中新网济南1月27日电 2026年，山东将深化"跨境电商+产业带"培育工程，优化海外仓布局，打造北方 跨境电商集散中心。同时，该省将着力拓展中亚、中东、拉美、非洲、东盟等新兴市场，组织企业参加 境外展洽活动500场以上。山东省人民政府省长周乃翔1月27日在该省第十四届人民代表大会第四次会议 上作政府工作报告时作上述表示。 数据显示，2025年，山东有效应对关税壁垒等不利影响，新增海外仓121个，对非美市场出口同比增长 8.4%，"新三样"出口同比增长37%，服务贸易同比增长超过7%，成功争创中欧班列集结中心，跨境经 贸专用通道国家试点，中欧班列累计开行超1.4万列。 根据《山东省国民经济和社会发展第十五个五年规划纲要(草案)》，山东将聚焦重点领域和关键环节， 建设制度型开放示范区，打造重大国际交流合作高能级平台，加快构建国际物流大通道，畅通国内国际 双循环。 据悉，2025年，山东省进出口值首次突破3.5万亿元(人民币，下同)，该省与超过250个国家和地区有贸 易往来，进出口规模超过1000亿元的外贸市场有9个，超过100亿元的有53个，外贸"朋友圈"遍及全球。 （文章来源：中国新闻网） 周乃翔表示，2026 ...

2025年，全球经贸格局深度调整，贸易壁垒、关税波动等挑战交织叠加，外贸市场承压前行。在此背景下，广州锚定高质量发展目标，以制度创新破解发 展难题，以平台升级拓宽开放路径，交出了一份成色十足的成绩单。2025年，全年外贸进出口12407.2亿元、增长10.4%，占全省13.1%；出口8256.5亿 元、增长17.8%，增速居全省首位、全国前十大外贸城市前列，一系列创新实践勾勒出千年商都外贸高质量发展的清晰脉络。 亮点六：打造全国首个"安检+清关"双前置物流货站 亮点一：跨境电商进出口额再创新高 2025年，广州跨境电商进出口总额再创历史新高，达2100亿元，同比增长超16%。广州跨境电商蓬勃发展，主要得益于多维创新与高效服务。2025年，广 州出台跨境电商专项工作方案并配套资金扶持政策，同步加快行业立法进程；实现带电货物出口常态化，首创"双前置"货站，提升通关时效；打造跨境智 慧物流信息服务平台，落地全国首票"离境即退税"业务，降低企业运营成本；开展跨境电商交易会、跨境电商大会、"跨境电商+产业带"活动，推动传统 产业转型升级与跨境出海，为进出口增长注入持续动能。 亮点二：穗港汽车出口快线落地 为破解国产新能 ...

Core Insights - Hangzhou's export scale reached 646.7 billion yuan in 2025, marking an 8.7% year-on-year increase, ranking eighth among cities in China, up one position from 2024 [1] - The total foreign trade import and export value for Hangzhou in 2025 was 906.95 billion yuan, a growth of 6.1%, accounting for 16.4% of the province's total foreign trade [1] Group 1: Export Growth Drivers - The rise in rankings is attributed to the expansion into emerging markets, optimization of product structure, and strong growth in cross-border e-commerce [2] - Exports to major emerging markets showed consistent growth, with exports to Latin America, the Middle East, and Africa reaching 61.46 billion yuan, 50.73 billion yuan, and 33.92 billion yuan respectively, with growth rates of 11.2%, 15.1%, and 17.9% [2] - Exports to BRICS countries and partner nations totaled 177.73 billion yuan, growing by 9.0%, while exports to Belt and Road Initiative countries reached 320.72 billion yuan, increasing by 14.1% [2] Group 2: High-tech Product Exports - High-tech product exports from Hangzhou amounted to 100.11 billion yuan, growing by 9.9%, which is 1.2 percentage points higher than the overall city export growth rate, representing 15.5% of total exports and 30.7% of the province's high-tech product exports [2] - The "new three items" (electric vehicles, lithium-ion batteries, and photovoltaic products) saw exports of 25.57 billion yuan, a significant increase of 49.9% [2] Group 3: Cross-border E-commerce Growth - In 2025, exports through the cross-border e-commerce platform reached 75.87 billion yuan, a growth of 30.6%, contributing 3.0 percentage points to the city's export growth, exceeding the provincial growth rate by 5.6 percentage points, and accounting for 28.3% of the province's total cross-border exports [3] - The logistics sector reflected this growth, with Hangzhou's air port handling over 20.9 million cross-border e-commerce shipments, with a cargo volume of 154.5 thousand tons, making up 70% of the total export cargo volume [3] Group 4: Increase in Export Enterprises - The number of enterprises engaged in import and export activities in Hangzhou reached 20,425, an increase of 2,276 year-on-year, with 16,417 of these being private enterprises, which exported 497.98 billion yuan, growing by 11.3% [3] - Notably, specialized and innovative enterprises performed exceptionally well, with 271 national-level "little giant" enterprises exporting 32.6 billion yuan, a growth of 26.7% [3]

Core Viewpoint - The past two years of China's cross-border e-commerce can be defined by a "price war," but by 2025, the focus is shifting towards brand enhancement, localization, and quality improvement as platforms face increasing regulatory scrutiny and market challenges [1][15]. Group 1: Market Dynamics - The "Four Little Dragons" of cross-border e-commerce, namely AliExpress, Temu, TikTok Shop, and SHEIN, initially gained market share through cost advantages but are now transitioning to more sustainable business models [1][15]. - The tightening of global trade rules and rising geopolitical tensions have led to significant challenges for these platforms, particularly with the U.S. altering tariff policies and eliminating tax exemptions for low-value packages [5][18]. - As of June 2025, SHEIN and Temu experienced a decline in daily active users in the U.S. by 25% and 52% respectively, following the policy changes [19]. Group 2: Business Strategies - Platforms are adopting a "managed" model to enhance supply chain control, with AliExpress reporting a 70% share of Choice orders from its managed business, and Temu's transaction service revenue growth exceeding 300% during its rapid expansion [4][19]. - AliExpress is launching a "Super Brand Going Global" initiative to compete directly with Amazon, aiming to attract brands with lower costs and reporting an 80% increase in the number of million-dollar brands during key sales events [21]. - Temu is shifting its focus from being a low-cost goods distributor to empowering Chinese manufacturers to enhance brand value, indicating a strategic pivot towards high-quality development [22]. Group 3: Compliance Challenges - The international regulatory environment is becoming increasingly stringent, with compliance in areas such as data security, product safety, and environmental standards becoming critical for long-term operations [12][24]. - Temu is under investigation by the European Commission, highlighting the growing scrutiny of its business model regarding compliance with safety and environmental standards [24]. - The platforms are recognizing that compliance capabilities will become a core competitive advantage, shifting focus from rapid user growth to sustainable and compliant operational models [25].

中国市场仍是全球品牌增长的"必争之地"。天猫国际数据显示，2025年有2415个海外新品牌在天猫国际开出首店，首店数量双位数增长。这意味着，平均每 天有超过6家海外新品牌在天猫国际正式"开门营业"。第四季度入驻势头最猛，691家新品牌入驻，创下全年峰值。 1月27日，天猫国际发布"2025年度十大进口新锐品牌"榜单。韩国服饰品牌COVERNAT，澳大利亚营养品牌herbsof gold，韩国明星周边品牌Weverse Shop位 列进口新品牌成交前三名，成为进口"尖子生"代表。 新品牌覆盖全球52个国家和地区，美国、日本、韩国的新品牌数量最多，法国、新西兰和澳大利亚的新品牌增长最快。过去一年，天猫国际还首次迎来古 巴、智利、立陶宛、斯洛文尼亚、圣马力诺的品牌，全球朋友圈持续扩大。 海外新品牌最密集涌入的行业是健康、美妆个护和母婴。但进口传统强势赛道下，海外品牌的布局从满足大众泛需求转向"精细化卡位"。母婴行业，婴童食 品赛道最热门，新品牌激增128%；健康行业，精准营养和口服抗衰两个细分赛道涌进商家数量最多。 面对国货美妆崛起，海外品牌"避开锋芒"，在个护赛道找机会，个护新品牌数量增长37%，其中半数以上布局 ...

Core Viewpoint - The article discusses the transformation of China's cross-border e-commerce platforms, referred to as the "Four Little Dragons," from a price-driven model to a focus on branding, localization, and quality enhancement in response to global trade challenges and regulatory scrutiny [1][4]. Group 1: Market Dynamics - The "Four Little Dragons" (AliExpress, Temu, TikTok Shop, SHEIN) initially gained market share through cost advantages, leveraging China's industrial scale and efficient supply chains [3]. - The platforms are now facing significant challenges due to rising global trade protectionism and changes in trade policies, particularly in the U.S., which has affected their low-price positioning [4][5]. - The cancellation of the "de minimis" exemption for packages valued under $800 in the U.S. has led to a decline in daily active users for SHEIN and Temu, with decreases of 25% and 52% respectively [5]. Group 2: Strategic Shifts - Platforms are shifting towards brand building and high-quality growth, with AliExpress launching a "Super Brand Going Global" initiative to compete with Amazon [7]. - Temu is also undergoing a significant operational upgrade to enhance brand value and quality, moving away from being merely a low-cost product aggregator [8]. - The focus on European markets is increasing, with AliExpress reporting a 57% year-on-year increase in orders in Europe, while Temu and SHEIN are also expanding their presence in this region [8]. Group 3: Compliance Challenges - The platforms are encountering heightened compliance challenges due to stricter international regulations, which now encompass data security, product safety, and environmental standards [9][10]. - Temu is under investigation by the EU for compliance issues, reflecting the broader scrutiny faced by Chinese cross-border e-commerce platforms [10]. - Compliance capabilities are becoming a core competitive advantage, as platforms must adapt to sustainable and profitable operational models while building trust with local regulators [11].

然而，2026年美联储的决策环境比以往更为复杂与不确定。 节奏与幅度：2026美联储政策不确定下的跨境电商机遇 美联储的货币政策走向，特别是降息的节奏与幅度，是影响2026年美国消费市场及跨境电商环境的另一关键变量。 目前市场普遍预期，美联储可能在2026年进行两次降息，累计下调利率50至75个基点。 与此同时，跨境电商卖家也需警惕意外风险。 首先，劳动力市场数据可能存在"水分"，使得判断经济真实状况的难度增加。 一是财政刺激计划可能因国会博弈而被推迟或缩水，导致消费者购买力复苏不及预期。 其次，美联储内部对于抗通胀和防衰退的优先级存在分歧，"鹰派"与"鸽派"的争论将持续。 二是中期选举期间，对华强硬可能再次成为政治炒作话题，贸易政策存在短期波动的可能性。 最后，美联储领导层可能发生变动，新任主席的政策倾向将直接影响货币政策的松紧尺度。 卖家需保持对宏观政策的密切关注，增强供应链的灵活性，并制定多元化的市场方案，以在"先冷后热"的预期周期中稳健经营，捕捉结构性增长机会。 无论最终谁执掌美联储，其政策都将服务于稳定经济、保障就业的核心目标。若降息周期如期推进，将直接降低信贷成本，刺激消费与投资。 对于跨境电商而 ...

Core Insights - The 2026 China (Guangzhou) Cross-Border E-Commerce Fair, known as Guangzhou Cross-Border Fair, is set to take place from June 16-18, 2026, at the China Import and Export Fair Complex, aiming to showcase quality Chinese products globally [1][8] - The fair has seen a significant increase in scale, with exhibition space expanding to 50,000 square meters and over 1,500 brands expected to participate, attracting around 60,000 professional visitors [1][6] Group 1: Event Overview - The Guangzhou Cross-Border Fair is recognized as a benchmark exhibition in the cross-border e-commerce industry, supported by various provincial and municipal commerce departments [3] - The event will feature three core exhibition areas: supply chain, comprehensive trial zone, and platform and service providers, highlighting the latest products and industry trends [3][6] - The fair will also host the 4th China (Guangdong)-RCEP Member Countries Cross-Border E-Commerce Exchange Event, with participation from major platforms like Amazon and SHEIN [3][4] Group 2: Special Features - New thematic zones will be introduced, including cross-border e-commerce AI, outbound social media, and compliance for overseas expansion, aimed at enhancing industry development [3][6] - The AI zone will demonstrate applications in marketing and website building, while the compliance zone will provide insights into export policies and regulations [3] - The outbound social media zone will assist sellers in understanding overseas social platform operations to reach international audiences [3] Group 3: Historical Context - The Guangzhou Cross-Border Fair was established in 2021 under the guidance of the Guangdong Provincial Department of Commerce and the Guangzhou Municipal Government, with four successful editions held [6] - The 2025 fair featured over 1,000 enterprises from 22 countries, with participation from leading platforms such as Amazon, SHEIN, and eBay, making it a significant global cross-border e-commerce event [6]

出口跨境电商货物连夜装机。 杭州外贸出口规模排名实现新突破。据钱江海关统计，2025年杭州（含省级公司，下同）出口6467 亿元，同比增长8.7%，在全国城市中出口规模排名居第八位，较2024年上升一位。 出口的增长为杭州全年外贸进出口增长提供了关键支撑。2025年，杭州外贸进出口总值9069.5亿 元，增长6.1%，占全省外贸进出口总值的16.4%。 排名晋升的背后，是新兴市场开拓、产品结构优化与跨境电商等新动能的强劲驱动。 2025年，杭州对主要新兴市场出口均保持增长。其中，对拉美、中东、非洲分别出口614.6亿元、 507.3亿元、339.2亿元，增长11.2%、15.1%、17.9%，增速均高于全省。同期，杭州对金砖成员国及伙 伴国出口1777.3亿元，增长9.0%；对共建"一带一路"国家出口3207.2亿元，增长14.1%。 2025年，杭州高新技术产品出口1001.1亿元，增长9.9%，领先全市出口增速1.2个百分点，占全市 出口15.5%，占全省高新技术产品出口的30.7%。其中，电动汽车、锂离子蓄电池、光伏产品等"新三 样"产品出口255.7亿元，增长49.9%。 新业态方面，2025年杭州通 ...

Core Insights - The Sanya airport port experienced a significant growth in import and export trade, with a total trade value of 1.95 billion yuan in 2025, marking a 68% year-on-year increase [2] - The growth in imports was primarily driven by duty-free goods and "zero tariff" products, with imports of consumer goods such as watches, bags, and clothing seeing substantial increases [2] - The diversification of exports was supported by the expansion of international flight routes, leading to a notable increase in the export of aviation fuel and other products [3] Import Growth - The total import value at Sanya airport port reached 1.95 billion yuan in 2025, with a year-on-year growth of 68% [2] - Key consumer goods imports saw significant increases: watches (41.3%), bags (38.6%), clothing (35.1%), sunglasses (26.4%), and jewelry (224.6%), collectively accounting for over 80% of total imports [2] - The "zero tariff" policy in Hainan has boosted the demand for scientific research instruments, with imports of microscopes and optical instruments reaching 56.203 million yuan, a 36.6% increase [2] Export Growth - The export of aviation fuel at Sanya airport port reached 49,000 tons, with a value of 27 million yuan, reflecting increases of 73.9% and 66% respectively [3] - The export of electromechanical products, including optical components and data processing equipment, saw an 18-fold increase [3] - Agricultural product exports, particularly seafood and fruits, experienced over a 15-fold increase, with new export markets established in six countries [3] New Business Dynamics - The cross-border e-commerce sector has emerged as a new growth driver, with the "9610" export business launched in August 2025 [3] - Sanya airport customs has optimized services to ensure efficient customs clearance, allowing businesses to fully benefit from policy incentives and achieve "zero delay" in goods import and export [3] - Future efforts will focus on enhancing regulatory efficiency and service quality to further leverage Hainan's free trade port policy benefits [3]