Core Insights - The main brand of the company showed stable performance in Q3 2025, with a low single-digit year-on-year growth in overall channel revenue, consistent with Q2's performance, meeting expectations. Online sales outperformed offline, maintaining double-digit growth, while children's products outperformed adult products [1][2] - The Saucony brand experienced rapid growth, with over 20% year-on-year growth in overall channel revenue in Q3, and offline revenue increasing by over 30%. The company opened 16 new stores, primarily in key business districts of first and second-tier cities, maintaining an annual store opening target of 30-50 [1][2] Revenue and Inventory Management - The main brand's inventory turnover ratio was between 4-4.5 months in Q3, with discount levels maintained at 7-7.5%, indicating healthy inventory management and low discount pressure. Saucony's inventory and discount levels were also within controllable ranges, allowing flexibility for Q4 promotions [2] - The company is continuously innovating its channel strategy, increasing its presence in outlet formats. The new store formats, including the 9th generation stores and leading stores, now account for over 70% of the total store count, with a focus on high-end outlet malls [2] Strategic Initiatives - The company is optimizing its multi-brand matrix by planning to divest its fashion sports brand in 2024, focusing on core running business to enhance resource allocation. The DTC transformation is set to begin in 2025, aiming for a more efficient and high-quality channel layout [3] - The company plans to reclaim approximately 100 stores in Q4, with a total of 400 stores by the end of 2025, involving a capital expenditure of around 400 million yuan. This move is expected to enhance long-term channel competitiveness and enable the company to respond quickly to changes in terminal demand [2][3]

Core Insights - The company reported a low single-digit year-on-year growth in retail sales for its main brand in Q3 2025, with retail discount levels between 70% to 75% and inventory turnover ranging from four to four and a half months [1] - Saucony's retail sales, including both online and offline channels, exceeded 20% year-on-year growth [1] - The company has made significant strides in brand building, partnering with international events and athletes, and providing official gear for major competitions [1] Brand Development - The company has positioned itself as a global partner for the 12th World Games in 2025, providing exclusive official gear [1] - At the World Athletics Championships, athletes showcased the company's new racing shoes, highlighting its commitment to professional equipment [1] - The company continues to invigorate the Chinese marathon industry by supporting athletes' daily training with professional gear [1] Focus on Youth Development - The company has launched antibacterial children's pants to support young dancers and is collaborating with various authoritative institutions to promote scientific growth [1] - It has published the "Golden Blue Book on Youth Sports Growth" and established a "Youth Sports Growth Joint Laboratory" to implement its findings [1] - The company offers foot testing, equipment adaptation, and sports guidance services to promote scientific sports practices among families [1] Saucony's Growth - Saucony has become one of the top four running shoe brands globally, experiencing a turnaround since the company took over its operations in mainland China and Hong Kong in 2019 [2] - The brand has expanded its product lines and completed its offline presence in first-tier and core second-tier cities, with 155 stores in mainland China as of June [2] - Since re-launching its direct operations in China, Saucony has achieved a compound annual growth rate exceeding 100%, with revenue expected to surpass 1 billion RMB in 2024 [2] Financial Projections - The company maintains its profit forecasts for 2025-2027, expecting revenues of 14.6 billion RMB, 15.4 billion RMB, and 16.5 billion RMB respectively [2] - Projected net profits for the same period are 1.4 billion RMB, 1.5 billion RMB, and 1.7 billion RMB, with corresponding EPS of 0.50 RMB, 0.54 RMB, and 0.61 RMB [2] - The company maintains a "buy" rating based on these projections [2]

Core Viewpoint - The company reported stable growth in retail sales for its main brand and the Saucony brand in Q3 2025, with the main brand's sales increasing by a low single-digit percentage year-on-year and Saucony's sales exceeding 20% growth [1][2]. Group 1: Sales Performance - The main brand's retail sales discount was maintained at 7.0-7.5, with a channel inventory turnover ratio of 4.0-4.5 months, indicating stable inventory levels [2]. - The main brand's sales growth in Q3 was better in July and August compared to September, with online sales outperforming offline sales [1][2]. - The children's category outperformed the adult category, and footwear sales surpassed apparel sales, with functional products, especially running and outdoor categories, leading the growth [1]. Group 2: Brand Strategy and Management Outlook - Saucony implemented strategic adjustments to its online business by reducing low-priced products and tightening discounts to synchronize online and offline offerings, achieving over 30% growth in offline sales [2]. - The management maintained its guidance for 2025, expecting the main brand to continue growing and Saucony's revenue to increase by over 30%, with profits projected to grow by more than 10% [2]. Group 3: Investment Recommendations - The company is optimistic about the main brand leveraging its running category advantages for steady sales growth, while professional sports brands are expected to see rapid growth and profit improvement [3]. - The company forecasts net profits of 1.4 billion, 1.49 billion, and 1.6 billion yuan for 2025-2027, representing year-on-year growth of 13.2%, 5.9%, and 7.7% respectively [3]. - A reasonable valuation range of 6.1-6.6 HKD is maintained, corresponding to a 2025 PE of 11-12x, with an "outperform" rating upheld [3].

Investment Rating - The report assigns an "Outperform" rating to multiple companies including Nike, Midea Group, JD Group, Haier Smart Home, Gree Electric Appliances, Anta Sports, and others, while Lulu Lemon is rated as "Neutral" [1]. Core Insights - The report highlights that various sectors within the discretionary industry are experiencing continuous rotation, with price pullbacks presenting buying opportunities [4][11]. - The performance of different sectors is analyzed, with jewelry, overseas cosmetics, luxury goods, and snacks showing positive growth, while domestic cosmetics and gaming sectors are underperforming [6][13]. Sector Performance Overview - Weekly performance shows jewelry leading with a 9.9% increase, followed by overseas cosmetics at 6.8%, and luxury goods at 5.5%. Domestic cosmetics experienced a slight decline of 0.3% [11][12]. - Year-to-date performance indicates jewelry has risen by 179.1%, domestic cosmetics by 50.4%, and overseas cosmetics by 42.3%, while overseas sportswear has declined by 17.7% [11][12]. Valuation Analysis - Most sectors are currently valued below their average over the past five years, with the expected PE for overseas sportswear at 31.9 times, domestic sportswear at 13.4 times, and jewelry at 27.2 times, indicating potential for growth [9][14]. - The report notes that the expected PE for various sectors in 2025 is lower than their historical averages, suggesting that there may be undervalued opportunities in the market [14].

Core Viewpoint - Tianfeng Securities maintains a "buy" rating for 361 Degrees (01361) and keeps the profit forecast unchanged for 2025-2027, expecting revenues of RMB 11.3 billion, RMB 12.8 billion, and RMB 14.5 billion respectively, with net profits of RMB 1.3 billion, RMB 1.4 billion, and RMB 1.6 billion respectively, and corresponding EPS of RMB 0.61, RMB 0.69, and RMB 0.79, with PE ratios of 9x, 8x, and 7x [1] Group 1: Operational Performance - In Q3 2025, the main brand's offline retail sales increased by approximately 10%, children's clothing brand's offline retail sales also increased by about 10%, and e-commerce platform revenue grew by 20% [1] Group 2: Product Innovation - The company continues to innovate its product matrix by launching new technology products in running, basketball, and outdoor categories, including the "Rain Shield 9" and "Flying Burn 4.5" in running, and the "DVD4" basketball shoe [2] Group 3: Brand Development - As an official partner of the 20th Asian Games, the company will provide professional equipment for torchbearers, runners, and over 32,000 volunteers, significantly enhancing its international brand influence [3] Group 4: Channel Innovation - The company has partnered with Meituan Flash Purchase and group buying services to integrate online and offline channels, and has opened its first women's sports concept store, increasing the number of super brand stores to 93 [4] Group 5: ONEWAY Brand Revitalization - ONEWAY, established in Finland in 2004, is undergoing a complete brand revitalization by 2024, with its first offline store in Zhengzhou opening on September 9, and plans for further expansion in cities like Beijing, Jinan, Daqing, Lhasa, and Xi'an [5]

Core Viewpoint - Cathay Securities maintains its profit forecast for Xtep International (01368) for 2025-2027, projecting net profits of RMB 1.37 billion, 1.49 billion, and 1.61 billion respectively, and sets a target price of HKD 8.74 for 2026, maintaining a "Buy" rating [1][2] Group 1: Financial Projections - The company is projected to achieve a positive revenue growth for its main brand in 2025, with a forecasted growth of over 30% for Saucony [2] - The overall profit growth for the group is expected to be around 10% [2] - The inventory level is considered healthy, with expectations to drop below RMB 2 billion by the end of 2025 [2] Group 2: Brand Performance - The main brand experienced low single-digit growth in Q3, with discounts ranging from 70% to 75%, and inventory levels at 4-4.5 months [1] - Functional products showed strong performance, with revenue growth in running and other functional categories expected to outpace lifestyle products [1] - Saucony's Q3 revenue grew over 20% year-on-year, with offline sales growth outpacing online due to proactive adjustments in e-commerce strategies [1]

Core Viewpoint - Cathay Securities maintains its profit forecast for Xtep International (01368) for 2025-2027, projecting net profits of RMB 1.37 billion, RMB 1.49 billion, and RMB 1.61 billion respectively, and sets a target price of HKD 8.74 for 2026, maintaining a "Buy" rating [1][2] Group 1: Financial Projections - The company is projected to achieve a revenue growth of approximately 10% for the overall group by 2025, with the main brand expected to show positive growth and Saucony's revenue anticipated to grow by over 30% [2] - The target price for Xtep International is set at HKD 8.74 based on a 15X PE for 2026 [1] Group 2: Sales Performance - In Q3, the main brand experienced low single-digit growth in revenue, with discounts ranging from 70% to 75%, and inventory levels maintained at 4 to 4.5 months [1] - The company showed strong performance in functional products, particularly in the running category, which is expected to outpace growth in lifestyle products [1] Group 3: Channel and Product Analysis - E-commerce growth is expected to outperform offline sales, with a notable trend in revenue growth during July and August, while September's warm weather may have impacted autumn and winter product sales [1] - Saucony's offline sales continued to show high growth in Q3, with a year-on-year revenue increase of over 20%, driven by proactive adjustments in e-commerce strategies [1]

中信里昂发表报告指，特步国际(01368)2025财年业绩指引维持不变。该行预计，两个品牌的门市升级 将持续进行，特步核心品牌的通路多元化将持续推进，Saucony(索康尼)的产品品类也将持续拓展，这 些都将推动销售增长。该行予该股"跑赢大市"评级，目标价为6.3港元。 报告指，特步股价在2025年第三季更新后于10月17日下跌3.5%，核心品牌和索康尼的销售趋势较上季 维持稳定。尽管可比销售额有所下降，但特步核心品牌零售额与第二季持平。线上销售额年增两位数， 仍优于线下销售额。 ...

Core Viewpoint - Xtep International (01368) reaffirms its full-year performance guidance for 2025, expecting strong growth in Q4, while maintaining profit forecasts for 2025-2027. The target price is set at HKD 7.7, based on a 12.5x mid-term P/E ratio for 2026, aligning with long-term average valuation levels since 2015 [1]. Group 1 - Xtep's main brand retail sales recorded low single-digit year-on-year growth in Q3, driven by double-digit percentage expansion in e-commerce sales and strong demand for running shoes [1]. - The "X Young" series continues to positively impact the overall brand performance, with average retail discounts maintained at 25%-30% and channel inventory turnover at 4-4.5 months [1]. - Despite concerns regarding the impact of e-commerce adjustments on the Double Eleven promotion, management anticipates a gradual recovery in e-commerce sales in Q4 [1]. Group 2 - Saucony contributed significantly to the group's growth, with retail sales increasing over 20% year-on-year, primarily due to more than 30% growth in offline business driven by rising consumer demand for high-end sports and running shoes [2]. - Strategic operational adjustments were made in the online business, focusing on reducing exposure to low-priced products and tightening discount levels, which may limit short-term growth but is expected to improve profit margins [2]. - Management expects this cautious operational strategy to support a gradual recovery in e-commerce sales in Q4 [2].

Core Insights - The concept of House Code is essential in the fashion world, representing the core identity and value system of a brand, which ensures its relevance amidst changing market trends [1] - Adidas is redefining its House Code by extending its reach into the fashion domain while maintaining its core identity, particularly through localized interpretations of its iconic three stripes [1][2] Group 1: Brand Strategy and Innovation - Adidas showcased its latest collection at Shanghai Fashion Week, inspired by the "POWER OF THREE," highlighting three key areas: speed in sports, Eastern rhythms, and street self-expression [2] - Over 80% of the creative ideas presented during the fashion show are expected to be commercialized in the coming year, indicating a strong focus on turning innovative concepts into marketable products [2] Group 2: Consumer Trends and Product Development - The definition of "sportswear" among Chinese consumers, especially the younger generation, has shifted from professional functionality to everyday fashion, with significant growth in products like the ADIZERO EVO SL contributing nearly 30% to global running shoe sales [4] - The FOS "Pioneer Sports" series has gained popularity by merging the brand's sports DNA with urban functionality, appealing to both domestic and international consumers [4] Group 3: Localization and Creative Center - The Adidas Creative Center Shanghai (CCS) has been pivotal in localizing products since its establishment, with notable projects including the Chinese sports delegation's uniforms for the 2008 Olympics and the "Martial Arts" series in collaboration with Jet Li [5] - CCS has increasingly contributed to Adidas' product matrix, with a growing number of "China-first" creative products launched monthly, reflecting the brand's commitment to local market insights [6] Group 4: Consumer Engagement and Feedback - The brand has learned from past missteps, such as the initial FOS series, emphasizing the importance of continuous dialogue with consumers to refine and improve product offerings [6] - The recent pet product line illustrates Adidas' responsiveness to market needs, with adjustments made based on consumer feedback regarding size variations for different pet breeds [6] Group 5: Global and Local Synergy - Adidas' strategy of "global genes, local innovation" aims to resonate with Chinese consumers by creating products that genuinely appeal to their preferences [9] - The CCS is positioned as one of Adidas' four global creative centers, facilitating talent exchange and enhancing the brand's ability to cater to diverse markets [7]