Core Viewpoint - The article discusses the importance of leveraging new media technology to enhance the digital transformation and image-based communication of traditional industries, particularly in the context of rural revitalization strategies in China [1]. Group 1: Company Insights - Fuzhou Shiyi Media Co., Ltd. has established a unique office environment by replicating an "ancient building" in Minhou County, showcasing professional live streaming equipment and a structured operational approach [3]. - The company emphasizes a selection logic for products that must have stories and quality, ensuring that local goods like Xiuqiu mushrooms and handmade noodles undergo rigorous quality checks before being featured in live streams [3]. - The live streaming strategy includes integrating farmer stories into the presentation and utilizing interactive designs to enhance consumer engagement, aiming to connect rural producers with broader markets [3]. Group 2: Industry Developments - Minhou County Supply and Marketing Cooperative has achieved over 700,000 yuan in sales since focusing on e-commerce for agricultural assistance, with a peak of 1,300 viewers in a single live stream [4]. - The cooperative faces challenges such as high logistics costs and a lack of professional media talent for content enhancement, which limits their market reach beyond local areas [4]. - The cooperative's core goal is to serve farmers, with live streaming revenue being a small part of their overall business strategy, highlighting the need for a comprehensive approach from production to consumption [4]. Group 3: Broader Context - The practice team’s visit aligns with national efforts to promote rural revitalization and the "Ten Thousand Projects" initiative, showcasing how Minhou County is leveraging media to connect rural agriculture with digital platforms [5]. - Fuzhou Shiyi Media is expanding its vision nationally, collaborating with regions like Ningxia to build a network for e-commerce cultural media [5]. - The initiative represents a grassroots implementation of the "Digital Commerce Promotes Agriculture" strategy, emphasizing the role of media in enhancing agricultural practices and market access [5].

Core Insights - The article highlights the integration of party building and e-commerce development in Jiangyong County, Hunan Province, showcasing a new model for rural revitalization through digital transformation and community engagement [1][2][3]. Group 1: Party Building and Talent Development - Jiangyong County has established a three-tier organizational system combining "E-commerce Street Center Party Committee + Functional Party Branches + Party Member Demonstration Households," managing over 2,000 live-streaming merchants and 23 provincial e-commerce demonstration enterprises [2]. - The county has implemented policies to support e-commerce talent, attracting over 40 professionals to start businesses locally and training more than 200 e-commerce talents through regular workshops [2]. - Currently, there are over 2,900 e-commerce enterprises and online stores in the county, employing more than 9,000 people, creating a positive cycle of talent driving industry and industry promoting revitalization [2]. Group 2: Digital Empowerment and Logistics - Jiangyong County has built 87 rural e-commerce service stations and integrated logistics resources from nine courier services to create a three-tier logistics network, achieving full coverage of "express delivery into villages" [3]. - Special events like "Village Broadcasting Competition" and seasonal promotions have helped 3,500 farmers increase their income, with direct sales to farmers reaching 1.033 billion yuan in the past three years [3]. - The county's collective economy has increased by over 3 million yuan, and it has been recognized as a national model for rural e-commerce development [3]. Group 3: Brand Development and Market Expansion - The county has developed a regional public brand matrix called "Jiangyong Five Spices," with "Jiangyong Fragrant Taro" recognized as a national geographical indication product [4]. - The "e-commerce + company + cooperative + farmer" model has been successfully implemented in Liujiacun Village, leading to an average annual income increase of over 200,000 yuan for more than 20 households [4]. - In 2024, the county's e-commerce platforms are expected to generate 260 million yuan in sales of agricultural products, facilitating the transition of products from rural areas to urban markets [4]. Group 4: AI Transformation and New Agricultural Practices - Jiangyong County has initiated AI empowerment training for e-commerce, teaching tools like DeepSeek to enhance operational efficiency for practitioners [6]. - Local entrepreneurs have successfully utilized AI for supply chain optimization, significantly increasing the cultivation area for fruits and vegetables [6]. - Over the past three years, the county has conducted more than 70 e-commerce training sessions, cultivating 1,142 "new farmers" and injecting technological momentum into rural revitalization [6].

Core Insights - The article emphasizes the transformation and upgrading of the commercial economy in Shanghe, positioning 2025 as a pivotal year for high-quality development through innovative practices and breakthroughs [1] E-commerce Development - The rise of live-streaming e-commerce has significantly changed the sales model in Shanghe, moving from traditional selling to a comprehensive supply chain upgrade [1] - Companies like "Yi Mu Di Gua" have rapidly grown by leveraging e-commerce platforms, with a self-operated warehouse in Shanghe serving as a logistics hub for sweet potatoes [2][3] - The Shanghe National Agricultural Science and Technology Park has established e-commerce accounts for various flower species, achieving monthly online sales exceeding 60,000 yuan during peak market conditions [3] Economic Impact - From January to May, Shanghe recorded 10,956.2 million live-streaming sales, a year-on-year increase of 151.7%, with sales revenue reaching 1.289 billion yuan, accounting for one-sixth of the city's total live-streaming sales [3] - The local government has recognized Shanghe as a model for e-commerce development, receiving multiple honors for its initiatives [3] Talent Development - The region has conducted 27 e-commerce training sessions, training 1,078 individuals and fostering local influencers in the live-streaming space [5] - The establishment of a network of e-commerce professionals has been encouraged through alliances, enhancing resource sharing and industry collaboration [5] Infrastructure and Logistics - Shanghe has built a county-level public warehousing and logistics center, integrating five logistics companies, which has significantly reduced shipping costs by 55% [7] - The logistics center has achieved a monthly sorting volume of up to 1.4 million packages, showcasing the efficiency of the local e-commerce infrastructure [7] Future Outlook - The local government aims to leverage e-commerce as a key driver for industrial upgrading and rural revitalization, with plans to enhance brand competitiveness and optimize the e-commerce ecosystem [7] - The "Guxiang e-Ma Hong" brand was launched to promote local products, aiming to tell the story of Shanghe and deepen the integration of digital economy with local culture [7]

Group 1 - The core initiative involves selecting and training 702 rural industry revitalization leaders to support high-quality agricultural development in the province [1] - This year marks the fourth year of the "head goose" project, with a total of 1,900 individuals trained in the first three years [1] - The training focuses on various sectors including agricultural product processing, rural specialty industries, and new rural industries such as e-commerce and leisure agriculture [1] Group 2 - The training program lasts for one year and employs a "four ones" model, which includes one month of intensive courses, one semester of online learning, a series of field visits, and one mentor for guidance [1] - Participants will engage in experiential learning at recommended family farms, cooperatives, and leading agricultural enterprises, as well as at least one mutual visit among trainees [1] - A participant from the third batch expressed that the systematic learning and exchange of ideas with peers have significantly boosted confidence in managing their agricultural projects [2]

Core Insights - Jiangxi Province has achieved new breakthroughs in agricultural industrialization development during the "14th Five-Year Plan" period, with projected sales revenue of agricultural entities reaching 367.2 billion RMB in 2024, a year-on-year increase of 9.9% [1][3]. Group 1: Agricultural Industrialization Development - Jiangxi Province has adopted industrialization, market, innovation, and internet thinking to promote high-quality agricultural industrialization [3]. - The province focuses on 134 advantageous specialty industries, creating 8 national advantageous specialty industry clusters, 12 national modern agricultural industrial parks, and 64 national agricultural industry strong towns [3]. - A total of 8,132 green organic geographical indication agricultural products have been certified, ranking among the top in the country [3]. Group 2: Leading Enterprises and Supply Chain - Jiangxi has cultivated a tiered development structure with 81 national key leading enterprises and 1,147 provincial and above leading enterprises [3]. - There are 82 leading enterprises with revenue exceeding 1 billion RMB and 1,051 enterprises with revenue exceeding 100 million RMB [3]. - A "1+10+N" supply chain system has been established, with 20 supply chain enterprises introduced and 15 cold chain logistics backbone nodes built [3]. Group 3: E-commerce Growth - The agricultural e-commerce sector in Jiangxi has experienced explosive growth, with 1,914 high-quality agricultural products entering high-end supermarkets and catering platforms [4]. - A total of 296 products have been developed into "explosive" items with annual sales exceeding 10 million RMB [4]. - Since 2022, agricultural e-commerce retail has consistently surpassed 10 billion, 20 billion, and 30 billion RMB, growing at a rapid pace of over 50% annually [4].

Core Viewpoint - The article emphasizes the importance of "rural internet celebrities" in linking agricultural products to markets and promoting rural culture, highlighting a training initiative in Guangdong aimed at cultivating digital marketing skills among new farmers [1][4]. Group 1: Training Initiative - A training program for 1,000 "rural internet celebrities" was launched at Sun Yat-sen University, covering all 21 cities in Guangdong, with the goal of developing skills in account management, live streaming, and short video creation [1][5]. - The training is part of Guangdong's "Hundred-Thousand-Ten Thousand Project," which aims to empower rural areas by transforming digital marketing skills into practical agricultural tools [1][5]. Group 2: Participant Demographics - The training participants include young village leaders, returning entrepreneurs, inheritors of intangible cultural heritage, and leaders of new agricultural business entities, showcasing a diverse group [8][9]. - Participants range from experienced live streamers to novices, all eager to learn essential skills for promoting local products and increasing income for their communities [4][6]. Group 3: Curriculum Focus - The curriculum includes practical training in digital skills, industry integration, and compliance risk management, featuring experts from major platforms like Tencent, Pinduoduo, Douyin, and Xiaohongshu [5][6]. - Specific topics covered include e-commerce strategies for agricultural products, branding rural specialties, and leveraging local products for broader market appeal [5][9]. Group 4: Regional Collaboration - The initiative reflects a broader effort in Guangdong to integrate government, market, and social resources to create a comprehensive support network for new farmers [9][10]. - Local governments are actively collaborating with logistics companies and e-commerce platforms to reduce costs and enhance market access for rural products [9][10]. Group 5: Future Outlook - Despite the emergence of several agricultural product phenomena in Guangdong, there remains a significant gap in converting promotional efforts into actual sales [10]. - Post-training, participants will continue to engage in local "network strong village" projects, ensuring the sustainability of the "rural internet celebrity" cultivation efforts [10][11].

Group 1 - The core viewpoint of the news is the launch of the "Farming Mall" by Hong Kong Zhongnong International Investment Group, marking the world's first on-chain mall that integrates agricultural physical assets with blockchain technology [1][3] - The platform features a digital circulation system for agricultural products, allowing direct access from producers to global consumers, enhancing transaction efficiency and consumer trust [3][5] - The initial product offerings include high-quality agricultural products from Latin America, Southeast Asia, and Africa, all managed through a self-developed blockchain traceability certification system [3][5] Group 2 - The "Farming Mall" plans to introduce over 2,000 product SKUs in the next three years and aims to create a multi-layered trading ecosystem, including live traceability and AI product recommendations [5] - The platform will establish B2B channels with large overseas buyers and food chains to facilitate bulk orders and increase agricultural product export rates [5] - The launch of the mall supports the digital transformation of agricultural brands and the assetization process through blockchain, with plans for deeper collaboration with governments and international organizations [5]

Core Insights - The integration of "Internet+" into agriculture has led to the emergence of "rural internet celebrities" as key players in connecting agricultural products to markets and promoting rural culture [1] - A significant training program for 1,000 "rural internet celebrities" is being launched in Guangdong to enhance their digital marketing skills and support the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative [1][2] Group 1: Training Program Overview - The training program consists of five sessions and aims to cultivate talents with skills in account management, live streaming sales, and short video creation [1] - The program is designed to empower participants with practical skills through courses led by experts from major platforms like Tencent, Pinduoduo, Douyin, and Xiaohongshu [2] - The training will focus on digital skills, industry integration, and compliance risk management to ensure a comprehensive learning experience [2][3] Group 2: Participant Demographics and Goals - The 1,000 participants include young leaders from village committees, returning entrepreneurs, inheritors of intangible cultural heritage, and heads of new agricultural business entities [4] - Participants express a strong desire to promote local products and enhance their sales channels through digital marketing techniques [3][4] - The training aims to transform traditional agricultural practices by integrating digital tools and marketing strategies [5] Group 3: Regional Initiatives and Collaborations - Local governments are actively collaborating with e-commerce platforms and logistics companies to address challenges in agricultural product sales and distribution [5] - The training is part of a broader strategy to build a dynamic talent pool that will contribute to the "Network Strong Village" initiative [5] - Efforts are being made to leverage local internet celebrities to promote agricultural and cultural tourism resources effectively [6]

Group 1 - The event "Zhechuan Qinqing · Rural Prosperity" focused on county economic transformation and rural revitalization practices, highlighting the collaboration between eastern and western regions of China [1] - Cangxi County, known for its "scale agriculture + courtyard economy" model, has developed standardized production bases centered around key industries like kiwi and snow pear, adapting to e-commerce demands [1][2] - The county has established a partnership with Yuhang District in Hangzhou, leading to the emergence of a new growth point in the e-commerce live streaming industry [1] Group 2 - Cangxi County has been recognized as a model for eastern-western collaboration, achieving significant results in rural revitalization and being awarded as a provincial-level county with notable achievements for eight consecutive years [2] - The county has developed an e-commerce industry with the establishment of the Hangzhou-Dongxi Digital Industry Park, attracting over 30 e-commerce companies and generating an annual output value of 53 million yuan [2] - Key discussions during the event included topics on e-commerce's role in rural revitalization, the full industrial chain development of kiwi, and increasing employment and income for local residents [2]

Core Viewpoint - The article discusses the implementation of the "Action Plan for the High-Quality Development of the Modern Circulation Service Network of Agricultural Products by Supply and Marketing Cooperatives (2025-2027)", aimed at effectively expanding the e-commerce sales scale of agricultural products [1] Group 1: E-commerce Development - The plan emphasizes leveraging various e-commerce platforms, operational service centers, and industrial bases to explore high-quality and distinctive agricultural products [1] - It aims to create tailored e-commerce marketing strategies and cultivate "good hosts" for live streaming to effectively promote agricultural products through storytelling [1] - The initiative focuses on enhancing the visibility and sales of quality single products to drive traffic and sales [1] Group 2: Digital Transformation - The plan encourages the development of community-based e-commerce by digitally transforming traditional service outlets using modern information technology [1] - It aims to innovate consumption scenarios by offering services such as online ordering with in-store pickup and direct delivery of fresh products [1] - The initiative seeks to enrich the consumer experience for residents [1] Group 3: Quality Assurance - Various e-commerce platforms, live streaming rooms, and online stores are required to strengthen the management of agricultural product quality and sourcing [1] - The plan emphasizes ensuring reasonable pricing and maintaining the reputation of supply and marketing cooperatives [1]