上市企业：美的集团（000333）,海尔智家（600690）,格力电器（000651）,海信家电（000921）,惠而浦 （600983）,创维数字（000810）,TCL科技（000100）,深康佳Ａ（000016）,长虹美菱（000521） 知前沿，问智研。智研咨询是中国一流产业咨询机构，十数年持续深耕产业研究领域，提供深度产业研 究报告、商业计划书、可行性研究报告及定制服务等一站式产业咨询服务。专业的角度、品质化的服 务、敏锐的市场洞察力，专注于提供完善的产业解决方案，为您的投资决策赋能。 相关报告：智研咨询发布的《2025-2031年中国智能冰箱行业市场全景调研及发展趋向研判报告》 2020-2025年1-7月中国家用电冰箱(家用冷冻冷藏箱)产量统计图 数据来源：国家统计局，智研咨询整理 根据国家统计局数据显示：2025年7月中国家用电冰箱(家用冷冻冷藏箱)产量为873万台，同比增长5%； 2025年1-7月中国家用电冰箱(家用冷冻冷藏箱)累计产量为5963.2万台，累计增长0.9%。 ...

Core Viewpoint - The establishment of the "Freshness Quality Evaluation Standard for Household Refrigerators" led by Hisense Refrigerator marks a significant advancement in the refrigerator industry's ability to preserve meat freshness, providing a scientific and quantifiable evaluation system [1][4]. Group 1: Standard Overview - The new standard includes multi-dimensional evaluation methods such as sensory evaluation, weight loss rate, color difference, texture, and key biochemical indicators like Total Volatile Basic Nitrogen (TVB-N) [1][2]. - The standard aims to provide a clear and unified benchmark for measuring refrigerator preservation performance, enhancing consumer trust in product quality [3][4]. Group 2: Technological Innovation - Hisense Refrigerator's vacuum magnetic preservation technology plays a crucial role in the standard's formulation, showcasing its leading position in the vacuum preservation field [3]. - This technology combines a constant temperature and humidity, low pressure, and low oxygen vacuum environment with a specific magnetic field, effectively delaying food oxidation and preserving freshness at a molecular level [3]. Group 3: Practical Implications - Experimental data indicates that beef stored for seven days in Hisense's vacuum refrigerator shows a TVB-N value better than the national first-class fresh meat standard, maintaining excellent texture and color [3]. - The technology also significantly reduces weight loss in perishable fruits like lychee, achieving a weight loss rate that is only one-sixth of that in ordinary refrigerators after seven days [3]. Group 4: Industry Impact - The successful approval and release of the standard signify a new phase of standardization and technological advancement in the meat preservation sector of China's refrigerator industry [4]. - This initiative reflects the responsibility and commitment of Chinese home appliance companies, represented by Hisense, to drive innovation and enhance consumer quality of life [4].

Core Insights - Hisense launched the flagship product, the Hisense Brilliant Vacuum First-Class Cabin 650 refrigerator, at a recent event, integrating Eastern aesthetics with vacuum magnetic preservation technology to enhance the home experience for quality-conscious consumers [1][3] Product Features - The refrigerator features a 650L capacity with a width of only 908mm, achieving a 62% industry-leading volume ratio, making it the largest capacity French four-door dual-system refrigerator in its width category [3] - It incorporates a patented 177-degree hinge design, allowing for easy access even when placed against a wall, and includes a cloud-sensing push drawer for convenient access to fruits and vegetables [3] - The innovative vacuum magnetic preservation technology combines a constant temperature and humidity vacuum environment with a specific magnetic field to significantly extend the freshness of food at a molecular level [3][6] Technological Advancements - The refrigerator's AI system analyzes over 800 types of food storage characteristics to optimize preservation conditions, ensuring a customized storage environment [6] - It features a new generation DBD+ nano water ion active sterilization system with a sterilization rate of 99.9999%, enhancing food safety and freshness [6] - The product also includes a 60-minute blue light clean ice feature, achieving a surface sterilization rate of 99.9999% and an internal rate of 99.99% [6] Industry Standards - Hisense led the establishment of a new standard for evaluating the freshness quality of meat in household refrigerators, creating a scientific and quantifiable assessment system for the industry [4]

Core Viewpoint - The establishment of the "Freshness Quality Evaluation Standard for Household Refrigerators" marks a significant advancement in the refrigerator industry's ability to preserve meat freshness, transitioning from conceptual promotion to a scientifically validated stage [1][3]. Industry Summary - The new standard fills a gap in consumer understanding of refrigerator preservation capabilities, providing a multi-dimensional evaluation method that includes sensory evaluation, weight loss rate, color difference, texture, and key biochemical indicators such as Total Volatile Basic Nitrogen (TVB-N) [3][5]. - The standardization is seen as a crucial step for the home appliance industry, which is currently facing a pivotal moment of consumption upgrade and technological innovation, guiding high-quality development and meeting consumer expectations for quality living [3][5]. Company Summary - Hisense, as a key drafting unit, has contributed significantly to the standard with its vacuum preservation technology, particularly the newly launched vacuum magnetic field preservation technology [5]. - The vacuum magnetic field preservation technology combines a constant temperature and humidity, low pressure, and low oxygen vacuum environment with a specific magnetic field, effectively delaying food oxidation and preserving freshness at a molecular level [5]. - The successful approval and release of the standard signify a new phase of standardization and technological advancement in the meat preservation sector of China's refrigerator industry, showcasing Hisense's commitment to innovation and consumer upgrade [5].

Core Insights - Hisense launched two new refrigerators, the Hisense Brilliant Vacuum Refrigerator and the Hisense Little Durian 500 Refrigerator, featuring advanced vacuum preservation technology that prevents flavor mixing and enhances food freshness [1][5]. Group 1: Vacuum Preservation Technology - The Hisense Brilliant Vacuum Refrigerator utilizes a vacuum magnetic preservation technology that controls temperature, humidity, low oxygen, and magnetic fields to create an optimal preservation environment [4]. - A demonstration showed that meat stored for 7 days in the vacuum refrigerator retained its fresh appearance and quality, outperforming standard refrigeration methods [2][4]. - The TVB-N value of the meat stored in the vacuum refrigerator exceeded national first-grade fresh meat standards, indicating superior freshness [4]. Group 2: Flavor Preservation - The Hisense Little Durian 500 Refrigerator addresses the challenge of flavor mixing by creating independent vacuum spaces for different food items, effectively preventing odor transfer [5][7]. - A live demonstration highlighted that durians stored in the vacuum system showed negligible odor changes compared to those stored in conventional methods, which exhibited significant odor increases [5][7]. - The refrigerator boasts a net flavor rate of over 99.9%, allowing strong-smelling foods to coexist with milder items without affecting their taste [7]. Group 3: Design and Aesthetics - The design of the Hisense Brilliant Vacuum Refrigerator is inspired by "Sea Rising Moon," combining Eastern aesthetics with modern craftsmanship, making it adaptable to various home decor styles [7]. - The Little Durian 500 Refrigerator features a compact design that is ideal for efficient space utilization, measuring only 60CM in depth [7]. - Both refrigerators aim to enhance the consumer experience by providing a fresh and flavorful food storage solution [7].

9月29日，一场别开生面的海信超级新品发布会通过央视直播平台与全国观众见面。这不仅是一场科技 盛宴，更是一次对传统家居生活体验的权威见证。发布会围绕消费者日常使用冰箱的核心痛点——食材 串味问题展开，特别是针对榴莲、臭豆腐等"气味炸弹"的储存困扰，进行了一场生动而严谨的现场实 验。最终，海信推出的"小榴莲500冰箱"交出了一份令人信服的答卷，其"放榴莲也不串味"的强劲性能 更获得了央视平台的权威认证。 直播过程中，嘉宾们首先移步至新品冰箱展示区。面对央视主持人提出的关于"冰箱味儿"的普遍困扰， 海信真空冰箱全球产品企划总监念晶晶自信地引出了本次发布会的主角——海信小榴莲500冰箱。另一 位嘉宾的准备工作则更为"硬核"，提前在冰箱内放置了榴莲、臭豆腐等极具挑战性的"大味选手"，瞬间 将现场氛围与观众的好奇心一同拉满。当央视主持人表达对打开冰箱门的担忧时，念晶晶以"完全有信 心"的肯定回应，并共同开启了冰箱。令人惊喜的是，尽管内置"重口味"食材，央视主持人近距离感受 后确认"一点味也没有"。为进一步验证保鲜效果，念晶晶现场展示了使用配套"真空魔方"在冰箱内腌制 的捞汁小海鲜，打开魔方时"呲"的泄压声，不仅证明了其 ...

而随着高端生鲜需求不断扩大，用户对食材风味、口感也有了更高要求。对此，海尔冰箱联合中科院， 历时5年、经过超10000次实验研发，创新出"磁控全空间保鲜科技"，达到了冷鲜肉放冷藏10天红嫩鲜 香，深海鱼虾放冷冻60天新鲜如初的效果。 来源：环球网 【环球网科技综合报道】9月26日，在海尔麦浪冰箱9系新品发布会上，海尔集团副总裁、制冷产业总经 理吴勇道出了答案："我们只是做了一件事，就是听劝。" "听劝"不仅是捕捉用户需求，更是让用户成为麦浪冰箱的设计师。这一共创故事始于2024年底，在数字 化转型战略指导下，海尔冰箱通过自研AI交互平台链接百万用户，精准锁定"传统冰箱难融于暖色家 装"的痛点。随后，研发团队远赴江布拉克采集4000多组自然色，最终由用户投票选定"日出麦浪色"作 为主色，"麦浪"之名也由此而来。 此前，通过原创的阻氧干湿分储、冷冻智能恒温科技，海尔冰箱率先实现了果蔬存储7天堪比第一天， 珍品干货9个月营养如初、冻肉存30天仍原汁原味，达到"一级健康保鲜效果"。 此外，海尔麦浪冰箱新品外观升级为动态渐变面板，呈现风吹麦浪的视觉律动，结合594mm专业超薄 零嵌科技，能够完美融于不同家居风格。体验官 ...

Group 1: Financial Performance - In the first half of 2025, the company's revenue reached 9.476 billion yuan, a year-on-year increase of 5.74% [3] - The net profit attributable to shareholders was 638 million yuan, reflecting a year-on-year growth of 14.15% [3] - The net asset return rate (ROE) for the first half of 2025 was 23.29%, although it showed a decline compared to the previous year due to an increase in net assets by 1.1 billion yuan [3] Group 2: Product Sales and Market Strategy - Sales revenue from refrigerators and freezers was 8.047 billion yuan, up 5.71% year-on-year; washing machines generated 1.361 billion yuan, with a growth of 5.98% [2] - The company is focusing on high-end product sales and increasing R&D investment to enhance the proportion of high-end products [2] - The company plans to expand production capacity, including a new manufacturing base in Thailand, which will add 140,000 refrigerator units and 30,000 freezer units [2] Group 3: R&D and Innovation - R&D investment in the first half of 2025 reached 311 million yuan, accounting for 3.28% of total revenue, with a year-on-year increase of 9.16% [4] - The company has over 1,000 R&D personnel and more than 2,000 authorized patents [4] - Future plans include maintaining focus on core home appliance products while enhancing technological advantages in key industry segments [4] Group 4: Market Position and Value Management - The company acknowledges that its stock price is undervalued and is actively managing its market value amidst various external factors [5] - Continuous positive growth in net profit over 16 consecutive quarters indicates strong operational performance [5] - The company is committed to returning value to investors while considering future profit distribution based on financial health and market conditions [5]

Core Viewpoint - The article discusses the character and actions of Luo Yonghao, emphasizing his decision to withdraw from a legal battle against Xibei's founder to protect the livelihoods of nearly 20,000 employees, showcasing his altruistic nature and moral integrity [2][5][38]. Group 1: Character and Actions of Luo Yonghao - Luo Yonghao is portrayed as a strong and principled individual who has previously taken bold actions against large corporations, demonstrating his willingness to fight for consumer rights [4][19]. - His decision to step back from the lawsuit against Xibei is framed as a strategic choice rooted in compassion rather than fear, highlighting his concern for the employees affected by the conflict [6][38]. - The article emphasizes that true strength lies in knowing when to hold back, which Luo Yonghao exemplifies through his actions [7][8]. Group 2: Consumer Advocacy and Trust - Luo Yonghao's advocacy is characterized by a focus on consumer interests rather than personal gain, which has garnered public support for his initiatives [10][11]. - He has committed to continuing legal support for consumers and monitoring the situation at Xibei, indicating his ongoing dedication to consumer rights [11][12]. - The article notes that Luo Yonghao's ability to repay 800 million in debt is attributed to the trust he has built with consumers through his consistent and genuine actions [23][32]. Group 3: Societal Implications - The article suggests that individuals like Luo Yonghao, who are willing to stand up against injustices, are rare and essential for societal progress [34][35]. - It highlights the importance of having outspoken individuals in society to challenge complacency and corporate negligence, which can lead to a more accountable business environment [34][36]. - The narrative concludes that true wealth is measured not in financial terms but in the trust and respect earned from others [41].

近日，家电品牌澳柯玛推出两款227升三门冰箱——BCD-227WGMD（丝韵灰玻璃面板）与BCD- 227WHMD（铂晶灰钢板面板），以三门三温精准控温、风冷无霜免除霜、离子净化抑菌等核心卖点， 为三口之家及小户型用户打造"新鲜不打折、使用更省心"的冰箱新体验。 三门三温分区：119L+30L+78L，新鲜各得其所 作为两款机型的核心优势，澳柯玛这两款三门冰箱采用科学分区设计，总容积达227L，三个温区各司 其职，完美解决家庭食材"分类存储"需求。其中，119L大容量冷藏室可轻松容纳日常果蔬、剩菜、饮料 等，宽敞空间搭配合理层架设计，避免食材堆叠挤压；30L独立微冻室支持-7℃软冷冻技术，肉类、海 鲜存放其中无需解冻即可直接切配烹饪，既保留食材鲜嫩口感，又省去传统冷冻食材"化冻等待"的麻 烦，尤其适合上班族快速备餐；78L冷冻室则满足鸡鸭鱼肉、速冻食品等长期存储需求。 真风冷零结霜：告别手动除霜，省心又节能 针对"结霜难清理、食材易串味"的痛点，澳柯玛这两款三门冰箱搭载风冷循环系统。通过多路风道立体 送风，冰箱内部温度均匀性大幅提升，避免局部温差导致的食材冻伤问题；风冷技术实现"零结霜"运 行，用户无需定期手 ...