来源：新尧网综合 BeBeBus母公司不同集团（股票代码06090.HK）于2025年9月15日至9月18日正式公开招股，中信证券、海通国际担任联席保荐人。 此次IPO，不同集团计划全球发售1098.09万股股份，其中988.28万股股份为国际发售股份，109.81万股股份为香港公开发售股份，每股发售股份价 格介于62.01港元至71.20港元。 本次发行中，不同集团共引入三名基石投资者——信庭基金、上海通怡（华泰掉期）和Great Praise分别认购500万美元。 图片来源于网络 不同集团专注于设计并销售育儿产品，于2019年创立了品牌BeBeBus，诞生短短几年，便完成从"新品牌"到"行业头部"的跨越，备受市场关注。 据弗若斯特沙利文数据，按2024年的GMV计算，BeBeBus在中国面向中高端消费者的耐用型育儿产品品牌中排名第一。 财务数据显示，不同集团的增长态势显著：2022年至2024年营收，从5.07亿元稳步增至12.49亿元，三年间年复合增长率（CAGR）高达56.9%；毛 利同步从2.42亿元攀升至6.29亿元，年复合增长率（CAGR）进一步提升至61.3%；2022年至2024年，经调整净 ...

Group 1 - The company held an online performance briefing on September 19, 2025, to discuss key development issues with investors [1][2] - The management team included Chairman Lin Haoliang, Vice Chairman Tang Dianqin, General Manager Lin Guodong, Independent Director Ji Chuanming, CFO Lin Guixian, and Board Secretary Xue Ping'an [2] - Investors expressed concerns about the company's confidence in removing the "hat" status and the success of its restructuring efforts, to which the Chairman responded positively [3] Group 2 - The company aims to achieve a turnaround in net profit and exceed 300 million yuan in revenue for the 2025 fiscal year, supported by various strategic initiatives [3] - Strategies include brand revitalization, IP-enabled product strategies, launching IP collaboration plans, enhancing new product development, expanding e-commerce channels, and improving medical beauty services [3] - The company is also exploring the integration of AI technology into its mother and baby products to enhance interactivity and engagement [3] Group 3 - The company is in the process of increasing its investment in Cangqiong Digital by 50 million yuan, with updates to be disclosed in accordance with legal requirements [3]

Group 1: Financial Performance - The company reported a revenue of 1.58 billion yuan in the first half of 2025, representing a year-on-year increase of 102% [2][3] - The company aims to achieve a net profit turnaround and exceed 3 billion yuan in revenue for the full year 2025 [3] Group 2: Strategic Initiatives - The company is implementing several strategies to improve performance, including brand revitalization, IP collaboration, and expanding e-commerce channels [3] - There is a focus on enhancing product offerings by extending maternal and infant products for family use and improving the quality of medical beauty services [3] Group 3: Investor Engagement - The company is committed to transparency and will disclose the progress of its investment in Cangqiong Digital as required by regulations [3] - The management expressed openness to integrating AI technology into maternal and infant products to enhance interactivity and engagement [3]

Group 1: Policy Impact on Maternal and Infant Industry - The implementation of the "three-child" policy is expected to encourage childbirth, stimulating the maternal and infant industry. Various local governments are introducing subsidies and incentives to support this initiative, with a basic annual subsidy of 3,600 yuan per child for eligible families starting from January 1, 2025 [5][6][8]. Group 2: Market Growth and Trends - The maternal and infant consumption market in China is steadily increasing, with a projected market size of 7.6 trillion yuan in 2024, marking a recovery in birth rates with an increase of 520,000 births compared to 2023 [8][10]. - The retail scale of the dairy product market in China is expected to reach approximately 521.7 billion yuan in 2024, with a forecast of 596.7 billion yuan by 2026 [15][19]. - The infant complementary food market in China is anticipated to grow at a compound annual growth rate (CAGR) of 7.9%, reaching a market size of 81.75 billion yuan by 2029 [23][26]. - The maternal and infant chain industry is projected to grow from 999.5 billion yuan in 2025 to 1,405.2 billion yuan by 2029, with a CAGR of 8.9% [31][34]. Group 3: Company Analysis - Ying's Holdings is a leading enterprise in the infant complementary food sector, with a strong focus on research and development, achieving a revenue of 19.74 billion yuan in 2024, reflecting a CAGR of 27.9% from 2021 [43][46]. - Pregnant and Infant World is leveraging a digital and supply chain model for rapid expansion, reporting a revenue of 7.0 billion yuan in the first half of 2025, a year-on-year increase of 43.4% [42][48]. - Knight Dairy, based in Inner Mongolia, focuses on high-quality fresh milk resources and is positioned in the upstream of the dairy industry chain, with a revenue of 6.68 billion yuan in the first half of 2025, showing a year-on-year growth of 41% [42][34]. - Southern Dairy emphasizes high-value low-temperature strategies and has a leading market share in Guizhou, with a significant increase in net profit by 78.15% in the first half of 2025 [42][38]. Group 4: Market Structure and Dynamics - The maternal and infant industry chain is diverse, involving multiple segments such as food, textiles, and retail channels, with a significant portion of sales still occurring through offline channels [12][13][17]. - The online sales channel for maternal and infant products is rapidly increasing, with a projected share of 69.5% in 2024, reflecting a shift towards digital consumption [32][54]. - The market share of maternal and infant specialty stores is largest in third-tier and lower cities, which have a lower chain rate of approximately 30%, compared to 75-80% in first and second-tier cities [37][38].

Group 1: Company Overview - BeBeBus, under the Different Group, is preparing for an IPO on the Hong Kong Stock Exchange, with a global offering of 10.98 million shares priced between HKD 62.01 and HKD 71.20, expected to list on September 23 [1] - The company has established itself as a leader in the high-end parenting products sector since its founding in 2019, ranking first in durable parenting products for mid-to-high-end consumers in China according to Frost & Sullivan [2] - Different Group has shown impressive financial growth, with revenues projected to reach RMB 12.49 billion by 2024, reflecting a compound annual growth rate (CAGR) of 56.9% from 2022 to 2024 [2][3] Group 2: Financial Performance - The company reported revenues of approximately RMB 7.26 billion in the first half of 2025, a year-on-year increase of 24.7%, with net profit rising 72.1% to RMB 485.07 million compared to the same period in 2024 [2] - Adjusted net profit is expected to grow significantly, with projections of RMB 110.88 million for 2024, up from RMB 59.25 million in 2023 [3] Group 3: Product and Market Strategy - BeBeBus focuses on original domestic products and invests heavily in R&D, aiming to provide an exceptional user experience, with a product line that includes innovative items like the "Artist Series" stroller and "Butterfly Baby Walker" [4] - The company has developed a diverse product matrix, expanding from core products to include various parenting solutions, with a total of 459 SKUs by mid-2025 [5] - BeBeBus aims to transition from a single product focus to comprehensive family lifestyle solutions, planning to expand its market reach to Europe, North America, and Japan [5] Group 4: Customer Engagement and Loyalty - The average transaction value for orders containing at least one core product exceeds RMB 2,400, indicating a high customer spending level [6] - The overall repurchase rate has increased from 20.1% in 2022 to 40.2% by mid-2025, demonstrating growing customer loyalty [6] Group 5: Distribution and Market Presence - As of mid-2025, BeBeBus has established a comprehensive distribution network, with a presence on major e-commerce platforms and over 3,400 third-party stores [7] - The company has a robust intellectual property portfolio, with 200 registered patents and 603 domestic trademarks, enhancing its competitive edge [8] Group 6: Market Outlook - The IPO market in Hong Kong is showing signs of recovery, and Different Group is positioned as a unique player in the high-end parenting technology sector, with solid foundations in brand strength, channel development, and user loyalty [8]

Core Viewpoint - The company, BeBeBus, is set to go public through its parent company, Different Group, with a strong market response and high growth potential in the premium parenting products sector [1][10]. Group 1: IPO Details - Different Group plans to issue 10.9809 million shares at a price range of HKD 62.01 to 71.20, with the IPO scheduled for September 23 [1]. - The company has received significant interest from cornerstone investors, with total subscriptions reaching USD 15 million [1]. - The IPO is expected to have a low winning rate of less than 2% for individual investors due to high demand, with over 10.9 times subscription [1]. Group 2: Financial Performance - The company has shown impressive revenue growth, with projected revenues of RMB 5.07 billion, RMB 8.52 billion, and RMB 12.49 billion for 2022, 2023, and 2024 respectively, reflecting a CAGR of 56.9% [2]. - In the first half of 2025, the company achieved revenue of approximately RMB 7.26 billion, a year-on-year increase of 24.7%, and net profit of about RMB 48.51 million, up 72.1% from the same period in 2024 [3]. Group 3: Product and Market Strategy - BeBeBus has established itself as a leader in the high-end parenting product market since its inception in 2019, focusing on innovative and differentiated products [1][5]. - The company has developed a diverse product line with 459 SKUs, expanding from core products like strollers and car seats to include various parenting solutions [6]. - The brand emphasizes user experience and has a strong focus on spinal health for infants, with several products certified by the International Chiropractic Association [5]. Group 4: Customer Engagement and Brand Loyalty - The average transaction value for orders containing at least one core product exceeds RMB 2,400, indicating a high customer spending level [8]. - The overall repurchase rate has increased from 20.1% in 2022 to 40.2% by mid-2025, demonstrating growing customer loyalty [8]. - The company has built a comprehensive channel network, with a significant online presence across major platforms and a growing offline distribution network [10]. Group 5: Intellectual Property and Market Position - As of mid-2025, the company holds 200 registered patents and 603 domestic trademarks, establishing a solid intellectual property foundation [10]. - The company is positioned as a unique player in the high-end parenting market, with strong brand power, channel development, and user loyalty, indicating a clear growth trajectory [10].

"AI 销冠" 系统以 RPA+AI 双擎驱动，覆盖客户开发、智能咨询、自动追单、沉默客户激活等全场景，采用非侵入式技术规避微信风 控，兼容 Coze/Dify 等主流平台，可接入母婴行业专属智能体，适配多样化需求。 在母婴行业，客户需求细碎且时效强、私域运营人力不足是获客的核心难题。若不引入 "AI 销冠" 系统，人工运营的短板会直接制约 增长：导购手动添加到店客户微信，好友通过率常低于 28%；面对 "奶粉适配月龄""纸尿裤尺码选择""辅食添加方案" 等咨询，夜间及 周末响应延迟超 6 小时，40% 以上意向客户因等待流失；人工追单易遗漏，90% 沉默客户未被激活，营销投入难以转化为实际订单。 选择 "AI 销冠"，合规性与行业适配力是关键。百付科技深耕 AI 员工领域，其 "AI 销冠" 系统以合规 RPA 技术为核心，能结合母婴行 业特点定制方案，从系统搭建、话术优化到多账号协同管理、智能养号全程提供支持，助力门店高效转化线索，实现业绩增长。 某区域母婴连锁品牌曾深陷此局：每月通过亲子活动获取 400 条客户线索，人工添加好友通过率仅 26%，咨询响应平均 5.1 小时，客 户成交转化率不足 12%。 ...

出品：新浪财经上市公司研究院 作者：木 2025年上半年，贝因美提交了一份增利不增收的成绩单，公司营收为13.55亿元，同比下降4.37%；归母净利润为0.74亿元，同比增长43.68%。 这份不算理想的成绩单背后的根本原因，或是由于公司过度依赖奶粉产品，而奶粉产品销售承压，其他产品，如米粉、用品类产品销售额增速可观，但是销售占比较低，对整体业绩提振效果有限 值得关注的是，为助力降低家庭生育养育成本，国家宣布面向育儿家庭全国范围全面直接发放现金补贴，但随之而来的是消费者对于部分母婴品牌产品应声涨价的质疑，贝因美便是被质疑涨价的 主业承压、奶粉销售额下滑致营收下降 只赚5%背后公司营销费用率直逼30% 贝因美贝因美创立于1992年，主要从事婴幼儿配方奶粉、营养米粉和其他婴幼儿辅食、营养品的研发、生产和销售。作为曾经少数没有检测到"三聚氰胺"的国产奶粉，其市占率达到过国产奶粉 2025年上半年，公司营收同比下降4.37%至13.55亿元，分业务来看，公司营收下滑主要还是奶粉产品销售额下降所致，虽然米粉、用品类产品销售额增速可观，但是该两部分产品销售占比较 报告期内，公司奶粉类产品营收12.09亿元，同比下降4.4 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 出品：新浪财经上市公司研究院 作者：木 这份不算理想的成绩单背后的根本原因，或是由于公司过度依赖奶粉产品，而奶粉产品销售承压，其他 产品，如米粉、用品类产品销售额增速可观，但是销售占比较低，对整体业绩提振效果有限。除此之 外，我们看到公司营销开支进一步增长，销售费用率直逼30%，但依旧难拉动营收的同步增长。 值得关注的是，为助力降低家庭生育养育成本，国家宣布面向育儿家庭全国范围全面直接发放现金补 贴，但随之而来的是消费者对于部分母婴品牌产品应声涨价的质疑，贝因美便是被质疑涨价的品牌之 一。国家育儿补贴发布后，贝因美相关产品平台补贴退坡是否偶然之举尚未可知，但是通过此次事件或 也反映出贝因美终端定价方面的问题。 主业承压、奶粉销售额下滑致营收下降 只赚5%背后公司营销费用率直逼30% 贝因美贝因美创立于1992年，主要从事婴幼儿配方奶粉、营养米粉和其他婴幼儿辅食、营养品的研发、 生产和销售。作为曾经少数没有检测到"三聚氰胺"的国产奶粉，其市占率达到过国产奶粉第一，2011年 登陆资本市场成为"国产奶粉第一股"。但在中国飞鹤、达能及海外品牌 ...

Group 1: Platform Trends Insights - In 2025, Xiaohongshu will see four significant marketing trends: high decision-making product explosion, emotional marketing, proactive consumption, and refined marketing strategies [1][9][14] - The GMV of home decoration and home appliances on Xiaohongshu has increased by over 100%, while the medical and health sector has seen a growth of over 60% despite negative industry growth [1][10] - Emotional words in user-generated content (UGC) are becoming crucial for brand communication, with 13 billion attribute words and 75 million emotional words identified [1][11] Group 2: Industry Trends Insights - The modern consumer is no longer passive; they exhibit high autonomy through inquiry and sharing, necessitating brands to stimulate user engagement throughout the purchasing process [2][14] - Z-generation parents are becoming the main force in the maternal and infant market, emphasizing personalized and scientific parenting, leading to more cautious and diverse consumption decisions [2][24] - The health sector is diversifying, with brands encouraged to target four core groups: active lifestyle enthusiasts, gamers, everyday life participants, and entertainment seekers [2][32] Group 3: Beauty and Fragrance Trends - The beauty and fragrance industry is witnessing diversification trends, including pastel aesthetics and Chinese cultural themes, prompting brands to innovate and create emotionally valuable products [3][39] - The food and beverage industry is shifting from "eating to be full" to "eating for enjoyment," with a focus on new experiences and high emotional value [3][51] - Brands are encouraged to engage consumers in product definition and iteration through co-creation mechanisms, enhancing user involvement in the product lifecycle [3][54]