以下文章来源于惊蛰研究所 ，作者惊蛰研究所文娱组 惊蛰研究所 . 探索发现新经济。 来源丨 惊蛰研究所（ID：jingzheyanjiusuo） 作者丨夏夏 简单来说，AI漫剧就是以小说或剧本等文字素材为基础，借助AI生成分镜、角色配音以及背景音乐并 融合而成的"动态视觉小说"。今年以来，AI漫剧领域已经出现了《从娘胎开始逆袭》《刷爆无敌模拟 系统》《我在末日当僵尸》等多部爆款剧集。 从早期仅为网络小说搭配AI插图的简单尝试，到如今实现全流程AI生成、每集1-3分钟的AI漫剧，内 容产业似乎又一次站在了变革的十字路口。 当AI"学会"演戏 漫剧其实并非什么新鲜事物。在二次元领域，很早就有一种用AI图片演绎小说情节，为小说引流 的"小说漫"。但如今的漫剧，已然发展为独立的剧集形态。 据惊蛰研究所观察，目前AI漫剧大致可以分为沙雕漫与动态漫两类。其中，沙雕漫剧以"熊猫头"等表 情包为代表元素，主打剧情荒诞搞笑，用融梗、反转来制造密集笑点，由于制作门槛并不高，其制作 成本相对较低，市场需求也相对稳定。 图源丨MIdjourney 2024年，中国微短剧的全国市场规模已达505亿元，并且有望在2025年攀升至634. ...

南方财经记者于长洹 广州报道 "我们在大湾区文投会上接触到一些非常优质的投资方、资源方，公司发展获得巨大助力。"林俊说， 2024年，杰森动漫参加大湾区文投会，路演结束后一年内就完成了两轮投资。令林俊欣喜的是，该公司 投资估值增加了3.7倍，目前已超20亿元；今年一季度，杰森动漫营收同比提升3.71倍，对接机构超100 家。 杰森动漫的故事，是大湾区文投会"为资金找项目、为项目找资金"的一个缩影。自2023年首次举办以 来，大湾区文投会便致力于搭建文化企业与投资机构高效对接的投融资服务平台，大力推动文化、科 技、金融深度融合，成为投资机构和文化企业的"超级联系人"。 一组数据直观呈现出大湾区文投会的丰硕成果：第一届共18个路演项目，现场意向投资签约超20亿元， 会后一年内共有9个项目达成投融资合作，实际融资15.1亿元；第二届共有40个路演项目，现场意向投 资签约超56亿元，会后一年内共有18个项目达成投融资合作，实际融资近80亿元。 也就是说，前两届大湾区文投会上，近一半路演项目中成功拿到投资，融资总额近100亿元。这一相对 较高的投融资转化率，既体现了产融合作的活跃，也体现了大湾区文投会的平台价值。不仅如 ...

海艳妮表示，她不是本专业的学生，学习过程中会有一些阻碍，但是通过热爱，一次一次帮她度过了一个一个关卡。这个行业未来还是非常有 希望的，不光是在沈阳，在北京或者是杭州，还有成都也有很多的机会。 央视网消息：眼下，正值秋招季，不少地区通过打造具有鲜明地域标记、行业特征和技能特点的劳务品牌，帮助求职者就业，"沈阳动漫师"就 是其中之一。 在辽宁沈阳的一个动漫产业园，30多名学员正在上一堂动漫技术培训课。除了有相关专业背景的学员外，还有不少非科班出身的学员。软件工 程专业的毕业生海艳妮就是其中一员。 培训老师介绍，除了技术层面的强化训练，学校还特别注重表演、项目实践方面的培训。 辽宁沈阳某动漫技能培训学校教师韩晓乔介绍，3个月的基础课程，2个月实训，一些项目让学生参与去做，一些技术总监或导演过来进行指 导。 今年刚刚从辽宁一所传媒学院毕业的任连启，在经过培训后顺利入职了一家影视动漫公司。 通过"手把手传授经验"的方式，目前，"沈阳动漫师"这一劳务品牌的从业者达到了3万人，年劳务收入超过了50亿元。 辽宁省沈阳市动漫产业协会会长吴喆表示，如今，这个劳务品牌已经吸引了全省超过150家的动漫产业链企业，人才不仅服务于本省， ...

另一家影视动漫公司的负责人李霆也告诉记者，随着各地文旅越来越重视打造沉浸式的VR空间旅游产 品，公司相关订单越来越多，人才需求越来越大。但是，由于动漫行业人员流动性大，因此，一旦开启 一个项目，短时间内招人、搭班底的压力很大。 某影视动漫有限公司总经理 李霆：因为本身行业（人才）的流动性比较大，随着项目不同，可能需求 的人才也不同。突然来一个大体量的（项目）需要动画师的时候，精准定位推荐人才对企业来讲比较灵 活。 在辽宁沈阳的一家动漫科技公司，30多名动画师正在紧张地进行项目制作。负责人告诉记者，目前，公 司员工有三分之一都是从"沈阳动漫师"培训基地筛选而来的，今年，随着动漫剧集、电影、短视频动画 等项目订单增多，企业还将扩大用人规模。 某动漫科技有限公司总经理 高诗淼：我们今年招聘需求同比往年增长20%左右，主要是动画师，然后 今年多了一些AI动画、UE动画技术人才（的需求）。 （央视财经《经济信息联播》）目前，全国动画相关企业已超过19.8万家，相关市场规模今年将达到 6521亿元，但是，超过90%的动漫创作者主要依赖自学，企业用人难以保障，而像"沈阳动漫师"这样的 劳务品牌就契合了当前的就业热点，为不少 ...

Group 1 - The core viewpoint of the article is that Xicheng District in Beijing is implementing substantial financial support policies for various industries, including finance, data, animation, and esports, to promote high-quality industrial development [1][2][3] Group 2 - Xicheng District will provide annual financial support of up to 10 million yuan for the construction of the national financial management center [1] - For building a technology innovation ecosystem, the maximum financial support per project will be 25 million yuan [1] - In enhancing the data industry chain, the maximum financial support per project will be 50 million yuan [1] - Support for "cultural+" integration innovation will also receive up to 10 million yuan per project [1] Group 3 - The district supports the renovation of commercial and office spaces with a maximum funding of 10 million yuan, and offers up to 30 million yuan for purchasing new office projects [2] - Xicheng District encourages the creation of culturally rich media products and provides up to 1 million yuan in one-time rewards for projects recognized at the national or municipal level [2] - For animation and esports, the district will support projects with funding up to 1 million yuan for national key projects and 500,000 yuan for esports venues meeting specific criteria [2]

传媒 2025 年 11 月 16 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -12% 0% 12% 24% 36% 48% 2024-11 2025-03 2025-07 传媒 沪深300 相关研究报告 头部游戏出海延续亮眼表现，抽成政策助小程序游戏迎新机，坚定布局游戏 （1）出海：根据 AppMagic，10 月点点互动旗下《Whiteout Survival》和《Kingshot》 稳居中国手游出海收入榜前二，AppMagic 估算两款产品分成后收入合计超 1.3 亿美元，点点互动旗下另一款《Tasty Travels》排名第 19，较上月继续提升，另 外世纪华通股票已于 11 月 12 日撤销其他风险警示，或改善交易流动性，且后续 有望入选指数，迎来增量被动配置资金。（2）小程序游戏：11 月 14 日，微信 宣布将为开发者提供接入苹果"小程序合作伙伴计划"服务，苹果对参与计划的 微信小程序游戏流水仅抽成 15%（而 App 游戏抽成为 30%），或推动更多 iOS 端 App 游戏转向小程序游戏以降低流水分成，提升利润率，2024 年及 2025H1 中国小程序游戏市场规模达 398/ ...

未来，东莞洪梅将持续优化营商环境，强化产业链协同，为动漫IP的创作、转化、落地提供全周期服 务，成为创意迸发的沃土、合作共赢的舞台。 洪梅镇投资促进中心以《IP赋能·潮聚水乡》为题就招商引资作了宣传推介。据介绍，洪梅地处东莞水 乡特色发展经济区核心，依托洪梅镇坚实的制造业基础、人工智能赋能和"百年国漫"的文化底蕴，正全 力打造动漫IP与潮玩产业融合发展的新高地，为产业升级注入了强劲动能。 11月14日，第二届"岭南水乡国际动漫周"中国动漫IP产业前瞻会在洪梅举办，来自国内外的行业领军人 物、专家学者和企业代表共同探讨在AI技术席卷全球的浪潮下，文化创意产业所面临的机遇与挑战， 解析IP商业转化的前沿趋势与突破性应用。 中国动漫IP产业前瞻会由东莞水乡特色发展经济区管理委员会、东莞市洪梅镇人民政府、广东省动漫艺 术家协会主办，东莞水乡经济发展局、洪梅镇经济发展局、洪梅镇投资促进中心承办。 采写：南都N视频记者 陈泽然 活动现场，华中科技大学设计学院院长、博士生导师蔡新元，奥斯卡动画短片提名奖《男孩丹尼》制片 人卢克·图唐尼（Luc Toutounghi），编剧、艺术总监、制作人朱莉娅·斯尼亚罗夫斯卡（Julia ...

Group 1 - The core viewpoint is that 2023 is expected to be a year of explosive growth and reshaping of the application landscape for China's open-source large models, progressing in three steps: public cloud value reshaping, platform enterprises empowering large models, and C-end scenario implementation [1] - The gaming sector maintains strong fundamentals with low valuation levels, focusing on new product launches and IP derivative commercialization [1] - Continuous advancements in the AI field are noted, with marginal innovations in multimodal and reasoning directions, such as the Kimi-k2 model supporting long text processing and tool invocation [1] Group 2 - The game ETF (516010) tracks the anime and gaming index (930901), which selects listed companies involved in game development, operation, anime production, and derivative sales to reflect the overall performance of related securities [1] - The anime and gaming index focuses on the cultural and creative industry, covering anime, gaming, and related industry chains, effectively reflecting the development trends and market characteristics of China's anime and gaming industry [1]

Group 1: FOF Funds and QDII Growth - FOF funds have seen a significant increase in fundraising, with one new fund raising nearly 1.8 billion yuan, marking a 400% increase compared to the entire year of 2024 [1] - The total scale of FOF funds has surpassed 200 billion yuan this year, although it remains small compared to the overall fund market of over 36 trillion yuan [1] - QDII funds have also experienced rapid growth, with total shares reaching approximately 680.97 billion, up from about 571.12 billion in the previous quarter, indicating a net subscription of 109.8 billion [1] - The highest annual return for QDII funds has reached 121.70%, attracting more attention from investors [1] Group 2: Hong Kong Fund Growth and Market Dynamics - The scale of Hong Kong funds has exceeded 1 trillion yuan, driven by increased investment enthusiasm [2] - The total shares of the Hang Seng Technology ETF have grown by 32.53 billion from October 1 to November 12 [2] - The concentration of holdings in Hong Kong funds has increased, which may lead to significant fluctuations in net value during the year-end market rebalancing phase [2] Group 3: Gold Investment Trends - Banks have raised the minimum investment threshold for gold savings to 1,500 yuan, the highest in history, following a rise in international gold prices [3] - The adjustment in investment thresholds reflects a growing concern over risks associated with gold price volatility [3] Group 4: A-Share Company Dividends - As of November 12, 37 A-share companies have completed their third-quarter dividend distributions, totaling over 6.3 billion yuan [4] - The increase in cash dividends is attributed to regulatory guidance and improved corporate earnings, transforming dividends from optional to feasible strategies for more companies [4] Group 5: Human-shaped Robot Industry Outlook - The human-shaped robot industry is expected to experience a significant breakthrough in 2026, likened to the "iPhone moment" for the sector [5] - Companies involved in the human-shaped robot supply chain are anticipated to benefit from the upcoming mass production era [5] Group 6: AI in Animation and Drama Industry - The animation and drama sector has seen a surge, with over 3,000 new works launched in the first half of the year, resulting in a 12-fold increase in revenue [6] - The market size for this sector is projected to exceed 20 billion yuan this year, driven by the impact of AI technology [6] Group 7: Internet Companies and Payment Licenses - Internet companies have been actively increasing capital for their payment subsidiaries, with significant increases reported by companies like Douyin and Tencent [7] - The regulatory environment has prompted these companies to enhance compliance and expand into high-capital businesses such as cross-border payments [7] Group 8: Global Wine Production Trends - Global wine production is expected to see a slight increase in 2025, but it will remain below average levels due to extreme weather conditions [8] - The forecasted production for 2025 is approximately 23.2 billion liters, a 3% increase from 2024, which recorded the lowest production since 1961 [8] Group 9: Corporate Management Changes - Several companies, including Keg Precision Machinery and Haowei Group, have undergone significant management changes, with new appointments and resignations [9][10] - These changes may impact company operations and strategic direction moving forward [9][10] Group 10: Financial Performance of Retail Companies - Gaoxin Retail reported a revenue of 30.5 billion yuan for the first half of the fiscal year, a decrease of 12.12%, resulting in a net loss of 1.23 billion yuan [11] - The decline in revenue is attributed to intensified market competition and consumer fatigue [11]

Core Insights - The animation drama sector has seen a significant increase, with over 3,000 new works launched in the first half of the year, leading to a staggering 12-fold year-on-year growth in revenue [1] - The compound annual growth rate of supply in this sector is 83%, indicating a robust expansion [1] - Industry experts predict that the market size for the animation drama sector is expected to exceed 20 billion yuan this year, marking it as a potential "year of animation dramas" [1] - The role of AI technology is highlighted as a crucial factor in this growth, as it has significantly lowered the production barriers and costs for animated content [1]