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住范儿过的不好,因为做的过好
半佛仙人· 2025-06-10 04:16
Core Viewpoint - The current challenges faced by Zhu Fan are attributed to their genuine passion for the industry and their initial success, rather than a lack of commitment or quality [3][4]. Group 1: Company Background - Zhu Fan started as a home decoration self-media platform with a significant online following, demonstrating their expertise in the field [3]. - The company transitioned from a low-cost online model to a high-cost offline service model, which introduced significant operational challenges [4][6]. Group 2: Industry Dynamics - The home decoration industry is characterized by high product prices and substantial client budgets, making it a lucrative sector for online sales and advertising [4]. - The shift from online to offline services in the home decoration sector presents a stark contrast in operational complexity and customer expectations [6]. Group 3: Operational Challenges - Providing offline services increases customer expectations, which can lead to dissatisfaction if not met, especially for existing fans of the brand [6]. - The company’s initial success in offline services led to increased confidence and expansion, resulting in a larger operational scale that is difficult to retract if challenges arise [6].
万亿级存量房家装“旧改”成新蓝海 家居卖场、定制品牌甚至物业服务公司等产业链上下游诸多头部企业纷纷入局
Guang Zhou Ri Bao· 2025-06-09 19:01
旧房改造占大家居市场比例已达40% 最近,市民张女士正在对自己所居住的房子进行局改。"我一直喜欢大方厅,觉得宽敞大气。但女儿念 书期间,需要不被打扰的学习空间,因此一直保留了小书房。"张女士告诉记者,女儿去年考到了外地 读书,只有寒暑假回来,两口子商量了一番后,终于决定打通小书房与客厅,改造成客餐厅一体设 计。"工程没有想象中大,提前做好方案,设计师说从装修进场到全部搞定,只需要一个星期,到时候 我们找个短租公寓住几天就可以。" 而市民王小姐对于房间局改的需求则更为具体——打柜子。她现在住的这套房子是当年新婚时买下,原 本打算过渡几年换房,由于太忙一直搁置了下来。但随着安置的物品越来越多,收纳空间不够的问题亟 须解决。"还好现在很多品牌都有局部改造方案,因为我们是一边住一边打柜子,所以选择了一家符合 我们环保要求的定制品牌,两万元的成本就解决了问题。" 业内人士表示,对旧房子进行局部改造及焕新正在成为越来越多人的选择,可以预见的是这一领域的潜 力还未充分展现。 中装协住宅分会数据显示,2024年大家居市场规模突破6万亿元,其中旧房改造占比已经高达40%。随 着房地产进入存量时代,这一比例还将持续攀升,旧房翻新 ...
北京家居行业协会发起“住范儿事件”专项公益帮扶,业之峰、居然整装等8家企业参与
Mei Ri Jing Ji Xin Wen· 2025-06-09 08:05
6月9日,北京家居行业协会发布北京地区"住范儿事件"家装受困客户专项公益帮扶公告。 根据公告,北京家居行业协会联合北京8家家装企业,正式启动"万工公益帮扶计划",为受困家装客户免费提供基础施工用工支持。 此次参与公益帮扶的家装企业分别是(排名不分先后):业之峰集团(业之峰、全包圆)、爱空间整装、尚层装饰、今朝装饰、一起装修网、梵客家装、博 洛尼整体家装、居然整装。 来源:北京家居行业协会微信公众号 同日,居然智家方面向《每日经济新闻》记者予以确认:"是北京家居行业协会组织几家装饰公司共同参与的。" 根据公告,此次帮扶适用对象为已与住范儿签订正式装修合同、已支付装修款,且需要基础施工用工服务的家装受困客户。报名时间为即日起至2025年6月 15日24时。 具体来看,北京家居行业协会及帮扶家装企业免费提供剩余基础施工用工服务,包括水电、吊顶木工、瓦工、油工等工程;家装受困客户需自行采购辅材、 主材(如瓷砖、地板、卫浴、门窗、定制、家具等)、软装、灯具、电器等材料。 据悉,北京家居行业协会将对家装受困客户提交的报名信息、合同及相关材料进行评估,并根据实际施工需求,统一协调家装企业提供帮扶;将统一委派施 工家装企业, ...
国企品质金隅天坛整装“天坛真装系列”震撼上市
Bei Jing Shang Bao· 2025-06-09 07:33
Core Viewpoint - In a complex and competitive home decoration market, Jinyu Tiantan Integrated Decoration leverages its state-owned enterprise background, brand advantages, scale effects, and innovative models to gain consumer trust and recognition, setting a new trend in the industry [1] Group 1: New Product Offerings - Jinyu Tiantan Integrated Decoration has launched the "Tiantan True Series - New Products, New Looks, New Prices" renovation package, which comprehensively covers various consumer tiers [1][3] - The "True Benefit Decoration" and "True Enjoyment Decoration" packages are newly introduced incremental product combinations that address the shortcomings of existing packages, providing personalized options for mid-to-low budget consumers [5] Group 2: Pricing Revolution - The company has introduced a "One House, One Price, No Calculation" pricing model to simplify the pricing process for consumers, ensuring transparent and fair pricing [7][9] - This pricing model provides precise quotes based on the area of the homeowner's property, eliminating vague estimates and ensuring clarity in costs [9] Group 3: Integrated Ecosystem - Jinyu Tiantan Integrated Decoration stands out in the competitive home decoration market due to its comprehensive "integrated ecosystem," which includes various business lines such as furniture, soft decoration, and customized solutions [10][12] - The vertical integration of the supply chain, from raw materials to end-user services, allows the company to maintain quality control and provide robust after-sales service [13][15]
“有装修贷客户被套66万!”家装“黑马”住范儿资金断裂,租房业主为入住花双份钱
Sou Hu Cai Jing· 2025-06-06 11:29
作者 | 王泽红 出品 | 搜狐财经 "现在只能硬着头皮自己装修,可能精装变简装。"王林说道。 他是住范儿的一名客户,今年3月底签订合同,并支付70%的款项11万。但令他愤懑的是,硬装还未开始,住范儿却陷入了停摆状态。 6月3日,住范儿向客户、商家和员工致信,承认当前处于艰难时期,资金遇到挑战,装修和团购订单无法正常履约,正在针对800多个在施工地盘点施工 情况。 "4月至5月,两个月只做了原装拆除,隐蔽工程(水电改造)刚结束,贴瓷砖等还没开始;按照我支付的款项,能包含至软装进场,但现在工程进度只完 成了五分之一。" 王林说道。 "工长们现在轮流值班,有四五个代表轮换看着,防止CEO刘羡然离开那个Mall(跑路)。"林涛告诉搜狐财经,他是住范儿的一位工长。 从5月27日暴雷消息传出后,刘羡然就居住于北京丰台区"住范儿超级家居MALL"。近日,他告诉媒体正专注于解决问题,没有任何"跑路"意愿,已于6月 2日主动向警方提交了护照、港澳通行证等。 6月4日,住范儿官微推送海报,邀请北京业主下午前往其北京大店,与五家全屋定制厂家现场商谈,但业主包括欧派、索菲亚、商品宅配、慕森和住匠, 海报上标有"未生产7折"、"已生 ...
重庆等地6月初“国补”暂停:以旧换新申报火热、第一轮部分补贴资金已用完
Core Viewpoint - The green smart home appliance subsidy program in Chongqing has been suspended due to the exhaustion of available funds, impacting consumer purchasing behavior and the home appliance market [1][4][10]. Group 1: Policy and Funding - The "National Subsidy" policy for green smart home appliances was implemented to promote the replacement of old appliances with new ones, with a total of 300 billion yuan allocated for 2025, doubling the amount from 2024 [4][5]. - The funding is distributed to local governments based on a 9:1 cost-sharing principle, with varying central government support ratios across different regions [5][6]. - As of June 3, the first round of subsidy funds in Chongqing has been fully utilized, leading to the suspension of the subsidy program until further notice [1][4]. Group 2: Market Impact - The suspension of the subsidy program has led to a significant impact on home appliance sales, particularly during the 618 shopping festival, with reports of increased foot traffic and sales prior to the suspension [10]. - Chongqing's implementation of the subsidy program has resulted in 42.88 billion yuan in subsidies claimed, benefiting 3.4 million consumers and driving 288 billion yuan in sales for key products [9][10]. - The overall demand for consumer goods under the old-for-new policy has been strong, with many regions reporting high utilization rates of the initial subsidy funds [5][6].
关税风波下中国内需消费成焦点 Global X 中国消费龙头品牌ETF投资多个政策受益板块
Zhi Tong Cai Jing· 2025-06-05 10:35
Group 1 - The core viewpoint of the report is that the Chinese consumer goods sector is becoming a defensive area in the market due to limited direct risks from exports and increasing expectations for the Chinese government to accelerate domestic consumption stimulus policies [1][2] - The Global X China Consumer Leaders ETF (02806) has only 4% of its revenue coming from the U.S., primarily affecting the home appliance and sportswear OEM industries [1] - Macroeconomic data supports the resilience of Chinese consumption, with Q1 GDP growing by 5.4%, surpassing the market expectation of 5.2%, and March retail sales increasing by 5.9%, higher than the expected 4.2% [1] Group 2 - Future Asset anticipates that stimulus policies will focus on several areas, including: 1) fertility support policies, which may benefit the milk powder and dairy industries; 2) consumption vouchers applicable to dining and general retail; 3) service consumption subsidies benefiting tourism, education, entertainment, and domestic services; 4) expansion of the "old-for-new" policy, which will continue to benefit home appliances, furniture, home decoration, automobiles, and consumer electronics [1] - The expectation of increased stimulus policies is likely to enhance immediate consumption growth, improve profit growth expectations, and lead to a revaluation of the sector [2] - The Global X China Consumer Leaders ETF captures recovery opportunities in the Chinese consumer sector through a balanced investment portfolio, investing in multiple policy-benefiting sub-sectors and defensive industries with low tariff risks [2]
追踪“住范儿”停摆危机:多方追问资金去向、业主与工长关系趋于紧张 解决方案需平衡多方利益
Mei Ri Jing Ji Xin Wen· 2025-06-05 06:34
每经记者|杨煜 包晶晶 陈利 李少婷 每经编辑|董兴生 当明星家装品牌"住范儿"的资金链轰然断裂,停摆危机迅速演变为一场多方困局。 一周之内,在北京、上海两地的"住范儿"旗舰店,多名业主、工长、工人、材料商前来讨说法、要方案。"住范儿"创始人兼CEO刘羡然则被置于风暴中心。 近日,《每日经济新闻》记者走访北京、上海、成都多地"住范儿"门店,探寻"大厦倾塌"前的线索与公司走出困境的尝试。其中,在与记者对话时,刘羡然 阐述了对当下问题的态度与解题思路。(详见《每日经济新闻》6月4日报道《明星家装品牌"住范儿"停摆独家对话创始人刘羡然:没有任何"跑路"意愿,尽 可能减少各方损失》) 然而,仍有不少业主对刘羡然的表态表示不满。"钱去哪儿了?""如何复工?"业主们需要更加透明和具体的解释。 与此同时,在解决方案的谈判中,鲜少看到针对工长和工人权益的描述。而由于解决方案迟迟未能落地,部分业主与工长之间的关系也趋于紧张。 大厦倾塌之前 这是一场突如其来又有迹可循的停摆。 位于上海市静安区灵石路699号的上汽·灵石坊,是"住范儿"上海旗舰店的所在地。如今,"住范儿"的广告灯箱仍然在园区入口处最醒目的位置,只是灯箱不 再亮起, ...
【e公司观察】 “住范儿”停摆 家装市场规模化难题难解
Core Insights - "Zhu Faner" is a successful public account that initially focused on sharing home decoration styles and tips, attracting consumers looking to beautify their homes while avoiding renovation pitfalls [1] - The transition from content sharing to direct involvement in the home decoration process has led to significant challenges, as the home decoration market has low profit margins, making it difficult for an outsider to expand [2] Company Overview - "Zhu Faner" has become the largest self-media in the home decoration vertical since 2017, with a total fan base exceeding 15 million [1] - The founders, including Tsinghua University graduates, initially shared low-cost decoration tips for rental homes, which quickly gained popularity [1] Industry Challenges - The home decoration process involves numerous complex steps, making quality control difficult and increasing costs [2] - The competition primarily comes from small contracting teams that operate at lower costs, making it hard for larger companies to maintain profitability [3] - The home decoration market is characterized by small project sizes and a fragmented workforce, complicating the management of quality and consistency [2][3] Financial Aspects - "Zhu Faner" has raised a total of 321 million yuan (approximately 3.21 billion yuan) from notable investors, but the business model remains challenging due to the industry's inherent difficulties [3] - The home decoration sector struggles to achieve profitability, while upstream and downstream segments, such as furniture and raw materials, tend to have better profit margins [3]
明星家装品牌“住范儿”停摆 独家对话创始人刘羡然:没有任何“跑路”意愿,尽可能减少各方损失
Mei Ri Jing Ji Xin Wen· 2025-06-03 16:41
Core Viewpoint - The company "Zhufaner" is facing a severe crisis due to a broken funding chain, leading to over 800 construction sites in Beijing and Shanghai being halted, which has raised concerns about its future viability [2][3][12]. Company Situation - The founder and CEO Liu Xianran is actively engaging with customers and workers to manage the situation, demonstrating a commitment to social responsibility despite the company's financial troubles [1][3][17]. - The company was founded in 2015 by four Tsinghua University graduates and had previously attracted significant investments from well-known venture capital firms [3][20]. - Liu Xianran has stated that the company is currently focused on resolving social issues rather than planning for future growth, emphasizing the need to facilitate the completion of construction projects for customers [17][20]. Financial Challenges - The company has experienced a drastic decline in its group purchasing business due to competition from major platforms like JD.com and Tmall, which has led to a loss of cash flow amounting to 100 million yuan [12][20]. - Despite efforts to reduce costs by 40 million yuan in personnel expenses and other operational costs, the company still finds itself in a state of insolvency [12][20]. - The overall home decoration industry is struggling, with many leading companies facing continuous losses and a lack of pricing power, which has contributed to the financial difficulties of "Zhufaner" [10][11]. Operational Strategy - The company is encouraging homeowners to engage directly with suppliers and contractors to expedite project completion, as the company cannot manage the funds effectively due to its financial situation [4][6][7]. - Liu Xianran has indicated that the company is seeking assistance from industry partners and associations to mitigate losses for consumers and facilitate the completion of projects [6][7][20]. - The company aims to resolve outstanding debts through B2B communications, focusing on minimizing consumer losses rather than immediate profit generation [7][12].