刚刚过去的马拉松"超级周末"，国内有近60场马拉松赛事开跑，约50万跑者踏上赛道。赛事举办地遍布 大江南北，从北京、上海等城市到偏远县城，无数跑步爱好者享受了一场周末狂欢。 看势头，路跑经济活力旺盛。中国田协发布的相关报告显示，2024年，全国累计举办各级各类路跑赛事 749场，赛事总规模达704.86万人次，较2023年增长100万人次。其中，头部赛事的引领增长作用日益明 显，上海、无锡、武汉等多场马拉松赛事报名人数超过20万人。上海马拉松等7场头部赛事平均直接经 济效益为4.19亿元。得益于参与规模大、产业链条长、领域覆盖广的特点，马拉松赛事在与文、旅、 商、展的深度融合中成为拉动经济的增长点。 看供给，路跑经济潜力空间有待进一步释放。从赛事数量看，一个周末近60场马拉松赛事已经相当惊 人，但是对很多没有中签赛事的跑者来说仍然不够。从赛事形式看，近年来不少地方还举办健康跑、欢 乐跑等赛事，受到广大群众欢迎。在全民健身热潮日益高涨的背景下，除了马拉松这样的高强度运动 外，短途路跑赛事也是一个潜在增长点。从赛事服务看，一些头部赛事运营保障已经很成熟，但是在一 些地方，仍存在不同程度的监管漏洞和服务短板。有的赛 ...

Core Insights - The increasing popularity of marathon events reflects a shift in consumer demand towards experiential and social fitness activities, driven by rising disposable incomes and health awareness [2][4][8] - Marathon events are becoming significant economic drivers for cities, contributing to direct and indirect consumption across various sectors such as tourism, hospitality, and local businesses [4][5][6] Industry Development - The number of marathon events in China is on the rise, with 43 events held on a single day in April 2023, indicating a growing trend in public participation [1][3] - The total scale of road running events in 2024 is projected to reach 7.05 million participants, with a notable increase in certified events by the Chinese Athletics Association [3] Economic Impact - Marathon events generate substantial economic benefits, with the 2025 Wuxi Marathon expected to attract 426,000 participants and generate 505 million yuan in surrounding industry benefits [4] - The indirect consumption ratio for out-of-town participants is as high as 1:13, showcasing the significant economic ripple effect of these events [4] Cultural Significance - Marathons serve as cultural showcases for cities, integrating local history and attractions into the race experience, thereby enhancing the city's image and brand [5][6] - Events like the Shaoxing International Marathon highlight the cultural heritage of the region, attracting participants to explore local landmarks [5] Management and Organization - The successful execution of large-scale marathons requires effective city management, including organization, safety, and promotional efforts [7] - There are challenges related to event standardization and management quality, particularly in smaller cities, which can hinder the overall appeal and sustainability of marathon events [7] Future Outlook - The integration of marathons with tourism and local culture is expected to continue, with cities leveraging these events to boost economic growth and enhance community engagement [8] - Experts emphasize the need for continuous innovation in marathon offerings to meet the evolving demands of consumers for diverse and personalized experiences [8]

Core Insights - The Chinese marathon industry is experiencing rapid growth, with a projected total of 749 events and 7.0486 million participants in 2024, an increase of 1 million participants from 2023 [1] - The demand for marathon events exceeds supply, leading to competitive registration processes, as seen in events like the Lanzhou Marathon with over 310,000 registrants [1] - The growth of marathons is enhancing city image, stimulating consumer spending, promoting health, and driving industry development [2] Group 1: Industry Growth - The number of marathon events and participants is increasing significantly, indicating a robust growth trajectory for the industry [1] - Major cities are leveraging marathons to enhance their image and attract tourism, with various incentives for participants [2] - The marathon industry is contributing to the development of related sectors, including sports apparel, health products, and event management services [2] Group 2: Challenges and Concerns - Despite the growth, there are concerns regarding the maturity of the marathon events, including issues with organization, medical support, and traffic management [3] - The commercialization of events is leading to higher entry barriers for average runners, which may alienate some participants [3] - Public acceptance of marathons is still developing, as the general population adjusts to the disruptions caused by these events [3][4] Group 3: Future Outlook - The marathon industry is seen as a growing sector that requires time to mature, with ongoing improvements needed in professionalism and brand strength [4] - There is a call for a balanced approach to address the challenges while fostering growth, ensuring that the industry can produce internationally recognized events [4]

Core Viewpoint - The article discusses the promotion of health consumption through a joint initiative by various government departments, focusing on the integration of technology in fitness and the rise of smart fitness equipment. Group 1: Government Initiatives - The Ministry of Commerce and the National Health Commission, along with 12 other departments, have issued a plan to promote health consumption, emphasizing the enhancement of fitness consumption scenarios and the transformation of the sports equipment manufacturing industry [1]. - The plan aims to leverage technology and smart applications to enrich consumer experiences in fitness [1]. Group 2: Smart Fitness Equipment - Popular smart fitness equipment includes dynamic bicycles and rowing machines equipped with QR codes and sensors, differentiating them from traditional equipment [1]. - Portable smart devices like smart dumbbells and smart jump ropes are emerging as new hotspots in health consumption, making fitness activities more intelligent, home-friendly, and engaging [12][18]. - Smart fitness devices can accurately record workout details and connect to applications offering a variety of fitness courses tailored to individual needs [13]. Group 3: Virtual Sports and Competitions - The integration of smart fitness devices with virtual sports systems allows users to participate in competitions by scanning QR codes, creating new consumer scenarios [5]. - The virtual sports system can accommodate thousands of athletes nationwide, with popular activities including rowing, cycling, archery, mountaineering, and skiing [9]. - The concept of "digital fitness" is evolving, with a focus on making fitness more interactive and enjoyable, encouraging longer usage [20]. Group 4: Industry Insights - Industry experts highlight the potential of sports competitions as a new form of consumer engagement, with discussions of amounts in the millions for related initiatives [7]. - The development of smart fitness products is seen as a significant trend, with an emphasis on data collection and analysis to enhance user experience [20].

Core Insights - The article highlights the unprecedented growth and commercial potential of women's sports, particularly focusing on the WNBA and the Indiana Fever team, driven by the emergence of star player Caitlin Clark [1][4][14] - The influx of resources, viewership, and merchandise sales indicates a significant shift in the perception and valuation of women's sports, moving from a charitable perspective to a viable business model [1][18] Group 1: Commercial Growth - The Indiana Fever will have 41 nationally televised games in the upcoming season, surpassing the Los Angeles Lakers, showcasing the increasing media attention on women's sports [1] - Caitlin Clark's impact has led to a 265% increase in ticket sales for the Fever, with an average attendance of 17,036, and 33% of fans coming from out of state [4][6] - Merchandise sales for the Fever saw a staggering 1193% year-over-year growth, with Clark's jersey accounting for 98% of that increase [6][14] Group 2: Strategic Development - The Fever aims to build a sustainable brand that can be passed down through generations, rather than seeking short-term popularity [7] - The team has initiated a comprehensive social media strategy to enhance brand visibility and engagement, aiming for year-round content creation [9][11] - During the offseason, the Fever signed 20 new brand partners, increasing total sponsorships to 73, which is significantly higher than many other WNBA teams [13] Group 3: Market Positioning - Caitlin Clark's influence is so profound that 26.5% of the WNBA's overall economic activity last season was attributed to her, indicating her role as a key driver of growth [14] - The success of the Fever and Clark's phenomenon raises questions about the replicability of this model across other teams and leagues in women's sports [16][19] - The article suggests that women's sports are transitioning from reliance on subsidies to becoming self-sustaining entities with strong commercial prospects [18]

Group 1 - The article highlights the integration of sports events and cultural tourism in Henan, particularly during the May Day holiday, showcasing a vibrant atmosphere for public engagement in fitness activities [3][4][6] - The 2025 National Youth Badminton Tournament in Xinxiang and the Xuanyuan Dragon Boat Race in Luohe are examples of successful sports events that attract participants and their families, boosting local tourism and hospitality sectors [4][8] - The "All People Fitness Month" initiative in Henan aims to promote widespread participation in sports, with over 295 events planned and more than 120,000 participants expected during the holiday period [8][10] Group 2 - The article discusses the development of public sports services in Henan, noting the establishment of 66 sports parks and over 40,000 new sports venues since the start of the 14th Five-Year Plan [10] - The increase in free or low-cost public sports facilities is emphasized as a key factor in encouraging community participation in fitness activities, with 129 venues open during the May Day holiday [10][11] - The government's commitment to enhancing sports infrastructure is reflected in the inclusion of increasing the supply of free or low-cost sports venues as a priority in the 2025 key livelihood projects [10][11]

人机共跑中领略科技加速度 运动员在2025国际轮滑马拉松巡回赛（上海站）中。 赛事组委会供图 2025年大地流彩·全国和美乡村健康跑活动首站现场。 赛事组委会供图 天气渐热，正是跑步好时节。 近年来，各地积极开展各类路跑赛事，不仅有力推动了全民健身的发展，还为科技创新拓展了应用场 景，为乡村全面振兴、城市发展开辟了新赛道。欢迎读者跟随本期策划，在奔跑中感受风吹过脸庞的味 道，感受日新月异的变化。 ——编 者 从赛道地形看，全程涵盖了平地、上下坡、拐弯等多种复杂路况，对机器人本体、感知、运控算法等是 一场全方位的考验，长距离还对续航能力提出挑战。 本报记者 潘俊强 机器人也能跑21.0975公里的半程马拉松？ 不久前，全球首个人形机器人半程马拉松与2025北京亦庄半程马拉松共同起跑。报名、抽签、交费…… 记者沉浸式地体验了这场充满未来感的比赛。 "同步报名、同一赛道、同时起跑"。早晨7点半，发令枪响，机器人与运动员同时冲出起跑线。 去年的2024北京亦庄半程马拉松上，人形机器人"天工"前来加油打气。今年，"天工"从啦啦队队员变成 跑者，最终以2小时40分42秒的成绩夺冠，不仅超越了所有参赛机器人，还超过不少人类 ...

历史悠久、关注度高，马拉松成为许多城市办赛引流的当然之选。"成长的烦恼"不可怕，做好公平公 正，力求多元多样，既让参赛者尽情享受运动，也让组织者更有效地将赛事流量转化为消费留量、发展 增量，马拉松就有望成为进一步激发全民健身活力、助力城市发展的舞台。 随着全民健身理念深入人心，跑步成为不少人健身的首选。作为跑步界的"顶流"之一，马拉松赛事的热 度更是持续攀升。据统计，仅4月20日一天，全国就有40多场马拉松开跑，参与人数合计超过41万人 次。 《 人民日报 》（ 2025年05月09日 15 版） 从专业竞技到大众赛事，马拉松对个人是体能和意志品质的双重考验，对城市是助力拉动消费、促进发 展的新抓手。不过，马拉松蓬勃发展的同时，"成长的烦恼"也越来越明显。比赛中，替跑、抄近道等违 规行为和补给不足、医疗保障不到位等问题时有发生；同时，同质化、缺乏特色等短板也有待弥补…… 这些"烦恼"不仅影响了参赛者的体验、埋下安全隐患，更有损马拉松运动的长远发展。 (责编：胡永秋、杨光宇) 消除"烦恼"，首先要保证安全有序。随着马拉松赛事多点开花，无论是医疗救援、交通保障，还是志愿 者培训，都有必要不断优化，加快实现赛事服务 ...

Group 1: Investment and Ownership - The Arnault family, in partnership with Red Bull, acquired 70% of Paris FC, valuing the club at $98 million, making it the most valuable club in Ligue 2 history [1] - The Arnault family holds 55% of the shares, while Red Bull owns 15%, with the remaining 30% retained by the current owner until 2027 [1] - Paris FC has returned to Ligue 1 after a 46-year absence, marking a significant milestone for the club [1] Group 2: Competitive Landscape - The upcoming season will feature the first "Paris Derby" in 35 years, pitting Paris FC against Paris Saint-Germain (PSG), backed by Qatar Sports Investments [3] - PSG has a substantial financial advantage with a $450 billion sovereign wealth fund, while the Arnault family has a net worth of $178 billion [3] Group 3: Historical Context - Paris FC was established in 1969 and merged with another team to form PSG, which has since become the dominant club in Paris [4] - After separating from PSG, Paris FC faced a decline, dropping to lower divisions and struggling with attendance, averaging just over 5,000 fans last season compared to PSG's 46,667 [6][8] Group 4: Strategic Vision - The acquisition of Paris FC is viewed as a long-term family project rather than a quick profit venture, focusing on building cultural and brand value [19] - Paris FC is expected to serve as a platform for LVMH's brand experiences, potentially integrating LVMH products into the club's offerings [21] Group 5: Sports Marketing Strategy - LVMH has increasingly invested in sports, using high-profile sponsorships to enhance brand visibility and connect with consumers [11][12] - The company's strategy aims to counteract economic downturns affecting luxury goods by leveraging sports as a universal language to engage with a broader audience [16] Group 6: Future Challenges - Paris FC must navigate the competitive nature of Ligue 1 and the unpredictability of sports performance while maintaining LVMH's luxury brand image [23] - The club plans to strengthen its squad by acquiring 6-8 new players during the transfer window to ensure a solid performance in Ligue 1 [23]

5月5日，成都凤凰山体育公园迎来2025中超联赛第十一轮比赛，热情的成都球迷现场助威。记者 华小峰 摄 4月28日，四川省体育局印发《四川省引进国际重大体育赛事活动激励奖补实施细则》的通知（以下简称通 知），对在2025年1月1日至2025年12月31日期间，引进在川举办纳入名录库的国际重大体育赛事的举办单位，将 按标准给予一次性奖补，最高可达600万元。 足球世界杯预选赛、奥运会预选赛、中国杯国际足球赛，篮球五人制世界杯（含预选赛）、奥运会预选赛、 攀岩世界锦标赛，轮滑世界锦标赛等，可享受一次性最高300万元的奖补。电子竞技全球总决赛需同时满足现场观 赛人数10000人以上且票房收入1000万元以上的条件，可申请最高300万元的奖补。 四川省体育局相关负责人表示，四川各地体育行政部门要积极思考如何以更丰富的形式和内涵，为百姓美好 运动生活增色添彩；把扩大消费摆在优先位置，鼓励和支持各级体育组织和体育企业举办各类观赏性强、参与度 高的赛事活动，促进体育、商务、文旅深度融合发展，将赛事活动带来的"流量"转换为经济的"增量"；将体育赛 事融入百姓的日常生活，将体育赛事从传统场馆拓展到新型消费地，融入公园景区、购物 ...