Core Insights - The article highlights the transformation of the lychee industry in Guangdong, showcasing advancements in preservation, logistics, and marketing that have turned lychee from a rare delicacy into a widely accessible fruit [1][2][3] Industry Overview - The lychee production in Guangdong has seen a significant increase, with the province accounting for over 50% of the national lychee planting area and more than one-third of the global supply [3][4] - The expected total lychee production in Guangdong for 2025 is projected to reach 1.6 million tons, marking a year-on-year increase of 30% to 50% [3][4] Technological Advancements - Preservation technology has improved dramatically, extending the shelf life of lychee from 3 days to 30 days, which is crucial for export and distribution [5][6] - The implementation of AI and blockchain technology in the production process has enhanced efficiency and traceability, with diagnostic times for issues reduced to under 5 seconds and accuracy rates improved to over 95% [4][5] Logistics and Distribution - The logistics network for lychee has been upgraded, with companies like SF Express and JD.com implementing cold chain solutions and multi-modal transport options, significantly improving delivery times [6][7] - The establishment of a comprehensive logistics system has enabled lychee to be delivered nationwide within a day, and to remote areas within three days [6][7] Market Expansion - Guangdong's agricultural exports reached 97.28 billion yuan in the first three quarters of 2024, with lychee exports expected to grow by 110% [7][8] - The lychee industry is diversifying into various sectors, including tourism and cultural products, with an estimated 25% increase in revenue from lychee-related cultural tourism in 2024 [8][9] Cultural Integration - The article emphasizes the cultural significance of lychee, noting its evolution from a royal delicacy to a popular fruit enjoyed by the masses, reflecting broader societal changes [9][10] - The "Lychee+" initiative is expanding the industry into diverse areas such as themed tourism, digital marketing, and innovative consumption experiences [9][10]

Core Viewpoint - The article highlights the successful introduction of "Xianpin Lychee" from Suixi County, Guangdong, into the Chongqing market, emphasizing its unique qualities and the effective marketing strategies employed to boost sales [3][4][15]. Group 1: Product Introduction - "Xianpin Lychee" is presented as a premium product from Suixi County, known for its early harvest and unique taste, which is now available in Chongqing [3][4]. - The lychee is characterized by its rich selenium content due to the unique soil conditions in the region, enhancing both its flavor and health benefits [7][8]. Group 2: Market Strategy - The sales strategy includes a dual-channel approach, combining traditional retail partnerships with innovative digital marketing through platforms like Xiaohongshu [16][18]. - The establishment of a "direct supply system" with traditional supermarkets and a significant online presence has led to a 300% increase in search volume on e-commerce platforms [16][18]. Group 3: Sales Performance - Sales of "Xianpin Lychee" have been robust, with pre-sale amounts nearing 45,000 tons, accounting for approximately 30% of the total production, and pre-sale revenue approaching 100 million yuan [18][19]. - The product has gained traction in the Greater Bay Area, with procurement agreements doubling compared to the previous year, positioning "Xianpin Lychee" as a new luxury item in high-end supermarkets [19][20].

中新网广州5月24日电 (记者蔡敏婕)"日啖荔枝三百颗，不辞长作岭南人"。从5月中旬粤西地区的早熟荔 枝尝鲜上市，到粤东7月的晚熟荔枝，多个优质荔枝品种广东持续"上新"。 近年来，荔枝产业在金融活水的滴灌下，焕发勃勃生机。作为中国荔枝之乡，茂名市拥有连片荔枝生产 基地。为助力荔枝产业蓬勃发展，茂名市金融机构创新推出50余个涉荔信贷产品，截至今年一季度，茂 名金融机构累计为7家荔枝龙头企业提供了12笔转贷资金，为荔枝龙头企业节省短期融资费用约142万 元。 邮储银行茂名市分行针对种植大户、家庭农场、果品营销公司等不同主体需求，提供差异化信贷服务； 广发银行茂名分行立足地方特色，创新推出特色金融产品，探索出金融支持特色农业的可持续路径；农 业银行茂名分行今年挂牌成立荔枝、龙眼产业金融服务中心，为荔枝、龙眼产业客户提供一站式的金融 服务。 值得注意的是，广东金融机构之间也加强合作，整合资源，为荔枝产业提供综合金融服务。在推动荔枝 产业与电商、物流等产业融合发展过程中，金融机构共同为产业链各环节提供资金支持与风险保障，促 进荔枝产业全链条的健康发展。(完) （文章来源：中国新闻网） 针对荔枝种植周期长、投入大的特点， ...

"这是植物检疫证书，荔枝出口国外必备的关键证件。"海南景乾果业有限公司相关负责人介绍，得 益于海关推行的"云签发"模式，企业办事人员足不出户，"零跑腿"就能办好证书，大幅压缩企业出口时 间，提升出口竞争力。据悉，海关设立鲜活农产品"绿色通道"，实行24小时预约通关，实施"随报随 检、即检即放"，提供"零延时""零滞留""零等待"通关服务，确保荔枝抢"鲜"出口。 根据我省荔枝体系调研，预计今年全省荔枝产量约18万至20万吨，较去年产量持平或有稍增。 为助力海南荔枝高效出口，海口海关所属三亚海关推出了从田间到口岸的"一站式服务"。"我们指 导种植户、加工厂等企业完善产品溯源体系和质量管理体系，帮助企业加强农药残留的自检自控，严把 源头质量关。协助企业进行注册登记，提供'不见面审批'和'零跑腿'服务，有效降低企业制度性成 本。"三亚海关查检科副科长王纯豪说。 王纯豪告诉记者，包括海南景乾果业有限公司在内，三亚海关辖区共有注册出口荔枝果园7家，包 装厂3家。今年以来，辖区已出口荔枝51批次，货值超过1300万元，涉及加拿大、马来西亚、泰国、荷 兰、印度尼西亚、新加坡等国。 今年已有200批荔枝出口，货值5376万元 ...

Group 1 - The article discusses various lychee varieties available in China, particularly focusing on their peak tasting periods from May to July [2][3] - Early varieties like "Bai Tang Ying" and "Fei Zi Xiao" are available in May, while mid-season varieties such as "Gui Wei" and "Xian Jin Feng" peak in June, and late varieties like "Guan Yin Green" and "Ice Lychee" extend the season into July [2][3] - Guangdong is highlighted as the primary region for lychee production, with a favorable climate and fertile soil contributing to its status as a leading producer [3] Group 2 - The article emphasizes the historical significance of lychee in Chinese culture, tracing back to the Tang Dynasty when it was transported to the capital for the enjoyment of royalty [3] - Guangdong's strategic marketing approach, termed the "Three Early Strategy," aims to capture market opportunities by promoting early-maturing varieties and ensuring efficient distribution [3]

Group 1 - The early harvesting of greenhouse-grown Yangmei in Cixi, Zhejiang, occurs approximately 20 days earlier than traditional open-field Yangmei, marking a busy season for local farmers [1][4] - Cixi's Yangmei planting area is projected to reach over 90,000 acres by 2025, with an expected total yield of 67,000 tons, representing a 2% year-on-year increase [4] - The local government is facilitating the sales of Yangmei by promoting centralized purchasing and packaging through strong village companies, as well as utilizing "shared cold storage" for better distribution [6] Group 2 - In Lankai, Zhejiang, the introduction of greenhouse cultivation has significantly improved the yield and quality of Yangmei, with over 5,000 acres currently under greenhouse cultivation [7][17] - The overall industry value of Yangmei in Lankai has reached nearly 1.5 billion yuan, with a complete supply chain established from wholesale to deep processing [17] - The innovative greenhouse design has evolved from basic structures to advanced smart greenhouses capable of automated climate control, enhancing production efficiency [15]

Core Viewpoint - The event highlighted the promotion of Huizhou lychee as a cultural IP and its export potential, with significant procurement agreements reached during the ceremony [1][4]. Group 1: Event Overview - The "Oriental Love Fruit" export launch ceremony and Huizhou lychee production and sales cooperation meeting took place on May 22, coinciding with the 21st Cultural Expo [1]. - Huizhou's Vice Mayor Yu Jialiang emphasized the importance of lychee as a local specialty and invited investments [1]. - The event resulted in three batches of procurement agreements totaling 15,000 tons of lychee, with over 5,000 tons set for export [1][4]. Group 2: Lychee Production and Market - Huizhou is expected to produce 120,000 to 130,000 tons of lychee this year, with a planting area of 396,000 mu, accounting for 10% of the province's total [3]. - The lychee industry in Huizhou has become a key driver for rural revitalization, with various products like dried lychee and lychee wine gaining market traction [3][4]. - The region's lychee sales are primarily directed towards major markets such as the Greater Bay Area, Beijing-Tianjin-Hebei, and the Yangtze River Delta, with significant exports to Southeast Asia, Europe, and Canada [4]. Group 3: Export Agreements - Notable export agreements include 1,050 tons to Canada, 3,000 tons to Southeast Asia, and 1,200 tons to North America and Australia [5]. - Domestic procurement agreements totaled 9,900 tons, indicating strong demand within China [5]. Group 4: Logistics and Marketing - A logistics partnership was established between SF Express and Huizhou's agricultural bureau to enhance distribution efficiency, with over 60 temporary collection points planned [6]. - The "Oriental Love Fruit" brand was officially launched, aiming to integrate Lingnan culture with modern marketing strategies [6].

Core Viewpoint - The establishment of the fruit purchasing and sales station in Xin'an Town aims to enhance the development of the local specialty agricultural industry, promoting scale and brand building [2][5]. Group 1: Overview of the Fruit Purchasing and Sales Station - The fruit purchasing and sales station was officially opened on May 21, 2024, and is a collaborative effort between the Guangdong Provincial Department of Agriculture and Rural Affairs and the Guangdong Power Grid Company [2][3]. - This station is the first comprehensive service platform in Xin'an Town that integrates agricultural specialty product procurement, sales, and brand promotion [4][5]. - Located at the entrance of the Shanxi Village Committee, the station benefits from convenient transportation and a prime location near the G325 National Road [7]. Group 2: Economic Impact and Objectives - The station is surrounded by extensive planting bases for guava, yellow skin fruit, longan, and other specialty fruits, serving as a "golden window" for showcasing high-quality agricultural products [8][9]. - It acts as a hub connecting farmers, enterprises, and markets, facilitating the flow of goods and reducing circulation costs [10][12][15]. - The station directly connects growers with buyers, minimizing intermediary losses and ensuring stable farmer income and product competitiveness, contributing to a win-win situation for collective economic growth and farmer prosperity [16][17]. Group 3: Future Development Plans - The work team plans to leverage the station to further advance industrial upgrades, focusing on brand development and enhancing the quality characteristics of Xin'an fruits [19][20]. - There are intentions to expand e-commerce channels by introducing new sales models such as live streaming and community group buying, creating an integrated online and offline sales network [20][21]. - The strategy includes extending the industrial chain by exploring deep processing and cold chain storage services to increase product added value, thereby enhancing the collective economic "blood-making" function and benefiting more communities through rural revitalization efforts [22][23].

初夏时节，余杭仁和街道的2400余亩枇杷陆续成熟。近日，"小枇杷·大江湖——金果争锋·链动未 来"2025年余杭区枇杷评选赛在三白潭畔火热举行，为这场初夏的"甜蜜经济"拉开丰收的序幕。 "我是来串场的，没想到得了金奖！"杭州余杭蜂晶源家庭农场选送的"软条白沙"枇杷以综合得分 88.8分的成绩摘得金奖，这让农场负责人平宝松很是开心。平宝松说，自己主业是养蜂卖蜜的，枇杷树 种在蜂场里，蜜蜂天然授粉不仅提升了坐果率，还让长出的枇杷雨天不裂，抗逆性强，亩产有上千斤。 如今，枇杷果、枇杷蜜等每年给平宝松的农场带来可观的收益。 近年来，为推动枇杷产业高质量发展，仁和街道与浙江省农科院合作，引进"迎霜""迎雪""冰 蜜""冰泰""漫山虹"五大优质枇杷新品种。这些新品种不仅果型硕大、糖度高，且抗寒能力显著提升， 最低耐寒温度从零下6摄氏度提升至零下9摄氏度，大大增强了市场竞争力。 目前，这些新品种在辰语家庭农场培育推广。"去年我们选送的'冰蜜'枇杷在第二届长三角地区精 品枇杷评比中荣获金奖。"辰语家庭农场负责人、余杭区枇杷农合联理事长计杭华介绍，目前农场已培 育了6万株苗，单果重量在30至50克的新品种售价为每公斤25元，超 ...

Group 1 - The early harvest of "March Red" lychee in Ling Shan, Guangxi, has begun, with daily picking reaching 5,000 to 6,000 jin, primarily sold to Beijing and Shanghai [1] - Ling Shan is a major lychee production area in China, with a planting area of 420,000 mu and an expected total output of nearly 200,000 kg this year [1] - The local government is optimizing variety structure and promoting green planting to enhance the quality and efficiency of the lychee industry [1] Group 2 - JD Logistics has opened a green channel and introduced automated sorting equipment to improve sales channels and market response speed for lychee [2] - The local agricultural bureau is implementing measures to combat drought and ensure stable production and income for lychee farmers [2] - The county is advancing the digital transformation of the lychee industry, aiming to enhance management efficiency through smart farming technologies [2] Group 3 - Ling Shan is extending its industrial chain by developing products like lychee wine and vinegar, promoting the integration of agriculture, processing, logistics, and tourism [3] - The upcoming Lychee Cultural Tourism Festival in June will feature the concentrated launch of "Fei Zi Xiao" and "Gui Wei" varieties, along with new tourism experiences [3] - The local government aims to use the festival to connect the entire industrial chain and enhance income opportunities for the community [3]