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3485个玩乐地上榜,美团大众点评“必玩榜”背后的城市生意经
Jing Ji Guan Cha Wang· 2025-08-21 04:54
Core Insights - The local cultural and tourism market in China is experiencing a significant recovery, with a shift towards urban leisure activities and fragmented consumption patterns among young people and families [1] - The service retail sector is growing faster than goods retail, with a year-on-year increase of 5.3% in service retail sales in the first half of 2025, surpassing the 5.1% growth in goods retail [1] Group 1: Trends in Local Consumption - The local cultural tourism consumption is evolving towards more diversified and experiential paths, as indicated by the "Must-Play List" launched by Meituan's Dianping, which covers 81 cities and 3,485 leisure spots [2][3] - The "Must-Play List" is based on real user data rather than subjective recommendations, providing a credible and practical urban lifestyle guide [2][3] Group 2: User Experience and Decision-Making - The "Must-Play List" reduces information retrieval and selection costs for users, enhancing the efficiency of utilizing fragmented time for leisure activities [3][4] - The list categorizes leisure spots into 13 categories and provides key information such as average spending and real reviews, helping users make quick decisions [4] Group 3: Emerging Consumer Demands - The demand for local leisure activities is shifting from occasional experiences to daily enjoyment, with a focus on deep exploration of local culture [5][6] - Young consumers, particularly those under 30, are driving this trend, with a preference for high-quality, personalized leisure experiences [6] Group 4: Cultural and Non-Commercial Experiences - The "Must-Play List" includes non-commercial leisure spots, such as community parks and local markets, challenging the notion that leisure equates to consumption [7] - Examples include the Dou Nan Flower Market in Kunming, which has become a popular destination for young tourists seeking immersive local experiences [7] Group 5: Impact on Local Economies - The list serves as a cultural dissemination channel, promoting the transformation of urban cultural scenes from merely visitable to experiential [8] - Since 2022, service retail in lower-tier cities has seen a compound annual growth rate of over 90%, indicating a significant shift in consumer behavior and preferences [8]
国内战火激烈,TikTok能否抢下海外本地生活的先机?| 出海参考
Tai Mei Ti A P P· 2025-08-18 12:01
Group 1: Core Insights - TikTok is expanding its local services in the U.S. by partnering with Booking.com, allowing users to book hotels directly through the app [2] - The collaboration includes dedicated hotel landing pages featuring prices, amenities, reviews, and related TikTok videos, indicating TikTok's exploration of local services [2] - TikTok Go, a new monetization plan for creators, allows influencers to earn commissions by promoting local businesses, primarily hotels and accommodations [2][4] Group 2: Market Trends - TikTok is enhancing its search functionality to improve local information accessibility, including user reviews and ratings for locations tagged in videos [5] - The global local services market is projected to grow from $3.7 trillion in 2024 to nearly $10 trillion by 2032, with a compound annual growth rate of 13.32% [9] - The competition in local services is intensifying, with major players like Douyin and Meituan aggressively expanding their offerings in China [6][7] Group 3: Challenges and Opportunities - TikTok's initial attempts to launch local services in Southeast Asia faced challenges due to supply chain and cultural differences, but the U.S. market may present a more favorable environment [8][9] - The integration of local services with existing platforms like Yelp and Uber Eats highlights the competitive landscape TikTok is entering [9] - TikTok's strategy to capture the local services market in the U.S. could provide a significant advantage, especially in the absence of strong competitors like Meituan [9]
荣泰健康与美团达成战略合作 携手开启智能理疗新时代
Zheng Quan Ri Bao· 2025-08-14 07:37
Core Insights - Shanghai Rongtai Health Technology Co., Ltd. has officially reached a strategic cooperation with Meituan for the physiotherapy robot project, aiming to explore an innovative model of "smart physiotherapy + platform traffic" [2] Group 1: Strategic Cooperation - The cooperation will leverage the strengths of both companies in health technology and local life services [2] - A three-phase strategy will be implemented: pilot stores, regional replication, and nationwide promotion [2] - The pilot stores will integrate three modules: smart device experience, health data management, and professional physiotherapy services [2] Group 2: Digital Service Integration - The first pilot stores will be located in key areas of Shanghai, allowing users to book appointments, customize plans, and track results through the Meituan app [2] - The collaboration aims to create a health service closed loop that combines online and offline services, enhancing consumer access to technology-driven health solutions [2] Group 3: Industry Impact - This strategic partnership is a significant step for Rongtai Health in its "smart health ecosystem" layout and provides an innovative model for the industry [2] - The collaboration establishes an ecological closed-loop model in the massage device industry, integrating hardware, platform, and services [2] - Meituan's user base of over 770 million annual active users, combined with Rongtai Health's 600+ technology patents and supply chain system, is expected to reshape the competitive landscape of the offline massage market [2]
荣泰健康与美团达成战略合作 共同探索“智能理疗+平台流量”创新模式
Zhong Zheng Wang· 2025-08-14 06:49
Core Insights - Rongtai Health and Meituan have established a strategic partnership for a therapy robot project, aiming to innovate in the "smart therapy + platform traffic" model to enhance consumer health experiences [1][2] - The collaboration leverages Meituan's extensive consumer base and Rongtai's advanced therapy technology to create a comprehensive health service ecosystem [2][3] Group 1 - The partnership will implement a three-phase strategy: pilot stores, regional replication, and nationwide promotion, focusing on integrating smart device experiences, health data management, and professional therapy services [2] - The first pilot stores will be located in key areas of Shanghai, utilizing Meituan's LBS technology to establish a "15-minute health service circle" [2] Group 2 - The collaboration is expected to reshape the competitive landscape of the offline massage market by combining Meituan's 770 million annual active users with Rongtai's 600+ patents and supply chain expertise [3] - This strategic partnership marks a significant step for Rongtai Health in its "smart health ecosystem" strategy and serves as an innovative model for the industry, emphasizing the integration of technology and platform services [3]
茅台酱香酒官宣合作美团闪购:首批上线门店超千家,将共建正品联盟
Xin Lang Ke Ji· 2025-08-13 04:01
Core Insights - Guizhou Moutai Sauce Aroma Liquor Marketing Co., Ltd. has announced a deep cooperation with Meituan Flash Purchase to enhance its retail network and channel transformation [1] - The initiative includes the launch of over a thousand officially certified "Moutai Sauce Aroma · Shared by Thousands" stores on the Meituan platform, aiming to provide consumers with a premium buying experience [1] Group 1 - The collaboration focuses on aspects such as genuine product assurance, store operations, customer base expansion, and member integration [1] - The partnership aims to offer consumers the ability to receive authentic Moutai products within 30 minutes of ordering [1] - Previous trial operations of some stores on Meituan Flash Purchase have shown that Moutai Sauce Aroma series has become a preferred choice for consumers, with increasing order frequency and repurchase rates [1] Group 2 - The companies plan to accelerate the onboarding process of stores, with more "Moutai Sauce Aroma · Shared by Thousands" stores expected to be available on Meituan Flash Purchase by the end of the year [1] - The goal is to achieve full store integration on the platform as soon as possible [1]
美团启动“堂食提振”计划,成本由平台全部承担
Guo Ji Jin Rong Bao· 2025-08-12 06:23
据了解,本次"堂食提振"计划,将以堂食消费券的形式展开。美团将针对茶饮、餐食等品类发放到店消 费券,成本由平台全部承担,引导消费者到店聚餐或到店自提,把顾客和订单留给门店。 美团外卖此前调研发现,通过特定爆款品类的优惠券吸引顾客到店消费,可以有效带动用户进店,不仅 有利于门店获得更多附近消费者,消费者在到店后,通常还会下单更多商品,从而带动门店销售额增 长。 8月12日,美团外卖正式启动"堂食提振"计划,首批将向全量会员发放进店消费券。 近两周来,美团已向黑钻、黑金会员群体发放甜点小吃等各类到店消费券等专属权益,由美团统一向实 体门店采购相关商品,并发放至门店附近的消费者,引导消费者从线上回归线下门店。平台调研数据显 示,近期自提消费券有效带动了线下门店的堂食增量,美团黑钻黑金会员的礼赠互动增加了60%的门店 自提人数。未来一周内,美团还将继续向消费者发放餐饮门店消费券。 美团外卖相关产品负责人表示,将持续落实"反内卷",通过"堂食提振"计划,美团将坚持为实体门店导 流,促进行业健康发展,这一计划目前已覆盖10万家实体门店,未来将进一步扩大覆盖范围。 ...
美团启动“堂食提振”计划
Di Yi Cai Jing Zi Xun· 2025-08-12 04:40
Core Insights - Meituan Waimai has officially launched the "Dine-in Boost" plan, which will distribute in-store consumption vouchers to all members [1] - Previously, Meituan announced the "Small Shop Support Fund" plan, providing up to 50,000 yuan in support funds to small dining establishments [1] - The first batch of support funds has already been delivered to merchants during this year's autumn season [1]
美团启动“堂食提振”计划
第一财经· 2025-08-12 04:36
Group 1 - The core viewpoint of the article is that Meituan Waimai has launched a "dine-in boost" plan, which includes issuing in-store consumption vouchers to all members [1] - Meituan has previously announced the launch of a small shop support fund, providing up to 50,000 yuan in support funds for small dining establishments [1] - The first batch of support funds has already been delivered to merchants during the beginning of autumn this year [1]
赋商链盟响应国家数字化号召,创新本地生活业务模式,赋能全国数字经济高质量发展
Sou Hu Cai Jing· 2025-08-12 02:55
在国家全力推进数字经济发展,深度践行数字中国战略,致力于重塑经济发展格局、提升国家综合竞争力的宏 大时代背景下,赋商链盟集团勇立潮头,积极响应国家号召,在本地生活业务领域持续深耕细作、大胆创新实 践,为实体经济与数字经济的深度融合提供了极具借鉴意义的范例,为全国数字化发展注入了澎湃动力。 (国家数据局召开数字经济工作会谋划2025年数字经济重点工作) 深挖数据价值,全面激发本地生活业务新活力 国家始终强调深入挖掘社会数据价值的重要性,这是推动数字经济高质量发展的核心要义之一。赋商链盟深刻 领会这一要求,充分发挥自身技术优势与平台资源,深度挖掘消费大数据的潜在价值,全力提升本地生活服务 质量,积极推动精准营销变革。在其精心打造的 "赋商链生活" 生态系统中,创新性地运用 "区块链确权 + AI 智能分配" 双核驱动模式,将消费者在本地生活场景中的每一次消费行为数据进行深度挖掘与转化,使其成为 可量化、可流通的数字资产。例如,当消费者在与赋商链盟紧密合作的本地餐饮商家就餐后,其消费行为会通 过先进的区块链技术被精确、完整地记录下来。系统随后会依据消费者的消费金额、消费频次、消费偏好等多 维度贡献值,运用智能算法进 ...
消息称淘宝闪购峰值首次超过美团
Guan Cha Zhe Wang· 2025-08-12 02:49
8月7日-9日,在"秋天的第一杯奶茶"、"88会员日"、"大会员体系"、"超级星期6"等各种促销活动以及居 民楼办公楼商场车站随处可见的橙色广告(淘宝闪购等广告)的共同推动下,淘宝闪购的日订单量连续 在这三天都超过了1亿单。 《晚点》在其报道中指出,不过,双方统计日订单量的口径并不统一。 美团的口径是完成履约的订单,即当天配送到消费者手中的订单;淘宝闪购的口径是完成交易的订单, 即当天消费者支付的订单,这其中也会包括预约第二天配送的订单。而那些奶茶店最后倒掉的饮料,或 者消费者付款后迟迟收不到货然后退款的订单,在美团和淘宝闪购都属于无效订单,不被统计在总单 量。 据《晚点LatePost》报道,8月8日和8月9日两日,淘宝闪购的日订单量份额首次超过美团。 《晚点》在其文章中表示,在8月7日立秋这天,淘宝闪购的日订单量在当天20点就创下了新纪录,但这 一天的日订单量,美团仍比淘宝闪购多出了约2000万单。 ...