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“双节”假期,泉城文旅集中“上新”的背后
Qi Lu Wan Bao Wang· 2025-10-01 06:59
齐鲁晚报.齐鲁壹点杜春娜 国庆中秋假期,济南一批新文旅开门纳客。在这些新文旅项目中,既有老建筑老街,也有特色文化街区。恰逢假期,一批文旅集中"上新"将给济南带来 啥? 从黄河北到市中心 (山东古建筑博物馆) 济南作为历史文化名城,从明府城到老商埠,"山、泉、湖、河、城"交相辉映,文化资源丰厚,老建筑老街巷底蕴深厚。如何让古建筑、文物"活"起来, 让老街巷焕发出新活力?记者梳理发现,在新这些文旅项目中,不乏老建筑因城市更新而焕新,百年老建筑、老街在改造、修缮中延续生命、焕发生机。 例如,9月28日开馆的浙闽会馆,建于清同治十二年(1873年),属浙、闽两省富绅联办,建筑考究,其规模列济南各会馆建筑之首,也是迄今济南唯一保 存的会馆建筑。该项目以"保护为先、合理利用"原则,在严格保护历史建筑风貌的同时,科学优化内部空间功能,引入茶文化展示、传统戏剧展演、商帮 文化体验、高端社交互动等特色业态,致力于打造集文化体验、社交互动和经济合作于一体的复合空间。 济南文旅接连"上新" 这个国庆假期,济南文旅可以说是"热闹非凡"。一批新文旅项目开放,为济南增添了许多新打卡点。 从起步区鹊山生态文化区、济阳九曲黄河万里情街区到浙 ...
“航空+文旅+消费”,昆明机场“茶马古道”服务项目构建特色消费体验
Sou Hu Cai Jing· 2025-09-30 15:47
Core Insights - The "Tea Horse Road" project launched at Kunming Changshui International Airport aims to enhance consumer engagement through a unique blend of aviation, culture, and tourism, aligning with the 2025 "Civil Aviation Service Consumption Boost Year" initiative [1][11] - The project features a thematic promotion of Pu'er tea, showcasing Yunnan's ecological beauty and cultural richness, transforming the airport into a vibrant cultural and consumption hub [1][3] Group 1: Project Overview - The "Tea Horse Road" project is designed to create a multi-dimensional consumer experience, integrating brand promotion, cultural displays, and immersive scenarios [3] - The project highlights the historical significance of the Tea Horse Road as a cultural symbol connecting Yunnan with the world, enhancing cultural empowerment within the industry [3][4] Group 2: Consumer Engagement - The project coincides with the peak travel season during the National Day and Mid-Autumn Festival, creating a festive atmosphere that resonates with consumer sentiments [6] - Over 150,000 participants engaged in the event, leading to a 40% increase in Pu'er tea sales and the sale of over 20,000 cultural gift boxes featuring tea and traditional dyeing techniques [9] Group 3: Cultural and Economic Impact - The exhibition includes valuable elements such as ancient tea trees and organic tea products, providing travelers with a unique tasting experience [7] - The collaboration between the airport and Pu'er City represents a significant step in integrating the aviation and tea industries, supporting broader goals of expanding international passenger services [11]
三体 四维空间”华南首发,登陆深圳“湾区之眼
Yang Zi Wan Bao Wang· 2025-09-30 12:55
Core Insights - The "Three-Body Four-Dimensional Space" sci-fi experience center has officially opened in Shenzhen's "Bay Area Eye," marking a significant cultural addition to the region [1][4] - This center is part of a broader strategy to establish a nationwide presence for the "Three-Body" brand, targeting the sci-fi and technology experience market [3][4] Group 1: Project Overview - The "Three-Body Four-Dimensional Space" is developed and operated by the global exclusive copyright holder, Three-Body Universe, and aims to create an immersive sci-fi experience [3] - The center features a VR large space virtual experience area, flagship merchandise store, themed installations, and light dining options, catering to a diverse audience [3] - Since its opening in Beijing, the center has attracted approximately 25,000 visitors and received high ratings on platforms like Maoyan and Meituan [3] Group 2: Unique Features and Offerings - The Shenzhen location introduces exclusive content, including the largest outdoor "Three-Body" human starship art installation, measuring 13 meters long, 6 meters wide, and 8 meters high [4] - Visitors can enjoy themed drinks, customize merchandise, and generate personalized images in an AI photo area, enhancing the immersive experience [4] - The center aims to provide a new sci-fi lifestyle hub that combines immersive experiences, social sharing, and trendy consumption [4] Group 3: Future Expansion Plans - Following the opening of the Shenzhen store, the company plans to continue expanding the "Three-Body Four-Dimensional Space" across major cities in China, including Chongqing and Shanghai [4] - The company intends to release 1-2 large space projects annually, integrating local culture and regional characteristics into its offerings [4] - This expansion strategy is designed to explore the potential of combining sci-fi with cultural tourism, contributing to the high-quality development of China's cultural tourism industry [4]
直通部委|银龄讲学计划招募7000名退休教师 9月制造业PMI连续两月上升
Sou Hu Cai Jing· 2025-09-30 10:16
Group 1: Education Sector - The Ministry of Education and the Ministry of Finance plan to recruit 7,000 retired teachers for the 2025 Silver Age Teaching Program, focusing on retired principals, researchers, and senior teachers under the age of 65 [1] Group 2: Transportation Sector - During the National Day and Mid-Autumn Festival holiday, the expected number of waterway passengers is projected to reach 12.5 million, representing an 11.6% year-on-year increase, with a peak expected on October 4 and 5 [1] Group 3: Economic Policy - The National Development and Reform Commission has allocated 69 billion yuan in special long-term bonds to support the consumption upgrade program, with a total of 300 billion yuan allocated for the year [2] - The Ministry of Finance and the Ministry of Commerce announced a plan to support around 15 cities in building an international consumption environment, with financial subsidies of 200 million yuan for major cities and 100 million yuan for others [4] Group 4: Manufacturing Sector - The manufacturing Purchasing Managers' Index (PMI) for September is reported at 49.8%, indicating a 0.4 percentage point increase from the previous month, marking two consecutive months of growth [5] - The equipment manufacturing PMI stands at 51.9%, while the consumer goods manufacturing PMI has reached 50.6%, the highest level this year [5] Group 5: Internet Industry - From January to August, the revenue of large-scale internet enterprises reached 1,285.9 billion yuan, showing a year-on-year growth of 2.2%, with profit margins declining at a slower rate [6] Group 6: Transportation Regulation - As of August, the compliance rate for ride-hailing orders in 24 major cities exceeded 80%, with a total of 393 ride-hailing platforms licensed [7]
日照赛事经济持续升温,体旅融合渐入佳境
Qi Lu Wan Bao Wang· 2025-09-30 10:16
齐鲁晚报.齐鲁壹点厉昕月 9月29日,日照市新闻办联合日照市文化和旅游局举办"产业链上的山东(日照)好品牌"——日照市推动文旅体产业高质量发展记者见面会,邀请来自文旅 体产业链重点企业以及相关政府部门的7位代表,介绍交流日照市文旅体深度融合和产业链高质量发展情况,推介文体旅"新场景、新体验、新业态"。见 面会上,日照市体育局党组成员、市体育总会办公室主任葛新,介绍了今年以来日照市在推进体育赛事发展方面的亮点和成效。 运动休闲赛事特色鲜明。9月26日至28日,2025中国运动休闲大会暨山东省体育消费季(日照)主会场如约而至,以"新体旅、新消费、新活力"为主题,在 万平口阳光海岸绿道,举办海陆空一体布局的十项精彩赛事活动,既有滨海万人畅走骑游赛、"千船竞发"休闲桨板皮划艇赛等主题赛事,也有中华名人垂 钓俱乐部海钓赛、赶海赛,还有"好运山东健行大运"自行车运动联赛、"好运山东乐享齐城"定向运动联赛等品牌赛事,以及轮滑赛、滑步车赛、沙滩足 球、海岸网球、热气球、动力伞展演等。多场景设置、多业态融合、沉浸式体验,上万名群众在参与中感悟生态之美、运动之美、生活之美。 此外,"好运山东"2025日照马拉松暨山东省马拉松联赛 ...
2.9万场次+超4.8亿元 假期文旅市场“百花齐放” 促消费“大礼包”持续加码
Yang Shi Wang· 2025-09-30 08:04
Group 1: National Cultural and Tourism Consumption Month - The "National Cultural and Tourism Consumption Month" has seen over 29,000 cultural and tourism activities organized across various regions, with more than 480 million yuan in consumer subsidies provided to enhance travel experiences [1] Group 2: Beijing Urban Renewal Week - The third Beijing Urban Renewal Week, themed "People's City Organic Renewal," features a variety of activities including cultural displays and sports events, with 5 million yuan in consumer vouchers available for residents [4] Group 3: Zhejiang Autumn Cultural and Tourism Consumption Season - During the 2025 Zhejiang Autumn Cultural and Tourism Consumption Season, a total of 47.75 million yuan in cultural tourism vouchers is expected to be distributed, alongside various promotional activities and themed travel routes [6] Group 4: Dalian City Initiatives - Dalian City is issuing a total of 15 million yuan in consumer vouchers for the National Day and Mid-Autumn Festival, including 10 million yuan for department store purchases and 5 million yuan for dining [9] Group 5: Travel Booking Trends - Hotel and flight booking rates have surpassed last year's figures, with a significant increase in bookings for the National Day and Mid-Autumn Festival holidays, indicating a strong consumer interest in travel [12][13] Group 6: Booking Data Insights - Recent data shows a continued week-on-week increase in travel product bookings, with hotel booking rates in first-tier cities like Beijing leading the market, and a notable rise in bookings for vacation rentals, up over 30% year-on-year [16] Group 7: Transportation Service Trends - The booking volume for transportation services, including flights and train tickets, has increased by approximately 4.2% compared to last year, with significant growth in multi-destination travel products [18]
智元机器人携手无锡,全球首个开放式具身智能体验中心开业
IPO早知道· 2025-09-30 07:13
Core Viewpoint - The opening of the first open-body intelligent experience center by Zhiyuan Robotics in Wuxi marks a significant step in integrating embodied intelligence technology into cultural tourism, creating a new commercial operation model for the C-end market [3][9]. Group 1: Experience Center Launch - Zhiyuan Robotics opened its first open-body intelligent experience center on September 30 in Wuxi, focusing on humanoid robots and immersive interactions [3]. - The center is the first of its kind aimed at C-end consumers, representing a shift from laboratory technology to commercial application in cultural tourism [3]. Group 2: Interactive Features - The center features a robot manager named "Liang Yuan" and various humanoid robots that provide diverse interactive experiences for visitors [5]. - A dynamic scene operation mechanism is established to maintain long-term consumer attraction, with monthly updates to robot skills and seasonal optimization of performances [7]. Group 3: Target Audience and Operations - The center operates a dual model with daytime shows targeting families and general tourists, while nighttime events transform into a "tech-themed Livehouse" to attract younger consumers [7]. - This approach aims to create a new cultural tourism landmark in Wuxi, enhancing the city's night economy [7]. Group 4: Strategic Partnerships and Future Plans - Wuxi Liangxi Cultural Tourism Development Group emphasizes the need for innovative business models to activate quality cultural tourism resources and will support the experience center with resources and services [9]. - Zhiyuan Robotics plans to continuously iterate on robot skills and experiences based on operational feedback, aiming to develop a replicable C-end operation model that integrates local cultural resources [9].
品牌赋能“文旅+”生态,打造盐城夏日经济强引擎
Xin Hua Ri Bao· 2025-09-30 06:53
Core Insights - Yanwu Group is leveraging cultural, tourism, and sports integration to drive economic growth in Yancheng, enhancing consumer engagement and experience [1] Group 1: Event-Driven Consumer Activation - Since the launch of the Jiangsu City Football League in May, Yanwu Group has created multiple vibrant viewing experiences, enhancing community engagement and tourism [2] - The introduction of themed cultural products, such as football-themed merchandise, has successfully linked emotional resonance with consumer spending [2] - Local delicacies have been featured at events, allowing visitors to experience Yancheng's culinary heritage, thus boosting local tourism [2] - Cultural performances during events have enriched the experience, promoting a multi-faceted model of "sports + culture + consumption" [2] Group 2: Innovative Business Models - Yanwu Group is expanding its business boundaries by focusing on "cultural tourism +" to meet the trend of consumer upgrades [3] - The Longle Water World has seen a significant increase in visitors due to its immersive experiences, while the Dayang Bay Mango Music Festival attracted 54,000 attendees, generating over 100 million yuan in economic impact [3] - Digital marketing initiatives, including a partnership with New Oriental Tourism, have successfully reached audiences, achieving over 5 million yuan in GMV within three months [3] - Educational tourism projects have engaged youth through interactive experiences, highlighting Yancheng's cultural and ecological features [3] Group 3: Brand Empowerment and Development - Yanwu Group is enhancing Yancheng's cultural tourism influence through strategic brand initiatives, including the opening of the first "Salt City Eight Dishes" store in Shanghai [5] - High-profile sports events, such as the "Yanwu Cup," have showcased Yancheng's ecological heritage while achieving global media coverage [5] - The hotel group has introduced innovative service packages, significantly increasing occupancy rates during the summer [5] - The company is also expanding into the healthcare sector, operating 12 dialysis centers and providing comprehensive services for elderly care, demonstrating corporate social responsibility [5] - Overall, Yanwu Group is driving a transformation in Yancheng's cultural tourism landscape through diverse business models and immersive experiences, fostering both cultural value and economic growth [5]
城市更新·简报│第二批一刻钟便民生活圈先行区试点名单公布
Xin Lang Cai Jing· 2025-09-30 06:10
Core Insights - The article discusses the ongoing urban renewal initiatives in China, highlighting various policies, projects, and events aimed at enhancing urban living conditions and promoting sustainable development [1][2][3]. Group 1: Urban Renewal Policies and Initiatives - The second batch of urban "15-minute convenience living circles" pilot areas has been announced, with 30 districts selected to enhance urban convenience and promote consumption [2]. - Shanghai has released the "High-Quality Development Planning Resource Implementation Opinions" to guide urban renewal efforts, focusing on community engagement and policy understanding [6]. - The Hebei province is promoting urban renewal examples and facilitating government-business cooperation to share best practices and innovative approaches [11]. Group 2: Events and Forums - The "China-France Urban Renewal Exhibition" opened in Shanghai, emphasizing the importance of learning from past experiences and international collaboration in urban renewal [3]. - The first Urban Renewal Development Conference in Shanghai showcased 42 exemplary urban renewal projects, focusing on integrating historical preservation with modern functionality [9]. - The fourth "Beijing Urban Renewal Best Practices" event revealed 40 outstanding projects, highlighting diverse types of urban renewal initiatives [14][15]. Group 3: Project Developments - The "Li Bao Paradise" in Shanghai is launching a large-scale immersive cultural district, aiming to redefine commercial experiences and enhance cultural tourism [17]. - The "Xintiandi" brand in Shanghai is undergoing a strategic upgrade to strengthen its community brand and enhance cultural and commercial experiences [19][20]. - The "Haihe An Suzhou Yangcheng Peninsula Paradise" has been rebranded and upgraded, marking a shift towards quality improvement in the regional cultural tourism industry [23].
“十四五”以来 我国文旅公共服务惠及城乡 文旅产业发展蓬勃兴旺
Yang Guang Wang· 2025-09-30 02:48
"十四五"时期,我国文旅产业发展蓬勃兴旺,文化产业体系更加完善,结构布局不断优化,规模稳 步扩大,效益明显提升,扩大内需带动消费稳定预期等作用得到彰显。 央广网北京9月30日消息(记者孙鲁晋)据中央广播电视总台中国之声《新闻和报纸摘要》报道, 在29日下午举行的"高质量完成'十四五'规划"系列主题新闻发布会上,文化和旅游部介绍,"十四五"以 来,我国文旅公共服务惠及城乡,文旅产业发展蓬勃兴旺,有力促进了经济社会高质量发展。 孙业礼:2024年文化产业实现的营业收入达到19.14万亿元,产品供给质量服务的质量持续优化, 市场乱象得到有力整治,国内居民出游人次总花费保持较高的增长速度。2025年上半年国内居民出游 32.85亿人次,总花费达到3.15万亿元,又创新高,文旅、商、体、农等融合发展,成为激发文旅消费, 拉动综合消费,带动增加就业的重要引擎。 中央宣传部副部长、文化和旅游部部长孙业礼介绍,"十四五"时期我国文艺创作生产引导扶持机制 更加健全,新时代系列文艺创作工程顺利实施,国家艺术基金资助、创作、演出、展览、人才等项目 3568个。文旅公共服务惠及城乡,公共文化设施网络更加健全。 孙业礼:截至2024年 ...