远离城市喧嚣，拥抱大自然的勃勃生机。在张英杰看来，这就是"露营经济"迅速打开消费市场的原因。"以前，我们觉得有些风景是过眼云烟，现在反而会 倍加珍惜。在这样的背景下，大家想在周末或是闲暇之余，完成一次'城市逃离'。我认为，这对现代人释放焦虑，非常重要。"张英杰说。 轻旅行、重体验，营地所提供的多元化消费场景不仅受到广大川渝地区游客的追捧，更吸引了来自北京、上海、武汉等外地游客纷至沓来，"露营经济"带来 的消费能量还在持续释放。 "我们是第一次带小朋友来抓螃蟹，最开始把螃蟹抓起来的时候，小朋友很惊讶，知道小螃蟹原来长这样，他非常开心。我觉得这趟露营之旅很值。"一位游 客告诉记者。 游客们正在营地里吃烧烤（央广网记者 昌思荣 摄） 游客带着小朋友们在河里捉小乌龟、小螃蟹（央广网见习记者 唐诗敏 摄） 央广网成都5月20日消息（记者 王颖 昌思荣 见习记者 唐诗敏）近日，记者从成都市区驾车一个多小时，来到位于崇州市廖家镇高庆社区的"长河落日园"森 林营地，看看近期火爆"出圈"的"网红近郊游"究竟藏着怎样的"消费密码"。 青翠浓密的银杏树林，清澈见底的潺潺流水，还有遍布四周的天幕……记者刚走进营地，便感受到浓浓的乡野 ...

Core Insights - The tourism and cultural industry in Ningxia Wuzhong City is experiencing a surge in consumer spending, surpassing 10 million yuan, driven by innovative "camping+" business models such as music festivals and fruit picking [1][2][3] Group 1: Camping and Events - The "camping+" model is creating a new vacation trend, with various activities like music festivals and family gatherings attracting significant visitor interest [1] - The "Tree Wild" camping site in Xinhua Bridge is popular among families, generating daily revenues of around 20,000 yuan, with full occupancy during the holiday [2] - The "Summer Light" camping site also reported a doubling of occupancy rates compared to usual, indicating strong demand for camping experiences [2] Group 2: Agricultural Tourism - Agricultural experiences, such as fruit picking in Banjiao Township, are enhancing the emotional value for visitors, combining leisure with local agricultural products [3] - Banjiao Township has introduced camping tents to its agricultural offerings, achieving full occupancy daily and creating a vibrant atmosphere with night lighting and music events [3] - The integration of agriculture and camping is revitalizing the local economy, showcasing the potential of rural tourism [3]

Core Insights - The camping industry is experiencing explosive growth, but it faces challenges such as uncivilized camping behavior, chaotic management of camping sites, environmental degradation, and safety hazards [1][2] - Safety is a fundamental requirement for the camping economy, with issues arising from operators prioritizing short-term profits over essential safety measures and campers lacking basic outdoor survival skills [1] - The concept of "minimal impact" should be adopted as a guiding principle for campers, emphasizing the need for a balance between enjoying nature and fulfilling ecological responsibilities [1] Industry Overview - The camping economy's core market size has reached 213.97 billion yuan, with projections to grow to 248.32 billion yuan by 2025, indicating significant market potential [2] - Emerging service industries such as professional campsite design, smart camping equipment development, and outdoor safety training are showing strong growth potential and are essential for the industry's upgrade [2] - The integration of camping with other sectors like tourism, sports events, and cultural performances is creating synergistic effects, driving the demand for standardized development in the camping industry [2]

Core Insights - The camping economy in China has reached a core market size of 1,334 billion yuan in 2024, expected to exceed 2,483.2 billion yuan by 2025, driving the overall market size towards 14.4 trillion yuan [1] - The surge in camping popularity is attributed to a desire for nature, changing social needs, and lower barriers to entry, transforming camping into a mainstream lifestyle [2] - The distinction between camping and wild camping is emphasized, with camping being a natural extension of urban life, while wild camping involves more risks and requires specialized skills [3] Market Trends - E-commerce platforms reported significant growth in camping-related product sales during the "May Day" holiday, with tent sales up 428.04%, awnings up 182.99%, and folding chairs up 409.03% [1] - The popularity of short video platforms showcasing various camping experiences has linked camping to relaxation and healing, although some content may overly romanticize the experience [2] Equipment and Consumer Behavior - Newcomers to camping often face "equipment anxiety," feeling pressured to purchase high-end gear; experts suggest focusing on the specific camping scenario to avoid unnecessary spending [3][4][5] - Recommendations include gradually building an "equipment library" based on experience and needs, rather than acquiring everything at once [4] - Emphasis on the importance of choosing suitable domestic brands over high-priced foreign products, as many local options are durable and lightweight [5] Environmental Considerations - The concept of "Leave No Trace" camping is highlighted, encouraging minimal environmental impact during outdoor activities [6] - Key practices include using reusable utensils, managing waste effectively, conserving water, and ensuring safe fire practices [7][8][9] - Protection of wildlife and natural habitats is crucial, with guidelines against disturbing wildlife and foraging [10]

Group 1: Tourism Trends - The trend of "slow travel" is gaining popularity, focusing on healing and deep experiences rather than fast-paced tourism [2] - Hotels are evolving from being mere accommodations to becoming the main attraction in tourism, leading to higher service quality demands [2] - Unique small towns and lesser-known attractions are being highlighted as part of this trend, enhancing local tourism [2] Group 2: Hotel Industry Developments - The opening of a large resort hotel in Rizhao during the "May Day" holiday resulted in significant pre-sale success, with total transactions exceeding 1.2 billion yuan and over 120,000 room nights booked [1] - Hotels are enhancing guest experiences by offering unique local activities, such as traditional crafts and DIY workshops [2] Group 3: Camping and Outdoor Activities - The popularity of camping is on the rise, with fully booked camping sites during holidays, offering immersive experiences and local delicacies [3] - New sightseeing methods, such as leisurely bus tours, are emerging, providing a relaxed way to explore scenic areas [3] Group 4: Self-Driving Tourism - Self-driving tourism is experiencing rapid growth, with travelers preferring to rent cars after arriving by train or plane to enjoy the experience without long drives [4] - The self-driving market in Shandong is robust, supported by excellent infrastructure and a rich cultural tourism resource [4]

Core Viewpoint - The camping economy is experiencing a resurgence as the industry shifts from scale expansion to quality enhancement, with a focus on diversified and refined services in the camping market [1][2][3] Group 1: Market Trends - The camping market is becoming more pragmatic this year, with a rational approach to equipment and increasingly refined services [1] - Lightweight camping gear is in high demand, with tents, canopies, folding tables and chairs, picnic mats, and camping vehicles being the top five selling categories [1] - Customization is significant, with personalized orders accounting for about 60% of the market, indicating a shift towards more precise consumer demands [1] Group 2: New Business Models - The camping economy is giving rise to diverse consumption scenarios, such as "Camping + Education," "Camping + Music," and "Camping + Weddings," enhancing the cultural tourism sector [2] - The development of self-driving RV camps is progressing, with several camps integrating ecological resources and local cultural values [2] - Activities that combine aesthetics, sports, and environmental awareness are popular among visitors, showcasing the appeal of diverse natural experiences [2] Group 3: Policy and Infrastructure - The government has set a goal to establish around 100 high-quality outdoor sports destinations by 2030, providing strong support for the camping industry [3] - Urban parks are becoming key locations for camping sites, with a need for innovative services to upgrade their functionality [3] - The camping industry is seen as a beneficial avenue for rural revitalization, integrating local resources and culture into tourism [3] Group 4: Industry Challenges - Despite the emergence of policies and standards, the industry faces challenges such as insufficient overall planning, inadequate infrastructure, and a shortage of professional talent [4] - There is an expectation for more supportive policies tailored to the camping industry's development needs [4]

内容概要：在快节奏的现代生活中，人们长期被钢筋水泥的城市环境包围，内心深处渴望亲近自然、感 受大自然的宁静与美好。而露营作为一种新兴的休闲方式，凭借其亲近自然、自在野趣、短途便捷、时 尚新颖等特点，在旅游市场中迅速崛起，成为备受大众追捧的热门生活方式。从露营装备的销售到露营 地的建设运营，露营经济的产业链不断延伸，市场规模持续扩大。据统计，2017年中国露营核心市场规 模达到149.4亿元，到了2024年中国露营核心市场规模增长至2139.7亿元，年复合增长率达到46.3%。但 值得注意的是2023年中国露营热度有所下降，核心市场规模增速从2022年的52%降至18%。这主要受到 了分流效应的影响，疫情后总体旅游需求增加，一些新兴休闲活动吸引了原本露营的消费者。 相关上市企业：牧高笛（603908）、三夫户外（002780）、探路者（300005）、浙江自然（605080）、 浙江永强（002489）、宇通客车（600066）、星华新材（301077）、小崧股份（002723）、天晟新材 （300169）、久量股份（300808）等。 相关企业：途居露营管理股份有限公司、北京金蜗牛旅游开发有限公司、河北览众专 ...