央视网消息：据国家市场监督管理总局消息，近日，市场监管总局和国家网信办联合发布《网络交易平 台规则监督管理办法》（以下简称《办法》），旨在规范网络交易平台规则（以下简称平台规则）制 定、修改和执行，维护网络交易秩序，保护网络交易各方主体合法权益。 一是明确平台在制定、修改和执行平台规则过程中应当履行的责任义务。《办法》规定了平台在信息公 示、公开征求意见、过渡期设置、申诉渠道设置等方面的义务，要求平台建立健全平台规则重大事项沟 通协商、平台内交易纠纷解决等机制。 二是细化平台在保障信息、网络和数据安全，保护平台内经营者和消费者合法权益等方面的具体要求。 《办法》要求平台在其平台规则中明确信息安全条款，明确平台内经营者处理个人信息的具体规范以及 平台内经营者的未成年人网络保护义务等。同时，《办法》明确不得利用平台规则对平台内经营者的自 主经营活动进行不合理限制，收取不合理费用、不合理的违约金或者损害赔偿金；不得利用平台规则排 除或者限制消费者权利、减轻或者免除自身责任、不合理加重消费者责任、实施大数据"杀熟"、提供会 员服务时单方面随意变更平台规则损害会员权益等。 三是强化执法协作，完善监管机制。《办法》要求市 ...

办法要求，平台在其平台规则中明确信息安全条款，明确平台内经营者处理个人信息的具体规范以及平 台内经营者的未成年人网络保护义务等，还规定了平台在信息公示、公开征求意见、过渡期设置、申诉 渠道设置等方面的义务，要求平台建立健全平台规则重大事项沟通协商、平台内交易纠纷解决等机制。 办法提出，市场监管、网信部门加强部门协作，建立健全两部门线索移交、信息共享、会商研判等工作 机制。办法还倡导社会共治，鼓励平台发布平台规则合规报告，主动开展合规自评。 【纠错】 【责任编辑:胡蓉】 新华社北京1月7日电（记者赵文君）记者7日从市场监管总局获悉，市场监管总局和国家网信办近日联 合发布《网络交易平台规则监督管理办法》，旨在规范网络交易平台规则制定、修改和执行，维护网络 交易秩序，保护网络交易各方主体合法权益。 办法以平台规则为切入点，进一步压紧压实平台责任。例如，不得利用平台规则对平台内经营者的自主 经营活动进行不合理限制，收取不合理费用、不合理的违约金或者损害赔偿金；不得利用平台规则排除 或者限制消费者权利、减轻或者免除自身责任、不合理加重消费者责任、实施大数据"杀熟"、提供会员 服务时单方面随意变更平台规则损害会员权益等。 ...

Core Viewpoint - The State Administration for Market Regulation has issued a special governance action plan for the quality and safety of industrial products sold online from 2025 to 2027, aiming to enhance regulatory measures and ensure consumer safety [1][12]. Overall Requirements - The plan emphasizes the integration of online and offline regulation, aiming to establish a long-term regulatory mechanism for online industrial product quality and safety by the end of 2027, ensuring accountability and traceability in the quality control system [3][14]. Governance Focus - Key products include those used by vulnerable groups (elderly, children, disabled), electronic appliances, gas appliances, food-related products, sanitary products, agricultural materials, and products with high consumer complaints or high non-compliance rates [4][15]. - Key online trading operators include large comprehensive platforms, specialized product platforms, live e-commerce platforms, and social e-commerce platforms [4][15]. - Key issues to address include the sale of prohibited products, non-compliance with certification requirements, counterfeit certifications, and the sale of defective products [4][15]. Work Tasks - Strengthening source verification for key products and enhancing merchant qualification audits and product information verification on online platforms [5][17]. - Enforcing quality safety responsibilities on online trading platforms and utilizing technology for monitoring and compliance [6][18]. - Conducting dynamic monitoring and inspections to address identified issues promptly and ensure compliance [6][18]. - Increasing the frequency of quality safety inspections and ensuring accurate disclosure of product quality information [6][19]. - Publicly releasing results of quality inspections and establishing a ranking system for non-compliant platforms [7][19]. - Intensifying efforts to combat illegal activities and ensuring a closed-loop enforcement mechanism [8][20]. - Establishing a database for live marketing entities and monitoring systems for live e-commerce activities [8][21]. - Promoting traceability and anti-counterfeiting measures for key online products through coding and verification systems [8][21]. - Enhancing inter-departmental collaboration for effective regulation and enforcement against counterfeit products [8][22]. - Developing a comprehensive legal framework for online product quality supervision and live e-commerce management [8][22]. - Encouraging social participation in quality safety governance and promoting consumer awareness [10][22]. Work Requirements - Local departments are required to enhance political awareness, establish effective mechanisms, and focus on achieving governance goals [11][23]. - The State Administration for Market Regulation will lead the special governance task force to coordinate and implement various tasks effectively [11][23].

Core Viewpoint - The rapid development of the platform economy in China has led to significant integration of online transactions into daily life, but it has also resulted in quality issues that affect consumer experience and the sustainable development of the platform economy. The National Market Supervision Administration has issued guidelines to address these issues and improve product and service quality in online transactions [1][2]. Group 1: Key Issues Addressed - The guidelines focus on three main consumer concerns: ensuring genuine products, improving service quality, and providing guarantees for consumer rights [2]. - Measures include combating counterfeit products, standardizing online services, and establishing quick resolution channels for consumer complaints [2][4]. Group 2: Innovative Measures Proposed - The guidelines propose innovative initiatives such as promoting supply chain quality collaboration, encouraging platforms to utilize data for on-demand production, and establishing a chief quality officer system within platforms [3][4]. - A "product digital passport" initiative will be piloted to enhance product traceability and authenticity verification [4]. Group 3: Governance Enhancements - The guidelines introduce a national quality safety monitoring platform that leverages big data and AI for proactive regulation [4]. - There will be improved cross-regional law enforcement collaboration to address jurisdictional challenges in online transaction regulation [4][5]. Group 4: Quality Management Focus - The guidelines emphasize a comprehensive quality management approach, urging platforms to build systematic quality management frameworks and enhance daily operations through digital technologies [7]. - Specific attention is given to training for live-streaming e-commerce personnel to ensure quality in product selection and marketing [7]. Group 5: Electronic Certification Services - The electronic certification service industry is experiencing growth, with 59 licensed providers and a significant increase in issued electronic signature certificates [8][9]. - The Ministry of Industry and Information Technology plans to strengthen supervision and promote high-quality development in the electronic certification sector [9].

Core Viewpoint - The State Administration for Market Regulation (SAMR) has announced a series of regulatory measures and achievements during the fourth quarter of 2025, focusing on key areas affecting public welfare and the economy, including platform economy, food safety, and antitrust regulations [1][2][3] Group 1: Regulatory Measures - SAMR has introduced the "Credit Repair Management Measures" and "Guidelines for Enforcement of Commercial Bank Charging Behavior" to enhance the credit repair mechanism and provide guidance for regulating bank charges, thereby reducing financing costs for enterprises [1] - New guidelines for the "Concentration Review of Non-Horizontal Operators" and "Unified Social Credit Code Management Measures" have been released to improve antitrust review rules and strengthen the social credit system [1] Group 2: Focus on Public Welfare - A series of measures have been implemented to address public concerns, including the release of the "General Implementation Rules for Industrial Product Production Licenses" and specific guidelines for 24 products to enhance quality safety governance for high-risk products [2] - The "Infant Formula Milk Powder Product Formula Registration Management Measures" have been revised to include liquid infant formula products, ensuring the safety of infant food [2] - Guidelines for compliance in pricing and measurement behaviors of urban public utilities (water, electricity, gas) will be officially published on December 19, 2025 [2] Group 3: Standardization Achievements - In 2025, SAMR led the formulation of 275 ISO and IEC international standards and proposed 459 new international standard proposals, with 38 international standards released in key areas such as 5G, semiconductors, and aerospace during the fourth quarter [2] - Proposals for new standards in cutting-edge fields like quantum technology and AI have been made, totaling 60 new proposals [2] Group 4: Future Regulatory Actions - Upcoming regulations include the "Live E-commerce Supervision Management Measures" and "Online Trading Platform Rules Supervision Management Measures" to ensure orderly development and regulation of the platform economy [3] - In the food safety sector, the "Food Commissioned Production Supervision Management Measures" and "Food Safety Responsibility Supervision Regulations for Chain Enterprises" are set to be released [3] - Antitrust regulations will see the publication of revised "Prohibition of Monopoly Agreement Regulations" and new rules to curb the abuse of administrative power that restricts competition [3] - A "National Standard Construction Special Action for Artificial Intelligence" will be initiated to lead innovation through standards [3]

Core Viewpoint - The State Administration for Market Regulation, along with other departments, has issued guidelines to enhance product and service quality on online trading platforms, particularly focusing on live e-commerce, to ensure healthy growth and maintain quality safety standards [1][3]. Group 1: Key Measures - The guidelines emphasize improving consumer satisfaction and safety, aiming to shift from quantity to quality in online transactions through various initiatives [1][3]. - A series of innovative measures are proposed, including supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer roles to focus on quality [2][9]. - The introduction of a "product digital passport" plan aims to enhance quality safety verification and create a full-chain traceability mechanism [2][9]. Group 2: Addressing Common Issues - The guidelines address prevalent issues such as counterfeit products and inconsistent service standards, aiming to ensure consumers can purchase genuine products online [5][6]. - It promotes the establishment of online service standards and improved after-sales services, particularly for vulnerable groups like the elderly [5][6]. - The guidelines also emphasize collaborative governance, involving regulatory bodies, platforms, industry associations, and consumer organizations to create a comprehensive oversight framework [5][6]. Group 3: Implementation and Future Steps - The market regulator plans to work with relevant departments to ensure effective implementation of these policies through regular supervision and promotion of best practices [8]. - The guidelines require platforms to enhance their entry review processes and utilize digital technologies for daily management, ensuring that dishonest practices are minimized [9]. - For live e-commerce, the guidelines advocate for a quality-first selection mechanism and training for hosts, along with the establishment of a "blacklist" system to promote high-quality content and products [9].

Core Viewpoint - The release of the "Guiding Opinions" aims to enhance the quality of products and services on online trading platforms, with a target for significant improvements by 2030, addressing key issues in product quality and consumer satisfaction [2][3]. Group 1: Objectives and Strategies - The "Guiding Opinions" emphasize a shift from reactive governance to a proactive approach in online trading, focusing on prevention, regulation during transactions, and post-transaction support [3]. - Key consumer demands include ensuring product authenticity, service quality, and consumer protection, which the "Guiding Opinions" address through specific measures [3]. - Measures to ensure product authenticity include strict penalties for counterfeit goods and the implementation of quality safety verification systems [3]. - Enhancing service quality involves establishing online service standards, improving after-sales support, and creating dedicated hotlines for elderly consumers [3]. - Consumer protection is prioritized through the establishment of rapid resolution channels and mechanisms like "preliminary reconciliation" and "one-click evidence submission" [3]. Group 2: Role of Platforms - The "Guiding Opinions" reinforce the responsibilities of platforms as organizers and gatekeepers of online transactions, which directly impacts market health and order [4][5]. - Platforms are required to implement a comprehensive lifecycle management system for quality control, from merchant onboarding to product delisting [5]. - The use of credit evaluation systems to incentivize quality merchants and big data technology to identify risky products is encouraged, promoting a shift from passive management to proactive development [5]. - With the implementation of the "Guiding Opinions," platforms will evolve from mere transaction venues to essential components of consumers' quality of life, facilitating better alignment of supply and demand [5].

Group 1 - The core viewpoint of the news is the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other departments, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live e-commerce sector [1][2] - The guidelines emphasize improving consumer satisfaction and safety, promoting a shift from quantity to quality in online transactions, and implementing various measures to achieve this goal [1] - Innovative initiatives include supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer roles to focus on quality in algorithms [1][2] Group 2 - The guidelines propose the introduction of a "product digital passport" plan to enhance quality safety verification in key product areas, creating a mechanism for traceability from production to consumer [2] - A national monitoring and early warning platform for industrial product quality safety will be established, leveraging big data and AI for proactive regulation [2] - To address issues like false advertising on online trading platforms, the guidelines will promote the development of national recommended standards for managing live streaming platform services [2]

Core Viewpoint - The new guidelines issued by the Market Regulation Administration aim to enhance the quality of products and services on online trading platforms, addressing issues such as product authenticity, service standardization, and consumer rights protection, thereby promoting sustainable development of the platform economy [1][2]. Group 1: New Measures - The guidelines establish a quality closed-loop system connecting supply, operation, regulation, and consumption, shifting the platform economy focus from "scale expansion" to "quality improvement" [1]. - Emphasis is placed on product innovation and service standardization at the supply end, while the operational end strengthens the responsibilities of platforms and operators for quality control [1]. - Regulatory innovations are introduced to enhance effectiveness, ensuring that violations are effectively addressed, and consumer rights protection is optimized [1]. Group 2: Key Features - The guidelines highlight three notable characteristics: 1. Technological empowerment, supporting platforms in using technology to enhance consumer experience and improve regulatory precision through big data and AI [2]. 2. Focus on emerging business models, particularly live commerce, with specific mechanisms for product selection, training requirements, and a "blacklist" system to ensure quality and safety [2]. 3. Strengthened collaborative governance, involving multiple stakeholders such as platforms, industry associations, and consumer organizations to create a comprehensive regulatory framework [2]. Group 3: Addressing Consumer Concerns - The guidelines propose measures to ensure product authenticity by cracking down on counterfeit goods and implementing quality safety verification systems, allowing consumers to shop with confidence [3]. - Improvements in online service standards and after-sales support are emphasized, including dedicated hotlines for elderly consumers and mechanisms for quick resolution of issues [3]. - The dual approach of development and governance aims to transform online trading platforms from "large quantity" to "high quality" [3]. Group 4: Governance and Regulation - Introduction of a "product digital passport" initiative to enhance quality safety verification and traceability, allowing consumers to verify product authenticity [4]. - Development of a national quality safety monitoring and early warning platform to proactively manage risks rather than reactively address violations [4]. - A comprehensive quality management strategy is outlined, focusing on different requirements for platforms, operators, and live commerce to collectively enhance product and service quality [4]. Group 5: Requirements for Platforms and Operators - Platforms are required to enforce strict entry and listing audits, utilizing digital and AI technologies for daily management and incorporating credit regulatory data into their operational decisions [5]. - Operators are encouraged to establish comprehensive quality control systems from supplier management to quality traceability and recall processes [5]. - For live commerce, guidelines suggest creating a "quality first" product selection mechanism and enhancing the quality training of hosts, alongside establishing a blacklist system [5].

Core Viewpoint - The article discusses new measures introduced by the Market Regulation Administration and other departments to enhance the quality of products and services on online trading platforms, addressing issues such as product authenticity, service standards, and consumer rights protection. Group 1: New Measures and Their Impact - The guiding opinions aim to create a quality closed loop by connecting the supply side, operation side, regulatory side, and consumer side, facilitating a shift from "scale expansion" to "quality improvement" in platform economy [1] - The measures focus on product innovation and standardized services on the supply side, reinforcing the responsibility of platforms and operators on the operation side, innovating regulatory methods on the regulatory side, and optimizing consumer rights protection on the consumer side [1] Group 2: Key Features of the Guiding Opinions - The opinions emphasize technological empowerment, supporting platforms in using technology to enhance consumer experience and encouraging the use of big data and AI for precise quality regulation [2] - They focus on emerging business models, particularly live commerce, by establishing selection mechanisms, training requirements, and a "blacklist" system to ensure quality and safety [2] - The opinions promote collaborative governance, clarifying the roles of regulatory bodies while encouraging participation from platforms, industry associations, and consumer organizations to create a cooperative regulatory environment [2] Group 3: Addressing Consumer Concerns - The guiding opinions propose measures to ensure product authenticity by cracking down on counterfeit goods and implementing quality safety coding verification, allowing consumers to purchase with confidence [3] - They aim to improve service quality by standardizing online service protocols, enhancing after-sales service, and providing dedicated support for elderly consumers [3] - The opinions establish mechanisms for rapid issue resolution, such as "preliminary reconciliation" and "one-click evidence submission," to facilitate consumer rights protection [3] Group 4: Development and Governance Strategies - In terms of development, the opinions encourage platforms to leverage data advantages for on-demand production and to establish chief quality officer roles to prioritize quality in algorithms [4] - The governance aspect includes introducing a "product digital passport" initiative for quality safety verification and creating a national monitoring platform for proactive risk management [4] - The guiding opinions advocate for a comprehensive approach to quality management, focusing on different requirements for platforms, operators, and live commerce to enhance overall product and service quality [4] Group 5: Specific Requirements for Platforms and Operators - The opinions mandate strict entry and listing audits for platform enterprises, utilizing digital and AI technologies for daily management and making credit regulatory data a key factor in platform operations [5] - For operators within platforms, the opinions require the establishment of a comprehensive quality control system from supplier management to quality traceability and recall [5] - In the live commerce sector, the opinions suggest creating a "quality first" selection mechanism and enhancing the quality training of hosts, along with implementing a blacklist system [5]