水果种植

Search documents
“甜蜜经济”荔枝文旅 如何从“一季火”到“四季火”
Zhong Guo Qing Nian Bao· 2025-06-28 02:47
一名游客受电视剧《长安的荔枝》影响,对荔枝文化产生浓厚兴趣,与朋友相约体验荔枝采摘。受访者 供图 随着电视剧《长安的荔枝》的热播,剧中"一骑红尘妃子笑"的荔枝故事引发了许多观众对于荔枝文化的 好奇,带动了荔枝文化的体验热潮。在本地朋友的带领下,来自河南洛阳的林亚茹来到了深圳日红果场 荔枝园。作为北方人,亲手采摘、现摘现尝荔枝的体验这还是第一次。"高大的荔枝树上挂了很多红红 的荔枝,让人特别开心。"她对中青报·中青网记者说,"荔枝很新鲜,也很好吃。我给朋友和家里人都 寄了一些,我要带他们也来体验一次。" 从5月开始,不同品种的荔枝陆续进入成熟期,我国迎来了荔枝丰收的季节。今年是荔枝丰收的"大 年",国家荔枝龙眼产业技术研发中心调查报告显示,全国荔枝总产量预计约365.04万吨,同比增长 111.26%,创历史新高。 广东、广西、四川、云南、福建和台湾都是我国荔枝主要产地。为推广荔枝文化旅游,各地荔枝产区纷 纷发力:广东省广州市启动2025荔枝文化暨旅游推广活动,茂名市开启荔枝嘉年华活动,深圳市南山区 开展"美荔南山"荔枝旅游消费季,珠海斗门区推出"绚荔斗门·湾区共甜"特色农产品展销暨荔枝旅游文 化嘉年华;广西灵 ...
苹果+玫瑰 “链”出更多“文旅果”
Si Chuan Ri Bao· 2025-06-27 22:29
Group 1: Agricultural Development - The apple and rose industries in Xiaojin County are significant agricultural products recognized nationwide [2] - The "shared farm" model allows consumers to adopt apple trees, enhancing the apple industry's value chain and attracting tourists [3][4] - The apple industry revenue has increased by 200% compared to 2019, benefiting local farmers through various income channels [4] Group 2: Rose Industry Expansion - Xiaojin County cultivates over 10 varieties of roses across 15,000 acres, with a processing facility that includes multiple production lines for rose products [5][6] - The rose industry generates over 50 million yuan, positively impacting 13 townships and 46 villages [6] - The annual rose harvest festival attracts over 200 guests, promoting collaboration and quality assurance in the rose supply chain [6][7] Group 3: Tourism Integration - The integration of research, processing, and tourism in the rose industry has led to the establishment of a national 3A-level tourist attraction and a provincial industrial tourism demonstration base [7] - Educational tourism projects have engaged over 4,000 participants, generating significant revenue for the local economy [7] - The local government plans to enhance educational tourism by developing various cultural and historical routes across the region [7]
广东荔枝“抢鲜”北上新疆 受国内外客商青睐
Zhong Guo Xin Wen Wang· 2025-06-27 21:20
Group 1 - The core theme of the 2025 China-Eurasia Commodity Trade Expo is "Jointly Discussing Eurasian Cooperation and Sharing the Prosperity of the Silk Road," with a focus on enhancing trade cooperation between Guangdong and Xinjiang [2][3] - The "Products from Xinjiang Southward and Guangdong Northward" platform aims to expand the Belt and Road market and deepen trade cooperation, linking upstream and downstream enterprises through online and offline channels [3][5] - Guangdong lychee is the highlight of the exhibition, attracting significant attention from domestic and international merchants, with all samples consumed within two hours [5] Group 2 - Several large Guangdong enterprises participated in the expo to seek business opportunities and accelerate connections along the Silk Road Economic Belt [3] - The event featured a variety of classic Guangdong products, showcasing the charm of Lingnan culture, including lychee, tea, and other local specialties [3][5] - Companies are leveraging new technologies, such as "frozen dormancy technology," to facilitate the long-distance transportation and export of lychee to Central Asia [5]
“鹅荔CP”遇上IP大潮:广东农业品牌创新的又一实践
Nan Fang Nong Cun Bao· 2025-06-27 03:00
Core Viewpoint - The collaboration between Ma Gong Goose and Guangdong Lychee represents a significant innovation in culinary branding, merging two iconic products to create a new food experience and cultural symbol [4][8][28]. Group 1: Product and Market Overview - The "Goose and Lychee" event will be launched on June 26, 2025, at the Guangzhou 289 Art Park, showcasing the culinary potential of this unique combination [5][6]. - Ma Gong Goose is recognized as the top among Guangdong's four famous geese, with a breeding base of 300 farms and an annual output value exceeding 5.6 billion yuan [15][12]. - Guangdong Lychee, a renowned fruit since the Tang Dynasty, is expected to reach a production volume of approximately 1.6 million tons by 2025, featuring various popular varieties [17][16]. Group 2: Cultural and Culinary Innovation - The combination of Ma Gong Goose and Lychee not only enhances flavor profiles but also reflects a modern interpretation of traditional Chinese culinary culture [24][25]. - The innovative pairing of rich roasted goose with juicy lychee offers a refreshing balance, showcasing the potential for new culinary experiences [23][24]. Group 3: Industry Development and Future Prospects - The collaboration addresses challenges faced by both the goose and lychee industries, enhancing product value and extending the supply chain [30][31]. - The "Goose and Lychee" initiative aims to create a comprehensive development model that integrates agriculture, culinary arts, and tourism, positioning it as a prominent culinary brand for Jiangmen Kaiping and Guangdong [34][35]. - This initiative represents a broader trend of integrating agricultural production with cultural and tourism experiences, fostering brand value and industry growth [36][37].
雷岭鲜荔万里“闯”新疆,亚欧博览会现场圈粉
Nan Fang Nong Cun Bao· 2025-06-27 03:00
Core Viewpoint - The participation of Leiling fresh lychee in the 2025 China-Eurasia Commodity Trade Expo in Xinjiang has generated significant interest and demand, showcasing the brand's potential for expansion in new markets [2][5][9]. Group 1: Company Overview - Leiling Town is recognized as a major production area for late-maturing lychee in Guangdong, with a total planting area of 44,000 acres [4][6]. - Leiling lychee has been exported to the North American market for 22 consecutive years and holds two national geographical indication trademarks: "Leiling Lychee" and "Leiling Wuye Lychee" [6][7]. Group 2: Market Response - The lychee showcased at the expo received positive feedback, with customers expressing that it is among the best lychee they have tasted [8][10]. - The exhibition area for Leiling lychee attracted continuous foot traffic, with many domestic and international buyers showing interest, particularly in the Guiwei variety [9][10]. Group 3: Sales and Marketing Strategy - To expand sales channels, Leiling lychee has participated in various promotional activities, effectively enhancing brand influence [13][14]. - The company reported receiving numerous orders even before the lychee was officially on the market, indicating strong market confidence [14][15].
山东农业大学陈学森:43年育苹果“中国芯”,助力乡村振兴
Qi Lu Wan Bao· 2025-06-27 02:13
Core Viewpoint - The article highlights the significant contributions of Chen Xuesen in apple breeding and the development of new domestic apple varieties, which support rural revitalization and address the issue of reliance on imported apple varieties in China [4][5]. Group 1: Research and Development Achievements - Chen Xuesen has dedicated 43 years to apple germplasm resource research, leading to the creation of over 90 authorized invention patents and receiving national awards for technological advancements [4]. - The apple cultivation area in China exceeds 30 million acres, accounting for over 50% of the world's total, with an annual output value exceeding 200 billion yuan [4]. - The team has established a breeding system that shortens the breeding cycle by more than five years, contributing to the transformation of China's apple industry from quantity to quality [5]. Group 2: Economic Impact and Innovation - The new apple varieties developed, such as "Meihong," are in high demand among consumers and farmers, with cultivation techniques leading to an increase in income of 1,000 yuan per acre [5]. - The research has identified Xinjiang as the original center of apple cultivation, which has implications for the genetic diversity and quality of apple varieties in China [5]. Group 3: Educational Contributions and Future Vision - Chen Xuesen emphasizes the importance of integrating research with practical agricultural education, advocating for a model that transforms industry problems into research projects [6]. - The "five persistences" proposed by Chen focus on balancing theoretical and technical innovation, ensuring that research benefits teaching, and promoting the combination of good varieties and cultivation methods [6]. - The ongoing work of Chen's team continues to contribute to the dual goals of a healthy China and rural revitalization through the promotion of new apple varieties [6].
全国首创!守护荔枝全生命周期产品项目亮相金交会
Guang Zhou Ri Bao· 2025-06-26 16:25
Core Viewpoint - The collaboration among Guangzhou Conghua District Agricultural and Rural Bureau, Guangdong Climate Center, Guangdong Guangye Inspection and Testing Group, and PICC Guangzhou Branch aims to innovate a comprehensive service model for the lychee industry, focusing on the entire lifecycle of the product and integrating meteorological technology, carbon footprint management, and risk assurance [4][5]. Group 1 - The project leverages the geographic rarity of the "Golden Lychee Belt" along the Tropic of Cancer and the late-maturing high-quality lychee varieties from Conghua to create a national first in the integration of meteorological technology and risk management for the lychee industry [4]. - The "Lychee Full Lifecycle Management" model establishes key performance indicators across planting, storage, and transportation, forming three core service systems: a disaster warning system, carbon footprint insurance, and a brand value enhancement plan [4][5]. - The "Meteorological Disaster Prevention and Control Network" aims to enhance the industry's resilience to risks through a detailed disaster warning system and integration of agricultural technology resources [4]. Group 2 - The project introduces a pioneering carbon footprint insurance product that covers the entire industry chain, providing risk assurance for low-carbon transitions and support for international green certification [4][5]. - The "Brand Value Leap Plan" focuses on promoting Conghua lychee's geographical advantages and quality through differentiated marketing strategies, including low-carbon branding and live-streaming e-commerce [4]. - By 2025, the expected lychee production in Conghua is projected to exceed 70,000 tons, with the project facilitating compliance with increasingly stringent international green standards through an "insurance + carbon certification" model [5].
“桂字号”田阳芒果进成都,2025年百色市田阳区芒果(成都)推介会暨产销对接活动启幕
Nan Fang Nong Cun Bao· 2025-06-26 12:05
Core Points - The 2025 "Gui" Mango Promotion Conference and Supply-Demand Matching Event for the Tianyang District of Baise City has been launched in Chengdu, showcasing the region's mango harvest and aiming to expand its market presence in Southwest China [6][20][21] Group 1: Event Overview - The event took place on June 26 in Chengdu, featuring 420,000 acres of mango cultivation from the Tianyang District [2][3] - Innovative formats such as digital representation and a tasting map were utilized to engage the audience and promote the "Tianyang Mango Season" [4][41] - The event aims to connect local producers with consumers and businesses in Chengdu, a major market for agricultural products [49][50] Group 2: Product Highlights - The Tianyang District produces approximately 384,000 tons of mango annually, with a production value exceeding 1.8 billion yuan [18] - The mango varieties showcased included over 30 types, such as "Tai Nong No. 1" and "Guifei," which received positive feedback from attendees [19][22] - A QR code tracing system was introduced, allowing consumers to verify the origin and quality of the mangoes [25][27] Group 3: Market Strategy - The event featured a "Honey Date Chengdu, Come Mango Summer" tasting map, which includes nearly 80 quality orchards, facilitating direct connections between wholesalers and producers [42][46] - The Tianyang District has established over 100 city marketing points to enhance its production, marketing, processing, and service systems [47] - Local government officials emphasized the importance of Chengdu as a hub for agricultural product sales and encouraged local businesses to promote and purchase Tianyang mangoes [49][50] Group 4: Partnerships and Collaborations - Strategic partnerships were formed between Tianyang agricultural enterprises and Southwest wholesalers, covering fresh fruit supply and deep processing [65][66] - The event attracted significant interest from local consumers, with many expressing a desire for more high-quality Tianyang mangoes in Chengdu [71][72]
品粤东佳荔,游绿美山乡!雷岭荔枝旅游导图发布
Nan Fang Nong Cun Bao· 2025-06-26 12:05
Core Viewpoint - The article highlights the launch of the 18th Chaonan-Leiling Lychee Cultural Tourism Season, promoting the unique cultural and ecological aspects of Leiling, Shantou, and introducing a lychee tourism map that integrates various tourism routes and experiences [5][6][65]. Group 1: Cultural and Ecological Significance - Leiling is referred to as the "Lychee Capital of East Guangdong," showcasing a rich blend of sweet lychee aroma and beautiful ecological landscapes [3][4]. - The region's historical and cultural heritage is emphasized, contributing to the overall appeal of the lychee tourism experience [4]. Group 2: Tourism Development Initiatives - The newly introduced lychee tourism map features three main routes: cultural tourism, dining, and fruit-picking, allowing visitors to easily navigate and explore the area [6][65]. - Various attractions are highlighted, including the Chi Ping Lychee Park, which spans approximately 35 acres and offers fruit-picking, ecological sightseeing, and recreational activities [10][15]. Group 3: Key Attractions - The Chi Ping Lychee Park has become a central venue for the Lychee Cultural Tourism Festival for four consecutive years, showcasing rural revitalization and innovative tourism models [15][16]. - The Ji Mei Revolutionary Stone Cave, a historical site, is noted for its significance during the revolutionary period and serves as a patriotic education base [19][29]. - The Songlin Lychee Square, covering about 8,000 square meters, features over 200 lychee trees and serves as a demonstration site for lychee cultivation [31][32]. Group 4: Agricultural Innovation - Shantou Meilijing Agricultural Co., Ltd. focuses on modernizing agriculture with over 300 acres of high-standard lychee orchards, implementing good variety transformation [46][47]. - The Leiling Town Seedling Cultivation Demonstration Garden introduces seven new quality lychee varieties, enhancing local agricultural practices [51][52]. Group 5: Visitor Experience - The tourism map also includes local dining options and self-picking gardens, creating a comprehensive guide for visitors to experience cultural research, ecological sightseeing, and fruit-picking [65][66]. - The article encourages visitors to explore the ecological charm and unique flavors of Leiling this summer [67][69].
盛唐以来1300年,今年荔枝最火
盐财经· 2025-06-26 09:26
Core Viewpoint - The article highlights the rising popularity of lychee, particularly in the context of the recent drama "Chang'an's Lychee," which has significantly increased consumer interest and demand for this fruit in various forms, including beverages and desserts [3][5][6]. Group 1: Market Trends and Consumer Behavior - The search volume for "lychee" on Meituan increased by 179% year-on-year as the weather warmed up in June [5]. - In Guangdong's Maoming, lychee production exceeded 500,000 tons last year, generating an annual output value of over 12 billion yuan [6]. - The influx of tourists during the lychee season in Maoming has increased by over 150% compared to the same period last year [6]. Group 2: Historical Significance and Cultural Context - Lychee has historically been regarded as a luxury item, often associated with imperial courts, as depicted in ancient poetry and literature [10][11][20]. - The tribute history of Guangdong lychee can be seen as a unique cultural narrative of high-end marketing [14]. - The transportation of lychee from southern regions to the capital in ancient times was a significant challenge, often requiring innovative methods to preserve freshness [20][42]. Group 3: Modern Transportation and Logistics - Modern logistics companies, such as SF Express and JD Logistics, have developed specialized cold chain solutions to ensure the freshness of lychee during transportation [46][47]. - The costs associated with cold chain logistics can sometimes exceed the price of the fruit itself, yet consumers are willing to pay for the quality and freshness [48][49]. - The article emphasizes the importance of ensuring that lychee farmers benefit from the increased demand and prices, advocating for a more equitable agricultural supply chain [51][52].