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刘强东宣布外卖自炒自卖,为何京东凡事喜欢亲自下场?
Sou Hu Cai Jing· 2025-09-10 23:09
近日,和好友在地摊喝散篓子的刘强东再度上了热搜,刘强东又推出一张王炸组合。京东推出七鲜小厨,要在餐饮行业自炒自卖。年初京东宣布进入外卖 业务后,战略似乎渐渐明朗。 当初京东杀入外卖行业,外界均不知京东葫芦里卖的什么药。当美团和饿了么还在用"0元吃"价格战内卷时,外卖行业最晚的入局者京东已经切中了外卖 行业真正的痛点,刘强东直接从外卖的根源入手,建立自营餐饮品牌"七鲜小厨",计划用10亿现金,引入1000道招牌菜。并计划三年内开1万家"七鲜小 厨",专门找厨师合伙做菜。 业界认为,刘强东的计划若真正实施和落地,京东将成为全国最大餐饮集团。市面上大家熟知的各类品牌餐饮都能在京东的七鲜小厨外卖店里出现,1万 家七鲜小厨将覆盖全国,这种战略和野心,就像当年刘强东干掉数码城一样,把数码城直接复制到线上,自己成为全国最大的数码城。只是餐饮的独特 性,使其和其他商品有一定区别,刘强东的宏伟计划能否实行,还是未知数。这次京东的战略能否提振市值,还有待观察。 京东的市值被严重低估 今年上半年京东营收6577亿元,同比增长19.28%;170.7亿元的净利润则同比下滑了13.68%。15.89%的毛利率相比去年同期的15.54% ...
从规模扩张转向质量提升 品质才是电商竞争的护城河
Bei Jing Shang Bao· 2025-09-10 18:10
Group 1: Industry Trends - The 2025 E-commerce Conference in Beijing emphasizes "Digital Intelligence Leading, Quality Innovation" as the theme, highlighting the transition of global e-commerce into a new development phase driven by AI and big data [1] - Quality e-commerce is becoming a consensus in the industry, focusing on emotional connections with consumers and enhancing shopping experiences through cultural and emotional value [1][4] - The rise of service e-commerce is noted, with companies like Meituan and JD Home Services expanding from product-based to service-oriented models, creating a new blue ocean for e-commerce [2] Group 2: Technological Integration - AI technology is penetrating key operational areas of e-commerce, such as product selection, marketing, and customer service, leading to cost reduction and efficiency improvements [1][2] - Emerging technologies like AIGC are lowering operational barriers for merchants and stimulating innovation potential, positioning AI as a foundational infrastructure for the next generation of e-commerce ecosystems [1] Group 3: Market Performance - In Beijing, online retail sales reached 578.66 billion yuan in 2024, a growth of 136.33 billion yuan from 2020, accounting for over 40% of the city's total retail sales [3] - From January to July 2025, Beijing's online retail sales were 303.51 billion yuan, representing 39.55% of total retail sales, surpassing the national average by 14.64 percentage points [3] Group 4: Sustainability and Circular Economy - E-commerce platforms are accelerating the practice of circular economy and green consumption, with companies like Zhuanzhuan promoting efficient circulation of idle resources through standardized second-hand trading and quality inspection systems [2][7] - The focus on quality innovation is seen as a stabilizing force for the e-commerce industry, driving the wave of quality enhancement and brand value reconstruction [5]
2025电子商务大会:从规模扩张转向质量提升 品质是护城河
Bei Jing Shang Bao· 2025-09-10 17:37
Group 1 - The 2025 E-commerce Conference in Beijing emphasizes the transition to a new development stage driven by artificial intelligence and big data, with digital transformation and quality upgrades as key growth engines for the industry [1] - "Quality e-commerce" is becoming a consensus in the industry, focusing on emotional connections with consumers and enhancing shopping experiences through cultural and emotional value [1] - Companies like 52TOYS are expanding new consumption boundaries by integrating IP content with product design, significantly enhancing brand loyalty through cultural added value [1] Group 2 - Service e-commerce is emerging as a new growth driver, with companies like Meituan and JD Home Services digitally integrating lifestyle service resources, transforming from "product e-commerce" to "service e-commerce" [2] - Cross-border e-commerce demonstrates resilience in uncertain global economic conditions, remaining a core pathway for Chinese companies to expand internationally despite challenges [2] - The focus of e-commerce competition is shifting from scale expansion to quality enhancement and model innovation, with an emphasis on quality, AI empowerment, service consumption integration, and green low-carbon transformation [2]
悄悄卖爆衣服的京东
Sou Hu Cai Jing· 2025-09-10 15:45
这不是一次简单的渠道扩张,而更像是一场深思熟虑后的价值选择。它背后折射出的,不仅是优衣库自身在中国市场战略的调整,也是整个服饰行业在经 历高速增长与残酷内卷后,对"确定性"的集体渴望。 经过多年在中国市场的快速发展,优衣库已奠定了深厚的品牌基础。如今,面对日益成熟和多元化的消费市场,如何寻找新的增长引擎,开启下一段高质 量发展,成为了品牌面临的新课题。 优衣库的阵痛并非个例。增长停滞、利润下滑、库存高企,以及居高不下的退货率,像一座座大山压在每个服饰品牌心头。消费者同样疲惫,面对海量的 商品,"比价疲劳"与"品质焦虑"共存,"图片看着都一样,到手完全是两样东西"的落差感正不断消耗着他们的信任。 这片迷雾中,服饰品牌如履薄冰,试图寻找一艘"诺亚方舟"。而优衣库的选择,让许多人将目光重新投向了一个曾被认为是"时尚圈外人"的平台——京 东。 越来越多迹象表明,那个曾被固化为"3C数码"代名词的京东,正在服饰领域进行一场深刻变革。它不想仅仅只是一个销售渠道,而是想构建一个围绕服 饰品质与供应链效率的"增长主场"。 与即时零售领域一样,京东从来不想当牌局的"陪跑者",而是想当定义牌桌的人。 当外界的目光大多聚焦于京东在 ...
服贸会阿里展区:AI赋能商业创新,数字人导购等助力中国企业扬帆出海
Sou Hu Cai Jing· 2025-09-10 15:45
闲置交易领域,闲鱼平台通过AI技术大幅简化用户操作流程。依托图像识别与自然语言生成能力,用户上传商品图片后,系统可自动生成描述文案并智能 定价,发布效率显著提升。更引人注目的是AI托管服务,该功能可代用户处理咨询、调价、发货提醒等全流程事务,相当于配备24小时智能助手。数据显 示,目前每日超40万用户使用AI发布商品,文本采纳率达85%,AI托管商品累计成交额已突破14亿元。 2025年中国国际服务贸易交易会近日在北京拉开帷幕,本届展会以"数智领航,服贸焕新"为主题,集中展示了服务贸易领域的前沿创新成果。其中,"AI+服 务"成为贯穿全场的关键词,阿里巴巴等科技企业通过一系列应用场景,展现了人工智能技术如何重构服务形态、提升商业效率。 在首钢园区展区,淘宝推出的"数字人导购"TaoAvatar引发观众驻足体验。这款基于3D高斯重建、语音多模态大模型等技术开发的虚拟导购员,已入驻淘宝 Vision未来旗舰店。用户佩戴XR设备后,可与高度拟真的数字人进行自然对话,获取商品信息并完成虚拟试穿、试驾等互动。例如,在"家居商城"场景中, 仅需100平方米空间即可通过虚拟技术拓展出无限展区,既降低实体经营成本,又实现场景 ...
高德攻入美团腹地 电商“三国杀”持续加码
Bei Jing Shang Bao· 2025-09-10 15:16
Core Viewpoint - The competition among major players in the local lifestyle market, particularly Alibaba, Meituan, and JD, has intensified, with each company launching aggressive strategies to capture market share in food delivery, travel, and group buying services [4][16]. Group 1: Market Dynamics - Alibaba's Taobao Flash and Meituan are engaged in fierce competition, with Alibaba's Gaode launching the "Street Ranking" to directly challenge Meituan's Dazhong Dianping [1][4]. - Gaode's "Street Ranking" covers over 300 cities and includes 1.6 million local service providers, emphasizing the authenticity of its rankings based on user behavior [5][8]. - Meituan responded by revamping its Dazhong Dianping service to enhance quality in food delivery, utilizing AI to filter out fake reviews [5][6]. Group 2: Subsidy Strategies - Both Alibaba and Meituan have initiated subsidy programs, with Gaode offering over 1 billion yuan to encourage in-store consumption and Meituan distributing 25 million various discount vouchers [6][16]. - The competition is not just about rankings but fundamentally about capturing the in-store market, which is more profitable than food delivery due to lower operational costs [6][10]. Group 3: User Engagement and Trust - Gaode aims to differentiate its "Street Ranking" by ensuring its authenticity through a combination of user behavior data and credit scores, while also addressing concerns about privacy and data accuracy [7][8][12]. - Merchants are looking for platforms that can provide digital operational guidance and enhance brand reputation through effective traffic support [11][19]. Group 4: Competitive Landscape - The ongoing battle is reminiscent of past market conflicts, with the current competition being described as historically significant due to its scale and the involvement of multiple major players [17][19]. - The entry of JD into the food delivery space has further complicated the competitive landscape, prompting aggressive responses from both Alibaba and Meituan [15][16]. Group 5: Future Outlook - Analysts suggest that the local lifestyle market will continue to see intense competition, with potential collaborations and further market entries from platforms like Douyin and Kuaishou [20][21]. - The effectiveness of Gaode's strategies and its ability to maintain user trust will be crucial for its success in challenging Meituan's dominance [25].
从规模扩张转向质量提升,品质才是电商竞争的护城河
Bei Jing Shang Bao· 2025-09-10 14:40
Group 1: E-commerce Trends and Innovations - The 2025 E-commerce Conference in Beijing emphasizes "Digital Intelligence Leading, Quality Innovation" as the theme, highlighting the role of AI and big data in driving the new development phase of global e-commerce [1] - Quality e-commerce is becoming a consensus in the industry, focusing on emotional connections with consumers and enhancing shopping experiences through cultural and emotional value [1][11] - AI technology is penetrating key operational areas of e-commerce, such as product selection, marketing, and customer service, leading to cost reduction and efficiency improvements [1] Group 2: Service E-commerce and Market Dynamics - Service e-commerce is emerging as a new growth driver, with companies like Meituan and JD Home Services integrating digital resources to expand from product e-commerce to service e-commerce [2] - Cross-border e-commerce shows resilience despite global economic uncertainties, remaining a core pathway for Chinese enterprises to expand internationally [2] - The competition in e-commerce is shifting from scale expansion to quality enhancement and model innovation, with a focus on quality, AI empowerment, and green transformation [2] Group 3: Regional E-commerce Growth - E-commerce is a significant engine for consumption growth in Beijing, with online retail sales reaching 578.66 billion yuan in 2024, a 136.33 billion yuan increase from 2020 [3] - New e-commerce models such as live streaming, instant retail, and immersive consumption experiences are actively emerging in Beijing [3] - The city is prioritizing e-commerce development, optimizing the environment for high-tech, multi-platform, and quality-focused market characteristics [3] Group 4: Quality Innovation and Industry Standards - Quality innovation is identified as a cornerstone for the e-commerce industry's development, with AI and big data driving transformative changes [4] - The China Commercial Federation aims to establish industry standards and enhance the quality of transactions to support high-quality development in e-commerce [5] Group 5: International Cooperation and Digital Transformation - International cooperation is crucial for small and medium enterprises (SMEs) to benefit from e-commerce, with over 80% of companies successfully reducing costs through digital technology [6] - China serves as a model for international cooperation in e-commerce through initiatives like the "Silk Road E-commerce" [6] Group 6: Consumer-Centric Approaches - Live streaming e-commerce is viewed as a traditional retail industry enhanced by new technologies, focusing on consumer needs for quality products and reliable service [7] - AI is driving the expansion and quality enhancement of digital service consumption, with online service consumption growing by 13.3% year-on-year [8] Group 7: Circular Economy and Sustainability - E-commerce platforms are playing a vital role in promoting the circular economy, with companies like Zhuanzhuan facilitating the efficient circulation of idle resources [9][10] - The establishment of standardized trading processes and quality inspection systems by Zhuanzhuan supports the development of green consumption [10] Group 8: Emotional Engagement in Consumer Products - The integration of emotional content into product design is enhancing consumer loyalty and expanding new consumption boundaries in the潮玩 economy [11]
港股通(沪)净买入25.36亿港元
| 代码 | 简称 | 类型 | 成交金额(万港元) | 成交净买入(万港元) | 日涨跌幅(%) | | --- | --- | --- | --- | --- | --- | | 09988 | 阿里巴巴-W | 港股通(沪) | 1090162.24 | 242574.90 | 0.63 | | 09988 | 阿里巴巴-W | 港股通(深) | 589333.00 | 208564.80 | 0.63 | | 09992 | 泡泡玛特 | 港股通(沪) | 341981.54 | -129837.85 | -4.51 | | 00981 | 中芯国际 | 港股通(沪) | 301942.92 | 11939.08 | 3.61 | | 00700 | 腾讯控股 | 港股通(沪) | 289560.78 | 2317.41 | 1.04 | | 01810 | 小米集团-W | 港股通(沪) | 266314.26 | -32555.47 | -2.22 | | 03690 | 美团-W | 港股通(沪) | 245998.93 | -29113.42 | 2.06 | | 00700 | 腾讯控股 | ...
"世界超市"携手群核科技 探索数字贸易新范式
Zheng Quan Shi Bao· 2025-09-10 13:57
据悉,群核科技作为全球最大的空间设计平台,已覆蓋家居、连锁商业、文博展览等千行百业。如今, 其将技术能力拓展至跨境电商场景,推出3D AI虚拟拍摄工具 「酷家乐电商棚拍」,有效打破传统实景 拍摄的效率瓶颈,助力跨境电商实现视觉内容生产降本增效 —— 在实际生意场景中,该工具可在15分 钟内完成一套高质量素材,一天内生成30余款商品的营销图片和视频,切实为商家提升效率、降低成 本。 根据计划,义乌全球数贸中心将于今年10月开业。该中心由市场、商务写字楼、商业街区、公寓、数字 大脑5大功能板块构成,打造集聚众多新业态新模式贸易主体和供应链服务主体的新型数字市场。 未来,小商品城将以开放共生的姿态推动各家AI科技应用在全球数贸中心落地,赋能六代市场的迭 代,以创新实践回应时代需求,共同探索「科技+小商品」数字贸易新范式,为全球消费者提供更加优 质、多元的商品和服务。 此次合作将系统性地从三个方面展开,构建「AI+小商品贸易」的创新基础:一是以义乌全球数贸中心 为载体,搭建场景化数字展厅,打造群核棚拍数字科技服务义乌市场的窗口;二是技术工具赋能,以AI 夯实商贸转型基础,以低门槛、高效能的数字工具降低商家数贸门槛和成 ...
打破“沉默”!拼多多官网AI岗位激增
Mei Ri Jing Ji Xin Wen· 2025-09-10 13:55
当AI(人工智能)浪潮席卷全球、科技巨头纷纷投身其中,将之视为下一个增长神话之时,电商领域 的"黑马"拼多多却显得格外冷静。 所谓"分布式AI",指的是将人工智能能力分散至多个节点或终端,通过去中心化的智能代理网络实现协 同决策与任务执行,而非依赖于单一、集中式的AI"超级大脑"。 对于这一理念在拼多多上的应用,黄峥曾在拼多多2018年招股说明书所附的《致股东信》中明确提 出:"如果我们闭上眼睛畅想下一阶段的拼多多,它可以被理解为一个融合虚拟空间与现实世界的多维 场景。它将不是由集中式超级大脑型AI系统驱动,而是依托分布式智能代理网络运作,兼具Costco(开 市客)的高性价比与迪士尼的娱乐体验。" 作为本科就读于浙江大学竺可桢学院计算机专业,后又赴威斯康星大学麦迪逊分校取得计算机硕士学位 的创始人,黄峥为拼多多注入了深厚的技术基因。 在2018年第三季度财报电话会中,他曾明确表示:"公司将持续大幅增加技术投入,运用基于分布式人 工智能架构的深度学习模型,持续提升产品及推广推荐的精准度。目前,拼多多正和世界各地科研机构 合作,以提升公司在分布式人工智能领域的技术能力,我本人将直接领导相关工作。"据当时财报,该 ...