Investment Rating - The industry investment rating is maintained at "Buy" [1] Core Viewpoints - Urban development is transitioning to a focus on improving existing stock and efficiency, with a need for policy support as demand continues to decline [3][4] - The recent Central Urban Work Conference highlighted the shift from rapid urbanization to stable development, emphasizing high-quality urban renewal and targeted improvements rather than large-scale expansion [3][4][9] Summary by Sections Policy Tracking - The Central Urban Work Conference held on July 14-15, 2025, marked a significant shift in urban development strategy, focusing on quality over quantity and setting goals for the next decade [3][4][9] - Emphasis on tailored, localized approaches to urban development, aiming for modern, resilient, and beautiful cities [4][9] Market Performance - New housing sales in 30 major cities saw a weekly transaction area of 119 million square meters, reflecting a year-on-year decline of 28% and a month-on-month decline of 14% [5][10] - Cumulative sales from January to July 2025 showed a 5.6% year-on-year decrease across major cities, with first-tier cities experiencing a slight increase while second and third-tier cities faced significant declines [5][10] Investment Recommendations - The report suggests that the "stop the decline and stabilize" policy remains unchanged, with ongoing demand pressures requiring policy support [6][19] - Key investment directions include focusing on leading real estate companies with strong land acquisition capabilities and well-structured land reserves, as well as top real estate agencies benefiting from active second-hand housing transactions [6][19]

Investment Rating - The industry investment rating is maintained as "Buy" [1] Core Views - New and second-hand housing transactions continue to face downward pressure, highlighting the necessity for policy intervention [4][5] - The Beijing government has emphasized optimizing housing supply and enhancing consumption through a new action plan, focusing on land supply and housing fund policies [3][8] - The report anticipates that July will be a critical period for policy announcements, with the real estate sector entering a phase of policy-driven market dynamics [10] Summary by Sections Policy Tracking - The Beijing government issued a plan to boost consumption, aligning with previous housing policies, focusing on optimizing land supply and enhancing the housing supply system [3][8] - The plan includes measures to support housing fund withdrawals for down payments and promote smart community developments [3][8] Weekly Data Tracking - New housing transactions in 30 major cities reached 1.37 million square meters in the week ending July 11, down 20% year-on-year and 48% month-on-month [4][9] - Second-hand housing transactions in 13 cities were 1.43 million square meters, reflecting a 12.8% year-on-year decline [4][9] Investment Recommendations - The report suggests focusing on leading real estate companies with strong land acquisition capabilities and well-structured land reserves, such as Poly Developments [6][21] - It also recommends monitoring top intermediary firms benefiting from active second-hand housing transactions, like I Love My Home [6][21]

Core Viewpoint - The company announced that senior management personnel, Ms. Gao Xiaohui, has completed her share reduction plan, which aligns with previously disclosed intentions [1] Summary by Relevant Sections Share Reduction Details - Ms. Gao Xiaohui reduced her holdings by 665,700 shares, representing 0.03% of the company's total share capital [1] - The average price for the share reduction was 3.2 yuan per share [1] - After the reduction, Ms. Gao holds 2,046,400 shares, which is 0.09% of the total share capital [1] Compliance and Impact - The share reduction was conducted in accordance with relevant laws and regulations [1] - The reduction does not affect the company's control or ongoing operations [1]

Investment Rating - The industry investment rating is maintained as "Buy" [1] Core Views - The report highlights that new and second-hand housing transactions are slowing down year-on-year, indicating a need for continued policy support to stimulate demand [4][6] - The Beijing government is actively optimizing real estate policies to enhance housing supply and improve living conditions for residents [3][8] Summary by Sections Policy Tracking - On July 1, the Beijing government held a meeting to discuss advancing housing policies, emphasizing a multi-supplier and multi-channel housing supply system [3][8] - The focus is on improving the quality of housing and ensuring adequate land supply near transportation hubs and employment centers [3][8] Transaction Data - In June, Beijing's second-hand housing transactions reached 16,800 units, showing a year-on-year increase of 2.3% but a slowdown compared to previous months [4][6] - For new homes, the transaction area in 30 major cities was 2.63 million square meters, reflecting a year-on-year decrease of 20.8% [5][9] Investment Recommendations - The report suggests focusing on leading real estate companies with strong land acquisition capabilities and reasonable land reserves, such as Poly Developments [6][15] - It also recommends attention to major intermediary firms benefiting from active second-hand housing transactions, like I Love My Home [6][15]

Core Insights - The article highlights the rising popularity of west-facing apartments among young people, who view them as a hidden gem for achieving "sunset freedom" despite traditional views that consider them less desirable [1][3]. Group 1: Market Trends - West-facing apartments have become a trending choice among young professionals, particularly those who work in busy urban areas and have a lifestyle that involves late hours [3][4]. - In the past two years, specific neighborhoods like Huating Garden, Jiulong Garden, and Baihuan Garden have seen a significant increase in transactions of west-facing apartments, with each community surpassing 100 sales in 2024 [3][4]. Group 2: Economic Factors - The affordability of west-facing apartments is a key attraction for young buyers facing economic pressures in large cities, making them a viable option for those seeking cost-effective living spaces [4][5]. - Data from Beike indicates that in Jiulong Garden, 39% of the transactions in the first half of 2025 were for west-facing units, reflecting their growing appeal [5]. Group 3: Pricing Dynamics - Pricing for west-facing apartments tends to be lower compared to south-facing units, although factors such as floor level, layout, and location can significantly influence prices [5][6]. - For example, a 104.4 square meter west-facing unit in Jiulong Garden is listed at approximately 5.1 million yuan, while a comparable south-facing unit is priced higher at around 5.8 million yuan [5]. Group 4: Consumer Preferences - The experience of living in west-facing apartments varies based on design, surrounding obstructions, and floor level, which can affect the amount of sunlight received [6]. - Young buyers are encouraged to consider these factors carefully to make informed decisions rather than following trends blindly [6].

Investment Rating - The industry investment rating is maintained as "Buy" [3][9][33] Core Viewpoints - Sales area and amount have shown a continued decline, with the sales area in May decreasing by 3.3% year-on-year and the sales amount decreasing by 6% [5][11] - The decline in funds available to real estate companies has continued to expand, with a year-on-year decrease of 5.3% from January to May 2025 [6][20] - Real estate development investment has shown a downward trend, with a year-on-year decrease of 10.7% from January to May 2025 [7][21] - Land transaction area growth has slowed, but transaction amounts have maintained rapid growth, with a year-on-year increase of 34% in transaction amounts from January to May 2025 [8][26] Summary by Sections Sales Performance - From January to May 2025, the total sales area of commercial housing was 353 million square meters, a year-on-year decrease of 2.9% [5][11] - The sales amount for commercial housing was 3.41 trillion yuan, a year-on-year decrease of 3.8% [5][11] Funding Sources - The funds available to real estate companies saw a significant decline, with a single-month decrease of 10.1% in May 2025, marking the largest drop of the year [6][20] - Personal mortgage loans decreased by 8.5% year-on-year, while domestic loans turned negative with a decrease of 1.7% [6][20] Investment Trends - Real estate development investment completed from January to May 2025 was down 10.7% year-on-year, with a single-month decrease of 12% in May [7][21] - New construction area decreased by 22.8% year-on-year, while the construction area showed a slight improvement [7][21] Land Transactions - The supply and transaction area of residential land in 100 major cities decreased by 14% year-on-year, while transaction amounts increased by 5% [8][26] - The average transaction premium rate in May was 7.4%, a decrease of 3.5 percentage points from April [8][26] Investment Recommendations - The report suggests focusing on leading real estate companies with strong land acquisition capabilities and well-structured land reserves, as well as top intermediary agencies benefiting from active second-hand housing transactions [9][33]

今日，社交媒体流传着一张深圳贝壳内部发放的通知截图。截图内容显示，深圳贝壳内部发放通知，要 求全员在岗，别休息，准备迎接新刺激。并提到，上次接到这个通知是2024年9月底，也是深圳贝壳提 前收到消息，提前准备，内部要求全员戒备。对此，记者问询了贝壳官方，对方表示：关于网传"深圳 贝壳内部发了通知"截图，经内部核查，公司从未发过此类通知。(新浪科技) ...

Summary of the Conference Call for "我爱我家" (Woya Home) 2024 Performance Company Overview - The conference call discusses the performance and operational status of "我爱我家" for the year 2024, highlighting the challenges faced in a declining market and the impact of commission rate reductions in certain cities on the company's operations [3][5]. Key Financial Metrics - **Revenue**: Achieved 12.5 billion (125 亿元), a year-on-year increase of 3.7% [3][6]. - **Net Profit**: Approximately 73.41 million (7,341 万元), with a significant turnaround from losses in previous years. The net profit after excluding non-recurring items was about 41.42 million (4,142 万元) [3][5]. - **Fourth Quarter Performance**: The fourth quarter net profit reached 64.93 million (6,493 万元), with a non-recurring profit of 110 million (1.1 亿元), marking the highest quarterly profit in nearly two years [3][4]. Business Segment Performance - **Brokerage Business**: Revenue of 4.1 billion (41 亿元), a slight increase of 0.2% [6]. - **Asset Management**: Revenue of 6.2 billion (62 亿元), up 6.5% [6]. - **New Housing**: Revenue of 1.15 billion (11.5 亿元), a growth of 3.9% [6]. - **Commercial Leasing**: Revenue of 2.44 billion (24.4 亿元), an increase of 8% [6]. - **Market Share**: The market share in core cities is steadily increasing, with Shanghai's market share approaching 5% [3][7]. Market Dynamics - **Commission Rates**: The average commission rate for nationwide transactions decreased by 0.12 percentage points, primarily due to reductions in Beijing. However, rates in cities like Shanghai and Hangzhou remained stable or increased [3][8]. - **Transaction Volume**: In the first quarter of 2025, transaction volumes in core cities showed significant growth, with Beijing, Shanghai, and Hangzhou increasing by 36%, 46%, and 47% respectively [3][11]. Future Outlook - **2025 Projections**: The company expects non-recurring losses to further decrease, leading to more pronounced operating profits. The new housing market is anticipated to maintain rapid growth, supported by ongoing strategic adjustments [3][9][10]. - **Revenue Growth**: Revenue growth in 2025 is expected to exceed that of 2024, driven by increases in transaction volume, housing prices, and commission rates [3][15]. - **Cost Management**: The company aims to continue its cost reduction and efficiency improvement strategies, although the extent may not match the significant reductions seen in 2024 [3][15][16]. Technology and Innovation - **AI and Digitalization**: The company has invested over 1 billion (十亿) in digitalization over the past 3 to 5 years, achieving significant results in reducing labor costs and enhancing consumer experience through AI technology [3][17]. Rental Business Strategy - **Market Position**: The company has adapted its rental business strategy to the declining rental market by controlling lease lengths and ensuring quality assessments of rental properties [3][18]. New Housing Development - **Risk Management**: The company is cautiously re-entering the new housing development sector, having effectively managed risks and reduced accounts receivable from 1.5 billion (15 亿元) to 500 million (5 亿元) [3][19]. Store Expansion Plans - **Store Count**: The number of stores is expected to remain stable in 2025, with no aggressive expansion planned due to the need for capital to support potential short-term losses from new store openings [3][23]. This summary encapsulates the key points from the conference call, providing insights into the company's performance, market dynamics, and future strategies.

Investment Rating - The investment rating for the company is "Buy" with a maintained rating for the next six months [6] Core Views - The company achieved a revenue of 93.5 billion yuan in 2024, representing a year-on-year increase of 20.2%, while net profit decreased by 30.8% to 4.078 billion yuan [1] - The company reported a significant increase in Q4 performance, with revenue reaching 31.1 billion yuan, up 54.1% year-on-year, driven by total transaction volume growth and expansion in the rental business [1] - The company initiated a cash dividend plan, proposing a dividend of $0.12 per share, with an expected total payout of approximately $400 million [1] Summary by Sections Revenue and Profitability - In 2024, the company generated a total revenue of 93.5 billion yuan, with a gross profit margin of 24.6%, a decrease of 3.3 percentage points compared to the previous year [1] - The adjusted net profit (non-GAAP) for 2024 was 7.211 billion yuan, down 26.4% year-on-year [1] Business Segments - The existing housing business generated a net income of 28.2 billion yuan in 2024, remaining stable year-on-year, contributing a profit of 12.18 billion yuan with a profit margin of 43.2% [2] - The new housing segment reported a net income of 33.7 billion yuan in 2024, an increase of 10.1% year-on-year, with a profit margin of 24.8% [3] - The non-housing business, including home decoration and rental services, showed significant growth, with home decoration revenue increasing by 36.1% to 14.8 billion yuan and rental income soaring by 135% to 14.3 billion yuan [4] Future Projections - The company expects revenue growth to continue, with projected revenues of 106.7 billion yuan in 2025 and 126.4 billion yuan in 2026, reflecting growth rates of 14.21% and 18.39% respectively [5] - The forecasted non-GAAP net profit for 2025 is 8.221 billion yuan, with a growth rate of -8.82% [5]

Investment Rating - The investment rating for the company is "Buy" with a maintained rating for the next six months [6]. Core Views - The company achieved a revenue of 93.5 billion RMB in 2024, representing a year-on-year growth of 20.2%, while net profit decreased by 30.8% to 4.078 billion RMB [1]. - The fourth quarter of 2024 saw a significant revenue increase of 54.1% year-on-year, reaching 31.1 billion RMB, driven by total transaction volume growth and expansion in the rental business [1][2]. - The company's "One Body Three Wings" strategy is progressing steadily, with notable growth in both existing and new housing transaction businesses [5]. Summary by Sections Financial Performance - In 2024, the company reported a non-GAAP adjusted net profit of 7.211 billion RMB, down 26.4% year-on-year, with a gross margin of 24.6%, a decrease of 3.3 percentage points compared to the previous year [1]. - The fourth quarter of 2024 saw a gross profit of 7.2 billion RMB, a 39.4% increase year-on-year, with a gross margin of 23%, down 2.5 percentage points from the same period last year [1]. Existing Housing Business - By the end of 2024, the number of active stores increased by 18.3% year-on-year to 49,700, and the number of active agents reached 445,000, up 12.1% year-on-year [2]. - The net income from existing housing for the entire year was 28.2 billion RMB, remaining stable year-on-year, contributing a profit of 12.18 billion RMB with a profit margin of 43.2%, down 4.0 percentage points from the previous year [2]. New Housing Business - The new housing segment generated a net income of 33.7 billion RMB in 2024, a year-on-year increase of 10.1%, contributing a profit of 8.35 billion RMB with a profit margin of 24.8%, down 1.8 percentage points from the previous year [3]. - In the fourth quarter of 2024, new housing net income reached 13.1 billion RMB, a 72.7% increase year-on-year, with a gross transaction volume (GTV) of 355.3 billion RMB, up 49.3% year-on-year [3]. Non-Housing Growth Engines - The home decoration business generated 14.8 billion RMB in revenue for 2024, a 36.1% increase year-on-year, with a profit margin of 30.7%, up 1.7 percentage points from the previous year [4]. - The rental business saw a revenue increase of 135% year-on-year to 14.3 billion RMB, with a profit margin of 5%, turning positive from a negative margin in the previous year [4]. - Emerging businesses and others contributed 2.5 billion RMB in revenue, an 8.8% increase year-on-year, primarily due to increased net income from financial services [4].