][3]. Market Growth - In 2024, the revenue scale of the Chinese online literature market is projected to reach 49.55 billion RMB, reflecting a year-on-year growth of 29.37%, marking three consecutive years of accelerated growth [3]. - The overseas market revenue is expected to be 4.815 billion RMB, with a year-on-year increase of 10.68%, indicating a steady growth trend [3]. Global Influence and Content Ecosystem - The global influence of Chinese online literature is reaching new heights, with a multi-polar growth global market already formed. By the end of 2024, the cumulative scale of Chinese online literature works is expected to reach approximately 42.1 million [3]. - As of October 31, 2025, the overseas portal WebNovel under Yuedu Group has nearly 400 million cumulative global users, nurturing around 530,000 writers and over 820,000 original works, with a total work volume increasing by 20% [3][4]. Young Creators and Community Engagement - There is a notable trend of increasing youth involvement in global creative forces, with 50% of signed authors on WebNovel being born after 2000, and the number of authors born after 2005 growing by 55.9% [4]. - The platform has seen a cumulative total of over 14 million comments and interactions, with discussions about Chinese culture exceeding 400,000, establishing a new bridge for cultural exchange [4]. Translation and IP Development - By 2025, the total number of translated works from Chinese online literature is expected to exceed 13,600, with significant growth in various languages, including a 349% increase in Indonesian, 336% in Spanish, and 278% in Portuguese compared to 2024 [4]. - The deep integration of "IP + cultural tourism" is creating a "new continent" of IP value, exemplified by collaborations such as "Dao Gui Yi Xian" with Universal Studios Singapore and "Full-Time Expert" with the Swiss National Tourism Board [4]. Cultural Impact - Online literature has evolved from a Chinese cultural phenomenon to a cross-cultural and cross-linguistic trend, becoming a fertile ground for the emergence of a new generation of global IP [5].