消费世界像一条永不停息的滚动带。 短视频种草、直播带货、小红书经验帖、TVC广告片，甚至AI自动生成的视频，正源源不断地把商品推向消费者面前。它们确实降低了"看到商品"的门 槛，却进一步推高了"相信商品"的成本。 这是一种全新的消费疲劳。大众不是不愿意买，而是难以确定"什么值得买"。内容平台擅长制造兴趣，让一个商品进入视野；但兴趣之后需要落到实购判 断时，用户依然需要一条更稳、更可靠的路径，去分辨哪些商品是真的好，哪些只是说得好。 艾瑞咨询发布的《2025电商榜单价值及影响力洞察报告》显示，消费者的购物难题已从"找不到"转向"不会选"，76.64%的用户需要借助工具降低决策成 本，76.56%的用户把"找到可信任、品质更好的商品"视为最大诉求。内容越丰富，选择越困难，评价越多样，判断越艰难。 在广告泛滥的当下，一份不被商业化驱动、以真实消费行为为底稿的榜单，正在重新承担起"公共判断"的角色。 京东金榜正是在这样的背景下孕育而生，从源头杜绝人为干预，只用真实数据说话。这份纯粹的榜单，在持续六年后，愈发赢得了消费者的信赖与认可。 就在12月9日，在上海举行的京东金榜年度盛典上，京东零售平台营销中心平台运营部负责人 ...

Group 1 - The 2026 Consumer Trends Conference and Innovation Conference was held in Beijing, showcasing the annual China Consumer Trends Report, which has been a key indicator of the Chinese consumer market for 10 years [1] - The report covers ten key industries including food and beverage, home appliances, outdoor sports, retail, health, automotive, AI, and cultural tourism, providing insights from trend foresight to practical applications [1] - The founder and CEO of Zhimo Consulting, Xiao Mingchao, highlighted a shift in business from "high-speed growth" to "high-quality growth" over the past decade, with increasing consumer recognition of local culture and brands [1] Group 2 - The 2026 Consumer Trends Report emphasizes "meaning" and "value" as the key themes for consumer behavior, indicating a shift from mere purchasing to a focus on personal experiences and the significance of consumption [1] - Expert Guan Lixin from the Ministry of Commerce Research Institute discussed the transformation of the consumer market, the challenges faced, and future trends, emphasizing the coexistence of rational and emotional needs, as well as the upgrade of aesthetic and spiritual demands [2]

Core Insights - The 2026 Consumer Trends Conference, hosted by Zhimo Consulting, took place in Beijing on December 6-7, showcasing the annual China Consumer Trends Report, which has been a significant indicator of the Chinese consumer market for the past decade [1][2] Group 1: Conference Overview - The conference featured a two-day deep trend forum with 24 forward-looking speeches and 4 cross-industry roundtable discussions, covering ten key industries including food and beverage, home appliances, outdoor sports, retail, health, automotive, AI, and cultural tourism [1] - Zhimo's annual consumer trends report has evolved from a "small green book" in 2017 to a comprehensive analysis that includes 100 consumer trends and 450 brand case studies, serving as a crucial reference for corporate strategic decision-making and brand innovation [2] Group 2: Key Trends and Insights - Zhimo's founder and CEO, Xiao Mingchao, announced the top ten consumer trends for 2026, which include: rational-emotional symbiosis, quality calculation, spiritual nomadism, daily highlights, shared experiences, local trends, insiderism, health tuning, brand consensus, and AI scenario power [3] - The report emphasizes a shift in the commercial landscape from "high-speed growth" to "high-quality growth," highlighting a generational shift in "consumer discourse power" and a fundamental leap in the role of technology [3] Group 3: Practical Applications and Discussions - The conference included various segments such as industry roundtable discussions, brand case sharing, and trend exhibitions, attracting over a thousand attendees interested in consumer trends [4] - Experts from academia and industry discussed the underlying logic of changes in Chinese consumption and identified opportunities for the industry, focusing on themes like convenience in consumption and the upgrade of aesthetic and emotional needs [5]

据媒体报道，贵州榕江荒野求生挑战赛于12月2日开赛后仅四天就被官方叫停，原因是安全员骚扰选 手、低温天气等多项争议。企查查APP显示，涉事公司重庆云深荒野户外运动有限公司成立于今年11月 20日，法定代表人为李忠建，注册资本1000万元，经营范围包括健身休闲活动、体验式拓展活动及策 划、食品销售等，由李忠建全资持股。 （原标题：榕江荒野求生活动主办方成立不足1月） ...

Core Viewpoint - China's sports consumption is rapidly growing, becoming a key driver of economic growth and social welfare, serving as an effective tool for expanding domestic demand and enhancing national competitiveness [2][3] Group 1: Economic Impact of Sports Consumption - Sports consumption has expanded from traditional physical goods to include experiences and services such as event viewing, fitness training, and sports tourism, creating a large and diverse industry chain [3] - Every 1 yuan increase in sports consumption can lead to a 7.8 yuan increase in related industries, demonstrating a significant multiplier effect [3] - The integration of "Internet + Sports" has led to new business models like online fitness and smart venues, creating new consumption scenarios and market growth [3] Group 2: Social Value of Sports Consumption - Sports consumption promotes public health, reduces social costs, and enhances individual happiness by providing recreational activities and a sense of community [4] - It fosters a positive social ethos, instilling values such as fair competition and teamwork, which are crucial for youth character development [4] Group 3: International Competitiveness - A thriving sports consumption market reflects a country's comprehensive competitiveness, supporting local brands and enabling them to compete internationally [6] - Hosting international events showcases national image and culture, enhancing both hard and soft power on the global stage [6] Group 4: Characteristics of Rapid Development - The sports consumption market is characterized by scale expansion, structural upgrades, industry integration, and diverse participation, driven by policy support and upgraded market demand [7] - The market size is projected to grow from 1.5 trillion yuan in 2020 to 2.8 trillion yuan by 2025, with a compound annual growth rate exceeding 13% [9] Group 5: Emerging Trends and Opportunities - New consumption hotspots are emerging in areas like event activities, sports training, and fitness leisure, reflecting a shift towards personalized and refined consumer demands [10] - The integration of sports with various sectors such as tourism and education is expanding the external space for sports consumption [11] Group 6: Future Growth Potential - The sports consumption market has significant growth potential, with a projected increase in scale and per capita spending driven by rising disposable incomes and health awareness [14] - Service consumption, particularly in event viewing, fitness training, and sports tourism, is expected to become a major growth driver [15] Group 7: Recommendations for Sustainable Development - To further stimulate sports consumption, it is recommended to focus on cultivating event economies, integrating multiple business models, accelerating digital transformation, and optimizing the policy environment [18] - Developing a robust event economy can convert spectator traffic into actual consumption, enhancing the overall market [19] - Promoting cross-industry integration can create a diverse consumption ecosystem, meeting varied consumer needs [20] - Accelerating digital transformation will enhance consumer experience and supply efficiency, fostering innovation in sports consumption [21]

一、严格审批与安全管理 各地要严格执行《关于进一步加强高危险性山地户外运动赛事管理的通知》《国内登山管理办法》的要 求，确保所有冬季登山户外活动符合审批程序，未经批准的活动坚决制止。落实"谁批准，谁负责；谁 组织，谁负责"原则，确保活动合规合法。 12月3日，体育总局登山运动管理中心发布通知称，为进一步加强冬季登山户外运动的安全，保障参与 者生命财产安全，防范重大安全事故的发生，现就冬季登山户外运动安全工作通知如下： 来源：中国体育报 五、加强国际合作，确保海外安全 要提示赴海外开展冬季登山户外活动人员及时了解目的地的安全形势和法律法规，确保行程安全，遇到 紧急情况要及时与我国驻外使领馆和当地登山协会联系。 六、强化监督与责任落实 加强对冬季登山户外运动的监督检查，确保活动组织者履行安全责任，发现违规活动要依规处理，确保 行业健康有序发展。 二、强化风险防控与保障措施 活动组织单位必须制定全面的安全预案和应急救援方案，确保装备充足、技术力量到位，强化物资保 障。做好交通、食品、技术操作等方面的安全管理，严防安全事故。 三、规范活动组织，强化安全意识 冬季山地环境复杂，活动组织单位要科学规划活动路线，确保活动处 ...

依据《中华人民共和国安全生产法》《生产安全事故报告和调查处理条例》（国务院令第493号）《贵 州省生产安全事故调查处理程序暂行规定》等规定，2025年8月20日，经六枝特区人民政府批准，由特 区应急管理局、特区文体广电旅游局、特区公安局、特区总工会、牂牁镇人民政府等单位抽人组成的六 枝特区贵州优翼户外运动有限责任公司"8·4"一般滑翔伞非正常降落事故调查组（以下简称事故调查 组）开展事故调查工作。 事故调查组严格按照"科学严谨、依法依规、实事求是、注重实效"的原则和"四不放过"的要求，通过现 场勘查、调查取证和分析，查清了事故发生的经过、原因，认定了事故的性质和责任，提出了对有关责 任单位和责任人员的处理建议及事故防范措施，现将调查情况报告如下。 央视网消息：12月1日，贵州六盘水市六枝应急局发布《六枝特区贵州优翼户外运动有限责任公 司"8·4"一般滑翔伞非正常降落事故调查报告》。2025年8月4日11时许，六枝特区贵州优翼户外运动有 限责任公司发生一起滑翔伞非正常降落事故，造成一人落水受伤送医救治无效死亡。 一、事故有关单位基本情况 1.贵州优翼户外运动有限责任公司（以下简称优翼户外公司）。法定代表人张某虹 ...

Core Insights - Amazon's report serves as a guide for merchants to identify product opportunities and market trends [2] Group 1: AI Quality Space - The home is evolving into a space that interacts emotionally with its inhabitants, creating opportunities for businesses that understand user needs [3][6] - Over 65% of consumers in Europe and the US are willing to spend more on smart home products, seeking safety, ritual, and emotional connection [4] - The market for personalized customization, emotional interaction, and privacy is significant, emphasizing technology's role in meeting emotional needs [7] Group 2: Sleep Economy - A significant issue for many is the decline in sleep quality, with 37% of American adults reporting poorer sleep in 2023 [10] - The sleep economy is booming, with consumers willing to invest in smart devices, high-quality sleep environments, and personalized sleep consulting services [11][12] Group 3: Happy Office - There is a growing expectation for workspaces to enhance comfort and productivity, with ergonomic furniture and technology becoming increasingly important [13][14] Group 4: Subtle Technology - Consumers are seeking technology that seamlessly integrates into their lives, enhancing quality without being intrusive, as seen in brands like Apple [15] Group 5: Pet Economy - The global pet industry is projected to grow by 45% over the next six years, with 55% of pet owners in Europe and Japan willing to spend more on pet health and insurance [16][17] - Pets are increasingly viewed as family members, creating demand for health-focused pet products and services that foster emotional connections [19] Group 6: Outdoor Cooking - The trend of outdoor cooking is rising, driven by a desire for unique experiences and social interactions in nature [20][22] Group 7: Mobile Treasure Chest - Vehicles are transforming into multifunctional spaces, serving as homes, entertainment areas, and offices, with a focus on comfort and efficiency [23][27] Group 8: Generation Z Consumers - Generation Z, as digital natives, prioritize values-driven consumption, personalization, and unique experiences while being price-conscious [28][29] Group 9: Fitness Pioneers - The health and fitness sector is evolving towards more scientific, efficient, and personalized approaches, with technology playing a crucial role [31][34] Group 10: E-sports Enthusiasts - Emerging markets are witnessing rapid growth in e-sports, with users seeking high-performance equipment and immersive experiences [35][36] Group 11: Key Drivers - The trends are primarily driven by three factors: accelerated technology, emotional shifts, and lifestyle changes, reflecting complex consumer needs [39][40]

Group 1 - The core viewpoint of the articles highlights a significant increase in consumer spending in November, driven by short trips, winter clothing, and outdoor sports products, with keywords like "autumn travel," "winter protection," and "outdoor activities" dominating the consumption landscape [1][2][3] Group 2 - In November, the introduction of a 5-day "mini-holiday" for students led to a 70.84% year-on-year increase in GMV for "autumn travel" on the platform, with notable growth in sales of sports cameras (up 136.74%) and children's jackets (up 26.92%) [1] - Family-friendly destinations saw a surge in popularity, with amusement parks experiencing a 314.29% increase in GMV, and specific parks like Changlong and the China Dinosaur Park seeing growth of 79.72% and 19.11% respectively [1] - The demand for winter clothing surged, with "warmth" related products seeing a 10.33% increase in GMV, and down jackets increasing by 17.63%. Goose down products experienced a remarkable 264.73% growth in GMV [2] - Heating appliances became one of the fastest-growing categories, with electric heaters and heated blankets seeing GMV increases of 144.94% and 127.26% respectively, indicating a rising demand for localized heating solutions [2] - The outdoor sector is projected to be one of the strongest growth areas for consumption by 2025, with ski-related products like ski socks and quick-dry clothing seeing GMV increases of 56.41% and 26.25% respectively [3]

Group 1 - The concept of "good life" transcends material wealth, emphasizing a harmonious balance between material and spiritual, individual and societal, creation and enjoyment [2][3] - The rise of "new consumption" reflects a shift from product-centric to experience-centric purchasing, where consumers seek emotional value and unique experiences [5][6] - The trend of "personalized consumption" is becoming prevalent, with consumers increasingly favoring tailored products and services that resonate with their individual lifestyles [5][7] Group 2 - The integration of AI technology in various industries, such as tourism and fashion, is seen as a genuine upgrade that addresses industry pain points and enhances efficiency [9][10] - The tourism sector continues to prioritize core elements of travel, with AI serving to better meet personalized consumer demands rather than replacing the fundamental travel experience [10] - The beauty industry is experiencing a complex relationship with AI, where it serves as a tool for data processing but requires careful interpretation to avoid marketing missteps [9] Group 3 - The "pet economy" is rapidly growing, with an increasing number of tourism and hospitality venues accommodating pet owners, indicating a significant market opportunity [6] - The "de-gendering" trend in the beauty sector shows that male consumers are increasingly purchasing a wider range of skincare products, reflecting a shift in consumer attitudes [6] - The future of consumption in China is expected to evolve towards lifestyle brands that embody cultural values, moving away from mere product replication [7]