Core Viewpoint - The article highlights the global trend of agricultural premiumization, where countries are enhancing the competitiveness of their agricultural products through innovation and advanced management practices, as emphasized by the World Bank and the International Agricultural Research Consortium [1] Group 1: Brazil's Coffee Industry - Brazil is focusing on developing premium coffee to tap into high-end markets, utilizing scientific planting methods to improve quality and yield [2][3] - The Brazilian coffee sector has seen the emergence of premium coffee varieties like Yellow Bourbon and Geisha, which have gained a good reputation in international markets [3] - The Brazilian government and industry associations are promoting brand recognition and certification systems for premium coffee, with annual exports of approximately 10 million bags [3][4] Group 2: New Zealand's Kiwi Industry - New Zealand's kiwi industry has transitioned from disorganized competition to a structured marketing approach, with the establishment of the New Zealand Kiwi Marketing Board in 1988 [5][6] - The new variety "Zespri Ruby Red Kiwi" is expected to reach a production of 10,800 tons by 2025, with 40% of sales targeted for the Chinese market [5] - Stringent standards for organic certification and quality control are enforced throughout the kiwi production and sales process, ensuring high standards and consumer protection [6] Group 3: Netherlands' Flower Industry - The Netherlands has a highly efficient flower auction market, with the Aalsmeer Flower Auction being the largest, facilitating a significant volume of flower transactions [7][8] - The auction employs a unique "Dutch auction" system, enhancing transaction efficiency and reducing waste [7] - The flower industry is exploring sustainable development paths, with expectations for the market size to grow from €7.1 billion in 2024 to $6.43 billion by 2030 [8]

排名上升11位！ 融安金桔再度入 选中国地理标志 品牌价值百强榜 _南方+_南方 plus 5月10日，在中 国品牌建设促进 会、中国资产评 估协会主办，新 华社品牌工作办 公室、《中国品 牌》杂志社等单 位联合发布 的"2025中国品 牌价值评价信 息"中，融安金 桔以65.20亿元 的品牌价值再度 荣登区域品牌 （地理标志）百 强榜单，位列第 53位，较上年跃 升11个位次，品 牌价值同比增长 10.1%，增幅达 5.99亿元。这一 亮眼成绩的背 后，既有粤桂协 作机制下跨区域 资源整合与品牌 共建的强力推 动，也展现了融 安金桔在品牌建 融安县素有"中 国金桔之乡"的 美誉，金桔种植 历史已近300 年。得益于得天 独厚的自然环 境、适宜的气候 设和产业高质量 发展中迈出的坚 实步伐。 | | | 2025中国品牌价值评价信息发布 | | | --- | --- | --- | --- | | | | 区域品牌 (地理标志) | | | TO BOO | 品牌名称 | 厚年 | 品牌名称 | | 49 | 庆阳苹果 | 50 | 花牛苹果 | | 51 | 西丰鹿茸 | 52 | 江津花椒 | | 53 ...

大宗商品研究所 农产品研发报告 乾县—旬邑—白水—洛川—富县—黄陵—庆阳 第三部分 苹果产区情况介绍 陕西作为苹果的主产区，产量占到全国产量四分之一左右，而陕西主要的苹果 产区包括咸阳、铜川、渭南、延安以及宝鸡等地。根据卓创数据显示，2024 年陕西 苹果种植面积为 974 万亩，根据网上各个县市数据，咸阳苹果种植面积为 250 万亩 左右，铜川种植面积为 56 万亩，渭南种植面积为 130 万亩，延安的种植面积为 333 万亩。其中在本次调研计划中的几个县中，咸阳的乾县苹果种植面积为 37 万亩， 礼泉县 42 万亩，旬邑县 31 万亩；渭南的白水县 30 万亩；延安的洛川县 53 万亩， 富县 37 万亩，黄陵县 26 万亩，但是洛川和白水在陕西苹果具有较为重要的意义。 本次调研县市占到陕西总面积的四分之一左右，占全国总产量相对较小。 由于苹果树个体差异性很大，产区每个县的情况都不相同，同一县不同地方差 异也非常大，即使是同一块地相邻的两棵同种类的苹果树坐果情况都可能存在巨大 的差异，因此我们本次调研仅仅代表被调研地块的情况，而且果农的认知与预期也 都有一定的偏差，部分调研果农表现减产幅度较大的也仅仅代表 ...

Core Viewpoint - The launch of the "Su Pear Brother" digital copyright asset marks a significant step in transforming traditional agriculture into a digital asset-driven model, aiming to enhance market reach and support rural revitalization [1][3]. Group 1: Digital Asset Launch - The "Su Pear Brother" digital copyright asset was officially launched on May 10, with a total of 2,000 copies issued, representing a pioneering effort in the agricultural sector [1]. - This digital asset has received formal authorization from the Beijing Copyright Bureau, making it the first digital asset issued in the rural revitalization sector by the National Digital Copyright Trading Center [1][3]. Group 2: Agricultural Development - Since 2018, the company has expanded its "Shan Nong Su" pear cultivation from over 60 acres to more than 600 acres, achieving an average yield of over 10,000 pounds per acre and an economic benefit of over 100,000 yuan per acre [2]. - The "Shan Nong Su" pear has become a representative agricultural product in the Wenchang Lake area, with plans to enter major retail platforms like Hema Fresh in 2024 [2]. Group 3: Digital Transformation and Market Expansion - The digital copyright asset aims to transform agricultural products into high-value digital assets, leveraging technologies like blockchain and AI to enhance product traceability and marketability [3][4]. - The integration of urban branding and the "Su Pear Brother" IP is expected to enhance brand recognition and market penetration in major cities [4][5]. Group 4: Future Development Plans - Future plans include developing a full digital IP ecosystem, creating derivative products, and engaging in cross-industry collaborations, such as film and music projects [5][6]. - The company aims to optimize cultivation techniques and expand sales channels, leveraging digital assets to promote the "Su Pear" brand on a national and global scale [6].

Core Insights - The procurement intention for lychee from Gaozhou has reached 26 million kilograms, indicating strong demand and market interest in the region's lychee production [4][7]. Group 1: Event Overview - The 2025 Gaozhou Lychee Production and Sales Matching Conference was held on May 10, showcasing early-season lychee availability [2][3]. - Over 350 representatives from more than 200 purchasing companies attended the event, highlighting the significance of Gaozhou in the lychee market [3][7]. Group 2: Procurement and Customization Data - The event resulted in a procurement intention of approximately 26 million kilograms of lychee [4]. - Gaozhou's customized orders reached 13,310, with a total weight of 141 tons and a monetary value of about 29.23 million yuan, representing a 449.8% increase compared to the same period last year [5]. - The enterprise supply chain customization accounted for 498 orders, totaling 468 tons and 10.95 million yuan, marking a 356.8% increase year-on-year [6]. Group 3: Production Capacity and Quality - Gaozhou's lychee flowering rate exceeded 90% in 2025, with a planting area of 591,400 acres and an expected yield of over 280,000 tons, indicating significant production growth compared to the previous year [8][9]. - The lychee harvest season spans from April to July, with various early, mid, and late-season varieties available, ensuring a continuous supply of fresh products to the market [11][14][15]. Group 4: Industry Position - Gaozhou is recognized as the largest lychee-producing county in China, leading globally in terms of planting area, production volume, variety, quality, brand value, and industry scale [16][18]. - The region has established a comprehensive modern agricultural development framework, including a national-level modern agricultural industrial park and a Guangdong Gaozhou Lychee Longan International Procurement Trading Center [19][20].

Core Viewpoint - The article highlights the successful implementation of Pinduoduo's "Hundred Billion Quality Fruits" initiative, which aims to enhance the quality and sales of lychees from Hainan, benefiting both farmers and merchants through improved standards and support measures [1][5]. Group 1: Pinduoduo's Initiatives - Pinduoduo has launched a "Thousand Billion Support" plan, committing to invest 100 billion resources over the next three years to enhance the agricultural ecosystem, focusing on fruits, seafood, and other categories [1][5]. - The "2025 Multi-Product Specialty" agricultural initiative aims to provide solutions for lychee merchants, ensuring high-quality products can achieve better prices [2][4]. Group 2: Quality Standards and Merchant Support - The "Hundred Billion Quality Fruits" initiative sets specific quality standards for lychees, requiring individual fruit weights of 18 grams or 20 grams, which helps merchants secure higher prices and improve profit margins [5][7]. - Merchants have reported a significant increase in repurchase rates and profits due to the implementation of these quality standards, with some seeing a rise in repurchase rates from 15% to 30% [4][5]. Group 3: Impact on Farmers - The increase in quality standards has led to a rise in purchase prices for farmers, with reported income increases of 20% to 30% due to the focus on high-quality fruit [7][8]. - Farmers are now encouraged to produce higher quality fruits, as merchants are willing to pay more for better specifications, leading to a healthier competitive environment [7][8].

花开时节，柠檬飘香。 位于四川省安岳县的鑫柠乐果业有限公司车间内，一颗颗金黄色的柠檬"坐"上传送带，依次落入纸箱， 随即被打包、装车。 "这批柠檬将陆续发往哈萨克斯坦、沙特阿拉伯等国家和地区。"公司负责人蒋雄介绍，"2024年我们销 售柠檬1.7万吨，其中自营出口产值2000万元。" 2023年7月，习近平总书记在四川考察时指出："要在产业发展、乡村建设、乡村治理等方面，聚焦群众 反映强烈、能抓得住、抓几年就能见到成效的几件事，集中资源，加快突破，形成标志性成果。" 安岳县地处四川盆地中部，气候湿润温热，适宜柠檬生长。深入贯彻落实习近平总书记重要指示精神， 安岳县从种植、加工到销售全面发力，持续打造柠檬全产业链，助力群众增收。 种好柠檬，现代农业技术赋能。 今年1月，拿到中国质量认证中心出具的认证证书，蒋雄对柠檬出口信心更足："我们已经获得多个国际 权威认证。" "去年，我们用无人机喷洒农药、运输果品。"种了十几年柠檬的合作社负责人吴建明今年有了新打 算，"升级滴灌设备，到时只需在手机上轻轻一点，滴灌设备就能自动运行。" 太空育种、大棚栽培、综合防控……安岳县不断引进吸收农业前沿技术，为柠檬产业发展插上科技的 ...

@采购商，高州 荔枝采购指南来 了！_南方+_南 方plus 5月10日，2025 高州荔枝产销对 接大会暨高州荔 枝定制活动在高 州举行。活动现 场正式发布了 2025高州荔枝采 购指南，只需扫 码就可查询钟意 荔枝品种上市情 况，为广大采购 商和消费者选购 高州荔枝提供了 更权威、实惠、 便捷的市场渠 道。 活动现场正式发布2025高州荔枝采购指南。 "中国荔枝看广 东，广东荔枝看 茂名，茂名荔枝 看高州。"高州 位地处东省西南 部，气候温和， 日照充足，产出 的荔枝形、色、 香、味俱佳，是 当之无愧的果中 珍品。高州荔枝 种植历史达2000 多年，种植面积 达59万亩，年产 量约28万 吨，"中国荔 乡"的美誉实至 名归。 高州荔枝品种丰 富多样，品质上 乘。其中，白糖 罂荔枝高州原产 的特有品种，具 有早熟、优质、 丰产稳产的特 性，被评为"广 东省早熟优质荔 枝第一名"被中 国绿色食品开发 中心认证为"无 采购指南目录。 目前，高州已构 建起布局合理、 特色鲜明的优质 荔枝生产格局。 东部的根子镇、 分界镇、泗水 镇、谢鸡镇、新 垌镇、金山街道 等镇街，以及大 井镇、平山镇、 公害的A级绿色 食品" ...

Core Viewpoint - The upcoming 2025 Guangdong (Yuexi) Lychee Promotion Event in Shanghai aims to enhance agricultural cooperation between Guangdong and Shanghai, showcasing the region's lychee production and fostering connections between suppliers and buyers [3][4][22]. Group 1: Event Details - The lychee promotion event will take place at the Guangdong Specialty Agricultural Products (Shanghai) Promotion Center, inviting East China consumers to experience the unique flavors of Guangdong lychee [3][4]. - The event is organized by various agricultural departments from Guangdong, including the Agricultural Foreign Economic and Farmers Cooperation Promotion Center, and aims to create a platform for interaction between suppliers and buyers [5][22]. Group 2: Production and Market Insights - The "2025 Guangdong Lychee Procurement Map" indicates that the total lychee production in the Yuexi area is expected to reach 990,000 tons, accounting for over one-third of the province's total output [6]. - Major production areas such as Maoming, Zhanjiang, and Yangjiang are known for their early and late-maturing lychee varieties, contributing to a diverse and complementary industry structure [7][12]. - The demand for lychee in Shanghai and the East China region remains strong, as it is a core market for high-end fruit consumption [8][9][20]. Group 3: Business Opportunities - Guangdong lychee enterprises are preparing for the promotion event, with expectations of significant sales volumes, such as one company estimating sales between 1,800 to 2,000 tons [27][28]. - The East China market represents a substantial growth opportunity, with one company reporting that sales in this region account for over one-third of its total sales [30]. - Companies are planning to enhance their logistics and storage capabilities in East China, with projects already underway to support the timely distribution of lychee during the harvest season [31][32].

群山深处的佳山村（央广网记者 昌思荣 摄） 编者按：道路通，百业兴。以"四好农村路"为代表的农村公路，纵横交织、四通八达，连接万里河山，为城乡融合发展畅通客流物流，带动乡村整体面貌发 生巨变，成为老百姓家门口的致富路、幸福路、振兴路。央广网特别推出《乡路上，感受脉动中国》系列报道，沿着"四好农村路"，访村落、进田园、看产 业，探寻乡土文脉，纵观发展变迁，与您一起感受新时代中国乡村振兴的勃勃生机。 央广网成都5月10日消息（记者 昌思荣王颖）初夏时分，万物蓬勃生长。从山脚入口处出发，驾车沿着平坦的柏油路盘山而上，大约20分钟便来到了理县桃 坪镇佳山村。红彤彤的小樱桃正值丰收，漫山的车厘子也陆续成熟，不少游客已经按捺不住，纷纷赶来"尝鲜"。 村民龙朝志穿梭在果园中，忙着招呼前来采摘的游客，望着络绎不绝的旅游车辆，龙朝志喜笑颜开："现在路修好了，游客们进村方便多了，我们的水果再 也不愁卖了！" 佳山村地处四川省阿坝州东南部，是典型的高半山村寨。1500米至2200米的海拔及适宜的气候为佳山村发展水果种植提供了优越的条件，但曾经逼仄崎岖的 道路不仅让村民们出行困难，发展产业更是处处掣肘。 "以前只有一条水泥路，路面不 ...