Core Viewpoint - The rising popularity of Chinese lychee in international markets, particularly in Dubai and the United States, highlights the potential for Chinese agricultural products to gain a foothold globally, driven by quality, historical significance, and innovative marketing strategies [3][4][5][6][21]. Group 1: Market Trends - The price of Chinese lychee in the U.S. has tripled due to increased demand, with Dubai's imports accounting for 35% of the UAE's total lychee imports [8][18]. - The popularity of Chinese lychee on social media platforms like TikTok has surpassed 1.5 billion views, indicating a significant consumer interest [6][8]. - In Dubai, affluent consumers are substituting local dates with Chinese lychee, leading to rapid sales and high demand [18][19]. Group 2: Product Quality and Heritage - Chinese lychee is favored for its superior taste and appearance, with a sugar content 20% higher than Southeast Asian varieties [30][31]. - The historical cultivation of lychee in Guangdong, including ancient trees over 300 years old, contributes to its unique flavor profile [31][32]. - The high price of lychee, such as the "Tian Nu San Hua" tree's picking rights sold for 1.38 million yuan, reflects its premium status in the market [35][37]. Group 3: Industry Challenges - The Chinese fruit industry faces challenges such as a lack of superior varieties and inadequate cold chain logistics, with only 35% coverage for fruits and vegetables compared to over 90% in Japan and the U.S. [65][67]. - The branding and marketing of Chinese fruits are underdeveloped, leading to lower export prices compared to competitors like Chilean cherries [72][75][91]. - The reliance on low pricing strategies rather than brand development has resulted in price volatility, as seen with a 40% drop in lychee prices during peak harvest [89][91]. Group 4: Innovations and Future Prospects - The lychee industry is adopting advanced preservation technologies, such as nitrogen packaging and ultra-low temperature freezing, to enhance product longevity and quality during transport [108][117]. - The establishment of large-scale lychee plantations and research initiatives in Guangdong aims to improve yield and quality, positioning Chinese lychee for greater international success [95][97]. - The successful export of lychee to markets like the U.S. and Europe demonstrates the potential for Chinese agricultural products to meet global demand while maintaining quality [109][126].

Core Viewpoint - The article highlights the development of six major billion-dollar industry clusters in Xinxing, Guangdong, showcasing the region's unique agricultural and industrial products, particularly focusing on the "fragrance" associated with its local specialties and cultural heritage [10][105]. Industry Overview - Xinxing is home to six billion-dollar industry clusters, including the fragrant Xinxing scented lychee, traditional preserved fruits, handmade rice noodles, smart manufacturing, and pre-prepared dishes, all contributing to the region's economic growth [10][105]. - The lychee industry has a planting area of 25,000 acres, accounting for over 47% of the county's lychee production, with an annual output value of 500 million yuan [23][26]. Agricultural Products - The Xinxing scented lychee, known for its small seeds and thick, juicy flesh, is a geographical indication product with a rich history dating back to the Tang Dynasty [18][21]. - The preserved fruit industry, particularly the Xinxing preserved plums, is a key player, with a target to exceed 10 billion yuan in output value over the next five years [42]. - The traditional rice noodle industry, with an annual production of 18,000 tons and a value exceeding 100 million yuan, has maintained its core competitiveness by focusing on local flavors [55]. Technological Advancements - The smart livestock farming sector in Xinxing has established a national modern agricultural industrial park, focusing on efficient and environmentally friendly breeding practices, with an annual output of 730,000 pigs and 162 million poultry [66]. - The pre-prepared dishes industry is rapidly growing, with an expected output value of 1.53 billion yuan by 2024, driven by a 20% annual growth rate [75]. Industrial Strength - Xinxing is recognized as the largest county-level stainless steel kitchenware export base in China, with 110 enterprises and an annual export value nearing 400 million USD [90]. - The region's stainless steel kitchenware holds a 45% market share in Europe, demonstrating its significant global presence [91]. Cultural and Tourism Integration - Xinxing's rich cultural heritage, particularly its Zen Buddhist roots, attracts millions of tourists annually, contributing to its ranking as one of the top counties in China for tourism strength [100][101]. - The integration of agriculture, culture, and tourism is emphasized through events like the Lychee Festival and Zen Culture Festival, enhancing the region's appeal [102][104].

Core Viewpoint - The event held in Qianxinan, Guizhou, showcased Huizhou lychee, promoting agricultural cooperation and consumer engagement between Guangdong and Guizhou, leading to significant sales and market interest [4][10][12]. Group 1: Event Overview - The "2025 Guangdong-Guizhou Cooperation to Assist Farmers and Promote Consumption" event took place in Qianxinan, attracting over 102,000 visitors and generating more than 1 million yuan in on-site sales [3][4]. - Huizhou lychee enterprises presented various high-quality lychee varieties, including Guiwei and Nuomici, to local consumers, enhancing their experience [5][6][10]. Group 2: Market Impact - All 10 participating Huizhou lychee companies sold out their products at a retail price of 15 yuan per jin, indicating strong market demand [38]. - The event aimed to educate local consumers about different lychee varieties, as the local market primarily recognized only the "Feizixiao" variety [50][62]. Group 3: Agricultural Collaboration - The collaboration between Huizhou and Qianxinan is part of a broader initiative to enhance agricultural cooperation, with Huizhou lychee being positioned as a key product in this partnership [11][12][90]. - The event also served as a platform for local farmers in Qianxinan to learn advanced planting techniques from Huizhou, potentially increasing their income [67][75]. Group 4: Future Prospects - The successful introduction of Huizhou lychee into the Qianxinan market is expected to pave the way for further expansion into broader markets, including the Greater Bay Area and beyond [63][64]. - The event highlighted the potential for Qianxinan to develop its own lychee industry, with local farmers beginning to cultivate lychee varieties introduced from Huizhou [70][80].

Core Viewpoint - The 2025 Guangdong-Guizhou Cooperation Agricultural Promotion and Consumption Matching Event successfully facilitated the sale of Huizhou lychees in Qianxinan, with intention contracts exceeding 5 million yuan, showcasing the deepening agricultural collaboration between Guangdong and Guizhou [11][13][66]. Group 1: Event Overview - The event attracted over 102,000 visitors and resulted in intention contracts worth more than 5 million yuan [13][19]. - The event was organized under the theme of "government platform, enterprise performance, and farmer benefits" [11][12]. - Local ethnic celebrations and performances were integrated to enhance consumer engagement and product sales [15][110]. Group 2: Agricultural Collaboration - The collaboration has led to the establishment of 78 enterprises on the "832" procurement platform, with 1,518 products listed [19][20]. - 14 enterprises received certification as "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area, with 38 bases successfully applied for [20][21]. - The shift from "Qian goods out of the mountains" to "Huizhou lychees entering Qian" reflects the commitment to agricultural industry support [21][22]. Group 3: Product Promotion and Sales - Huizhou lychees were showcased with retail prices ranging from 10 to 15 yuan, quickly selling out due to high demand [39][41]. - The logistics involved a cold chain system ensuring freshness, with lychees reaching consumers within 48 hours of harvest [61][62]. - The event also featured local specialty agricultural products from Qianxinan, with total sales nearing 1 million yuan on the event day [79][82]. Group 4: Future Prospects - The introduction of lychee cultivation in Qianxinan's Ce Heng County is expected to yield significant production, with plans for large-scale market entry next year [84][90]. - The collaboration aims to enhance local agricultural technology and practices, promoting high-value fruit cultivation [100][108]. - The event coincided with local ethnic celebrations, fostering cultural exchange and community engagement [109][116].

Core Insights - The Mango Festival in Yongde County, Yunnan Province, showcases the local mango industry and attracts numerous visitors, running from June 27 to July 14, 2025 [1] - Yongde County has expanded its mango cultivation since its introduction 400 years ago, hosting the first Mango Festival in 1998, now celebrating its 25th edition [1][3] - The mango industry in Yongde is a key pillar for rural revitalization, with 67 varieties cultivated over 62,000 acres, benefiting over 32,000 farmers [3][4] Industry Development - The mango production in Yongde is projected to exceed 45,000 tons by 2025, with a value surpassing 300 million yuan [3] - E-commerce integration has enabled direct sales of Yongde mangoes to major cities like Beijing and Shanghai, as well as international markets [3] - The development of deep processing chains has led to the creation of products such as dried mango, jams, and fruit wines, significantly increasing added value [3] Local Entrepreneurship - Local entrepreneurs like Liu Yixiang and Zhao Guangjie are leveraging e-commerce and live streaming to enhance sales channels for mangoes and other local products [4] - Liu Yixiang has helped over 70 farmers sell their mangoes, while Zhao Guangjie has expanded her product range to include various other items [4] Festival Impact - The Mango Festival includes various activities such as performances, light shows, and cultural tourism, contributing to local tourism [5] - In 2024, the festival attracted 186,000 visitors, generating 140 million yuan in tourism revenue, while the first two days of the current festival saw 47,000 visitors and 28.6 million yuan in spending [5]

Core Viewpoint - The 18th Chaoshan Leiling Lychee Cultural Tourism Season has commenced, attracting a large number of visitors to experience the sweetness of Leiling lychees and promoting local tourism and cultural heritage [6][7][28]. Group 1: Event Highlights - The event features a 3-kilometer cultural tourism route with 20 stalls for lychee exhibitions and intangible cultural heritage displays, enhancing visitor engagement [21][22]. - A newly released "Leiling Lychee Tourism Map" has gained over 400,000 clicks online, effectively boosting the local cultural tourism industry [27][28]. - The event includes performances of traditional Chao opera, successfully combining local fruit culture with intangible heritage, which has captivated the audience [17]. Group 2: Visitor Experience - Visitors can enjoy fresh lychees, which are described as sweet and fragrant, emphasizing the importance of experiencing the fruit at its peak [8]. - The tourism route is designed with four key checkpoints for activities such as lychee picking, photo opportunities, and interactive educational experiences, showcasing the unique characteristics of the lychee hometown [33][34]. Group 3: Collaborations and Promotions - A collaboration between Leiling Lychee, Southern Rural News, and a local tea brand has resulted in a co-branded beverage that has become a highlight of the event due to its appealing appearance and taste [12][13].

Core Viewpoint - The 18th Chaoshan·Leiling Lychee Cultural Tourism Season has officially commenced in Shantou, Guangdong, focusing on creating an immersive experience for domestic and international tourists through various activities centered around lychee culture [1][6]. Group 1: Event Highlights - The event features a theme of "Leiling Lychee: Sweetness for You," with activities including production and sales connections, sweet markets, and cultural tourism checkpoints [1]. - A 3-kilometer cultural tourism route has been established, integrating local agricultural scenery and interactive games, attracting numerous visitors and fashion enthusiasts [3]. Group 2: Economic Impact - The Leiling Lychee brand has gained recognition with the national geographical indication trademark, enhancing its market presence [5]. - The lychee industry in Leiling has an annual output value exceeding 100 million, contributing to rural revitalization and transforming local landscapes [5]. - The event has facilitated a complete industry chain from lychee cultivation to processing, tourism, and dining, promoting a comprehensive development model [5]. Group 3: Future Development - Leiling aims to leverage the cultural tourism season to implement a "new era of cultural tourism economy," focusing on brand building and high-quality agricultural development [6]. - The strategy includes creating a market, an intellectual property (IP), and a tourism route centered on lychee culture, emphasizing technological innovation [6].

Core Viewpoint - The 18th Chaoshan-Leiling Lychee Cultural Tourism Season has officially commenced, showcasing the integration of cultural tourism and local agricultural products, particularly lychees, to enhance economic development and attract visitors [8][16][93]. Group 1: Event Overview - The event features a 3-kilometer lychee cultural tourism route that includes interactive games, intangible cultural heritage experiences, and lychee picking, aimed at attracting tourists and enhancing local engagement [11][12][30]. - The theme of this year's event is "The Sweetness of Lychee and Culture," focusing on the integration of production and sales, cultural tourism activities, and the promotion of local ecological and economic values [14][15][93]. Group 2: Visitor Experience - The event attracted a diverse group of visitors, including families and fashion enthusiasts, who came to enjoy fresh lychees and participate in various activities along the route [32][48]. - The route includes five lychee-themed checkpoints where visitors can engage in activities such as photo opportunities, lychee tasting, and interactive games [35][36][38]. Group 3: Economic Impact - The lychee industry in Leiling has become a significant source of income, with over 44,000 acres of lychee orchards contributing to a yearly output value exceeding 100 million [73][58]. - The event serves as a platform for direct communication between lychee farmers and buyers, facilitating sales and enhancing the local economy [49][51]. Group 4: Cultural Integration - The event incorporates traditional performances, such as excerpts from the Chao opera, to celebrate local culture and heritage, thereby enriching the visitor experience [21][22][90]. - The local government and associations are actively promoting the "Lychee+" cultural concept, which includes developing themed tourism routes and culinary experiences centered around lychee [88][93].

Core Viewpoint - The article highlights the upcoming "2025 Yunfu New Xing Lychee Industry Development Conference," emphasizing the significance of the New Xing lychee as a cultural and economic asset, and its role in promoting regional development and tourism [3][9][48]. Group 1: Event Overview - The "2025 Yunfu New Xing Lychee Industry Development Conference" will take place on July 4, 2023, in New Xing County, integrating cultural elements with the lychee industry [3][4]. - The event aims to celebrate the annual harvest of New Xing lychee, a fruit known for its small seed and crisp, sweet flesh, with a cultivation history of over 1300 years [6][8]. Group 2: Industry Development - The conference will focus on creating a comprehensive empowerment system from farm to table, breaking traditional sales models [10][14]. - It will facilitate precise market connections and promote financial support initiatives for local farmers, enhancing consumer engagement [18][20]. Group 3: Technological Integration - A key aspect of the conference will be the signing of an agreement to establish the "Guangdong Lychee Molecular Labeling Engineering Technology Research Center," aimed at ensuring the quality of New Xing lychee through molecular technology [21][22]. Group 4: Marketing and Promotion - The event will leverage e-commerce and live streaming to broaden sales channels, allowing consumers to experience the joy of lychee harvesting virtually [23][24]. - New Xing lychee will be showcased at the Guangdong-Hong Kong-Macao Games, enhancing its brand visibility on a national level [29][30]. Group 5: Cultural and Tourism Integration - The conference will offer a culinary experience featuring lychee-infused dishes created by renowned chefs, promoting local cuisine [38][39]. - Attendees will have the opportunity to participate in lychee picking and engage in cultural activities, fostering a connection to agricultural heritage [41][42].

一名游客受电视剧《长安的荔枝》影响，对荔枝文化产生浓厚兴趣，与朋友相约体验荔枝采摘。受访者 供图 随着电视剧《长安的荔枝》的热播，剧中"一骑红尘妃子笑"的荔枝故事引发了许多观众对于荔枝文化的 好奇，带动了荔枝文化的体验热潮。在本地朋友的带领下，来自河南洛阳的林亚茹来到了深圳日红果场 荔枝园。作为北方人，亲手采摘、现摘现尝荔枝的体验这还是第一次。"高大的荔枝树上挂了很多红红 的荔枝，让人特别开心。"她对中青报·中青网记者说，"荔枝很新鲜，也很好吃。我给朋友和家里人都 寄了一些，我要带他们也来体验一次。" 从5月开始，不同品种的荔枝陆续进入成熟期，我国迎来了荔枝丰收的季节。今年是荔枝丰收的"大 年"，国家荔枝龙眼产业技术研发中心调查报告显示，全国荔枝总产量预计约365.04万吨，同比增长 111.26%，创历史新高。 广东、广西、四川、云南、福建和台湾都是我国荔枝主要产地。为推广荔枝文化旅游，各地荔枝产区纷 纷发力：广东省广州市启动2025荔枝文化暨旅游推广活动，茂名市开启荔枝嘉年华活动，深圳市南山区 开展"美荔南山"荔枝旅游消费季，珠海斗门区推出"绚荔斗门·湾区共甜"特色农产品展销暨荔枝旅游文 化嘉年华；广西灵 ...