露营

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2.5天弹性休假探索,周末文旅经济进化
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-11 08:00
21世纪经济报道记者王峰 北京报道 "这么近,那么美,周末到河北。"河北省秦皇岛市民宿老板孙妍笑着 说。 又到夏季旅游旺季,孙妍的民宿到了周末已是满员状态。稍有空房的时候是周五,"因为客人主要来自北京 周边,他们一般会周六上午自驾过来。"孙妍说,她的民宿距离北京大约三个半小时。 一个利好隐现在孙妍等民宿从业者面前。近日,四川绵阳提出试行4.5天弹性工作制,鼓励有条件的地区推 行"周五下午与周末结合"的2.5天休假模式。据不完全统计,国内已有十几个地方出台过类似政策。 "如果客人周五下午就能来,对我们来说,将至少增加一餐一宿的收入,是非常可观的。"孙妍说。 各地出台2.5天弹性休假的目的,正是促进"微度假"消费。增加半天休假,既有利于劳动者放松身心,又有 利于带动文旅消费,可谓"一石多鸟"。 事实上,2.5天弹性休假政策在十年前就已出现。然而,落实起来却并不持续,原因何在? 曾多次鼓励弹性休假 绵阳鼓励2.5天休假模式的消息一经发布,便迅速登上热搜。 四川省商务厅官网5月22日发布了"绵阳市商务局印发《绵阳市提振消费专项行动2025年工作清单》"的消 息。 5月24日,有媒体记者致电绵阳市政府值班室,工作人员表 ...
新玩法持续出圈 露营经济爆火
Zhong Guo Zheng Quan Bao· 2025-06-02 20:43
Core Insights - The camping economy is experiencing significant growth during the Dragon Boat Festival, with a 50% year-on-year increase in search volume for "camping" on Meituan [1] - The "camping+" model, which includes activities like pet interaction, water play, and barbecuing, has seen over a 120% increase in orders on Meituan [1][5] - Popular camping sites in Beijing are fully booked, indicating high demand and a thriving camping culture [1][2] Camping Economy Trends - The rental of camping tents is in high demand, with standard tents accommodating 6 to 8 people priced at 198 yuan for 4 hours, and larger tents costing over 1000 yuan [2] - Many visitors are opting for self-catering, purchasing ingredients from local markets, which enhances the overall camping experience [2][4] - The presence of additional amenities such as food stalls and recreational activities has increased the appeal of camping sites [3] Market Potential - The camping economy in China is projected to reach a core market size of 2139.7 billion yuan in 2024, with expectations to grow to 2483.2 billion yuan by 2025, contributing to a total market size of 14402.8 billion yuan [6] - Outdoor product sales, particularly camping gear, are surging as summer approaches, with promotional activities boosting sales in physical stores [6]
露营经济催生四千亿蓝海,前四月露营企业注册量稳步增长
Qi Cha Cha· 2025-05-27 06:17
近年,露营经济快速发展壮大,市场规模逐年上升。根据艾媒咨询数据,预计到2030年,国内露营经济 核心市场规模将上升至4879.8亿元,复合年均增长率14.7%;带动市场规模将达到23998.5亿元,复合年 均增长率13%。 企查查数据显示,截至5月下旬,国内露营相关现存企业达23.49万家,主要分布在华东地区、华南地 区、西南地区,分别占比27.11%、17.13%、16.63%。从注册量角度来看,近年来,露营相关企业年注 册量整体呈上升趋势,2024年注册量达6.51万家,截至目前今年已注册2.62万家,其中前四月注册量达 2.18万家,同比增长4.13%。 1、前四月露营相关企业注册量同比增长4.13% (原标题:露营经济催生四千亿蓝海,前四月露营企业注册量稳步增长) 随着现代生活节奏持续加快,人们亲近自然的心情愈发强烈,露营正从"小众体验"跃升为全民"微度 假"的生活方式。据证券时报报道,太平洋证券纺服零售首席分析师郭彬表示,在相当于"加长版周 末"的2025年端午假期,周边游和短途自驾成为大多数游客的选择,目前在国内大多数城市尤其是一二 线城市,周边短途游都已成为短假期和周末出行的首选。周边游和短途游 ...
消费能量持续释放 露营经济催生四千亿蓝海
Zheng Quan Shi Bao· 2025-05-22 17:30
成为潮流 随着现代生活节奏持续加快,人们亲近自然的心情愈发强烈,露营——作为曾经小众的户外活动,如今 正加速转变为大众热衷的休闲方式。 太平洋证券纺服零售首席分析师郭彬在接受证券时报记者采访时表示,在相当于"加长版周末"的2025年 端午假期,周边游和短途自驾成为大多数游客的选择。马蜂窝大数据显示,近一周,各地"周边游"热度 平均涨幅超过50%,"自驾"相关热度平均涨幅超过65%。 郭彬称,目前在国内大多数城市尤其是一二线城市,周边短途游都已成为短假期和周末出行的首选。周 边游和短途游带动了户外露营需求,也为城市生活的人们提供了接近大自然和远离工作压力的互补场 景。 消费市场的持续火热也带动了露营经济企业的股价表现。2025年以来,神驰机电累计涨幅已超过60%; 隆鑫通用、探路者、浙江自然等个股累计涨幅均在30%以上。 潜力巨大 由于具有"亲近自然、开放社交、休闲娱乐"等属性,作为新兴的旅游业态,露营与当前年轻消费群体对 于高自由度出行的喜好不谋而合。因此,露营经济快速发展壮大,市场规模逐年上升。 河边野餐,篝火聚会,与家人朋友围坐在一起,共享户外的宁静与美好。当下,露营这种经济形式不仅 是现实,更是消费市场 ...
夜游、露营、票根、美食季!平顶山多措激活夏日经济消费市场
Sou Hu Cai Jing· 2025-05-21 12:51
5月21日,记者从平顶山市夏日经济新闻发布会获悉,平顶山正通过夜经济、露营经济、票根经济、东 坡美食文化季四大抓手,激活夏日消费市场,推动商文旅深度融合,助力经济高质量发展。 平顶山文旅资源丰富,拥有和平路步行街、西苑夜市、白龟湖环湖路、翠湖路美食街等8个地标性夜间 经济集聚区;有舞钢祥龙谷自驾车露营地、鲁山天龙池帐篷露营地等10余个露营地;有"三苏、汝瓷、 说唱"三张文化名片,还有尧山、大峡谷漂流、温泉度假区等A级景区70家,更有许多等级民宿。 锚定省委"四高四争先"目标要求,平顶山明确"夏日经济"作为当前主要发展任务,制定出平顶山夜经 济、露营经济、票根经济等促进措施,以及首届东坡美食文化季活动方案,有关部门正在紧锣密鼓、推 动实施。 持续繁荣夜经济 立足资源禀赋和文化特色,重点打造滨水休闲型、美食体验型、商圈购物型、文旅沉浸型、体育娱乐型 等五种类型夜间消费场景,打造"今晚平顶山、越夜越精彩"金字招牌。 平顶山结合实际,因地制宜,探索出台了"票根+文旅"、"票根+食宿"、"票根+休闲"、"票根+文 创"、"票根+观影"五大措施,着力拉长消费链条,打造商文旅融合场景,全面覆盖"吃住行游购娱"整个 链条。 ...
德国十年与房车旅行:在不确定的世界里,活成自己
Hu Xiu· 2025-05-21 09:01
为什么选择德国 "在德国,很多人诟病预约看病要等到一两个月以后,去看的时候人已经都痊愈了。" 严复初:我看到你的资料时,发现了很多有意思的标签,你从事的是一个非常小众的行业。作为资深的房车玩家,专注中欧的房车露营行业已经有15年之 久,你所在的国家德国,也是一个让我觉得既熟悉又陌生的国家。所以这次我们的交流围绕着你是如何去德国的,如何选择房车露营这个行业,如何把整 个家定在了德国,还有你对孩子的教育的一些思考,等等。这里面肯定有很多你的见闻和感受,先请你简单地介绍一下自己,用两三个关键词就最好了。 王钧:首先感谢严老师的邀请,有这样一个难得的机会,能够把我自己在德国生活的一些见闻和思考分享给大家。用几个关键词来介绍现在的自己,第一 个当然是"房车"。这个行业从我最开始进入到现在,大概有15年的时间,伴随着我整个职场的变化和发展。现在定居在德国,也是以这个行业为主。 第二个标签就是"处女座"。我最终选择在德国生活的原因是,这里的人更尊重规则,更宽容。 第三个就是"自由"。以我个人的成长经历来讲,我比较喜欢艺术气息和有趣的内容。我喜欢自由的生活环境。比如说小的时候,作为男孩子我会留长头 发,别人觉得我很异类,但这 ...
消费新观察|“露营经济”频“出圈” 消费能量持续释放
Yang Guang Wang· 2025-05-21 01:24
远离城市喧嚣,拥抱大自然的勃勃生机。在张英杰看来,这就是"露营经济"迅速打开消费市场的原因。"以前,我们觉得有些风景是过眼云烟,现在反而会 倍加珍惜。在这样的背景下,大家想在周末或是闲暇之余,完成一次'城市逃离'。我认为,这对现代人释放焦虑,非常重要。"张英杰说。 轻旅行、重体验,营地所提供的多元化消费场景不仅受到广大川渝地区游客的追捧,更吸引了来自北京、上海、武汉等外地游客纷至沓来,"露营经济"带来 的消费能量还在持续释放。 "我们是第一次带小朋友来抓螃蟹,最开始把螃蟹抓起来的时候,小朋友很惊讶,知道小螃蟹原来长这样,他非常开心。我觉得这趟露营之旅很值。"一位游 客告诉记者。 游客们正在营地里吃烧烤(央广网记者 昌思荣 摄) 游客带着小朋友们在河里捉小乌龟、小螃蟹(央广网见习记者 唐诗敏 摄) 央广网成都5月20日消息(记者 王颖 昌思荣 见习记者 唐诗敏)近日,记者从成都市区驾车一个多小时,来到位于崇州市廖家镇高庆社区的"长河落日园"森 林营地,看看近期火爆"出圈"的"网红近郊游"究竟藏着怎样的"消费密码"。 青翠浓密的银杏树林,清澈见底的潺潺流水,还有遍布四周的天幕……记者刚走进营地,便感受到浓浓的乡野 ...
“露营+”引爆消费热潮
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-09 22:43
Core Insights - The tourism and cultural industry in Ningxia Wuzhong City is experiencing a surge in consumer spending, surpassing 10 million yuan, driven by innovative "camping+" business models such as music festivals and fruit picking [1][2][3] Group 1: Camping and Events - The "camping+" model is creating a new vacation trend, with various activities like music festivals and family gatherings attracting significant visitor interest [1] - The "Tree Wild" camping site in Xinhua Bridge is popular among families, generating daily revenues of around 20,000 yuan, with full occupancy during the holiday [2] - The "Summer Light" camping site also reported a doubling of occupancy rates compared to usual, indicating strong demand for camping experiences [2] Group 2: Agricultural Tourism - Agricultural experiences, such as fruit picking in Banjiao Township, are enhancing the emotional value for visitors, combining leisure with local agricultural products [3] - Banjiao Township has introduced camping tents to its agricultural offerings, achieving full occupancy daily and creating a vibrant atmosphere with night lighting and music events [3] - The integration of agriculture and camping is revitalizing the local economy, showcasing the potential of rural tourism [3]
2024年中国露营桌出口金额达115.64亿美元 高性价比产品驱动市场扩张[图]
Sou Hu Cai Jing· 2025-05-07 09:02
Core Insights - The report titled "2025-2031 China Camping Table Market Panorama Survey and Investment Direction Research" provides essential reference for decision-makers and investors in the camping table industry [1] - The camping table industry is characterized by its portable design, making it suitable for outdoor activities, and is an integral part of camping gear [6] Industry Overview - The camping table market in China is experiencing stable export growth, with an export value of $11.564 billion in 2024, representing a 6.63% increase from the previous year [8] - The export quantity increased by 24.83% to 484 million units, driven by high cost-performance products, leading to a decrease in unit prices while achieving significant scale effects [8] - In 2024, the United States accounted for 26.67% of China's camping table exports, indicating a diversified export market with Malaysia, the UK, Japan, and Thailand forming a secondary market [11] Product Characteristics - Common types of camping tables include: - **Folding Tables**: Most common type, designed for easy storage and portability, available in materials like aluminum alloy and wood [7] - **Roll Tables**: Made from flexible yet sturdy materials, offering a smaller storage volume and lighter weight, ideal for space-constrained campers [7] - **Height-Adjustable Tables**: Can be adjusted according to user needs, suitable for various activities [7] Market Trends - The camping table market is increasingly focusing on sustainable development, with products designed for easy transport and storage, thereby reducing logistics costs and energy consumption [13] - The report outlines the operational environment of the camping table industry, including political, economic, social, and technological factors that influence market dynamics [16] Competitive Landscape - The report analyzes the competitive barriers within the camping table industry, including operational, technological, brand, and talent barriers [20] - It also evaluates the market concentration and competitive forces, providing insights into existing competition, potential entrants, and the bargaining power of suppliers and customers [20] Future Outlook - The report forecasts the camping table industry's investment scale and growth rate from 2025 to 2031, identifying driving and constraining factors for industry development [21] - It includes predictions for production, demand, market size, and price trends in the camping table sector over the forecast period [21]
市场呼唤安全文明“露营热”
Jing Ji Ri Bao· 2025-05-06 21:59
Core Insights - The camping industry is experiencing explosive growth, but it faces challenges such as uncivilized camping behavior, chaotic management of camping sites, environmental degradation, and safety hazards [1][2] - Safety is a fundamental requirement for the camping economy, with issues arising from operators prioritizing short-term profits over essential safety measures and campers lacking basic outdoor survival skills [1] - The concept of "minimal impact" should be adopted as a guiding principle for campers, emphasizing the need for a balance between enjoying nature and fulfilling ecological responsibilities [1] Industry Overview - The camping economy's core market size has reached 213.97 billion yuan, with projections to grow to 248.32 billion yuan by 2025, indicating significant market potential [2] - Emerging service industries such as professional campsite design, smart camping equipment development, and outdoor safety training are showing strong growth potential and are essential for the industry's upgrade [2] - The integration of camping with other sectors like tourism, sports events, and cultural performances is creating synergistic effects, driving the demand for standardized development in the camping industry [2]