武商梦时代在 2025 年的运营情况如何？ 2025 年，武商梦时代整体运营情况良好。从客流量来看，今年保持了 5%的增 长，年均客流量达到 4,700 万人次，日均客流量为 11 万人次。车流量增长了 17%，表明更多高质量的顾客进入武商梦时代。营收和利润也实现了双增长。 此外，今年渠道数量从开业之初的 700 家增加到接近 900 家，内容增加显著 增强了顾客消费粘性。顾客年龄主要集中在 20 至 35 岁，占比超过 70%，贡 献了 60%以上的销售额。同时，外省顾客占比达 30%，进一步证明其作为超 级目的地的吸引力。 南昌武商摩尔在 2025 年的表现如何？ 南昌武商摩尔作为江西唯一一个重奢综合体，自开业以来连续两年实现双位数 的销售和客流增长。2025 年 1 月至 11 月期间，销售额同比增长 22%，客单 价同比递增 23%，客流同比上升 12%。全场一元品牌和超千万品牌均超过年 武商集团 20251225 摘要 武商梦时代顾客年轻化，20-35 岁顾客占比超 70%，贡献超 60%销售 额，外省顾客占比达 30%，渠道数量增至近 900 家，内容增加增强消 费粘性，营收和利润实现双增长。 南 ...

Group 1 - Major shopping districts in Beijing are preparing festive activities for New Year's Eve and the New Year holiday, with extended operating hours to enhance the celebratory atmosphere [1][2] - Bayli will host a variety of cultural events, including a large outdoor light art show and a music concert featuring well-known bands, with activities extending into the early hours of the new year [1] - Shougang Park will transform into a hub of art and technology, featuring an "AI New Gathering" theme with robots and giant mechas, alongside a music festival and a renowned arts market [1] Group 2 - Huaxi LIVE will hold a New Year's Eve party and distribute 15,000 red scarves to attendees, while Shoukai LONG Street will host a 5-hour street carnival with extended hours and free parking for members [2] - Tongzhou Mixc will extend its hours to 12:30 AM on January 1, 2026, featuring a New Year's Eve gala and a snow show at midnight [2] - Beijing Le Duo Port Wanda Plaza will host a winter hot pot and spa carnival, emphasizing warmth and celebration through diverse cultural performances [2] Group 3 - Bayli Wangfujing WellTown, a new commercial complex, will officially open, with measures in place to manage expected high traffic, including 4,000 parking spaces and designated taxi pick-up points [3] - The project has already seen over 500,000 visitors during its trial operation, with expectations of at least 300,000 visitors during the upcoming holidays [3] - To alleviate congestion, the project has partnered with Didi for ride subsidies and has coordinated with local authorities to increase parking capacity [3]

Core Insights - The article highlights the vibrant commercial activity in Changsha during the year-end shopping season, driven by government subsidies, high-end brand expansions, and innovative consumer experiences [1][8]. Group 1: Commercial Activities - Various shopping districts in Changsha are hosting unique events to stimulate consumer enthusiasm, including discounts and themed exhibitions [2][4]. - The Longfor Changsha Yanghu Tianjie is offering discounts as low as 30% and special events like a gourmet food festival, creating a multi-faceted marketing approach [2]. - The Sanzhichuan (Changsha) Outlet has extended its discount period until January 3, 2026, with sales exceeding 77 million yuan during a recent member event [2]. Group 2: High-End and Trendy Brands - High-end consumption and trendy business models are being emphasized, showcasing Changsha's commercial growth potential [5]. - The Changsha IFS is hosting a national first exhibition featuring artistic installations, while the Hermes store has undergone a significant renovation, reflecting confidence in the local market [5]. Group 3: Policy Support - Government policies are effectively stimulating consumer spending, with the "Enjoy Hunan" coupon initiative significantly benefiting residents [8]. - The local government has allocated 10 million yuan in subsidies for the "Fulfilling Star City" consumption festival, aiming to generate 300 million yuan in consumer benefits through various promotional activities [8]. Group 4: Market Trends - Changsha's commercial landscape is evolving to meet not only basic needs but also emotional and experiential demands, with a focus on personalized and scene-based operations [9]. - The city is positioning itself as a hub for innovative consumer experiences, contributing to a sustained increase in commercial activity during the winter season [9].

Group 1 - The festive atmosphere in Beijing's shopping districts is increasing as various activities are planned for New Year's Eve and the New Year holiday, with extended operating hours for many malls [2][3] - Bay Area will host a series of cultural activities for New Year, including a large outdoor light show and a music concert featuring well-known bands, with events extending past midnight [2] - The Shougang Park will transform into a large "AI New Gathering" theme island, featuring robots and giant mechas, along with a music festival and food offerings during the New Year celebrations [3] Group 2 - Beijing's various shopping centers are preparing diverse activities for the New Year, including music performances, street parties, and food festivals, enhancing the overall consumer experience [3][4] - The Beijing Le Duo Port Wanda Plaza will host a winter-themed carnival with cultural performances and interactive activities, including a lottery event on New Year's Eve [4] - The Friendship Store is also preparing exciting New Year activities, including a music concert and extended hours to welcome 2026 with a sense of ceremony [4]

临近年末，多地商业"新地标"陆续进入公众视野。 北京中关村大融城东区近日正式开业，补齐了区域内的品牌商品消费供给，同时，位于通州区的莲花 荟、湾里将于年内正式开业运营，发力年末消费旺季；位于成都天府新区的成都湾悦城近日正式焕新开 业，以"城南活力家庭悦聚场"的全新定位，以及总体量达14.4万平方米的商业空间向市民敞开大门；重 庆奉节首座一站式大型购物中心重庆奉节万达广场近日盛大开业，预计将成为奉节建设区域性消费中心 城市的关键引擎。 "'新地标'作为城市更新的重要载体，既拉动基建投资，又通过新场景激活消费，有望成为经济增长的 新支点。"付一夫表示，同时，城市商业进入差异化竞争阶段，各地不再局限于传统购物中心，而是结 合文化、科技打造特色场景，凸显城市商业能级提升诉求。 郭一鸣认为，这些商业"新地标"通过提供多元业态和沉浸式体验，能有效聚集人气，直接带动零售、餐 饮、文娱等消费，并借助首店经济培育新的消费增长点，促进消费扩容与结构升级。 "各地上新'新地标'对促消费的助益集中体现在三方面。"付一夫分析，一是丰富消费供给，高比例首店 与多元业态填补区域消费空白，满足个性化、多元化需求；二是创造消费场景，通过商文旅 ...

Core Insights - The "Wonderful Winter, New Departure" theme event is a collaboration between Oriental New World and Hong Kong Disneyland, aimed at enhancing the festive consumer market in the capital and enriching cultural life for citizens [1][9] - The event features immersive themed scenes inspired by the 20th anniversary of Hong Kong Disneyland, showcasing over ten Disney character installations to attract visitors [1][4] Event Highlights - The event includes a variety of carefully designed thematic installations for visitors to explore, promoting new features from Hong Kong Disneyland and providing rich options for future travel [4] - The central atrium of Oriental New World has become a popular photo spot, featuring a new Duffy and Friends-themed float with detailed designs of beloved characters, attracting many visitors for photo opportunities [4][5] Thematic Installations - The installations draw inspiration from iconic elements of Hong Kong Disneyland, including the 8-meter tall Dream Castle and themed floats from the "Disney Friends Parade Party" [5] - Additional installations based on the "Frozen" theme park area are designed to immerse visitors in the story atmosphere before they visit Hong Kong Disneyland [5] Interactive Experiences - A key highlight of the event is the "Disney Friends Meet and Greet" on December 27, featuring characters like Mickey and Minnie in special anniversary outfits, allowing attendees to take photos with them [6] - The meet and greet will continue until December 28, with opportunities for attendees to win tickets and hotel packages for Hong Kong Disneyland [6] Upcoming Festivities - As the Chinese New Year approaches, the installations at Oriental New World will be updated to incorporate elements of the Year of the Horse and new Disney character themes [7] - The shopping center will also offer significant shopping discounts and promotions during the New Year period, enhancing the festive shopping experience for visitors [8] Strategic Development - The "Wonderful Winter, New Departure" event serves as a platform for cultural and commercial exchange between Beijing and Hong Kong, showcasing the commitment of both Oriental New World and Hong Kong Disneyland to deliver joy and warmth to visitors [9] - Oriental New World has been a pioneer in the large shopping mall model in Beijing, focusing on high-quality service and innovative operations to drive commercial prosperity and deepen cooperation between Beijing and Hong Kong [9]

出品：零售商业财经 ID：Retail-Finance 2025年12月9-10日，全国零售业创新发展大会在北京召开。会议期间，商务部流通发展司印发《零售业创新提升案例集》，系统梳理并推广34家优秀零售 企业的典型经验与实践做法。 为深入总结推广案例中的先进经验，充分发挥典型示范引领作用，助力零售业创新转型与高质量发展，以高质量供给持续激活内需潜力，「零售商业财 经」将对上述优秀案例开展系列报道，为行业人士提供可借鉴、可推广的实践参考。 在众多优秀案例中，区域性零售载体的转型实践极具参考价值，它们扎根本地市场，精准洞察消费需求变化，通过多元创新路径实现突破发展。 德州澳林新生活购物中心便是其中的典型代表，其以"硬件迭代+文化赋能"重塑空间、"精准定位+创意融合"革新运营，深度链接本地需求与年轻消费趋 势，构建起"购物+社交+文旅+夜经济"一体化生态，实现从传统商场向全业态消费目的地的转型。 01 项目改造前情况 （一）项目基本信息。 澳林新生活焕新升级，打造全业态消费目的地。 编辑：RBF内容组 澳林新生活购物中心成立于2014年7月，经过十余年的发展，由传统的零售商场快速转型发展为集购物中心、主题游乐、餐饮 ...

观点指数 各省市出台十五五规划建议，市内、离岛免税双向提速期内，多省市十五五规划建议聚焦提升消费能级、扩大内 需，支持头部城市争创或做强国际消费中心。同时免税经济双向提速，天津、西安新增市内免税店补短板并辐射周边，海 南全岛封关，扩大零关税商品范围、拓展消费客群。 恒隆连签两大拓展项目，轻资产从增量扩张转向存量盘活领展房托内地物业组合收益下滑，但剔除部分不佳项目后多数优 质资产租金收益稳定，部分项目品牌焕新与经营表现良好。恒隆签约无锡、上海两大项目，通过连片运营提升核心商圈竞 争力。 聚合型业态空间打造成趋势，社区商业探索民生化样本购物中心打造美食类市集等聚合型业态成为趋势，越秀、华润、领 展等企业纷纷布局。社区商业方面，深圳安居集团依托保障房发展邻里商业，契合政策导向但面临盈利增长瓶颈。 餐饮品牌加速上市、拓店，盒马进入硬折扣规模化阶段餐饮领域，遇见小面登陆港交所成为"中式面馆第一股"，但上市首 日跌幅较大，反映资本市场对连锁餐饮盈利质量的关注。商超领域，盒马超盒算NB开放加盟开启硬折扣规模化扩张，线上 即时零售平台朴朴超市、美团小象超市纷纷布局线下门店，实现线上线下资源协同。 美团三季度亏损扩大，京东收购 ...

Group 1 - The core idea of the articles revolves around the shifting consumer behavior in shopping malls, particularly the trend of incorporating cultural and spiritual elements like "Caishen Hall" to attract younger consumers seeking emotional fulfillment and fortune [1][7][9] - There is a notable increase in the popularity of temple visits among young people, who are drawn to the spiritual and cultural significance, as well as the associated merchandise [1][12] - Shopping centers are facing challenges as traditional attractions like electric vehicle showrooms and "guzi" (a type of trendy snack) stores are experiencing a decline, leading to a need for innovative strategies to maintain foot traffic [2][4][6] Group 2 - The decline of electric vehicle showrooms in shopping malls is significant, with a 37% year-on-year decrease in the number of such stores, particularly affecting smaller brands [4][6] - The "guzi economy" is also witnessing a downturn, with nearly 100 physical stores closing or planning to close in the first quarter of the year, indicating a shift in consumer preferences [6][12] - The overall trend shows that shopping centers are struggling to adapt to the changing desires of younger consumers, who prefer more engaging and social experiences rather than traditional shopping [16][18] Group 3 - The introduction of "Caishen Hall" in shopping malls is a response to the growing consumer desire for fortune and prosperity, reflecting a broader cultural trend [7][9] - Despite the initial success of such concepts, there is a concern about product homogeneity in the cultural merchandise market, which may lead to consumer fatigue [11][12] - The ongoing evolution of shopping centers indicates a need for continuous adaptation to meet the emotional and experiential needs of the younger demographic [18] Group 4 - The closure of numerous shopping malls, particularly those over ten years old, highlights a significant shift in the retail landscape, with 38 malls reported to have closed in 2024 [13][14] - The trend of "consumption downgrade" is impacting high-end malls more severely, as consumer preferences shift away from traditional luxury shopping experiences [14][16] - The disconnect between shopping centers and younger consumers is evident, as the latter group favors more niche, community-oriented experiences over conventional retail environments [16][17]

Core Insights - Beijing's consumer enthusiasm is rising as year-end approaches, with multiple new commercial landmarks opening to attract shoppers [1] Group 1: New Commercial Developments - The Louis Vuitton House opened in Beijing's Sanlitun Taikoo Li, designed by renowned architect Jun Aoki, featuring a four-story retail space with a restaurant [2] - Sanlitun Taikoo Li has seen significant upgrades with the introduction of high-end luxury stores like Tiffany, Dior, and Louis Vuitton, along with various dining options [3] - The Zhongguancun ART PARK Dazhongcheng East District opened recently, featuring over 60 new stores, including 11 first stores in Beijing, enhancing the area's brand offerings [4][5] Group 2: Diverse Offerings and Experiences - Zhongguancun ART PARK Dazhongcheng incorporates high-end dining and lifestyle supermarkets, along with immersive art installations and events to enhance consumer experience [5] - The Bay Area project combines multiple business formats, including hotels and contemporary art centers, aiming to attract visitors from nearby Universal Studios [6] - The Bay Area features several first stores and flagship locations, enhancing its appeal to consumers and diversifying the shopping experience [6] Group 3: Market Trends and Strategies - Beijing's commercial landscape is evolving with a focus on differentiation, as highlighted by the introduction of over 5,000 first stores since 2019 [7] - Since 2021, over 5 million square meters of new commercial space has been added, with policies supporting the transition from single-function to multi-experience spaces [8] - The concentration of new openings before the holiday season is a strategic move to boost foot traffic and brand visibility, showcasing the city's upgraded commercial landmarks [8]