(新春走基层)从大自然馈赠到"生金草" 淮河之源兰香海内外 中新网南阳2月11日电 (韩章云 张楠 范晓恒)立春后，地处淮河源头的河南南阳桐柏县春寒料峭，该县大 河镇的一座座兰花大棚里暖意融融。一盆盆兰花叶脉翠色凝润，叶片柔韧舒展，株丛疏密相宜，甚是清 雅有致。 桐柏县位于淮河源头、桐柏山腹地，处于中国南北气候过渡带。这里气候温和，雨量充沛，植被茂密， 是蕙兰的适生地，拥有数百个春兰、蕙兰精品名种。经过多年人工繁育，兰花这一大自然的馈赠，如今 已成为当地人的"生金草"。 春节临近，兰花种植户黄俊正在大棚里忙碌，定期浇水、修剪、杀菌杀虫，并检查兰花生长状况。"再 过一个多月就到兰花花期，现在正是需要精心管理的时候。到4月镇上的兰花年会，才能有更多精品兰 花一展风采。" 来源：中国新闻网 "现在兰花销路好，收入稳定，在家门口就能挣到钱。"张军介绍，兰花就是大河镇人的"生金草"，让家 里的生活蒸蒸日上。 据该镇副镇长郑植介绍，大河镇依托石佛寺村"国兰种植交流中心"建立兰花特色产业基地，占地面积约 200亩，现已建成标准化兰棚85个，有精品兰花20余万盆，带动全镇4000余人从事兰花种植，年经济效 益达2亿元。 经过 ...

开栏的话 年宵花住进智能温室，准时"赶春"、精彩绽放；无人机搭配冷光烟花，点亮夜空、出圈出彩；年兽彩灯 装上智能眼睛，会心眨眼、灵动传神；年鱼送上自动化产线与冷链物流，鲜"游"千里、味达万家；新中 式服饰用上科技面料，流光溢彩、典雅大方；育种技术助力"吃瓜自由"，瓤色多彩、产地多元……从田 间到车间，从指尖到心间，新技术、新创意、新模式既重塑着过年的方式，也承载着人们对美好生活的 向往。 过小年，迎新年。本版推出"年味里的新质生产力"系列策划，和读者们一起感受那些藏在年味里的技术 革新与产业跃迁。 临近春节，云南昆明呈贡区斗南花卉市场里花香浓郁，各色花卉争奇斗艳。顾客的询价声、打包声与馥 郁的花香交织，年的脚步跟着花香人潮涌了进来。 如何迎接新春花卉销售高峰？从"追着市场跑"到"迎着春天走"，从"凭经验种花"到"靠数据开花"，从"引 进来"种苗到"自己创"品种，云南花卉产业正经历一场静默而深刻的"赶春"。 逛花拍中心 各地的花，为啥运到云南卖 每年春分前后，产自山东菏泽的芍药都会千里迢迢运抵斗南，再由此转销各地。 不独山东芍药，来自河北、四川、陕西等10余个省份的特色花材，也会循着"花路"汇入这条"快车道"。 ...

Group 1 - The core viewpoint of the articles emphasizes the development of a "beautiful economy" through enhanced consumer experiences and diversified consumption in various regions, particularly focusing on the flower market and local specialties [2][3][6] - The 187th Regiment's You Sheng Feng Qing Flower Base is highlighted as a key player in the local flower supply chain, with an annual production capacity of 24,000 potted plants and a revenue exceeding 2 million yuan by 2025 [3][5] - The shift from traditional purchasing to experiential consumption, such as flower arrangement training, is noted as a significant trend, enhancing consumer engagement and creating new employment opportunities [5][6] Group 2 - In the 3rd Division of Tumushuke City, local brands are becoming crucial in driving market consumption, with notable sales figures such as 250,000 yuan from local products at the New Year Bazaar [7][8] - The integration of e-commerce into local markets is facilitating broader distribution of local specialties, with significant sales figures reported, including 2.57 billion yuan in cotton oil and 8.39 billion yuan in red dates by 2025 [8][9] - The diverse consumption landscape in the 12th Division's New Tianrun Food Street showcases a variety of dining and retail options, with a reported retail sales total of 732 million yuan, reflecting a 9.7% year-on-year growth [10][11]

Core Insights - The flower market is experiencing a peak sales season as the Spring Festival approaches, with various flowers like orchids and tulips being showcased at the Bingtuan International Flower Industry Park [2][3] - The park has implemented advanced technology for flower cultivation, including smart temperature control and integrated water and fertilizer systems, ensuring optimal growth conditions year-round [3][4] - The project aims to create a "Flower Town" that combines tourism, education, and agricultural experiences, with a total investment of 500 million yuan and plans for further expansion [4][5] Industry Overview - The Bingtuan International Flower Industry Park has prepared over 60,000 high-quality flowers to meet the demand for the New Year flower market, utilizing efficient logistics to supply various regions [4] - The park's advanced technology not only reduces labor costs but also enhances the stability of flower quality and extends their blooming period, resulting in superior products for the market [3][4] - The project is expected to create over 400 jobs upon full completion, contributing to local employment and economic growth [4][5]

Group 1: Local Festivals and Markets - The article highlights the vibrant atmosphere of local markets and festivals across various regions in China as the Lunar New Year approaches, showcasing cultural traditions and local specialties [1][10][16] - In Xinjiang's Lop County, a newly renovated commercial street hosts a bustling New Year market with nearly a hundred stalls, attracting a diverse crowd [3][9] - The Fujian Ningde Shouning New Year food fair features over 50 stalls offering local delicacies, along with performances of traditional opera, enhancing the festive spirit [10][12][14] Group 2: Local Products and Specialties - The Lop County market offers local products such as red dates, walnuts, and traditional snacks like fried dough twists and marzipan, emphasizing the region's culinary heritage [5][7] - In Shanxi's Jin Cheng, the production of traditional sugar gourds is highlighted, showcasing local craftsmanship and the importance of this treat during the New Year [19][21] - The article mentions the unique offerings in Guangdong's Foshan, where hand-written "Spring Festival couplets" are popular, reflecting local customs and creativity [24][28] Group 3: Economic Impact and Consumer Engagement - The markets and fairs not only serve as cultural hubs but also significantly boost local economies, with large crowds and high consumer engagement reported [19][31] - In Hebei's Shijiazhuang, flower markets are thriving as consumers can select and arrange their own pots of orchids, indicating a trend towards personalized shopping experiences [31][34] - The rose industry in Liaoning's Shenyang is highlighted for its modernized practices, with significant production capacity and economic contributions, particularly during the festive season [36][40]

近年来，催花牡丹品牌吸引大批采购商纷至沓来，带动催花牡丹规模发展，仅智慧高效农业示范园里就 落户4家花牡丹公司，建成钢结构盆养牡丹智慧大棚近20个，盆栽牡丹存量达4万多盆，搭建起标准化种 植平台，助力"小农户"精准对接"大市场"，既激活了集体经济发展新动能，又让村民共享产业发展红 利，切实走出了一条产业兴、百姓富的乡村振兴好路子。（李国英 郑占波 于梦瑶） 如今，该公司依托园区的智慧农业技术发展反季节催花牡丹大棚5座，培育高端品质的"洛阳红"近万 盆。新品种凭借花大色艳、品质上乘，广受市场青睐和顾客喜爱，已销往广东、江浙、北京、上海、南 京、西宁、兰州等地。 在销售渠道上，园区创新采用"线上直播+线下零售"的双轨模式。走进盆栽催花牡丹大棚，一盆盆催花 牡丹在主播的详细介绍下被敲定。直播间里，主播不仅详细介绍催花牡丹培育的过程，还不断宣传推介 洛阳牡丹文化的丰富内涵，为催花牡丹插上翅膀，实现花开"云端"。 随着直播销售业态兴起，当地盆养牡丹的客户也在悄然改变。前几年，销售地以北上广深等一线发达城 市居多，今年，黑龙江、新疆、广西等边疆地区销售增长显著。从暖意融融的两广、云南，到天寒地冻 的东北、新疆，"智慧大棚 ...

Group 1 - The core viewpoint of the articles highlights the growth and economic impact of the butterfly orchid industry in Longtan Town, emphasizing its role in local employment and community development [1][2] Group 2 - Longyan City Wanhuayuan Company operates the largest butterfly orchid cut flower base in China, with a cultivation area of over 170 acres and an annual production of 8 to 10 million seedlings, supplying both domestic and international markets [1] - The company has improved its cultivation process, reducing the flowering cycle from three years to eight months, thereby enhancing market competitiveness [1] - The demand for fresh cut flowers remains strong year-round, particularly during peak seasons such as the Spring Festival, weddings, and hotel events, with both online and offline sales channels utilized [1] Group 3 - Longtan Town has developed a comprehensive industry chain around butterfly orchids, integrating cultivation, processing, sales, and tourism, which has transformed the local landscape and increased annual tourist visits to over 300,000 [2] - The employment generated by the butterfly orchid industry allows workers to earn between 50,000 to 60,000 yuan annually, contributing to local economic stability and community welfare [2] - The "flower economy" is becoming a stable support for rural revitalization and common prosperity, turning ecological advantages into tangible benefits for the local population [2]

Core Insights - The butterfly orchid has become a top choice in the flower market during the Spring Festival, with the production scale in Lishui Town, Nanhai District, Foshan, Guangdong reaching 4,500 acres and an annual output exceeding 65 million plants, accounting for about one-third of the national market share [1][3]. Industry Overview - The flower economy is thriving, driven by changing consumer preferences, solid industry foundations, and cultural confidence. The annual output value of the flower industry in China exceeds 520 billion yuan, with nearly 220,000 seedling flower enterprises [7]. Consumer Trends - There is a polarization in consumer preferences between younger and older generations. Young consumers, especially women, prefer pastel or retro colors, while older consumers favor traditional bright colors. Online sales focus on smaller desktop flowers, while offline sales feature larger pot combinations [4][6]. Market Dynamics - The global annual production of butterfly orchid seedlings is approximately 350 to 380 million, with mainland China producing about 250 million, showing a growing market share. However, high-end varieties still rely on imports due to insufficient brand development [9]. Competitive Advantages - Butterfly orchids have advantages such as good symbolism, long flowering periods, simple maintenance, and a wide price range. Although other flower varieties are gaining attention, butterfly orchids are expected to remain irreplaceable in the next 5 to 10 years [10]. Future Outlook - The flower consumption trend is shifting towards daily use rather than being limited to festivals. The industry is expected to become more personalized, branded, and internationalized, with online channels evolving from transactional to educational roles [10].

开幕现场兰香萦绕，数千盆精品兰花争奇斗艳，莲瓣兰、春兰、墨兰等多个品种清雅脱俗，尽展兰韵风 姿。展馆内设置云南馆、大理馆、综合馆、个性馆4大主题场馆，集中展示全国多地兰花珍品，吸引众 多观众驻足欣赏。同步开设的兰花自由交易区人头攒动，成为兰友交流交易的重要场所，生动展现出 了"中国莲瓣兰之乡"的独特魅力与蓬勃产业活力。 (责任编辑：王婉莹) 转自：北青网 本届兰博会将持续至2月11日。 云南网讯（记者李丽秦蒙琳）2月7日，第33届兰花博览会在鹤庆县特色花卉产业园区开幕。本届兰博会 以"银都鹤庆·兰韵幽芳"为主题，旨在搭建兰花文化交流与产业合作平台。 来源：云南网 非遗与兰韵的融合是本届兰博会的一大亮点。鹤庆银器锻制技艺省级非遗代表性传承人李树坤设计并手 工制作的银铜兰花摆件栩栩如生，紫铜、黄铜、白铜材质搭配精巧，叶片脉络清晰、花型灵动飘逸，将 鹤庆千年银器工艺与兰文化完美相融，成为展会独有的文化符号。 展会期间还举办兰花书画摄影展、现场写生等活动，并设有地方特色商品展与民族特色美食体验区。鹤 庆银器、铜器、瓦猫、特色食品等集中亮相，让观展者在欣赏兰韵之余，也能体验民俗、品尝美味。同 步举办的第十三届中国兰花产 ...

Group 1 - The weather on February 7th and 8th was particularly suitable for outings, leading to a significant increase in visitors to the Nanshan Botanical Garden to view early plum blossoms [1] - Local flower seller Zhao Guizhen reported selling nearly 100 bunches of wax plums daily, with an average price of 20 yuan per bunch, and noted that longer-stemmed varieties were priced above 30 yuan [1] - The wax plum cultivation is a key industry in the Nanshan area, with local farmers experiencing increased sales due to better flower quality and quantity compared to previous years [1] Group 2 - Some flower farmers are exploring e-commerce channels, resulting in increased online sales, particularly in areas like Beibei Jingguan [2] - The Beibei District has established a 300-acre wax plum seedling breeding base, producing 150,000 high-quality seedlings annually through various propagation techniques [2] - The industry is strategically developing early, mid, and late flowering varieties based on altitude and market demand to extend the flowering period and enhance market share [2]