Core Viewpoint - The article highlights the deceptive advertising practices of companies that use large fonts to attract attention while hiding important disclaimers in small print, undermining consumer trust and damaging the overall market environment [1][5][9]. Group 1: Advertising Practices - Companies often employ the "big font attracts attention, small font exempts liability" strategy, summarized by the media as "three blows" [6]. - Examples include a smartphone brand claiming to be the "king of backlighting" while clarifying in small print that this is merely a design goal [7]. - A clothing brand boasts of being the "global sales leader" for three consecutive years, with small print indicating the data is based on an August 2023 survey, raising questions about the validity of such claims [7]. Group 2: Consumer Impact - Such advertising tactics can lead to consumer deception, making it easy for individuals to fall into traps set by misleading claims [8]. - Consumers may develop distrust towards brands that engage in these practices, leading to cautious spending and reluctance to purchase [9]. - The prevalence of "small print exemptions" can create disputes when consumers seek redress after feeling misled, often leaving them in a difficult position [9]. Group 3: Legal and Regulatory Aspects - Advertising laws and consumer protection regulations mandate that advertisements must be truthful and clear, prohibiting misleading information [10]. - Courts typically assess the visibility of disclaimers based on the average consumer's attention, meaning that hidden disclaimers may not absolve companies from liability [10]. - There is a call for regulatory bodies to enforce standards that ensure core product features, pricing, and promotional conditions are clearly communicated [10]. Group 4: Market Integrity - The article emphasizes that the reliance on deceptive advertising can harm a company's reputation and lead to a loss of consumer trust [8][9]. - The trend of using "small print exemptions" threatens honest businesses, potentially leading to a market where integrity is compromised [9]. - A shift towards quality products and genuine service is advocated as a means to restore consumer confidence and promote a healthier market environment [10].

Core Viewpoint - The article highlights the deceptive advertising practices of companies using large eye-catching text for promotions while hiding important disclaimers in small print, which undermines consumer trust and damages the overall market environment [2][5]. Group 1: Advertising Practices - Companies often employ the "big text attracts attention, small text exempts liability" strategy, summarized by the media as "three blows" [3]. - Examples include a smartphone brand claiming to be the "king of backlighting" while clarifying in small print that this is merely a design goal [4]. - A clothing brand boasts of being the "global sales leader" for three consecutive years, with small print indicating the data is based on an August 2023 survey, raising questions about the validity of such claims [4]. Group 2: Consumer Impact - Consumers are easily misled by the prominent claims, leading to skepticism about the quality and materials of products from companies that engage in such advertising tactics [5]. - The small print often goes unnoticed, allowing companies to use exaggerated claims while attempting to shield themselves from accountability [5]. - This practice can lead to disputes when consumers seek to assert their rights after feeling deceived, as companies may use the small print as a defense [5]. Group 3: Industry Implications - The prevalence of the "big text, small text" phenomenon is increasing across various sectors, from manufacturers to retailers, both online and offline [5]. - This trend can erode consumer trust, causing cautious spending behavior, while businesses relying on such tactics risk damaging their reputations [5]. - The article calls for a collaborative effort to address these deceptive practices, emphasizing the need for clear and truthful advertising to foster a trustworthy market environment [6].

Core Viewpoint - The article highlights the deceptive advertising practices of companies that use large, eye-catching text to attract consumers while hiding important disclaimers in small print, undermining consumer trust and damaging the overall market environment [3][7]. Group 1: Advertising Practices - Companies often employ the "big text attracts attention, small text exempts responsibility" strategy, which has been summarized by the media as "three blows" [4]. - Examples include a smartphone brand claiming to be the "king of backlighting" while stating in small print that this is merely a design goal, raising questions about the integrity of such claims [5]. - Another example involves a clothing brand promoting itself as the global sales leader for three consecutive years, with the small print indicating that the data source is from a survey conducted in August 2023, which seems misleading [5]. Group 2: Consumer Impact - This advertising tactic can lead to consumer rights violations, as consumers may easily fall into traps set by misleading large print [6]. - Consumers may develop distrust towards brands that engage in such practices, leading to cautious spending and reluctance to purchase [7]. - When consumers seek to defend their rights after feeling deceived, companies often use the small print as a defense, resulting in disputes and complicating the consumer's ability to seek redress [6][7]. Group 3: Industry Consequences - The prevalence of the "big text, small text" phenomenon is increasing, raising concerns about the integrity of the market [7]. - Companies relying on such deceptive tactics for short-term gains risk damaging their long-term reputation, as negative public sentiment can quickly erode years of goodwill [7]. - The widespread use of small print disclaimers can lead to a situation where honest companies are driven out of the market by those engaging in dishonest practices [7]. Group 4: Regulatory Recommendations - The article calls for a collaborative effort to address the "big-small text trap," emphasizing the need for clear standards regarding the presentation of core product information [8]. - It suggests that advertising should be truthful and clear, with a focus on making disclaimers easily noticeable to consumers [8]. - Strengthening enforcement against misleading advertising, particularly in high-risk sectors like automotive, finance, and food, is essential to ensure compliance and protect consumers [8].

记者：毛振华、张宇琪 吹销量。 声称"下载App必得大额红包"，旁边又用小字解释"仅限新人或以实际情况为准"；宣称"全场5折"，又在大大的"5折"后面跟个极小的"起"字……一些商家 在广告宣传话语上玩文字游戏，让消费者颇有怨言。 先用大字吸睛，再用小字免责，商家抖这种"小机灵"，对消费者毫无诚意可言，或可赢得一时赢得一利，但长此以往，就是从根本上颠覆诚信的市场基 础，伤害消费者信任，损害整个消费环境。 厂商惯用的"大字吸睛、小字免责"宣传手法，被媒体总结为"三吹"。 吹功效。 某品牌手机在海报推广当中，用显眼大字高调标注"逆光之王"，却在偏僻角落里用一行小字注解："逆光之王是产品设计目标"。拿设计目标当产品事实宣 传，商家的胆量为何这么大？ 某品牌服装在商场中宣传自己，从2022至2024年"连续三年全球销量领先"，小字注明数据源于"2023年8月的调研"。这就让人不禁生疑：调研竟能"未卜先 知"？ 某品牌汽车在销售广告中称自己是"全球销冠"，角落却标注"图文等全部内容仅供参考，请以订购协议和实际交付为准"。既然要以实际交付为准，那前面 宣称的"全球销冠"，只是说了个"寂寞"？ 吹优惠。 某平台大字广告"下载 ...

在2025企业家博鳌论坛十周年之际，一场以"乘风·成林"为主题的公益之约启幕。作为深耕实业与公 益数十载的代表性企业之一，波司登集团在论坛现场分享了深耕乡土、践行公益的实践经验，通过视频 生动展示了企业的责任与担当。 波司登的公益事业起源于康博村，也植根于康博村。饮水思源，情系桑梓，1999年波司登创始人高 德康当选康博村党支部书记，带领村民走上村企共建、共同致富的道路。系统性参与康博村的整体规划 与建设，对村内土地、道路、住宅、绿化及公共服务等功能区进行全面布局与科学改造，将原来分散的 老旧村庄集中建设，累计出资1.3亿元，为1700多名村民打造了包含427幢别墅在内的现代化农民集中居 住区——康博苑，苑中环境优美，配套服务设施完善，使其成为展现江南水乡新风貌的亮丽风景线。如 今，这里已成为宜居宜业的美丽乡村典范。 以感恩之心反哺家乡、回馈社会，是波司登始终不变的初心。 这份投入早已超越单纯的资金支持，是企业将自身发展与乡村振兴大局深度融合的主动担当。 康博村 有责任、有担当的企业行动，是国家和社会公益行动的重要支持。从常熟乡间的村办缝纫组到全球 知名的羽绒服品牌企业，波司登的成长轨迹始终与康博村的变迁同频 ...

声称"下载App必得大额红包"，旁边又用小字解释"仅限新人或以实际情况为准"；宣称"全场5折"，又在大大的"5折"后面跟个极小 的"起"字……一些商家在广告宣传话语上玩文字游戏，让消费者颇有怨言。 先用大字吸睛，再用小字免责，商家抖这种"小机灵"，对消费者毫无诚意可言，或可赢得一时赢得一利，但长此以往，就是从根本上颠覆诚信的市 场基础，伤害消费者信任，损害整个消费环境。 一 厂商惯用的"大字吸睛、小字免责"宣传手法，被媒体总结为"三吹"。 吹功效。 新华社发表文章称，声称"下载App必得大额红包"，旁边又用小字解释"仅限新人或以实际情况为准"；宣称"全场5折"，又在大大的"5 折"后面跟个极小的"起"字……一些商家在广告宣传话语上玩文字游戏，让消费者颇有怨言。 先用大字吸睛，再用小字免责，商家抖这种"小机灵"，对消费者毫无诚意可言，或可赢得一时赢得一利，但长此以往，就是从根本上颠覆诚 信的市场基础，伤害消费者信任，损害整个消费环境。 "免责小字"绝非商家的"护身符"。广告法、消费者权益保护法等都明确规定，广告应该真实、清晰，不得引人误解。司法实践中，法院多以 普通消费者的"一般注意力"作为标准进行判断。那些刻 ...

十载博鳌潮涌，共绘时代新章。12月4日，以"链接全球，引领未来：'十五五'新机遇"为主题的2025企业家博鳌论坛主论坛在海南博鳌举行。汇聚众多世 界500强、中国500强企业及行业领军者，共话新时期高质量发展路径。 作为中国羽绒服行业领军者和品牌国际化发展的优秀代表，波司登集团应邀参加本届论坛，并在这场被誉为"企业界年度思想盛宴"的盛会上分享其立足新 时代、把握新机遇，坚定迈向全球领先的战略思考与实践成果，传递出中国品牌深耕实业、链接全球的坚定信念。 本届论坛恰逢"十四五"收官与"十五五"谋篇的关键节点。论坛十年，亦是波司登与时代同频共振的缩影。波司登创业49年来，始终坚守实业报国初心，专 注羽绒服核心主业，从常熟乡间的缝纫组成长为全球知名的羽绒服品牌企业，连续30年中国市场销量领先，产品畅销全球，品牌价值达1180.58亿元，连 续入选世界品牌500强，攀登全球纺织服装价值链中高端的步伐坚实有力。 以品牌为桥，波司登链接全球创新资源迈向价值链中高端。早在上世纪90年代，波司登就率先进入瑞士等欧洲市场，成为中国品牌出海先行者。近年来， 品牌以全球视野高点定位，相继亮相纽约、米兰、伦敦、巴黎国际时装周，响应共建 ...

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Core Viewpoint - The article highlights the deceptive advertising practices of businesses that use large, eye-catching text to attract consumers while hiding important disclaimers in small print, undermining consumer trust and damaging the overall market environment [2][6][8]. Group 1: Advertising Practices - Businesses often employ the tactic of "big words to attract attention, small words to disclaim," which has been summarized by the media as "three exaggerations" [3][6]. - Examples include a smartphone brand claiming to be the "king of backlight" while clarifying in small print that this is merely a design goal, and a clothing brand stating it has been the "global sales leader" for three consecutive years, with the data source being a survey from August 2023 [5][6]. Group 2: Consumer Impact - Such advertising strategies lead to consumer rights violations, as consumers are easily misled by the prominent claims and may find it difficult to notice the disclaimers [6][8]. - When consumers realize they have been deceived, they often face challenges in seeking redress, as businesses use the small print to defend themselves, resulting in disputes [8][9]. Group 3: Industry Consequences - The prevalence of "big word, small word" tactics is increasing across various sectors, from manufacturers to retailers, both online and offline, raising concerns about the integrity of the market [8][11]. - This trend can lead to a loss of consumer trust, causing consumers to become more cautious and hesitant to spend, while businesses relying on such tactics risk damaging their reputations and long-term viability [8][11]. Group 4: Regulatory Recommendations - There is a call for regulatory bodies to establish clear standards for advertising, ensuring that core product features, pricing, and promotional conditions are presented in a clear and discernible manner [11]. - Strengthening enforcement measures, particularly in high-risk sectors like automotive, finance, and food, is essential to hold deceptive advertisers accountable and protect honest businesses [11].

转自：新华网 新华网海南博鳌12月4日电（石海平）12月2日-5日，2025企业家博鳌论坛系列活动在海南博鳌举行。 十次聚首，十载春秋。今年，企业家博鳌论坛迎来了它的第一个十年。 走进今年企业家博鳌论坛会场入口，海浪在弧形巨幕上奔涌，与寓意"十载同心"的流光拱门，共同奏响 迎宾的序曲。 2016年，当第一批参会企业家带着对"丝路新梦想"的憧憬踏上这片土地时，或许不曾预料到这个平台将 如此深刻地参与并见证中国经济的转型升级。10年后的今天，新能源车静静穿行于椰林大道，零碳建筑 与蓝天白云相映成趣。 从一到十，企业家博鳌论坛始终与时代同频共振，激荡前行的力量。 一 往里走，擎朗机器人向人们展示可应用的生活场景，将算法转化为服务动能；格力空调正在进行直播带 货，将关注度转化为商业价值；深色波司登"∞"（极限）造型展馆展出最新的潮品，将品牌理念转化为 消费引力…… 这些场景如同一个个高能粒子，在论坛这个"强磁场"中碰撞、交织、反应。 十年间，企业家博鳌论坛的功能发生深刻变化。如今，论坛已从初期单一的观点交流空间，演进为"讲 台+展台+平台"的"超级连接器"。 主旨演讲、公开课、木兰悦享荟、报告发布……多样化的交流形式 ...