Core Insights - Alibaba's Gaode launched the "Street Ranking" to challenge Meituan's Dianping, aiming to establish a new offline service credit system [1][2] - The introduction of the Street Ranking signifies an escalation in the competition for Meituan's core profit area, transitioning from food delivery to instant retail and local services [3][8] - A "post-review era" is emerging, where real user behavior data will become the core metric for measuring commercial value, with credit replacing traffic as the most valuable asset for merchants [4][14] Gaode's Strategy - Gaode's Street Ranking integrates user behavior data with feedback, making it difficult to manipulate rankings, thus targeting Meituan's weaknesses [2][3] - The ranking system is based on a "behavior + credit" model, utilizing real user actions such as navigation to stores and repurchase rates to create a trustworthy scoring system [5][6] - By leveraging vast and authentic user data, Gaode aims to provide a more reliable evaluation system compared to traditional review platforms [10][11] Competitive Landscape - Gaode's entry into the local services market poses a significant threat to Meituan, which has relied heavily on its food delivery and local service business for profits [12][13] - Meituan's core local business, particularly in dining and travel, has a much higher profit margin compared to its food delivery segment, making it vulnerable to Gaode's new offerings [12][13] - The competition is intensifying, with both Gaode and Douyin (TikTok) targeting Meituan's market share, indicating a shift in the balance of power in the local services sector [13][14] Future Implications - The Street Ranking could transform how merchants operate, allowing them to focus on product and service quality rather than manipulating reviews for visibility [7][14] - For consumers, the new ranking system promises a more straightforward and trustworthy selection process, enhancing their overall experience [7][14] - Gaode's evolution from a navigation tool to a comprehensive service platform could redefine its role in the local economy, potentially becoming an essential "life service intelligence" provider [14]

Core Insights - The launch of the "Gaode Street Ranking" is seen as Alibaba's strategy to revive its Koubei platform and reshape local service decision-making based on real navigation behaviors [2][6] - The competition in the local service sector is intensifying, particularly between Alibaba and Meituan, as both companies aim to capture the lucrative in-store business [4][10] Group 1: Gaode Street Ranking Overview - The Gaode Street Ranking has been integrated into the Gaode app, featuring various lists such as "Top Scholars," "Street Ranking," "Popular Check-ins," and "City Guide," covering multiple sectors like food, attractions, and hotels [3] - The ranking system aims to create a reliable evaluation framework by combining user behavior data with AI capabilities to filter out false information and enhance credibility [7][9] Group 2: Competitive Landscape - Alibaba's move into the in-store business is a direct challenge to Meituan's market share, particularly targeting the high-profit margin associated with in-store services [10] - Meituan has also announced the relaunch of its "Quality Takeaway" service, indicating a competitive response to Alibaba's initiatives [4] Group 3: Strategic Advantages - Gaode has a substantial user base, with over 800 million monthly active users, providing a strong foundation for user conversion and engagement [11] - Alibaba has significant financial resources, with over 370 billion yuan in cash and short-term investments, allowing for sustained investment in local services [11] - The ecosystem synergy among Gaode, Alipay, Ele.me, and Fliggy enhances overall traffic efficiency and user retention [12] Group 4: Challenges Ahead - Establishing a new user mindset to prioritize Gaode for store searches requires a rich and precise merchant resource pool [13] - Gaode faces competition from platforms like Douyin and Xiaohongshu, which offer high conversion rates through short video content [15]

Group 1 - Alibaba's Gaode Map launched the "Gaode Street Ranking," a user behavior-based ranking system to support offline dining and service consumption [1] - Gaode initiated the "Good Store Support Plan," offering over 1 billion in subsidies to encourage in-store consumption, aiming to bring 10 million customers daily to offline dining and service industries [1] - Gaode disclosed that it covers over 7 million restaurant locations nationwide, with 120 million daily searches related to life services and navigation to 13 million service destinations [1] Group 2 - Meituan announced the relaunch of its quality takeaway service through Dazhong Dianping, utilizing a self-developed AI model to provide reliable decision-making support for users [2] - The first batch includes over 1 million high-rated dine-in restaurants, focusing on promoting high-rated small shops and community stores to increase online and offline traffic for quality dining establishments [2] - The competitive landscape in the local life service sector is intensifying, and the relaunch of quality takeaway will strengthen Meituan's advantage in the delivery market [2] Group 3 - Apple's iPhone 17 series was unveiled, leading to a significant increase in second-hand Apple phone searches on the Zhuanzhuan platform, with a 150% rise in search volume and a 210% increase in recovery inquiries on the day of the launch [3] - The release of new iPhone models typically triggers a chain reaction in the smartphone market, as evidenced by the surge in second-hand market activity, indicating ongoing consumer interest in Apple products and diverse consumption behaviors [3]

9月10日，在阿里巴巴成立26周年之际，阿里旗下高德地图宣布推出全球首个基于用户行为产生的榜 单"高德扫街榜"。 高德地图CEO郭宁在发布会上表示，高德扫街榜希望营造"良币驱逐劣币"的健康生态，"高德扫街榜永 不商业化。" 据了解，这个项目在6月底内部正式立项，由郭宁直接领导，"完全是一个0到1的产品。"高德扫街榜产 品经理李刚向21世纪经济报道记者表示。 但阿里的野心远不止于做一个榜单。 阿里选择高德并非偶然，是对其"超级入口"价值的再次挖掘。背后意图非常明确：以出行场景为切入 口，杀入美团大众点评牢牢掌控十余年的"到店"消费市场。 今年以来，阿里重投本地生活，在不久前的财报会议上，阿里电商事业群CEO蒋凡透露，淘宝闪购显著 带动了手淘整体用户规模和活跃度。此次通过高德带动的"到店"市场，也许会成为新的增量。 重构榜单 "高科技不光是追逐星辰大海，更要呵护人间烟火。"郭宁在发布会上表示。这句话源自阿里巴巴创始人 马云今年4月的分享。 此次推出的扫街榜，依据高德地图计算出的规模化用户对于某一家餐厅最真实的行动，比如"有没有去 吃过"，"是不是回头客"，"是不是专程前往"等。 与传统榜单依赖主观评价的模式不同， ...

Group 1 - Alibaba launched the world's first user behavior-based ranking list, "Gaode Street Ranking," to support offline dining and service consumption [2][3] - The ranking list aims to provide a dynamic and trustworthy evaluation by integrating user behavior and credit scores, ensuring it cannot be manipulated [3][4] - The initiative is seen as a natural extension of Alibaba's local service ecosystem, transforming navigation tools into consumer decision-making gateways [3][4] Group 2 - Meituan announced the relaunch of its quality takeaway service, leveraging AI to analyze real reviews and enhance user experience [2][4] - The competition between Alibaba and Meituan is shifting from traffic acquisition to data precision and algorithm efficiency, with a focus on building trust through credit systems [5][6] - Both companies are implementing strategies to encourage offline consumption, with Alibaba offering over 1 billion yuan in subsidies to boost foot traffic to local businesses [5][6] Group 3 - The local service market is witnessing a trend where high-quality offline services are becoming more appealing, shifting consumer focus from price sensitivity to value sensitivity [6] - The competition between Alibaba and Meituan is expected to drive the industry towards greater transparency and efficiency, maintaining a "one strong, one super" market structure [6]

Core Viewpoint - The competition among major players in the local lifestyle market, particularly Alibaba, Meituan, and JD, has intensified, with each company launching aggressive strategies to capture market share in food delivery, travel, and group buying services [4][16]. Group 1: Market Dynamics - Alibaba's Taobao Flash and Meituan are engaged in fierce competition, with Alibaba's Gaode launching the "Street Ranking" to directly challenge Meituan's Dazhong Dianping [1][4]. - Gaode's "Street Ranking" covers over 300 cities and includes 1.6 million local service providers, emphasizing the authenticity of its rankings based on user behavior [5][8]. - Meituan responded by revamping its Dazhong Dianping service to enhance quality in food delivery, utilizing AI to filter out fake reviews [5][6]. Group 2: Subsidy Strategies - Both Alibaba and Meituan have initiated subsidy programs, with Gaode offering over 1 billion yuan to encourage in-store consumption and Meituan distributing 25 million various discount vouchers [6][16]. - The competition is not just about rankings but fundamentally about capturing the in-store market, which is more profitable than food delivery due to lower operational costs [6][10]. Group 3: User Engagement and Trust - Gaode aims to differentiate its "Street Ranking" by ensuring its authenticity through a combination of user behavior data and credit scores, while also addressing concerns about privacy and data accuracy [7][8][12]. - Merchants are looking for platforms that can provide digital operational guidance and enhance brand reputation through effective traffic support [11][19]. Group 4: Competitive Landscape - The ongoing battle is reminiscent of past market conflicts, with the current competition being described as historically significant due to its scale and the involvement of multiple major players [17][19]. - The entry of JD into the food delivery space has further complicated the competitive landscape, prompting aggressive responses from both Alibaba and Meituan [15][16]. Group 5: Future Outlook - Analysts suggest that the local lifestyle market will continue to see intense competition, with potential collaborations and further market entries from platforms like Douyin and Kuaishou [20][21]. - The effectiveness of Gaode's strategies and its ability to maintain user trust will be crucial for its success in challenging Meituan's dominance [25].

Group 1 - Alibaba is intensifying its efforts in the local lifestyle market with the launch of the Gaode Street Ranking, emphasizing the importance of Gaode in its in-store strategy [2][3] - The Gaode Street Ranking project began in June 2023 and has grown from a team of about 20 to around 100 members, indicating significant investment in this initiative [3][4] - Gaode has reported coverage of over 7 million restaurant locations across China, with 120 million daily searches related to lifestyle services [3][4] Group 2 - The launch of the Gaode Street Ranking signals Alibaba's aggressive entry into the in-store market, supported by a substantial subsidy plan of over 1 billion to attract daily foot traffic to offline businesses [5][6] - The competitive landscape for in-store services has evolved, with new players like Douyin and Xiaohongshu entering the market, making it more challenging for Alibaba to establish dominance [5][6] - Industry experts suggest that Alibaba's future success may hinge on integrating its in-store and at-home services, leveraging user flow and supply chain efficiencies [6]

Core Viewpoint - The article discusses the launch of Gaode Map's "Street Scanning List," which is based on user behavior rather than subjective evaluations, aiming to create a healthier ecosystem in the local consumption market and challenge Meituan's dominance in the "to-store" consumption sector [1][3][4]. Summary by Sections Launch of the Street Scanning List - Gaode Map introduced the "Street Scanning List" on Alibaba's 26th anniversary, utilizing real user behaviors such as navigation, search, and visits to generate scores through AI models [1][3]. - The initiative is led by Gaode Map's CEO, Guo Ning, and aims to address the issue of fake reviews prevalent in traditional evaluation systems [1][4]. Strategic Intent and Market Positioning - Alibaba's choice of Gaode is strategic, leveraging its "super entrance" value to penetrate the local consumption market, which has been dominated by Meituan and Dianping for over a decade [3][11]. - The company is refocusing on local life services, with Gaode's high-frequency usage expected to drive new growth in the "to-store" market [3][12]. Innovation in Evaluation Methodology - The "Street Scanning List" emphasizes real user actions, such as repeat visits and dedicated trips, to assess restaurant popularity, contrasting with the low-barrier UGC evaluation model of Dianping [4][5]. - The scoring system combines behavior data and credit ratings, enhancing the credibility of evaluations through AI and the Sesame Credit system [5][11]. Potential Impact on Consumer Behavior - The introduction of the list may reshape consumer habits by integrating various services like ride-hailing, ranking, and navigation into a cohesive ecosystem, potentially disrupting Dianping's market position [9][10]. - Gaode's integration with its AI travel assistant allows users to access the list seamlessly, enhancing user experience [10]. Competitive Landscape - Meituan has responded by revamping Dianping's quality takeout service, indicating a competitive pushback against Gaode's new offering [10]. - Despite Gaode's advantages, experts express skepticism about its ability to significantly challenge Meituan's established presence in the local life sector [10][11]. Broader Strategic Goals - Alibaba's overarching strategy involves integrating various local life services under a unified framework, with Gaode positioned as a key player in this ecosystem [11][12]. - The company aims to leverage high-frequency scenarios to drive traffic to its other platforms, addressing the saturation in home delivery services [12][13].

Core Insights - Gaode aims to shift user inquiries from navigation to recommendations for dining options, indicating a strategic pivot towards enhancing local lifestyle services [1][2] Group 1: Gaode's New Initiatives - Gaode launched the "Gaode Street Ranking" to provide comprehensive merchant ratings, directly competing with Meituan's Dazhong Dianping [2][3] - The project was initiated in June 2023 under CEO Guo Ning's leadership, with a focus on maintaining high confidentiality during development [2][3] - Gaode's previous attempts to enter the local lifestyle market began in 2020, but the integration of its services has faced challenges, particularly with the merger of Koubei into Gaode [3][12] Group 2: Competitive Landscape - Meituan has responded by revamping its Dazhong Dianping platform to enhance quality takeout services, indicating a fierce competitive environment [2][9] - The ongoing battle between Alibaba and Meituan in the food delivery sector has now extended to in-store services, with both companies investing heavily to capture market share [9][13] - Other players like JD.com and Douyin are also entering the local lifestyle market, intensifying competition and diversifying the landscape [13][14] Group 3: Operational Challenges - Gaode's operational capabilities in managing merchant relationships and service delivery have been criticized, impacting its competitive edge against Meituan [11][12] - The integration of AI technology is seen as a potential solution to enhance user experience and operational efficiency, with Gaode aiming to leverage its large user base for data-driven insights [5][7] - The success of Gaode's new initiatives will depend on its ability to build a robust operational framework and effectively collaborate with other Alibaba services [12][14]

Core Viewpoint - Gaode Map has launched the "Gaode Street Ranking," the world's first ranking based on real user behavior, marking a significant shift towards integrating local life services with e-commerce [1][21]. Group 1: Gaode's Strategic Shift - Gaode is transitioning from merely directing traffic to stores to facilitating actual transactions, allowing tool-based apps to monetize effectively [3][4]. - The app boasts a substantial user base with 186 million daily active users and 800 million monthly active users, indicating its critical role in users' travel and consumption decisions [4][5]. - Gaode's integration of "location-based e-commerce" aligns with Alibaba's broader ecosystem, enhancing connectivity across various services like e-commerce, payment, and logistics [5][6]. Group 2: The "Street Ranking" and Its Unique Features - The "Street Ranking" is distinguished by its evaluation system based on actual user behavior rather than subjective reviews, utilizing a three-layer firewall of behavior data, Sesame Credit, and AI risk control to ensure credibility [11][14]. - The ranking system reflects real merchant popularity through metrics like "Tire Wear Ranking" and "Returning Customer Ranking," providing a more accurate representation of consumer preferences [11][12]. - High credit users' evaluations carry more weight, enhancing the reliability of the ranking system and promoting a fair competitive environment for businesses [13][14]. Group 3: Implications for the Local Service Industry - The introduction of the "Street Ranking" aims to address the issues of "review inflation" and "fear of negative reviews" in the local service industry, transforming "real" into a tradable and valuable asset [16][18]. - Gaode's model is expected to expand beyond dining to other sectors like hotels and tourism, fostering a healthier ecosystem by rewarding genuine consumer behavior [18][19]. - The overarching goal is to convert user behavior data into a foundational element for a comprehensive consumption platform, enhancing the overall service quality in the industry [18][19]. Group 4: Future Outlook - The launch of the "Street Ranking" signifies a shift from traditional traffic-driven strategies to a focus on a credit-based system, potentially rewriting the rules of online and offline commerce [21]. - As the industry evolves, Gaode's approach may lead to a more integrated commercial landscape, where verified consumer actions replace superficial metrics [21].