Group 1 - The core viewpoint of the news is the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other departments, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live e-commerce sector [1][2] - The guidelines emphasize improving consumer satisfaction and safety, promoting a shift from quantity to quality in online transactions, and implementing various measures to achieve this goal [1] - Innovative initiatives include supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer roles to focus on quality in algorithms [1][2] Group 2 - The guidelines propose the introduction of a "product digital passport" plan to enhance quality safety verification in key product areas, creating a mechanism for traceability from production to consumer [2] - A national monitoring and early warning platform for industrial product quality safety will be established, leveraging big data and AI for proactive regulation [2] - To address issues like false advertising on online trading platforms, the guidelines will promote the development of national recommended standards for managing live streaming platform services [2]

Core Viewpoint - The new guidelines issued by the Market Regulation Administration aim to enhance the quality of products and services on online trading platforms, addressing issues such as product authenticity, service standardization, and consumer rights protection, thereby promoting sustainable development of the platform economy [1][2]. Group 1: New Measures - The guidelines establish a quality closed-loop system connecting supply, operation, regulation, and consumption, shifting the platform economy focus from "scale expansion" to "quality improvement" [1]. - Emphasis is placed on product innovation and service standardization at the supply end, while the operational end strengthens the responsibilities of platforms and operators for quality control [1]. - Regulatory innovations are introduced to enhance effectiveness, ensuring that violations are effectively addressed, and consumer rights protection is optimized [1]. Group 2: Key Features - The guidelines highlight three notable characteristics: 1. Technological empowerment, supporting platforms in using technology to enhance consumer experience and improve regulatory precision through big data and AI [2]. 2. Focus on emerging business models, particularly live commerce, with specific mechanisms for product selection, training requirements, and a "blacklist" system to ensure quality and safety [2]. 3. Strengthened collaborative governance, involving multiple stakeholders such as platforms, industry associations, and consumer organizations to create a comprehensive regulatory framework [2]. Group 3: Addressing Consumer Concerns - The guidelines propose measures to ensure product authenticity by cracking down on counterfeit goods and implementing quality safety verification systems, allowing consumers to shop with confidence [3]. - Improvements in online service standards and after-sales support are emphasized, including dedicated hotlines for elderly consumers and mechanisms for quick resolution of issues [3]. - The dual approach of development and governance aims to transform online trading platforms from "large quantity" to "high quality" [3]. Group 4: Governance and Regulation - Introduction of a "product digital passport" initiative to enhance quality safety verification and traceability, allowing consumers to verify product authenticity [4]. - Development of a national quality safety monitoring and early warning platform to proactively manage risks rather than reactively address violations [4]. - A comprehensive quality management strategy is outlined, focusing on different requirements for platforms, operators, and live commerce to collectively enhance product and service quality [4]. Group 5: Requirements for Platforms and Operators - Platforms are required to enforce strict entry and listing audits, utilizing digital and AI technologies for daily management and incorporating credit regulatory data into their operational decisions [5]. - Operators are encouraged to establish comprehensive quality control systems from supplier management to quality traceability and recall processes [5]. - For live commerce, guidelines suggest creating a "quality first" product selection mechanism and enhancing the quality training of hosts, alongside establishing a blacklist system [5].

Core Viewpoint - The article discusses new measures introduced by the Market Regulation Administration and other departments to enhance the quality of products and services on online trading platforms, addressing issues such as product authenticity, service standards, and consumer rights protection. Group 1: New Measures and Their Impact - The guiding opinions aim to create a quality closed loop by connecting the supply side, operation side, regulatory side, and consumer side, facilitating a shift from "scale expansion" to "quality improvement" in platform economy [1] - The measures focus on product innovation and standardized services on the supply side, reinforcing the responsibility of platforms and operators on the operation side, innovating regulatory methods on the regulatory side, and optimizing consumer rights protection on the consumer side [1] Group 2: Key Features of the Guiding Opinions - The opinions emphasize technological empowerment, supporting platforms in using technology to enhance consumer experience and encouraging the use of big data and AI for precise quality regulation [2] - They focus on emerging business models, particularly live commerce, by establishing selection mechanisms, training requirements, and a "blacklist" system to ensure quality and safety [2] - The opinions promote collaborative governance, clarifying the roles of regulatory bodies while encouraging participation from platforms, industry associations, and consumer organizations to create a cooperative regulatory environment [2] Group 3: Addressing Consumer Concerns - The guiding opinions propose measures to ensure product authenticity by cracking down on counterfeit goods and implementing quality safety coding verification, allowing consumers to purchase with confidence [3] - They aim to improve service quality by standardizing online service protocols, enhancing after-sales service, and providing dedicated support for elderly consumers [3] - The opinions establish mechanisms for rapid issue resolution, such as "preliminary reconciliation" and "one-click evidence submission," to facilitate consumer rights protection [3] Group 4: Development and Governance Strategies - In terms of development, the opinions encourage platforms to leverage data advantages for on-demand production and to establish chief quality officer roles to prioritize quality in algorithms [4] - The governance aspect includes introducing a "product digital passport" initiative for quality safety verification and creating a national monitoring platform for proactive risk management [4] - The guiding opinions advocate for a comprehensive approach to quality management, focusing on different requirements for platforms, operators, and live commerce to enhance overall product and service quality [4] Group 5: Specific Requirements for Platforms and Operators - The opinions mandate strict entry and listing audits for platform enterprises, utilizing digital and AI technologies for daily management and making credit regulatory data a key factor in platform operations [5] - For operators within platforms, the opinions require the establishment of a comprehensive quality control system from supplier management to quality traceability and recall [5] - In the live commerce sector, the opinions suggest creating a "quality first" selection mechanism and enhancing the quality training of hosts, along with implementing a blacklist system [5]

Core Viewpoint - The "Guiding Opinions on Improving the Quality of Products and Services on Online Trading Platforms" aims to shift the platform economy from "scale expansion" to "quality enhancement" by addressing consumer demands for genuine products, good services, and guarantees [1][2]. Group 1: Quality Control Measures - The guiding opinions emphasize a full-chain quality control approach, integrating supply, operation, regulation, and consumption to create a quality closed loop [2][3]. - Key measures include focusing on product innovation and service standardization at the supply end, enhancing platform and operator responsibilities at the operational end, innovating regulatory methods for efficiency, and optimizing consumer rights protection [2][3]. Group 2: Technological Empowerment and New Business Models - The opinions highlight three new features: technological empowerment, focus on emerging business models, and collaborative governance [3]. - Platforms are encouraged to utilize technologies like 3D modeling and AR/VR to enhance consumer experience and to leverage big data and AI for more precise regulation [3]. Group 3: Consumer Protection Initiatives - The guiding opinions address three major consumer concerns: ensuring authenticity of products, improving service quality, and providing guarantees for consumer rights [3][4]. - Measures include strict actions against counterfeit products, establishing quality safety codes, enhancing online service standards, and creating rapid dispute resolution channels [3][4]. Group 4: Implementation Pathways - The opinions outline pathways for implementation, emphasizing the need for quality collaboration in supply chains, innovative quality management models, and guidance for new business models [4][5]. - Specific initiatives include promoting uniform quality standards for online and offline products, encouraging platforms to appoint chief quality officers, and establishing quality-oriented training mechanisms for live commerce [4][5]. Group 5: Regulatory Enhancements - The Central Cyberspace Administration of China has intensified actions against false advertising and other irregularities in online transactions, focusing on three areas to strengthen platform responsibilities [5][6]. - The Ministry of Industry and Information Technology plans to revise the Electronic Certification Service Management Measures to enhance regulatory clarity and promote high-quality development in the certification industry [6][7]. Group 6: Targeted Strategies for Quality Improvement - The guiding opinions propose targeted strategies for three main entities: online trading platforms, internal operators, and live commerce practitioners [7]. - The focus is on enhancing quality management levels, establishing comprehensive quality control systems, and implementing a blacklist system for live commerce to ensure quality is prioritized [7].

在营造安全放心线上消费环境方面，其中一项具体措施是：促进信息公开。规范引导平台、平台内经营者"亮照、亮证、 亮规则"，督促平台清理无效证照。强化线上消费领域信用体系建设，依法公示消费投诉信息、行政执法信息和企业信用信 息。督促平台依法公示服务协议和交易规则，引导平台内经营者如实披露产品和服务质量等相关信息。 （编辑 何帆） 围绕"提升产品和服务供给质量""加强经营主体全面质量管理""治理网络交易违法经营行为""强化网络交易平台质量监 管""营造安全放心线上消费环境"五个方面，《指导意见》提出了15项具体措施。 本报讯 （记者寇佳丽）12月12日，国家市场监督管理总局、商务部等多部门联合发布《关于提升网络交易平台产品和服务 质量的指导意见》（以下简称《指导意见》）。 在提升产品和服务供给质量方面，其中一项具体措施是：培育大众信赖的网络经营主体。引导平台算法逻辑向优质侧重。 推进平台内产品质量分级试点，鼓励设立质量分级专区。发展一批放心消费网店、直播间，培育一批服务质量好、创新动能 足、带动作用强的线上品牌。鼓励平台优化完善信用评价机制，将市场监管部门依法共享的经营异常名录、严重违法失信名 单、行政处罚、信用修复 ...

Core Viewpoint - The recent "Guiding Opinions on Improving Product and Service Quality of Online Trading Platforms" aims to address quality issues in online transactions and shift the platform economy from "scale expansion" to "quality enhancement" [1] Group 1: Key Highlights of the Guiding Opinions - The document emphasizes the use of technology, encouraging the application of 3D modeling, AR/VR, and big data for improved consumer experience and precise regulation [2] - It focuses on new business models like live commerce, clarifying selection mechanisms, training for hosts, and implementing a "blacklist" system [2] - The guiding opinions promote collaborative governance, defining responsibilities for regulatory bodies while encouraging participation from platforms, industry associations, and consumer organizations [2] Group 2: Specific Measures for Consumer Protection - The document proposes measures to combat counterfeit products and false labeling, implement quality safety verification, and enhance online service standards [2] - It includes establishing rapid dispute resolution channels and promoting mechanisms like "prior reconciliation" and "one-click evidence submission" for consumer rights protection [2] - The core logic of the guiding opinions is to drive development and governance simultaneously, focusing on activating quality supply and enhancing internal quality improvement cycles [2] Group 3: Governance and Regulatory Enhancements - The governance aspect emphasizes strong regulation and fairness, aiming to eliminate obstacles to high-quality development [3] - It introduces a "product digital passport" initiative for quality safety verification in key product areas, creating a full-chain traceability mechanism [3] - The establishment of a national industrial product quality safety monitoring and early warning platform will utilize big data and AI for comprehensive regulation [3]

Core Viewpoint - The recent guidelines issued by the State Administration for Market Regulation aim to enhance the quality of products and services on online trading platforms, which is crucial for improving the online consumption environment and fostering the healthy development of the platform economy [1][2]. Group 1: Overall Requirements - The guidelines emphasize a people-centered development approach, aiming for significant improvements in product and service quality on platforms by 2030, with a focus on addressing key quality issues and enhancing consumer satisfaction [2]. Group 2: Enhancing Product and Service Quality - The initiative encourages innovation in online product quality, particularly in sectors like home appliances, electronics, and food, promoting standardized quality across online and offline sales [3]. - It supports the development of online service quality management rules, including the use of advanced technologies for better consumer interaction and service quality commitments [3]. - The guidelines advocate for the cultivation of trustworthy online business entities, emphasizing quality grading and the establishment of a credit evaluation mechanism for platform operators [3]. Group 3: Strengthening Comprehensive Quality Management - Platforms are encouraged to adopt comprehensive quality management systems, integrating international standards and enhancing their internal auditing processes [4]. - The guidelines stress the importance of improving the quality management capabilities of platform operators, including establishing a full-chain quality control system [5]. - There is a focus on enhancing the quality awareness of live-streaming e-commerce practitioners, promoting quality-centric selection mechanisms and training [5]. Group 4: Addressing Illegal Business Practices - The guidelines call for strict measures against fraudulent practices such as selling counterfeit products and misleading marketing, ensuring that platforms enforce compliance with product information disclosure [6]. - There is a strong emphasis on combating misleading advertising, particularly in sensitive sectors like food and healthcare, and ensuring accountability for false claims [6]. - The guidelines also address unfair competition and pricing violations, mandating transparency in pricing and discouraging predatory pricing practices [6]. Group 5: Strengthening Quality Supervision - The implementation of a "digital passport" for products is proposed to enhance traceability and verification of product quality [6]. - The guidelines advocate for the use of advanced technologies like big data and AI to improve regulatory capabilities and ensure effective monitoring of online transactions [6]. - There is a call for enhanced collaboration between regulatory bodies to ensure comprehensive oversight of online trading activities [6]. Group 6: Creating a Safe Online Consumption Environment - The guidelines promote transparency in information disclosure by platforms and operators, encouraging the public sharing of service agreements and quality information [6]. - They advocate for the establishment of a robust after-sales service system, ensuring consumer rights are protected and disputes are resolved efficiently [6]. - The guidelines aim to facilitate consumer rights protection, promoting mechanisms for quick resolution of quality disputes and enhancing consumer advocacy [6].

Core Viewpoint - The guidance issued by the State Administration for Market Regulation aims to significantly enhance the quality of products and services on online trading platforms by 2030, addressing key quality issues, improving standardization, and fostering a competitive environment for international brands and consumer satisfaction [1][4]. Group 1: Overall Requirements - The initiative is guided by Xi Jinping's thought and focuses on a people-centered development approach, emphasizing quality management and regulatory effectiveness to create a safe and trustworthy consumption environment [4][3]. - The goal is to achieve notable improvements in product and service quality, effective governance of key quality issues, and enhanced consumer satisfaction by 2030 [4][3]. Group 2: Enhancing Product and Service Quality - There will be a push for quality innovation in online products, particularly in sectors like home appliances, electronics, and food, with a focus on standardization across online and offline sales [5][6]. - Platforms are encouraged to develop data-driven services and support new manufacturing models that emphasize customization and risk management [5][6]. - The establishment of a comprehensive service quality management system is prioritized, including the use of advanced technologies for better consumer interaction and service quality commitments [5][6]. Group 3: Governance of Illegal Business Practices - The guidance emphasizes the need to combat counterfeit and substandard products, ensuring that platforms enforce strict verification of product information [7][8]. - There will be a crackdown on misleading marketing practices, particularly in high-risk sectors like food and pharmaceuticals, to protect consumers from false advertising [7][8]. - The initiative also addresses issues of unfair competition and price violations, mandating transparency in pricing and fair competition practices among platform operators [7][8]. Group 4: Strengthening Quality Supervision - A "digital passport" initiative will be implemented to enhance product traceability and safety verification, ensuring consumers can identify genuine products [8][9]. - The use of advanced technologies such as big data and AI will be promoted to improve regulatory capabilities and enhance monitoring of online transactions [8][9]. - Collaboration between regulatory bodies and platforms will be strengthened to ensure effective oversight and rapid response to quality issues [8][9]. Group 5: Creating a Safe Online Consumption Environment - The guidance calls for improved transparency in consumer information, encouraging platforms to disclose service agreements and quality information [9][10]. - A comprehensive after-sales service system will be developed to facilitate consumer rights and streamline dispute resolution processes [9][10]. - The initiative aims to enhance consumer protection mechanisms, including the establishment of efficient complaint handling systems and support for collective legal actions [9][10].

人民财讯12月12日电，市场监管总局等部门发布《关于提升网络交易平台产品和服务质量的指导意 见》，其中提出，力争到2030年，平台产品和服务质量显著提升，重点领域产品质量突出问题得到有效 治理，线上服务标准化、规范化程度明显提高，网络交易环境更加优化，形成一批具有国际竞争力的网 络交易企业和品牌，消费者满意度大幅提升，推动平台经济创新和健康发展。 ...

每经AI快讯，12月12日，市场监管总局等部门发布关于提升网络交易平台产品和服务质量的指导意 见，力争到2030年，平台产品和服务质量显著提升，重点领域产品质量突出问题得到有效治理，线上服 务标准化、规范化程度明显提高，网络交易环境更加优化，形成一批具有国际竞争力的网络交易企业和 品牌，消费者满意度大幅提升，推动平台经济创新和健康发展。 ...