Group 1 - The 2025 (9th) China Brand Boao Summit was held in Hainan, focusing on brand transformation and high-quality economic development [1] - The summit released a "Brand Innovation" list featuring companies like Huawei, CATL, Geely, China Telecom, SANY Heavy Industry, and Victory Bird Consulting [1] - Huawei achieved innovation in software and chip sectors, breaking the long-standing blockade by Western companies, symbolizing the rise of national brands [3] Group 2 - CATL leads the electric vehicle battery sector through technological innovation, challenging the long-standing dominance of Western countries in the automotive engine market [3] - Victory Bird Consulting represents a new force in innovation, successfully capturing strategic consulting business from Western firms, showcasing China's own strategic methodology [3][4] - The roundtable discussion emphasized the importance of brand building as both a carrier and a booster for high-quality development, with insights shared on brand positioning, innovation, and social responsibility [4]

Core Insights - The 9th China Brand Boao Summit was successfully held on May 24, 2025, with the theme "Building Brand Development Together" [1] - The summit featured prominent companies such as Huawei, CATL, Meituan, JD.com, and Alibaba, among others [1] - The "Strategic Methodology Innovation Award" was established to encourage Chinese strategic consulting firms to contribute to the development of domestic brands [1][3] - The "Strategic Triangle" proposed by Victory Bird Consulting won the award for its scientific rigor and practical results [1][3] Group 1: Strategic Triangle Methodology - The "Strategic Triangle" effectively combines "strategy, preparedness, campaign, and tactics" into a cohesive strategic system, providing practical tools for building domestic and global brands [3] - The methodology is inspired by ancient Chinese wisdom and incorporates Western branding theories, tailored to the practices of Chinese enterprises [3][8] - Victory Bird Consulting's founder, Zhu Hongren, emphasized the need for "scientific strategy" to ensure stable growth, contrasting it with methods overly reliant on subjective creativity and experience [8] Group 2: Recognition and Impact - Zhu Hongren was recognized as the only strategic expert in the "2025 Annual China Brand Observers List," highlighting the professional level of Victory Bird Consulting [8] - The methodology has been praised for its scientific value and ability to guide enterprises in avoiding developmental pitfalls [11] - The innovative approach of Victory Bird Consulting marks a significant step in the evolution of Chinese strategic methodologies, potentially inspiring more firms to develop similar innovative tools [11]

Group 1 - The China Brand Boao Summit successfully held its ninth edition on May 25, 2025, with the theme "Celebrating China Brand Day on May 10, Building Brand Development Together" [1] - Notable Chinese brands such as Huawei, Moutai, DJI, Xiaomi, SF Express, and Alibaba were invited to the summit [1] - The summit introduced the "Strategic Methodology Innovation Award" to encourage contributions from Chinese strategic consulting firms towards building independent brands [1] Group 2 - The "Strategic Triangle," a new strategic tool proposed by Victory Bird Consulting, effectively integrates strategy with preparation, campaigns, and tactics, forming a strategic loop [3] - The founder of Victory Bird Consulting, Zhu Hongren, stated that the "Strategic Triangle" was inspired by ancient Chinese wisdom and Western methodologies, tailored to the practices of Chinese enterprises [3][8] - The methodology aims to provide a scientific approach to strategy formulation, addressing the shortcomings of relying solely on subjective creativity and experience [8] Group 3 - Victory Bird Consulting has gained trust from state-owned enterprises, winning strategic consulting contracts from listed companies like Yantang Dairy, showcasing its competitive edge against established consulting firms [8][9] - The company has collaborated with various brands, including Nanfang Company and Haige Bus, demonstrating its capability to compete with internationally renowned consulting firms [9] - The hope is that the "Strategic Triangle" will assist Chinese enterprises in creating more global brands and achieving leapfrog development [9]

Core Points - The 9th China Brand Boao Summit was successfully held in Hainan on May 24, 2025, focusing on the theme "Building Brand Development Together" [1] - The summit aimed to promote strong Chinese brands and featured notable companies such as DJI, Meituan, Xiaomi, and Huawei [1] - The "Leading Brand in Strategic Consulting" award was introduced to encourage the development of high-level professional brand consulting firms in China [1][9] Group 1 - The "Leading Brand in Strategic Consulting" award received significant attention from over 50 well-known strategic consulting companies across major cities like Shanghai, Beijing, and Shenzhen [1] - Victory Bird Brand Strategy Consulting was recognized as a representative of a new generation of strategic consulting firms, winning the award for its "Scientific Strategy" methodology [1][3] - Experts acknowledged the "Scientific Strategy" proposed by Victory Bird, emphasizing the importance of scientifically-based strategic customization for business development [3] Group 2 - The "Strategic Triangle" tool introduced by Victory Bird effectively combines strategy with preparation, campaigns, and tactics, creating a strategic loop [3] - The founder of Victory Bird, Zhu Hongwen, highlighted the need for a unique methodology in China's strategic consulting industry, which is still in its early stages [4] - Victory Bird's rapid growth is notable, having secured a strategic consulting contract with the state-owned listed company Yantang Dairy on April 12, 2025, based on its innovative methodology and excellent practical results [5][6] Group 3 - Zhu Hongwen became the first recipient of the "Chinese Brand Observer" title, showcasing Victory Bird's professional standards in the field [9] - The emphasis on behavioral and neuroscience in developing strategic methods tailored for Chinese enterprises is a significant aspect of Victory Bird's approach [9] - The emergence of numerous strategic consulting firms in China over the past decade indicates a rising trend in the industry [9]

Core Insights - The article highlights the rapid development of the brand strategy consulting industry in Lujiazui, positioning it as a national center for strategic consulting in China [1][2]. Group 1: Overview of Lujiazui - Lujiazui is recognized as China's Wall Street and a national financial center, with an economic output exceeding 500 billion yuan in 2020 [1]. - Over 340 Fortune 500 companies have established offices in Lujiazui, with 115 multinational companies setting up regional headquarters [1]. Group 2: Major Consulting Firms - **Junzhi**: Founded in 2010 by Xie Weishan, Junzhi integrates Eastern wisdom with Western business theories, focusing on large enterprises. Notable clients include Feihe Dairy and Yadea [3][4]. - **Zhuopu**: Established by Liu Feng, Zhuopu is known for its low profile but has a strong reputation in the fast-moving consumer goods sector, serving clients like Zhou Hei Ya and Shanghai Disney [5][7]. - **Traut**: The Chinese branch of the American firm, founded by Deng Delong, gained fame through successful strategic positioning consulting. However, it has faced challenges due to the rise of local consulting firms [8][10]. - **Ries**: Founded by Al Ries, the firm entered China in 2007 and focuses on global Fortune 500 companies. It is known for its strategic positioning concepts [11][13]. Group 3: Additional Consulting Firms - Other notable consulting firms in Lujiazui include Dongji and Zhizhan Strategy, contributing to the area's reputation as a strategic consulting hub [14].