本报讯 （记者 胡明峰） 记者1月3日从南京商务部门获悉，2026年元旦假期，南京统筹推进线下线上多 元促销活动，深化商文旅体融合，全力保障市场供应，市级重点监测的商贸样本企业假期3天合计实现 销售（营业）额16.7亿元。元旦当天，市级监测样本企业销售（营业）额同比增长9.5%，银联商务监测 全市零售、餐饮、住宿行业交易额同比分别增长30%、36.5%、214%。 元旦假期消费市场火爆，离不开深度融合的商文旅体活动。熙南里街区集结五大主题市集，涵盖美食、 年货、汉服、潮玩等，年味浓郁。门东历史文化街区变身"马戏之城"，推出巡游表演与创意市集，吸引 大量游客互动体验。商业综合体积极引入热门IP展览，打造沉浸式打卡地，德基广场的"YOMeeDoll小 企鹅"全国首展、华采天地的Pingu（企鹅）主题展江苏首秀、雨花万象天地的"小猪佩奇暖冬奇遇季"全 国首展等，成为年轻人及家庭客群的"吸睛点"，带动客流增长与关联消费。 南京构建"线上宣推+线下全域"活动格局，线下组织60余场商圈及文旅消费活动，有效引导客流，激发 消费潜力；线上联合主流社交及电商平台，通过流量注入、场景打造、优惠叠加等方式，促进线上流量 向线下实体 ...

新年第一天，南京全面衔接国家家电以旧换新及数码3C产品购新补贴政策，线上线下（300959）渠道 同步启动。京东电器、苏宁易购等参与活动的销售企业门店1月1日当天就已经通过海报、电子屏等展示 了2026年"国补"内容。活动启动两天，全市参与活动的销售企业已实现相关产品销售超4万件。 江南时报讯（记者 张梓扬） 2026年元旦假期，南京全市商务系统统筹推进线下线上多元促销活动，深 化商文旅体融合，全力保障市场供应，推动消费市场提质扩容。记者从南京市商务局获悉，南京重点监 测的商贸样本企业假期3天合计实现销售（营业）额16.7亿元。按可比口径（2025年元旦假期仅一天， 以元旦当日数据对比），市级监测样本企业销售（营业）额同比增长9.5%，银联商务监测的全市零 售、餐饮、住宿行业交易额同比分别增长30%、36.5%、214%。 汽车消费方面，2026年南京市汽车以旧换新补贴活动于元旦发布，明确补贴范围、标准等细则，为汽车 消费注入新动能。在汽车消费补贴的带动下，不少消费者前来看车、咨询、下单，多数人希望在春节前 可以拿到新车。 2025年12月31日晚，南京市商务部门精心策划组织跨年促销，线下打造"3+4+N"跨 ...

12月8日，记者从延安市财政局获悉：今年以来，延安将提振消费、扩大内需作为财政工作的重要 着力点，精准有效施策，全力增强消费对经济发展的拉动力，商品消费规模超24亿元。 延安市财政局积极响应国家扩大内需战略，坚持"政策+资金"双轮驱动，精准发力，激发消费市场 潜力。在政策引领方面，主动协同发展改革、商务等部门，推动消费品以旧换新等"两新"政策扩围增 效，统筹安排保障资金2.69亿元，为促进消费复苏提供有力保障；在重点聚焦方面，联合出台《2025年 延安市提振消费政策措施》，安排专项资金4166万元，精准支持汽车、家电、数码3C等大宗消费，通 过补贴和消费券等方式激发居民购买意愿；在落地见效方面，严格执行恢复和扩大消费16条、跨境电子 商务发展14条等一揽子政策，及时向相关企业兑付补贴资金1485.3万元，推动政策红利直达企业。 "在多维度政策的协同发力下，有效拉动相关商品消费规模超过24亿元，显著放大财政资金的乘数 效应，消费市场整体呈现加速回暖、活力增强的良好态势，为稳定经济增长、推动产业优化升级发挥了 重要作用。"延安市财政局相关负责人说。（记者：王婕妤） ...

Core Viewpoint - The article highlights the rise of women in entrepreneurship and their significant impact on the Chinese economy, particularly in the technology sector, as well as their evolving roles in wealth management and consumer behavior. Group 1: Women in Entrepreneurship - The proportion of women founders in Chinese tech companies is 41%, the highest globally, surpassing the U.S. by 14 percentage points [6][7] - By the end of 2024, women will account for 41.6% of all private enterprises in China, with a notable 53% in "specialized and innovative" companies [7] - Women are increasingly participating in high-risk entrepreneurial ventures, particularly in emerging tech fields like AI, where their representation is leading globally [7][8] Group 2: Workplace and Salary Dynamics - The gender pay gap in China has narrowed by 40% over six years, with women's average monthly salary projected to reach 8,978 yuan by 2025 [10][11] - The proportion of female CEOs in Fortune 500 companies has increased to 11%, a significant rise from just two in 1998 [14][15] Group 3: Wealth Accumulation and Management - Women in China have an average personal savings amount that exceeds men's by 7%, with projections indicating that women will manage over $12 trillion in wealth by 2025 [17][18] - A significant percentage of women are now the primary decision-makers in household financial matters, with 85.7% of female homebuyers being the main decision-makers in property purchases [18] Group 4: Self-Investment and Learning - Women are increasingly investing in self-improvement, with 97% believing that learning is a form of respect for oneself, and 60% focusing on workplace skills [20][23] - Online learning platforms are popular among women, with a significant portion dedicating time to enhance their skills despite busy work schedules [23] Group 5: Consumer Behavior - Women are shifting their consumption patterns towards emotional satisfaction, with a notable interest in traditionally male-dominated products such as alcohol and electronics [24][27] - The trend indicates that women are not just purchasing goods but are seeking to affirm their self-worth and lifestyle choices through their spending [28] Group 6: Life Choices and Values - Women prioritize personal health and well-being over traditional family responsibilities, reflecting a shift in values towards self-care and personal fulfillment [30][39] - There is a growing acceptance of late marriage or remaining single, with many women seeking equal partnerships that do not compromise their self-worth [34][36]

Group 1 - The event in Pingxiang aims to boost consumer spending and features over 70 domestic and international brands, marking a significant step in revitalizing the local economy [1][2] - The local government has set a target for a 5% increase in retail sales for 2024, which is above the provincial average, and has allocated 169 million yuan for a trade-in program expected to generate 1.098 billion yuan in consumption [2][4] - The introduction of new shopping experiences, including local delicacies and cultural heritage products, is designed to attract consumers and enhance the shopping environment [4][6] Group 2 - The Ganshan Border Outlet Digital Life City encompasses ten business formats, including retail, entertainment, and dining, with over 70 well-known brands already operational [6][8] - The local government is promoting a "first-store economy" and plans to establish a brand incubation mechanism to foster local brands and enhance the integration of culture and tourism [8][10] - New initiatives such as night markets and mobile coffee bars are being introduced to engage younger consumers and stimulate the night economy [7][10]