【文/观察者网 王勇 编辑/赵乾坤】 全球旅游业正在发生巨变，技术革新已开始重塑旅行方式，行业发展前景机遇与挑战并存。 英国《旅游评论》日前报道称，人工智能（AI）、虚拟现实（VR）、Web 3.0 等新技术将彻底变革人 们的旅行规划与体验。旅行者可提前虚拟游览目的地，从地标建筑到酒店设施一目了然。AI 实时翻译 与个性化建议功能，将助力不同语言和文化背景的游客轻松出行。这些技术有望使旅行更便捷，提供更 优质、更个性化的体验。 众信旅游集团董事、优耐德旅游总经理张磊表示，AI不仅是技术进步的象征，更是行业变革的催化 剂。"自2022年末ChatGPT发布以来，AI的进步速度令人瞩目，尤其是在C2B（消费者主动向企业提出 需求，企业据此进行定制化生产或服务的商业模式）定制领域，AI在解放生产力和提升效率方面展现 了巨大的潜力。" 张磊认为，当前，很多旅行社在智能化转型过程中面临瓶颈，尤其是缺乏结构化的数据资产，这让AI 在旅行社行业的落地面临挑战。"不过，Miss 6的出现大大降低了旅行社使用AI的门槛。旅行社之间的 合作与数据共享是实现AI落地的重要因素，我很期待行业内有更多参与者，关注并使用Miss 6，推 ...

4月24日，西铁中院与陕西铁检分院、秦岭桦树坪林场、某旅行社公司就判决执行召开案件协调会，旅 行社公司承诺以林区道路养护、防火巡查、捡拾垃圾、病虫害防治等劳务方式代偿60000元，于5月底前 支付剩余金额，并向社会公众赔礼道歉。目前被告已赔礼道歉、生态环境损害赔偿费用已执行到位，劳 务代偿已按方案持续开展。 最高检表示，秦岭核心保护区涵盖了秦岭最精华的自然遗产，生态系统复杂且脆弱，生态保护极端重 要。针对户外公司组织非法穿越秦岭核心保护区的行为，适用诉前禁止令保全措施，对违反禁止令的， 予以罚款惩戒；发挥检察民事公益诉讼的作用，依法追究生态环境损害责任，切实维护秦岭生态安全。 为科学评估非法穿越造成的生态环境损害，陕西铁检分院委托4位动物学、植物学领域专家进行评估， 专家认为非法穿越行进过程中踩踏植被、折损林木，影响植物的生长和繁殖，造成土壤通气性和透水性 降低，侵扰野生动物的栖息和繁衍，影响生物多样性和生态系统完整性。 经公告，2025年2月20日，陕西铁检分院向西铁中院提起民事公益诉讼，请求判令某旅行社公司停止组 织进入陕西太白山国家级自然保护区、秦岭核心保护区开展穿越、登山活动，承担生态环境修复费用并 ...

以下文章来源于旅界 ，作者theodore熙少 旅界 . 我点进去后，第一反应就是大写的俩字： 内卷 。 我们先来看旅行社。 跟踪时代浪潮，讲述文旅商业好故事。 内卷。 作者 | theodore熙少 来源 | 旅界 (ID: tourismzonenews) 01 端午宅家，恰逢文旅部最新的《2024年文化和旅游发展统计公报》出炉了。 | 标 题: | 中华人民共和国文化和旅游部2024年文化和旅游发展统计公报 | | | --- | --- | --- | | 索 引 号: | 357A04-04-2025-0100 文 կը | | | 发布机构: | 财务司 发布日期: | 2025-05-30 | | 分 | 类: 统计信息 : 公报 主题词: | 2024年 文化和旅游发展统计公报 | 截至2024年底，全国一共有64616家旅行社，相比2023年增加了8 3 4 1家。 也就是说，平均每天都有二十多家旅行社"呱呱坠地"。同时，去年全年旅行社营业收入 是5657.7亿元，比2 0 2 3年多了整整1215亿。 2 0 2 4年文旅发展统计公报 听起来挺好对吧？可一看利润，就安静了。 2 0 23年 ...

Financial Performance - In 2024, the company achieved operating revenue of CNY 4,309.03 million, a year-on-year increase of 25.43% [1] - The net profit attributable to shareholders was CNY 150.15 million, reflecting a growth of 116.08% compared to the previous year [1] - The net asset attributable to shareholders reached CNY 2,267.47 million, up 7.65% year-on-year [1] - The net cash flow from operating activities was CNY 373.50 million, with a debt-to-asset ratio of 37.78% and a weighted average return on equity of 6.87% [1] Travel and Tourism Business - The travel agency business saw rapid growth, with total revenue of CNY 3,120.64 million, a 36.77% increase year-on-year [2] - Revenue from outbound tourism (excluding Hong Kong and Macau) was CNY 1,559.57 million, while domestic tourism generated CNY 1,450.09 million, and inbound tourism brought in CNY 34.97 million [2] - The net profit for the travel agency was CNY 35.84 million, up 54.74% year-on-year, with net profit attributable to the parent company reaching CNY 26.56 million, a 130.28% increase [2] - The company opened 184 stores nationwide, with 110 located in Guangdong province [3] Hotel Business Development - The accommodation business revenue grew by 12.55% compared to 2019 [3] - The hotel management business expanded significantly, signing over 250 new projects across various regions [3] - The company’s hotel management now covers all 31 provinces, autonomous regions, and municipalities in China [4] Future Expansion Plans - The company aims to enhance brand output and expand its tourism business scale, focusing on global partnerships and improving destination management [5] - Plans include diversifying store formats and accelerating the development of a full-chain management service in the travel sector [5] - The hotel business will continue to grow through a dual model of "entrusted management + franchising" [5] - The company is also targeting the silver economy market by upgrading its senior citizen programs and launching new themed educational products [6] Tax-Free Business Development - The company has established a joint venture for city tax-free operations with a registered capital of CNY 45 million, in which it holds a 19.5% stake [7] - This initiative aims to integrate supply chain resources and enhance the "tourism + retail" business model [7] Shareholder and Capital Management - The company’s major shareholder has committed to avoiding competition by entrusting the management of a newly acquired hotel group to its subsidiary for three years [8][9] - A cash dividend of CNY 0.80 per 10 shares was approved for the 2024 fiscal year, based on a total share capital of 670,208,597 shares [11]

Group 1 - The summer travel market is heating up, with university students becoming the primary force in tourism demand after the Dragon Boat Festival, leading to a peak in travel from now until early July [1][2] - Airlines are responding to the increased demand by adding or increasing flight routes, with ticket prices showing a moderate upward trend after the Dragon Boat Festival [1][2] - There is a noticeable shift in outbound tourism from recovery to structural upgrade, with a more diversified demand for leisure, family study tours, and new travel categories like cruises gaining popularity [1][3] Group 2 - Outbound travel bookings have significantly increased, with many popular products sold out by May, indicating a strong demand for international travel [3] - Popular outbound destinations include Japan, South Korea, Thailand, Malaysia, the United States, the United Kingdom, and Italy, with hotel bookings covering 1,788 cities globally, an increase of 375 cities compared to last year [3] - The summer study tour market is also seeing a rise in bookings, with a preference for natural exploration and cultural experience projects, reflecting a shift in consumer interest towards experiential learning [4]

最近一个爱追星的朋友兴致冲冲的发了一张产品图给我，惊讶现在旅行社也太会玩了，都开始拿难抢的演唱会门票做噱头来出线路产品。 图上演唱会信息是7月在韩国首尔举办的"BLACKPINK 2025世界巡演"，产品特色主打演唱会+沉浸式追星。除看演唱会之外，推荐的景点基本也 都跟明星相关，以"打卡爱豆CityWalk一日游"为主题串联了许多首尔网红景点和商圈。 1 从定价看，这款产品人均8980元人民币，主要覆盖往返大交通，酒店、往返接送机+演唱会当天用车这些基础服务费用，再加上演唱会门票成 本。（公开可查BLACKPINK首尔站演唱会门票官方最高价格在1500元人民币左右） 而同时间段北京至首尔单纯机+酒三晚四天自由行产品价格两人出行基本在7000元左右，首尔市区或者周边一日包车8小时价格2000元左右，当地 包车接送机单程价格在900元左右，整体花费大约在11000元。 | 套餐费 (?) | ¥ 7658.67 | | --- | --- | | 如您预订了机票,价格中已含民航发展基金、燃油费及税费 | | | 成人 | ¥ 3829.34 | | | ×2人 | | 可选产品 | ¥ 3752 | | 【用车】 ...

Group 1 - The parent-child consumption market is thriving during the Dragon Boat Festival, coinciding with International Children's Day, showcasing its vibrant appeal [1] - The "New Chinese-style tourism" is gaining popularity among tourists, with families traveling from regions like Shandong and Hebei for unique experiences [2][6] - Cultural experience-focused travel models are becoming standard in the tourism market, with customized itineraries that include traditional crafts and interactive activities [6] Group 2 - The demand for ancient costume rentals is high, with families specifically seeking themed photography sessions at historical sites like the Temple of Heaven [2][5] - The trend of "light culture + heavy experience" is preferred by parents born in the 1980s, leading to a surge in customized travel packages during the holiday [6] - Traditional festivals are not only cultural heritage points but also leverage consumer upgrades and market vitality, especially during the Dragon Boat Festival this year [6]

端午宅家，恰逢文旅部最新的《2024年文化和旅游发展统计公报》出炉了。 我点进去后，第一反应就是大写的俩字：内卷。 我们先来看旅行社。 截至2024年底，全国一共有64616家旅行社，相比2023年增加了8341家。 也就是说，平均每天都有二十多家旅行社"呱呱坠地"。同时，去年全年旅行社营业收入是5657.7亿元，比2023年多了整整1215亿。 2024年文旅发展统计公报 听起来挺好对吧？可一看利润，就安静了。 2023年利润：37.37亿元； 2024年利润：37.8亿元收入。 增收上千亿，新开八千家旅行社，利润只涨了0.43亿，增长不到1.2%。 我们再翻译一下这组数字：经计算可知，2023年全国旅行社平均利润约为66397元/家，相比2024年，平均利润约为58505元/家，同比下降了约11.9%，也 就是每家旅行社平均少赚了近8000元。 一 怎么形容这个状况呢？ 好比你家隔壁开了一家新旅行社，它靠着小红书、抖音日夜直播、低价团、主打"30人拼团游欧洲9999元起"做了一年。 年底一看财报：这位旅行社老板赚的钱还不到普通上班族一年薪水。 不是不努力，是大家都太努力了。 再来看看酒店行业。 2024年 ...

Group 1 - The overlapping of the Dragon Boat Festival and Children's Day has created a new wave in the tourism market, with a 30% increase in the number of tours on the first day of the holiday compared to the same day in 2024, and over 70% of travelers being families with children [1] - Popular travel themes include traditional cultural experiences, dragon boat races, and theme parks, highlighting a blend of "traditional customs + joyful childhood" [1][7] - Short-distance travel is favored, with popular destinations including Guangxi, Hunan, Hainan, Fujian, and Hubei, and most trips lasting 3-4 days [1] Group 2 - In Zhanjiang, the "Centennial Intangible Cultural Heritage Sea Dragon Boat Race" is a major attraction, with tours organized for both families and seniors, featuring activities like dragon boat watching and local food tasting [3] - In Shunde, the Dragon Boat Parade is lively, with tourists enjoying various traditional Dragon Boat Festival foods and participating in traditional blessing activities at ancient temples [5] Group 3 - The approach of Children's Day has led many parents to choose early celebrations or combined holiday trips, with popular destinations including Guangzhou, Conghua, and Hong Kong [6] - The tourism market is experiencing a peak in customized family tours organized by enterprises, with specific routes like "Guangzhou 1-day" gaining popularity [6] Group 4 - The dual holiday effect is driving a deep integration of traditional customs and child-friendly experiences, injecting new vitality into the Dragon Boat Festival market [7] - As summer approaches, family tourism is expected to continue its upward trend, with plans for more innovative products to meet diverse tourist needs [7]

Core Insights - The article highlights the unique path of high-quality development in Lhasa, focusing on the growth of the cultural tourism industry as a means to improve the livelihoods and happiness of local residents [1][2]. Industry Development - The cultural tourism sector in Lhasa has seen significant growth, with local artisans benefiting from government policies aimed at preserving intangible cultural heritage, leading to stable income sources for craftsmen [1]. - Investment in tourism infrastructure, such as roads through previously isolated villages, has transformed these areas into popular tourist destinations, allowing residents to engage in tourism-related activities and increase their household income [1][2]. Socioeconomic Impact - The development of the tourism industry has led to substantial improvements in the quality of life for local residents, including better housing, education, and healthcare [2]. - The positive impact of tourism is reflected in the happiness of the local population, as they experience tangible benefits from the growth of the industry [2]. Challenges and Future Outlook - Despite the progress, challenges remain, such as the need for improved tourism infrastructure, enhanced service quality, and better balance in the development and protection of cultural resources [2]. - There is optimism that with continued government support and collective efforts from society, these challenges will be addressed, allowing for further growth and prosperity in the cultural tourism sector [2].