Group 1 - The article highlights the trend of young people returning to rural areas for entrepreneurship, with over 12 million individuals engaged in such activities across the country [6][7][8] - It emphasizes that rural areas are seen as a "new starting point" for dreams rather than a "final destination" for youth [6][7] - The article features stories of returning youth who are contributing to rural revitalization and encourages more young people to participate in this movement [8] Group 2 - In Maoming City, early-season lychees are experiencing high demand, with over 10,000 pounds sold in just three days, and prices reaching 7 yuan per pound [17][19] - The company responsible for this surge in sales, Huayi Technology, anticipates daily orders to be no less than 2,000 due to strong market demand and support from various platforms [20] - The article also discusses the "Top Ten Good Spring Tea" evaluation event in Xingning City, aimed at promoting tea industry standards and branding [25][29] Group 3 - The article features a young environmentalist, Cai Siyu, who is actively documenting rural transformations using drone technology [31][34] - Another highlighted individual, Xian Xiao, is a 90s-born lychee manager who has been instrumental in revitalizing the lychee industry in his hometown [38][42]

Core Insights - The market for early-season lychees from Gaozhou, Maoming City is thriving, with significant sales and high prices reported for the "San Yue Hong" variety [2][3][4] Group 1: Market Performance - In the past three days, over 10,000 pounds of "San Yue Hong" lychees have been sold, with prices reaching 7 yuan per pound [3][4] - The total number of customized orders for Gaozhou lychees has reached 32,225, with 764 orders from corporate supply chains and 31,461 from agricultural and cultural tourism [10] Group 2: Production and Quality - Gaozhou is recognized as the largest lychee-producing county in China, accounting for one-quarter of Guangdong's lychee production and one-eighth of the national output [12][13] - The region boasts a variety of lychee types, including "San Yue Hong," "Ke Ji Yi Hao," and others, contributing to its reputation as a "thousand-year lychee town" [11][14] Group 3: Industry Development - The local government has been actively promoting the lychee industry through initiatives like the "12221" market construction system and innovative "lychee customization" models [16][17] - The brand value of Gaozhou lychee has reached 12.22 billion yuan, earning recognition as the "most valuable lychee regional public brand" [18] Group 4: Future Events - A major event titled "Sweet Beginning, Lychee Gathering Gaozhou" is scheduled for May 10, 2025, aimed at connecting producers with buyers from across the country [21][22] - The event will facilitate face-to-face discussions between lychee producers and various stakeholders, including fresh produce buyers and large supply chain companies [24][25]

Core Viewpoint - The article highlights the transformation of the traditional lychee industry in Guangdong's Maoming City through the innovative practices of a new generation of farmers, particularly focusing on the "Five Modernizations" approach that integrates technology into agriculture [3][10][30]. Group 1: Industry Transformation - The "Five Modernizations" approach includes quality improvement of varieties, green pest control, intelligent water and fertilizer management, mechanization of production, and digital management [8][18][39]. - The establishment of the first high-standard smart orchard in the country demonstrates the integration of ancient lychee cultivation with modern technology, such as drones and sensors [7][9][10]. - The orchard has expanded to over 230 acres, serving as a resource center for new lychee varieties and promoting collaboration among local farmers [25][27]. Group 2: Role of Young Farmers - The new generation of farmers, exemplified by Feng Shenghai, is leveraging modern agricultural practices to revitalize the lychee industry, moving from traditional methods to a more technology-driven approach [12][51][67]. - Young farmers are more adaptable to new technologies, such as drones for pesticide application, which significantly increases efficiency compared to manual labor [56][58]. - The article emphasizes the importance of collective efforts among farmers to embrace modern agricultural practices, indicating a shift towards a collaborative farming community [70]. Group 3: Technological Integration - The use of a smart irrigation system allows for real-time monitoring and automated watering, which is crucial during critical growth periods for lychee trees [36][42]. - Advanced pest control methods, including the installation of insect traps and monitoring devices, reduce pesticide use and enhance the sustainability of the orchard [43][45]. - The integration of big data and IoT technologies enables better management of soil and water conditions, allowing farmers to make informed decisions based on real-time data [64][66].

冼晓：24小 时"荔枝银行"里 的90后荔枝管家 | "荔"志青年②_ 南方+_南方plus 在茂名茂南区羊 角镇的古荔林 中，一株株百年 荔枝树虬枝盘 曲，树冠如云。 2025年夏日的清 晨，羊角镇共同 村村干部冼晓正 俯身查看古荔树 的枝叶花穗，汗 水浸透了他的衬 衫——这是他返 乡创业的第4个 年头，由他创立 的茼路种植专业 合作社正助力村 民们振兴荔枝产 业。每年荔枝上 市季，他都在24 小时"荔枝银 行"里忙碌，从 军人到"荔枝管 家"，从田间到 市场，出生于 1993年的冼晓用 行动诠释了乡村 振兴的青春力 量。 01/退伍不褪色， 古荔林里的"技 术兵" 地守护茂南荔枝 的"成长之路" ， 2023年4月，冼 晓创立了茂名市 茂南区茼路种植 专业合作社，承 包荔枝管护。 不过，最初连他 自己都有些心 虚。一个当过 兵、管过农业但 没种过荔枝的年 轻人，如何说服 老荔农们？冼晓 2012年，18岁的 冼晓穿上军装， 在军营里锤炼出 坚毅的品格； 2021年，在外经 商的他回到家乡 担任村干部，为 家乡做贡 献。"政府天天 讲乡村振兴，我 们羊角镇有千年 古荔园，还有那 么多的荔枝树， 总感觉自己能 ...

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Core Viewpoint - The "Cherry E-commerce Festival" aims to promote e-commerce in rural areas, enhance the sales channels for Guancheng's cherry products, and establish the "Guancheng Premium" regional public brand to boost domestic sales of foreign trade products [1][4][5]. Group 1: Event Overview - The fourth Cherry E-commerce Festival was launched on April 30, focusing on promoting foreign trade products and enhancing local cherry industry development [1][4]. - The event represents a new breakthrough for the Guancheng cherry industry and an opportunity to expand market reach and enhance the influence of the "Guancheng Premium" brand [4][5]. Group 2: Economic Impact - In 2024, Guancheng's online retail sales are projected to reach 2.15 billion yuan, a year-on-year increase of 25.6%, leading among eight counties and districts [7]. - In the first quarter of this year, the county achieved online retail sales of 650 million yuan, reflecting a 37.1% year-on-year growth, maintaining the top position among eight counties and districts [7]. - The county has cultivated 802 online retail enterprises and 8,627 stores, establishing a development model of "one town, one industry, one town, one park" [7]. Group 3: Strategic Partnerships - Shandong SF Express will set up temporary collection points in Guancheng during the cherry season, providing convenient services for farmers [7]. - The initiative includes a full-chain service from production to sales and logistics, aimed at enhancing regional branding and expanding sales channels through e-commerce platforms and live streaming [7][8]. Group 4: Broader Implications - The festival is significant for promoting high-quality e-commerce development in Liaocheng City, accelerating the transformation and upgrading of the county's economy [8]. - It plays a positive role in modernizing the circulation of agricultural products and rural e-commerce, contributing to the establishment of the "Guancheng Premium" and "Liaocheng Good Products" brand images [8].

Core Insights - The opening ceremony of the Shanghai Guangfulin Huangxiaoxi flagship store marks the official establishment of the Yunan seedless yellow skin fruit brand in Shanghai, representing a significant strategic move for the brand's expansion [1][10] - The event emphasizes cultural integration and aims to enhance the economic development of Yunan County through innovative consumer experiences and brand empowerment [3][10] Event Highlights - The ceremony featured a unique issuance of "villager certificates" to symbolize the dialogue between Yunan and Shanghai, along with a performance that creatively illustrated the brand's journey from orchard to tea cup [3][5] - A signing and ribbon-cutting ceremony showcased the cultural exchange between Yunan and Shanghai, with interactive activities and online engagement generating significant public interest [5][7] Economic Impact - Yunan County, known as the "hometown of yellow skin," is positioned as a key area for the cultivation of this fruit, with plans for 22,900 acres of planting and an annual production of 108,000 tons by 2024, contributing to a total industry value of 6.238 billion yuan [8][10] - The "Huangxiaoxi" brand aims to transform local agricultural products into popular commodities while promoting Yunan culture, thus driving rural revitalization and economic growth [8][10] Future Plans - The successful opening of the flagship store is part of a broader strategy to expand the "Huangxiaoxi" brand into the Yangtze River Delta and Northwest markets, with plans to establish over 20 additional stores in major tourist areas [10] - The initiative seeks to create a network for showcasing Yunan's unique agricultural products, aiming to elevate the seedless yellow skin fruit into a billion-yuan industry and provide a replicable model for rural revitalization [10]

Core Viewpoint - The article highlights the successful sale of 70,000 pounds of ginseng fruit from Wu Chuan, which was previously facing a sales crisis, thanks to the efforts of a local support team that facilitated connections between farmers and markets [1][4][12]. Group 1: Sales and Market Dynamics - The ginseng fruit, characterized by its full flesh and smooth texture, was sold at an average price of 2.8 yuan per pound, with a market retail price reaching 8 yuan per pound, helping farmers recover nearly 200,000 yuan in losses [15][14]. - The support team managed to establish a procurement agreement with suppliers in the Guangzhou Jiangnan fruit wholesale market within just 36 hours [14][12]. Group 2: Agricultural Support Initiatives - Since its establishment in July 2024, the support team has implemented various measures, including production and sales connections, industry cultivation, and livelihood guarantees, to enhance local agricultural efficiency and increase farmers' income [6][7]. - The team is currently working on the construction of a rural revitalization product exhibition hall in Huangpo Town, expected to be completed by the end of June, which will showcase local agricultural products [20][21]. Group 3: Future Plans and Development - The farmer, Chen Shaohong, plans to expand his operations by raising 5,000 local chickens and is receiving assistance from the support team to connect with leading agricultural enterprises for technical support [23][24]. - The support team is also investing 3 million yuan to develop a sweet potato industry hub and a detoxified seedling laboratory, aiming to establish a national-level laboratory to address seed degeneration issues [35][36].

最高奖金5000元！雷岭 荔枝品牌LOGO、IP与宣 传语全网征集！_南方+_ 南方plus 潮南雷岭，"粤东荔枝之 乡"，坐拥北回归线穿过 的温润山海与花岗岩发 育的砂壤沃土，五百年 的荔枝栽培史在此沉淀 出独特的荔乡风韵，充 沛的雨水与2200小时的 年日照在无污染的生态 环境中孕育出颗颗"红宝 石"——雷岭荔枝。 作为广东晚熟荔枝的代 表，雷岭荔枝以"错峰出 荔"的智慧突围，当其他 一、活动时间 2025年5月1日-20日。 二、组织架构 主办单位：潮南雷岭镇 人民政府 三、征集内容 1.雷岭荔枝IP形象：简 洁、美观、大方，创意 新颖独特，色彩协调醒 目，易于识别和记忆， 视觉传播效果理想，具 有雷岭特色和潮南文化 内涵。 产区落幕时，它才披着 霞光登场。经古法矮化 修剪与现代标准化管理 的双重雕琢，雷岭荔枝 果型、口感极佳，连续 二十年跨越重洋，成为 北美华人舌尖上的乡愁 符号。2023年，"雷岭荔 枝"斩获国家地理标志证 明商标，品牌价值如荔 花绽放，在"荔枝+"战略 中衍生出荔枝干、荔枝 饮等深加工产品。如 今，4.4万亩荔林不仅染 红了山野，更以年产值 过亿的产业矩阵，绘就 了雷岭乡村振兴的甜 ...

Core Viewpoint - The "March Red" lychee from Maoming has been launched, with a market price of approximately 15 yuan per kilogram, attracting interest from merchants and consumers [5][4]. Group 1: Market Launch and Pricing - The "March Red" lychee has started to be harvested and sold in batches [4][6]. - The current market price for "March Red" lychee is around 15 yuan per kilogram, with significant inquiries from buyers [5][12]. Group 2: Weather Impact - The launch of "March Red" lychee has been delayed compared to previous years due to weather conditions, with significantly less rainfall in mid-April affecting the development of early and mid-maturing lychee varieties [6][7]. - There have been reports of some lychee fruits experiencing dryness due to a lack of water [8]. Group 3: Upcoming Lychee Varieties - Following "March Red," the "Technology No. 1" lychee is expected to be available after the May Day holiday, with other early varieties like "Feizi Xiao" and "White Sugar Can" anticipated to be ready by mid to late May [15][17]. - Mid-maturing varieties such as "White Wax" and "Black Leaf" are expected to mature by mid to late June, while late-maturing varieties like "Guiwei" and "Sticky Rice" will be ready by late June [18]. Group 4: Industry Support and Resources - Maoming City has released a "2025 Maoming Lychee Procurement Guide" to assist buyers in understanding lychee varieties, planting distribution, and sales conditions [20][21]. - The guide also provides information on related services and tourism options for visitors during the lychee season [22].