Group 1 - The shareholder Tai'an Zhongxing plans to reduce its stake in the company through centralized bidding and block trading, with a maximum reduction of 6.3245 million shares, accounting for 3% of the company's total share capital [1]

Group 1: Financial Performance - In 2024, the company achieved a revenue of 2.547 billion, representing a year-on-year growth of 18.83% [5] - The net profit attributable to shareholders, excluding non-recurring gains and losses, was 217 million, with a year-on-year increase of 30.10% [5] - In Q1 2025, the revenue reached 929 million, showing a significant year-on-year growth of 93.18% [5] Group 2: Advertising Business Insights - The revenue from the programmatic advertising platform grew by 210% year-on-year in 2024, although the ARPU per client decreased by 29% [2] - The company’s core business, performance advertising, accounted for 97.52% of total revenue in 2024 [2] - The integration of AI capabilities into programmatic advertising has improved algorithm efficiency and reduced task execution time by 30% [2] Group 3: Strategic Partnerships and Market Expansion - The collaboration with AppLovin is progressing smoothly, enhancing the company's service offerings in various markets [3] - The company operates in over 200 countries, diversifying its market presence to mitigate regional risks associated with tariffs [3] - Future growth will focus on expanding into new sectors such as short dramas, AI applications, smart home technology, and new energy vehicles [5] Group 4: Shareholder Engagement and Corporate Governance - The company is committed to enhancing shareholder value through high-quality development and governance [5] - There are no recent stock sales by the controlling shareholder, and any executive sales are compliant with regulations [5] - The company is considering stock buyback plans and market value management strategies in response to shareholder concerns [5]

Investment Rating - The industry is rated positively, with expectations of overall returns exceeding the CSI 300 Index by more than 5% in the next six months [55] Core Insights - Recent advancements in AI text-to-image, text-to-audio, and 3D generation models have shown continuous iteration, improving both generation quality and speed, which is expected to enhance user experience and accelerate industry applications in advertising, gaming, and film [6][45] - Key companies to watch include Tianyu Shuke in AI marketing, Kaiying Network, Giant Network, and Dihun Network in AI gaming, and Bona Film Group in AI film [6] Summary by Sections Sub-industry Ratings - The report includes various research reports on AI models and their applications, highlighting significant developments in the field [3] Industry Performance Data - The domestic game market achieved actual sales revenue of 857.04 billion yuan in Q1 2025, marking a year-on-year growth of 17.99% [11] - The top three mobile games in the iOS revenue rankings as of May 17, 2025, are "Peace Elite," "Honor of Kings," and "Endless Winter" [11][28] AI Developments - Global AI product web traffic in April 2025 shows ChatGPT leading with 5.31 billion visits, followed by New Bing and DeepSeek [25][26] - Domestic AI products also show significant traffic, with DeepSeek leading at 469 million visits [26] Film and Television - The total box office for domestic films in 2025 reached 26.8 billion yuan, with a single-day box office of 60.4 million yuan on May 17 [28][30] - The top-rated TV dramas as of May 15, 2025, include "My Doctor" and "My Second Half of Life" [31] Advertising and Marketing - National outdoor advertising spending in Q1 2025 was 57.4 billion yuan, reflecting a year-on-year increase of 6% [40][42]

Investment Rating - The report maintains an "Outperform" rating for the media industry [5] Core Insights - The media industry is experiencing a significant rebound in fund preference and fundamentals in Q1 2025, with a notable increase in the allocation towards gaming and other segments [1][12] - The overall revenue for the media industry in 2024 is projected to be 508.1 billion yuan, with a slight year-on-year decline in net profit due to various pressures [2][27] - The gaming sector is witnessing high growth, with revenues reaching 934.34 billion yuan in 2024 and 267.19 billion yuan in Q1 2025, driven by new game launches and improved market conditions [3][36] - The film and cinema sector is benefiting from strong content supply during the Spring Festival, leading to a significant increase in revenue and profitability in Q1 2025 [4][21] - The advertising and marketing sector is under pressure from macroeconomic conditions, but there are signs of recovery as competition improves among leading companies [7][24] Summary by Sections Media Industry Overview - In Q1 2025, the media industry saw a fund holding increase of 12.52% year-on-year, with a fund holding ratio of 2.85% [11][12] - The media sector's heavy stock market value accounted for 1.04%, reflecting a 0.23 percentage point increase [1][12] - The overall low allocation ratio for the media industry decreased to 0.52%, indicating a growing preference for the sector [1][12] Gaming Sector - The gaming sector achieved revenues of 934.34 billion yuan in 2024 and 267.19 billion yuan in Q1 2025, with year-on-year growth rates of 7.74% and 21.93% respectively [3][36] - The adjusted net profit for the gaming sector in Q1 2025 was 35.04 billion yuan, marking a 47% increase year-on-year [3][41] - The sector's profit margin improved to 13.11%, reflecting a 2.25 percentage point increase [3][41] Film and Cinema Sector - The film and cinema sector generated revenues of 357.33 billion yuan in 2024 and 141.15 billion yuan in Q1 2025, with a 41% year-on-year growth in Q1 2025 [4][21] - The sector's net profit in Q1 2025 was 23.68 billion yuan, a significant recovery from a loss in the previous year [4][21] - The Spring Festival box office reached a record high of 95.10 billion yuan, driven by popular films [4][21] Advertising and Marketing Sector - The advertising sector reported revenues of 429.35 billion yuan in 2024, with a slight year-on-year decline of 5.16% [7][24] - The adjusted net profit for the advertising sector in Q1 2025 was 16.01 billion yuan, reflecting a 10.24% increase year-on-year [7][24] - The sector is expected to recover as competition among leading companies improves [7][24] Publishing Sector - The publishing sector's revenue is under pressure, but the effective tax rate has significantly decreased, leading to a recovery in net profit in Q1 2025 [27][28] - The overall revenue for the publishing sector is projected to remain stable, with a focus on maintaining quality content supply [27][28]

中国营销行业AI应用丨研究报告 核心摘要： 人工智能（AI）技术的迅猛发展，为营销行业的数字化转型注入了新的活力，推动营销从赋能走向全能，开 启了一场深刻的变革。AI营销已成为业界关注的焦点，其核心在于突破传统营销的局限，构建全新的营销机 制，为品牌传播打造高效、精准、个性化的新型业务模式。具体而言，AI与营销的融合表现在营销生产力、 应用策略和组织、流程等多方面的适配与调整。本报告为帮助市场更清晰地了解当前AI营销市场发展的脉 络，认识AI营销业务链路变革、探究应用实践场景多样性及价值，并针对营销生态的发展、AI技术发展相关 延伸问题展开探讨。 AI营销概念及特征 中国AI营销市场发展进程 AI营销正进入到以"人"为颗粒度的个性化营销时代 营销5.0阶段兼具前几个营销阶段特征，技术赋能基础上搭建更为高级的营销框架，应用"类人技 术"在整个消费者体验过程中创造、传播较符合提升价值的活动。也是在此阶段，AI营销概念进入 探索期。发展到今天，AI营销进入到普及期，品牌及服务商创建专属营销大模型，由AI生成的多 模态广告内容形式更多样、ROI大幅提升，产品使用门槛大幅降低，未来会生成以"人"为颗粒度的 个性化营销， ...

证券研究报告 2025年05月16日 行业报告： 行业专题研究 传媒 2024年及2025年第一季度传媒行业回顾 作者： 1 行业评级： 上次评级： 强于大市 强于大市 维持 （ 评级） 请务必阅读正文之后的信息披露和免责申明 分析师 孔蓉 SAC执业证书编号：S1110521020002 分析师 曹睿 SAC执业证书编号：S1110523020003 摘要 传媒行业 2025年传媒行业以景气度回升为核心趋势，一季度已见报表层面明显得到改善，估值层面传媒整体估值处在中枢水平，部分龙头公司估值仍 具优势，未来在政策改善、内容常态化供给、以及AI带来的产业变革下，我们坚定看好传媒行业25年投资机会。 游戏 2025年1-3月国内游戏市场收入同比增长18%，环比-1.2%；国内移动游戏收入同比增长20.3%，环比-2.2%；端游市场收入同比增长6.8%，环比 +3.6%；自研游戏海外收入同比增长17.9%，环比-0.6%。 影视院线 供给影响大盘复苏，行业承压。2024年影视院线板块公司实现总营收357.33亿元，yoy-14.3%；实现归母净利润-25.13亿元，yoy-348.6%。 25Q1影视院线板块公司实 ...

从持股市值来看，2025年Q1SW传媒行业的前十大重仓股分别为分众传媒（002027）、恺英网络 （002517）、芒果超媒（300413）、巨人网络（002558）、完美世界（002624）、神州泰岳 （300002）、光线传媒（300251）、昆仑万维（300418）、三七互娱（002555）、上海电影 （601595），游戏行业占据6席。从行情表现看，前十大重仓股股价2025年Q1表现存在差异，光线传媒 表现亮眼，股价上升123.83%。 基金重仓配置集中，抱团现象显著 2025年Q1SW传媒行业基金前5、前10、前20大重仓股的市值占整体SW传媒行业基金重仓市值的比例分 别为60.03%、79.41%和93.66%，较2024年Q4环比分别0.09pct、+0.73pct、-0.14pct，抱团现象较为显 著。 风险因素：监管政策趋严;新游延期风险;新游表现不及预期;技术发展不及预期;商誉减值风险。 万联证券发布研报称，从2025年Q1SW传媒行业的基金重仓配置及估值水平看，估值水平明显有所修 复，行业整体仍处于低配区间，存在较大提升空间，游戏及广告营销领域头部公司是机构关注的核心， 建议关注游戏版号 ...

二、本人任职资格符合下列法律、行政法规和部门规章以及 公司规章的要求： （一） 《中华人民共和国公司法》关于董事任职资格的规定； （二）《中华人民共和国公务员法》关于公务员兼任职务的 规定（如适用） （三）中国证监会《上市公司独立董事管理办法》、上海证 券交易所自律监管规则以及公司章程有关独立董事任职资格和 条件的相关规定； （四）中共中央纪委、中共中央组织部《关于规范中管干部 辞去公职或者退（离）休后担任上市公司、基金管理公司独立董 事、独立监事的通知》的规定（如适用） 独立董事候选人声明与承诺 本人金小刚，已充分了解并同意由提名人浙文互联集团股份 有限公司董事会提名为浙文互联集团股份有限公司第十一届董 事会独立董事候选人。本人公开声明，本人具备独立董事任职资 格，保证不存在任何影响本人担任浙文互联集团股份有限公司独 立董事独立性的关系，具体声明并承诺如下： 一、本人具备上市公司运作的基本知识，熟悉相关法律、行 政法规、部门规章及其他规范性文件，具有 5 年以上法律、经济、 会计、财务、管理或者其他履行独立董事职责所必需的工作经验。 本人已经参加培训并取得证券交易所认可的相关培训证明 材料。 （五）中共中央 ...

Investment Rating - The report maintains an "Outperform" rating for the media industry, indicating a projected increase of over 10% relative to the market in the next six months [5][46]. Core Insights - The SW media industry index rose by 6.37% in Q1 2025, with high capital activity and a valuation (PE-TTM) that has adjusted, outperforming the average level of the past seven years [2][13]. - The fund's heavy allocation in the media industry remains low, with the gaming and advertising sectors being the focal points of market attention, maintaining an overweight position [3][4]. - The top ten heavy stocks in the media sector are dominated by gaming companies, reflecting high market interest, with notable performance from Light Media, which saw a stock price increase of 123.83% [3][26]. Summary by Sections 1. Capital Activity and Valuation - The SW media industry index closed at 671.01 points on March 31, 2025, up from 630.85 points at the beginning of the quarter, with an average daily trading volume of 58.085 billion yuan [13]. - As of May 8, 2025, the PE-TTM for the SW media industry was 27.39 times, a 5.37% increase compared to the seven-year average [15]. 2. Fund Heavy Allocation and Concentration - The allocation ratio for the SW media industry in Q1 2025 was 1.71%, with a fund heavy allocation ratio of 1.04%, indicating a low allocation level [17][20]. - The number of heavy allocation stocks accounted for 51.15% of the total, ranking 13th among all industries, showing a slight decrease in concentration [23]. - The gaming sector occupied six of the top ten heavy stocks, with significant market attention [26]. 3. Investment Recommendations - The report suggests focusing on leading companies in the gaming and advertising sectors, particularly those with rich game license reserves and AI application layouts [43].

Group 1 - Shengyi Electronics plans to repurchase shares with a total amount between 50 million and 100 million yuan, at a price not exceeding 43.02 yuan per share, for employee stock ownership plans [1] - Guoyao Modern's subsidiary has passed the consistency evaluation for the quality and efficacy of a generic drug, which is used for treating severe infections [1] - Tianhe Magnetic Materials' subsidiaries have obtained project filing notices for high-performance rare earth permanent magnet projects, with total investments of 100 million yuan and 50 million yuan respectively [1][2] Group 2 - Dream Lily intends to repurchase shares with an amount between 85 million and 170 million yuan, at a price not exceeding 10.90 yuan per share, supported by a loan commitment of up to 150 million yuan [3] - Weifu High-Tech has received a loan commitment of up to 135 million yuan from a financial institution for share repurchase [3] Group 3 - Lu'an Environmental Energy reported a coal sales volume of 4.51 million tons in April, a year-on-year increase of 17.75% [5] - *ST Tianshan reported a significant decline in livestock sales and revenue, with a revenue of 70,500 yuan in April, down 95.68% year-on-year [7] Group 4 - Feirongda announced a cash dividend of 0.38 yuan per 10 shares, with a total distribution of 21.9 million yuan [8] - Zhejiang Rongtai's shareholders and executives plan to reduce their holdings by up to 1.93% of the company's shares [9] Group 5 - Changhua Group's subsidiary won the land use rights for an industrial site in Ningbo for 27.05 million yuan, intended for manufacturing and related business [11] - Zejing Pharmaceutical's new drug application for a treatment for severe alopecia has been accepted by the regulatory authority [13][14] Group 6 - Hainan Mining plans to distribute a cash dividend of 0.8 yuan per 10 shares, totaling 1.59 billion yuan [15] - China Jushi plans to distribute a cash dividend of 0.24 yuan per share, totaling 9.61 billion yuan [16] Group 7 - Zhengzhong Design's subsidiary has obtained a utility model patent for an acrylic signage guide [18] - Rundu Co., Ltd. received approval for a veterinary drug product, which is intended for treating bacterial diseases in livestock [20] Group 8 - Emei Mountain A announced the resignation of its general manager due to work reasons [22] - Tonghua Dongbao's insulin injection has received a registration certificate in Nicaragua, allowing for sales in that market [23] Group 9 - Dizu Fashion's subsidiary has completed the registration of a private equity investment fund [24] - Ningbo Gaofa plans to increase capital by 60 million yuan in its subsidiary for operational needs [26] Group 10 - Haichuan Intelligent has obtained two utility model patents for material handling devices [27] - Newland's subsidiary signed a deep cooperation agreement with Alibaba Cloud for AI model applications [29] Group 11 - Rui Neng Technology's controlling shareholder plans to reduce its stake by up to 2.89% [30] - Guomai Culture intends to repurchase shares between 50 million and 100 million yuan for capital reduction [31] Group 12 - Shaanxi Construction won major construction projects totaling 7.88 billion yuan in April [32] - Hanyu Pharmaceutical signed a joint development agreement for a new peptide drug with a partner [34] Group 13 - Yunnan Copper is planning to acquire a 40% stake in Liangshan Mining, leading to a stock suspension [35] - Haizheng Pharmaceutical plans to repurchase shares between 50 million and 100 million yuan for employee stock ownership [36] Group 14 - Tianqiao Hoisting's controlling shareholder plans to increase its stake by 75 million to 150 million yuan [37] - Tiandi Online's controlling shareholder is transferring shares to introduce a strategic investor [38] Group 15 - Hongchang Technology plans to invest 15 million yuan in a joint venture with a partner [39] - Rabbit Baby's subsidiary is preparing for an IPO in Hong Kong [41] Group 16 - Wol Nuclear Materials is planning to issue H-shares for listing in Hong Kong [42] - Tangyuan Electric plans to raise up to 864 million yuan through a private placement for various projects [43] Group 17 - Tongrun Equipment's major shareholders plan to reduce their holdings by up to 2% [44] - Linzhou Heavy Machinery plans to raise up to 600 million yuan through a private placement [46] Group 18 - China Merchants Securities announced the resignation of its vice president [47] - Shangsheng Electronics plans to issue convertible bonds to raise up to 330 million yuan for various projects [48] Group 19 - Longda Co., Ltd.'s major shareholder plans to reduce its stake by up to 1% [49] - China Medical plans to acquire 100% of Jinsui Technology for 302 million yuan [50] Group 20 - Silek has signed a strategic cooperation agreement with a battery manufacturer [51] - Boyun New Materials' major shareholder plans to reduce its stake by up to 3% [53]