国新办6日举行国务院政策例行吹风会，介绍《加快培育服务消费新增长点工作方案》有关情况。 近年来，随着居民生活水平提升，我国居民消费结构从商品消费为主向商品消费和服务消费并重转变， 服务消费日益成为经济高质量发展的重要引擎。2020年至2025年中国居民人均服务性消费支出年均增长 8.5%，展现出强大的增长动能。2025年，我国人均服务性消费支出占居民人均消费支出的比重达 46.1%。商务部服务贸易和商贸服务业司司长孔德军说，在消费规模扩大的同时，居民消费关注点正在 从"有没有"向"好不好"转变，对个性化、多样化、品质化服务消费产品的需求日益强烈。针对情绪式、 体验式服务等新兴领域，《工作方案》从创新监管方式、营造健康发展环境、创新消费场景等方面予以 支持引导。 服务消费与民生福祉紧密相关。《工作方案》中很多领域和大众日常生活紧密联系，发展好这些领域有 助于提升居民幸福感、获得感。鄢东表示，下一步，将依托服务消费协调机制，牵头抓好《工作方案》 落实，统筹各方面力量，加快培育服务消费新增长点，为我国经济高质量发展提供有力支撑。 (责任编辑：朱赫) 商务部副部长鄢东表示，近年来，我国服务消费蓬勃发展，新业态新模式新 ...

Core Insights - The article emphasizes the significant growth potential of service consumption in China, with an annual growth rate of 8.5% projected from 2020 to 2025, indicating a strategic opportunity for the service sector to enhance economic development [4][5]. Group 1: Service Consumption Growth - By 2025, the proportion of per capita service consumption expenditure is expected to reach 46.1% of total per capita consumption expenditure, highlighting the shift towards a balanced consumption structure between goods and services [5]. - The demand for personalized, diverse, and high-quality service consumption products is increasing, reflecting a change in consumer focus from mere availability to quality [6]. Group 2: Diverse Service Consumption Forms - Various forms of service consumption are emerging, including transportation, domestic services, and cultural services, with the ice and snow economy being a notable example, where ski resorts are projected to attract 118 million visitors and generate a total consumption of 69.15 billion yuan during the 2025-2026 season [7]. - The rise of micro-short dramas has created a new cultural service consumption sector, with a market size exceeding 100 billion yuan in 2024, doubling from the previous year, and nearly 70 million domestic users engaging with this content [8]. Group 3: New Growth Points in Service Consumption - The Ministry of Commerce and the Ministry of Finance have initiated pilot projects for new consumption formats, with 50 cities selected for support, aiming to enhance service consumption through innovative business models and scenarios [9]. - The short-term rental market for small vehicles is expected to grow at an annual rate of 15% during the 14th Five-Year Plan period, indicating a robust development trajectory for this segment [9]. - The promotion of inbound tourism and consumption is crucial, with nearly 13,000 tax refund shops expected by the end of 2025, and a 95.9% year-on-year increase in sales of tax refund goods [10].

2月6日，国新办举行国务院政策例行吹风会，介绍《加快培育服务消费新增长点工作方案》（以下简称 《方案》 ）有关情况。会上，商务部副部长鄢东、交通运输部综合规划司负责人刘东、商务部服务贸易和 商贸服务业司司长孔德军、广电总局网络视听节目管理司司长王小亮、体育总局体育经济司负责人艾郁对 《方案》落实及后续政策部署等热点问题作出回应。 搭建培育服务消费新增长点"1+N"政策体系 近年来，随着居民生活水平提升，中国居民消费结构从商品消费为主向商品消费和服务消费并重转变，服务消 费日益成为经济高质量发展的重要引擎。 数据显示，2020—2025年中国居民人均服务性消费支出年均增长8.5%，人均服务性消费支出占居民人均消费 支出的比重上升了3.5个百分点，2025年这一比重达到了46.1%。 已于日前印发的《方案》进一步优化和扩大服务供给、培育服务消费新增长点，促进服务消费提质惠民作出系 统部署。 《方案》围绕激发重点领域发展活力、培育潜力领域发展动能、加强支持保障等三个方面，提出了相关支持举 措。聚焦交通服务、家政服务、网络视听服务、旅居服务、汽车后市场服务、入境消费等重点领域，以及演出 服务、体育赛事服务、情绪式体验 ...

内置湿度感应器和超灵敏气味感应器，一款粘贴在新生儿纸尿裤上的婴儿消化记录仪正成为一些家庭的 育儿得力助手。从大模型助力精准匹配育儿嫂，到"保姆机器人"尝试承担基础劳动与情感陪伴，人工智 能正悄然重塑从育儿到养老的多元家庭服务场景，解锁家政服务消费的新形态与新边界。（新闻及图片 来自新华网） 转自：劳动午报 （来源：劳动午报） 点评：对信息进行采样分析，整理家务……我们的智能大管家机器人离我们越来越近了。 ...

国务院办公厅日前印发《加快培育服务消费新增长点工作方案》，对促进服务消费提质惠民作出系 统部署。在6日举行的国务院政策例行吹风会上，商务部等部门有关负责人详细介绍了工作方案相关情 况。 新华社记者谢希瑶 新华社北京2月6日电 题：加快发展自驾游、家政、体育赛事等服务消费 多部门详解支持举措 家政服务是很多家庭的刚需，也是服务消费的重要增长点。商务部服务贸易和商贸服务业司司长孔 德军说，将进一步加大政策支持力度，让家政企业享受更多实惠。商务部积极配合财政等部门，推动增 值税、企业所得税等税费优惠政策及时延期。会同相关部门加快构建涵盖"家政信用查+部门权威数据 +地方政务信息+企业应用评价"的信用信息平台体系，让消费者放心消费。 随着免签国家范围扩大、离境退税优化升级，"中国游""中国购"持续火热。鄢东说，商务部将牵头 制定促进旅行服务出口、扩大入境消费相关政策措施。从扩大入境旅游消费、便利入境商务活动、激活 入境赛事消费、繁荣入境文娱消费、拓展入境健康消费、发展入境教育培训消费、完善保障措施等方面 提出若干具体举措。 近两年微短剧蓬勃兴起，呈现爆发式发展。广电总局网络视听节目管理司司长王小亮说，2025年我 国 ...

Core Viewpoint - The article discusses the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption," which aims to enhance service supply and adapt to consumer demand, highlighting the importance of service consumption in China's economic development [1][3]. Group 1: Policy Framework - The "1+N" policy system will be established to support the cultivation of new growth points in service consumption, with a focus on specific sectors such as home services, automotive aftermarket, and inbound consumption [4]. - The plan includes over 60 specific measures to improve service quality and meet consumer demands in areas like cultural entertainment, tourism, and sports events [4]. Group 2: Service Consumption Trends - From 2020 to 2025, China's per capita service consumption expenditure is expected to grow at an annual rate of 8.5%, with the share of service consumption in total household expenditure rising by 3.5 percentage points to 46.1% by 2025 [3]. - The article emphasizes the shift in consumer behavior towards a balanced focus on both goods and services, marking service consumption as a key driver of high-quality economic growth [3]. Group 3: Inbound Consumption and Travel Services - Measures will be introduced to promote travel service exports and expand inbound consumption, including optimizing tax refund services and enhancing the "Shopping in China" brand [6]. - By 2025, it is projected that 82.035 million inbound travelers will visit China, representing a 26.4% year-on-year increase, with tax refund sales expected to grow by 95.9% [6]. Group 4: Emerging Sectors - The night cruise economy and yacht consumption are identified as new growth points in the transportation service sector, with plans to develop these areas further [8]. - The sports sector is also highlighted for its potential to drive consumption, with significant events planned to enhance the sports economy and integrate it with tourism and cultural activities [9].

Group 1 - The core viewpoint of the articles emphasizes the importance of optimizing the consumer environment in China as a key strategy to boost consumption and economic development [1][2][3] - The State Administration for Market Regulation (SAMR) has launched a three-year action plan to enhance the consumer environment, which has already shown preliminary results [1] - In 2025, SAMR received 26.46 million complaints and reports, recovering economic losses of 4.35 billion yuan for consumers, and recalled 8.236 million consumer goods [1] Group 2 - SAMR plans to establish "reassuring consumption" zones and develop related standards and policies to create trustworthy markets and scenic areas for consumers [2] - The focus will be on enhancing traditional industries and promoting high-quality service sector development, addressing new consumer demands for safety, quality, and sustainability [2] - In 2025, SAMR will conduct special actions to rectify the abuse of power and limit competition, with a significant increase in the number of cases investigated and resolved [3] Group 3 - The SAMR is responsible for antitrust reviews of mergers and acquisitions, balancing support for resource consolidation with the prevention of monopolies [4] - In 2025, SAMR reviewed 706 merger cases, a 9.8% increase year-on-year, with 83% of cases concluded within 30 days [4] - The agency aims to enhance the efficiency and quality of merger reviews while ensuring market competition and protecting supply chain security [4]

▲日常保洁2小时团购套餐 热销超40000单 家政保洁服务成"新年刚需"，行业迎全年消费高峰 年味渐浓，家政保洁市场迎来全年消费高峰，越来越多家庭选择委托专业人士完成年前大扫除，催生各 类保洁服务需求持续升温。美团数据显示，近两周，"家政"关键词搜索量环比增长超158%，相关评论 讨论量环比增长82%，消费热度持续攀升。 "离春节还剩两周，想约个上门保洁做全屋大扫除，在美团上提前两周才约到合适的档期。"上海市民张 女士的困扰，正是当下春节前家政服务行业市场火爆场景的真实写照。随着"除旧迎新"的传统习俗催生 家政保洁消费热潮，网友纷纷表示：家政保洁成刚需消费，与美发、美甲、美睫并称节前消费"四大金 刚"。 美团数据显示，近两周，"家政"关键词搜索量环比增长超158%，日常保洁2小时团购套餐最受用户青 睐，较去年农历同期相比，搜索量增长1.5倍，订单量实现翻倍。北京、上海、成都、深圳、广州、重 庆、杭州、天津、武汉、西安跻身全国家政保洁服务主要消费市场，这些城市的消费需求集中释放，成 为带动行业热度上涨的核心。 据悉，面对春节前家政保洁需求的集中爆发，为破解用户"约单难"、商家"用工紧"、服务"不放心"等痛 点， ...

Group 1 - The core theme of consumer spending during the upcoming Spring Festival focuses on purchasing new year goods and gifts, with a notable increase in demand for smart and personalized products [1][2] - E-commerce platforms are leveraging technology and promotional activities to enhance consumer engagement and stimulate spending, indicating a robust consumer demand this year compared to previous years [1][3] Group 2 - Smart technology products are emerging as popular choices for new year gifts, with significant sales increases reported in home appliances, such as a 121% rise in sales of robotic vacuum cleaners and a 114% increase in embedded micro-steaming ovens [2] - The trend of "instant purchasing" for new year goods is gaining traction, with platforms like Meituan reporting substantial year-on-year sales growth in various categories, including a 572% increase in foot massage machines and a 503% increase in action cameras [2] Group 3 - The gifting of new year presents for elders and family members is a significant aspect of consumer behavior, with 45.6% of surveyed consumers prioritizing gifts for parents and elders, emphasizing health and safety as key considerations [3] - The e-commerce landscape is characterized by trends such as smart, personalized, and immediate consumption, driven by factors like consumption upgrades and improved infrastructure [3] Group 4 - Service consumption related to traditional activities, such as haircuts and cleaning, is experiencing a surge, with beauty services like hair dyeing seeing a 78% increase in search volume on Meituan [4] - The home cleaning service sector is also witnessing a peak in demand, particularly in major cities, with a doubling of orders for daily cleaning services [4] Group 5 - E-commerce platforms are actively developing AI applications to streamline the shopping experience, with initiatives like Meituan's AI search tool and JD's AI New Year Goods Map system aimed at enhancing consumer convenience and operational efficiency [5][6] - AI is expected to play a significant role in personalized recommendations and inventory management, potentially transforming the consumer market [6] Group 6 - New trends in gifting include creative products like blind boxes and culturally themed items, with 65.6% of consumers indicating plans to purchase themed gift boxes for the Year of the Horse [7] - The popularity of traditional clothing, such as Ming-style Hanfu, is on the rise, with sales in this category increasing by over 100% in the past month [7] Group 7 - E-commerce platforms are implementing various promotional strategies, including discount coupons and interactive live-streaming events, to further stimulate consumer spending during the New Year shopping season [7][8] - Future e-commerce operations should focus on enhancing value and building ecosystems that meet quality and cultural demands while expanding fulfillment networks in lower-tier markets [8]

昨天，市商务委召开2026年春节家政服务市场保障工作新闻通气会，通报上述情况，并与行业协 会、重点企业共同介绍今年的保障部署。 百余企业入选保供名单 市商务委透露，2026年春节期间上海家政服务市场人员储备较为充足，预计供需基本平衡。 在需求侧，居家养老、母婴护理等"一老一小"刚需服务持续旺盛，而全屋深度保洁、专业收纳、高 端家电清洗等品质型服务，预计将在节前迎来预约高峰；在供给侧，多数家政企业已启动"春节保供"专 项预案，通过提前摸排、科学调度，力求实现服务人力与市场需求的精准匹配，以往的春节"保姆荒"现 象今年有望得到缓解。 为确保服务不断档，市商务委会同上海市家庭服务业行业协会，遴选了117家企业作为春节保供主 力，其中包括16家员工制企业。所有保供企业均已在"上海家政服务综合管理平台"备案，服务热线、地 址、项目等信息均向社会公布，接受监督。 稳岗留人出"奇招" 记者 吴卫群 见习记者 杨爱博 经过近年持续建设，上海春节家政服务市场已形成较为成熟的市场调节机制和政企行业联动基础， 通过"情感留人、待遇留人、错峰返岗、保障刚需"等一系列举措，有效保障节日民生需求。 稳定服务人员队伍是首要任务。"我们提前 ...