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杭州商业10年:购物中心数量飙升113个,诞生全国客流TOP1
3 6 Ke· 2025-07-24 02:48
Group 1: Economic Growth and Urban Development - Hangzhou's GDP grew from over 1 trillion yuan in 2015 to over 2 trillion yuan in 2023, with a projected 21,860 billion yuan in 2024, marking a 117.4% increase over ten years [2][4] - The city has seen a significant expansion in its shopping center space, increasing from 338.18 million square meters in 2015 to 1,345.15 million square meters by 2024, nearly tripling in size [2][4] - The number of shopping centers in Hangzhou rose from 36 in 2015 to 149 in 2024, indicating a robust growth in commercial real estate [2][4] Group 2: Commercial Landscape Transformation - The commercial real estate sector in Hangzhou experienced explosive growth from 2015 to 2017, with a peak annual supply of 173.59 million square meters in 2017, a 44% year-on-year increase [4] - Post-2020, the market shifted towards light-asset operations and smaller commercial entities, with non-standard projects gaining traction [4][5] - By 2024, the per capita shopping center area in Hangzhou is expected to reach 1.08 square meters per person, ranking fifth nationally, indicating a saturation in commercial space [4] Group 3: Local Giants and Their Evolution - Local commercial giants like Hangzhou Tower Shopping City and in银泰商业 have adapted to market changes, with in银泰商业 achieving over 3 billion annual visitors and 35 billion yuan in sales by 2024 [5][8] - Hangzhou Tower has focused on luxury brands, becoming the first shopping center in Zhejiang to surpass 10 billion yuan in sales in 2021 [6][7] - in银泰商业 has expanded its footprint across multiple cities, with a focus on innovative product lines and maintaining high customer traffic [8][10] Group 4: Competition from National Chains - Major national players such as Longfor, China Resources, and Wanda have established a strong presence in Hangzhou, with Longfor planning to open multiple shopping centers in the coming years [16][19][24] - China Resources has developed a comprehensive product matrix in Hangzhou, including high-end malls and innovative commercial formats, with sales exceeding 10 billion yuan in 2024 [21][22] - Wanda has shifted towards a light-asset model, focusing on innovative designs and community engagement to maintain its competitive edge [24][26] Group 5: Emerging Trends and Innovations - The rise of non-standard commercial projects and urban renewal initiatives has led to a diversification of Hangzhou's commercial landscape, with new business models emerging [32][34] - The integration of live-streaming and digital commerce has become a significant trend, with Hangzhou's digital economy generating 1.8737 trillion yuan in revenue in 2023 [32][33] - New commercial formats, such as the 24-hour live-streaming theme park, are being developed to enhance the shopping experience and attract younger consumers [33][34]
226家首店抢滩南京!JLC、德基“争霸”,玄武花园城紧追
3 6 Ke· 2025-07-24 02:21
Core Insights - Nanjing's first-store economy is experiencing rapid growth, with 226 new stores introduced in the first half of 2025, doubling the number from the previous year and setting a historical record [1][3][24] - The city has established a favorable business environment through supportive government policies, enhancing the attractiveness for brands to launch their first stores [3][26] - The retail and dining sectors are the main drivers of this growth, with significant contributions from new brands in both categories [4][5][8][9] Group 1: First-Store Economy Overview - Nanjing introduced 226 first stores in the first half of 2025, with a breakdown of 128 city-level stores, 71 provincial stores, 8 regional stores, and 19 national stores [1][3] - The concentration of new projects, such as JLC Jinling Center and Xuanwu招商花园城, is enhancing the city's commercial ecosystem and attracting more first stores [1][4][12] - The government has implemented measures to support the first-store economy, including over 10 million yuan in funding for various initiatives [3][26] Group 2: Sector Performance - The dining sector accounted for 50% of new first stores, while retail made up 41%, indicating a dual-driven growth model [5][8] - In the dining segment, beverage and dessert brands are particularly prominent, with 23 and 15 new brands respectively, reflecting a trend towards experiential and niche offerings [8][9] - The retail sector is characterized by a strong presence of fashion and lifestyle brands, with clothing stores making up 51% of new retail entries [9][20] Group 3: Key Projects and Locations - Major commercial projects like JLC Jinling Center, Deji Plaza, and Xuanwu招商花园城 are leading the first-store introductions, with JLC alone accounting for over 40% of new brands being first-time entrants in the region [12][14][16] - Deji Plaza recorded 42 new first stores, including 9 national and 4 regional stores, showcasing its strong brand attraction and high-quality offerings [19][20] - Xuanwu招商花园城 is enhancing regional commercial capabilities by introducing over 240 brands, including significant first stores in various categories [22][23] Group 4: Brand Dynamics - Local brands dominate the first-store landscape, with 186 Chinese brands opening stores, representing 83% of the total [24][25] - International brands are also increasingly entering the market, with 40 overseas brands launching in Nanjing, indicating the city's growing appeal [24][26] - The emergence of non-standard stores, such as themed and concept stores, is becoming a key driver of consumer engagement and brand differentiation [24][25]
惠州办理首笔离境退税“即买即退”业务
Sou Hu Cai Jing· 2025-07-23 12:35
Core Points - The successful implementation of the "immediate purchase and refund" tax refund service in Huizhou marks a significant step in optimizing the tax refund policy for departing travelers [1][3][4] - The new policy allows foreign travelers and residents from Hong Kong, Macau, and Taiwan to apply for VAT refunds on eligible purchases made in designated stores when leaving the country [3][4] Group 1: Policy Implementation - The State Administration of Taxation announced the promotion of the "immediate purchase and refund" service in April, reducing the minimum purchase amount for tax refunds to 200 RMB and increasing the cash refund limit to 20,000 RMB [3][6] - The Huizhou Port Huizhou Shopping Center is the first designated tax refund store in the city, enabling travelers to receive refunds immediately after purchase [1][4] Group 2: Operational Details - The tax refund process involves travelers signing an agreement and obtaining a credit card pre-authorization at the store, allowing them to claim a refund equivalent to the tax amount on-site [6][7] - The Huizhou tax authorities provided comprehensive support to the shopping center, facilitating the rapid completion of necessary registrations and system installations [4][6] Group 3: Future Developments - The Huizhou tax bureau plans to collaborate with various departments to enhance the "immediate purchase and refund" policy, improve service processes, and expand the coverage of tax refund stores [4][7] - The initiative aims to boost the city's international openness and stimulate inbound consumption by creating a more efficient and customer-friendly tax service environment [4][6]
重奢战火不熄、情绪消费蓬勃,线下商业格局正在被重塑
Di Yi Cai Jing· 2025-07-22 03:29
Core Insights - The high-end commercial battle is intensifying, with significant investments aimed at capturing market share, as seen in the expansion of luxury shopping centers and the introduction of innovative retail formats to meet diverse consumer demands [1][3][5] Group 1: Market Trends - The shift from material consumption to "emotional spending" is becoming a core driver of the Chinese consumer market, leading to the emergence of new consumption demands and markets [1][7] - The retail landscape is expected to focus more on emotional connections, community engagement, and mixed-use spaces, transitioning from mere transaction venues to platforms for social interaction [2][10] Group 2: Luxury Retail Developments - The opening of Louis Vuitton's "Louis" at Xinyi Taikoo Hui has significantly boosted foot traffic and sales, with weekend visitor numbers reaching 79,000 and 78,000, marking increases of 107% and 114% year-on-year, respectively [3][5] - Shanghai Hang Lung Plaza is undergoing a major expansion, adding approximately 3,080 square meters of retail space, which will increase its leasable area by 13% and accommodate around 25 new brands, expected to be completed by mid-2026 [5][6] Group 3: Consumer Behavior - Despite signs of fatigue in the luxury goods market, there is a strong interest from both developers and brands in expanding their presence in China, with many luxury and high-end lifestyle brands actively seeking to establish flagship stores [6][7] - The millennial generation is projected to contribute over 50% of luxury goods consumption by 2030, emphasizing the importance of immersive experiences and craftsmanship in driving purchasing decisions [7][9] Group 4: New Economic Trends - The rise of "二次元" (anime culture) and the pet economy is gaining traction, with significant events like the 2025 Bilibili World Digital Entertainment Expo attracting over 400,000 attendees, indicating a growing market for these themes [8][9] - The pet economy is projected to reach a market size of 300.2 billion yuan in 2024, with a 7.5% year-on-year growth, as more families consider pets as family members and invest in their well-being [9][10]
谷子集市、音乐会、“心跳咖啡”,暑期石景山推出多元体验活动
Xin Jing Bao· 2025-07-21 04:48
Group 1 - The summer activities in Shijingshan District are themed "Surprises in Western Beijing, Enjoying the Summer Together," integrating various cultural, commercial, and tourism resources to offer diverse experiences [1] - The activities include park tours, performances, educational workshops, art appreciation, and leisure activities [1] - Notable events include the Star Blue Anime Carnival at Langyuan Park, summer music concerts at Shougang Park, and various themed markets and outdoor movie screenings [2][3] Group 2 - The district promotes cultural exploration through historical sites and museums, allowing visitors to engage with ancient art and artifacts [4] - The "Little Docent" series at the Intangible Cultural Heritage Center offers immersive training and practical experiences for children [5] - The Shijingshan District Library is hosting summer reading camps and family reading events, enhancing community engagement in literature [6] Group 3 - The "Poetic Shijingshan" music and literature season features regular cultural activities that blend poetry, music, dance, and literary sharing [7] - Shijingshan District offers various recreational activities, including extreme sports at the Shougang Ski Jump and unique basketball experiences at the Cooling Tower Basketball Park [8] - Shopping centers like Jingxi Joy City and Wanda Plaza are launching summer promotions and themed events to attract visitors [8][9]
一些商场向宠物开放 带动客流营业额双增 上海正制定国内首个专门管理规范 “它经济”成为商业体发力新“支点”——上海新消费观察②
Jie Fang Ri Bao· 2025-07-20 02:14
Core Insights - The pet economy in China is rapidly growing, with the market size surpassing 700 billion yuan in 2022 and projected to reach 1.15 trillion yuan by 2028, indicating a significant shift in consumer behavior towards pet ownership and related services [1][2] - The trend of "pet-friendly" commercial spaces is emerging, with shopping centers like Suhewan MixC and Xijiao Bailian adapting to attract pet owners by offering various pet-related services and amenities [2][4] Industry Trends - The pet ownership rate in China has reached over 30%, marking a transition from a nurturing phase to a more widespread acceptance of pet ownership [2] - The U.S. pet economy is valued at approximately $150 billion, with about 70% of households owning pets, showcasing a global trend towards pet-friendly environments [2] Commercial Strategies - Shopping centers are increasingly incorporating pet-friendly features, such as dedicated pet areas, pet services, and events to enhance customer experience and drive foot traffic [4][5] - Suhewan MixC has created a pet-themed area offering services like grooming, pet food, and photography, while also hosting community events to engage pet owners [2][5] Consumer Engagement - Events like "Tail Wagging Season" and the "Pet Love Land" initiative have successfully increased foot traffic by nearly 35% and revenue by 10% year-on-year, demonstrating the effectiveness of community engagement strategies [5] - The focus on creating a welcoming atmosphere for both pet owners and non-pet owners is crucial for balancing the needs of diverse customer groups [6] Regulatory Developments - Shanghai is developing the first local standards for pet-friendly spaces, indicating a move towards more structured and regulated environments for pet-related businesses [7]
焕新出发!新六百YOUNG项目“花YOUNG”启幕
Sou Hu Cai Jing· 2025-07-18 14:30
Group 1 - The new Six Hundred YOUNG project was officially launched on July 18, with the core concept of "Grow Young Together," aiming to enhance the quality development of the Xujiahui business district [1][5] - The project focuses on four main areas: urban amusement, family life, urban social interaction, and youth sports, creating a refined urban family lifestyle experience [5][9] - The project aims to establish a collaborative mechanism between brands and projects, enhancing both scene value and commercial outcomes [5][7] Group 2 - The first batch of key partner brands includes MUSINSA, SMTOWN, ABORO, MY BARRE, and COW PLAY COW MOO, covering various sectors such as family experiences, trendy retail, and dining [7] - The project will feature an overall building area of approximately 32,000 square meters, with plans for trial operations in the first quarter of 2026 [7][9] - The project will connect with major commercial nodes through aerial corridors and subway passages, forming a three-in-one lifestyle loop of transportation, consumption, and social interaction [7][9]
运动型商场,会成为未来商业地产趋势吗?
3 6 Ke· 2025-07-18 03:14
Core Insights - The article highlights the transformation of shopping malls into hubs for sports and fitness activities, reflecting a shift in consumer behavior towards a more active lifestyle [1][4][11] - The integration of sports brands and facilities within malls is becoming a key trend in commercial real estate, as malls seek to differentiate themselves in a competitive market [2][5][20] Consumer Demand - There is a significant increase in outdoor sports participation, with a reported over 100% month-on-month growth in outdoor user activity in the first ten months of 2023 [11] - The younger generation, particularly Gen Z, is increasingly prioritizing health and fitness, with 84.3% of them incorporating health into their regular spending [11][12] - Families are seeking comprehensive solutions for sports activities, leading to the demand for facilities that cater to both parents and children [12] Commercial Value - Sports-oriented malls are not just attracting foot traffic but are also optimizing their revenue models through high space efficiency and extended customer dwell time [13][17] - The introduction of niche sports brands and activities is providing malls with a unique identity, enhancing their competitive edge [18][20] Brand and Mall Collaboration - The relationship between malls and sports brands is evolving from a traditional landlord-tenant dynamic to a collaborative model focused on creating a community around sports lifestyles [20][21] - Malls are adopting a curatorial approach to space design, transforming them into participatory environments that foster community engagement [21][28] Future Trends - The ultimate goal for sports-themed malls is to become urban lifestyle service platforms, integrating various community resources to promote active living [28] - The rise of sports-themed malls is indicative of broader social consumption upgrades, as they transition from mere shopping venues to vibrant community spaces [28]
深圳22家Mall Q2首展首发:高奢巡展、ACGN、IP应援、自然疗愈集结亮相
Sou Hu Cai Jing· 2025-07-17 10:58
Group 1 - The core idea of the article emphasizes the importance of high-quality events in shopping centers to attract consumers and enhance their shopping experience [2][3] - Shopping centers in Shenzhen hosted 53 premiere and exclusive events in Q2 2025, showcasing a variety of brands and products [11][12] - These events serve to create emotional connections with consumers, stimulating their interest and encouraging purchases [3][6] Group 2 - High-quality premiere events can significantly enhance the image and recognition of shopping centers, showcasing their unique style and innovation [5][6] - Collaborations with well-known brands or popular IPs for these events can leverage their influence to boost the shopping center's profile and achieve mutual benefits [6][8] - Engaging events can extend consumer dwell time in shopping centers, leading to increased spending and higher sales [6][7] Group 3 - Premiere events provide opportunities for commercial innovation, allowing shopping centers to explore new business models and operational strategies [7] - Successful events can become city landmarks, enhancing the city's cultural development and attracting tourism and investment [8] - The events primarily focus on retail, dining, entertainment, and cultural arts, catering to consumers' emotional and experiential needs [14][21] Group 4 - The majority of the events were centered around beauty, fashion, and sports brands, with a notable presence of cultural and entertainment activities [14][31] - Various unique events, such as the "Starbucks Mayday Theme Store" and "Need! Micro-drunk Paradise," were well-received and widely discussed on social media [34][36] - The events not only provided fresh content for consumers but also enhanced the overall commercial vitality and competitiveness of the city [14][21]
持续提升聚客力 北京步行街品牌更迭
Bei Jing Shang Bao· 2025-07-16 13:41
Group 1 - The core viewpoint of the articles highlights the ongoing brand adjustments and revitalization of commercial spaces in Beijing's pedestrian streets and shopping districts, aiming to enhance consumer experience and drive consumption upgrades [1][6] - The introduction of new brands and experiential services is a key focus, with examples including the addition of trendy brands and high-end flagship stores in various shopping centers [2][5] - The "West End Corridor System Space Improvement Project" aims to enhance pedestrian flow and safety, creating a more integrated shopping environment that alleviates traffic pressure and promotes commercial upgrades [5][6] Group 2 - The "Beijing Special Action Plan for Deepening Reform to Boost Consumption" emphasizes a multi-dimensional approach to upgrading commercial spaces, encouraging the introduction of professional operators and the commercialization of idle public resources [6][9] - New commercial projects are integrating various elements such as culture and ecology, creating social and experiential spaces that align with urban planning [8] - The transformation of pedestrian streets from "flow spaces" to "value spaces" is essential, focusing on local cultural engagement and enhancing the experience for both local residents and tourists [9][10]