水果种植与加工
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一场直播狂卖800万元!90后海归小伙雪域展宏图
Jin Rong Shi Bao· 2025-08-28 05:20
Group 1 - Lin Chuanqing, a returnee entrepreneur, transitioned from a background in apple seedling cultivation to establishing a company focused on high-quality apple production in Linzhi, Tibet, leveraging the region's unique environmental advantages [1][2] - The company, Xizang Shangcheng Health Industry Co., Ltd., was founded in 2021 with an investment of 80 million yuan, focusing on the deep processing of local agricultural products and modernizing farming techniques [2][4] - The company has established over 4,000 acres of standardized apple planting bases and received significant financial support from the government and banks, including 10 million yuan in subsidies and a 12 million yuan loan [2][6] Group 2 - The introduction of "Linzhi apples" has been well-received in the market, with the first exports to Nepal scheduled for April 2024, marking a significant milestone for local fruit exports [3] - The company has also ventured into mushroom cultivation, investing 35 million yuan to build the largest and most advanced mushroom bag factory in Tibet, reducing production costs by 50% through technological innovation [4] - In July of this year, the company successfully tested e-commerce live streaming, generating over 8 million yuan in sales during a collaboration with Dongfang Zhenxuan [5] Group 3 - The company has positively impacted the local community by providing employment and income opportunities for over 4,000 farmers, contributing to an increase in their income by 15 million yuan through various support mechanisms [6]
新闻有观点·行业洞察丨价格翻倍,“柠檬自由”不再?
Yang Guang Wang· 2025-08-26 08:25
Core Viewpoint - The price of lemons has significantly increased this summer, with wholesale prices reaching 14.08 yuan per kilogram in July 2025, up over 80% from 7.76 yuan per kilogram in the same period last year [1][3]. Industry Analysis - The primary reason for the price surge is a decrease in lemon production last year, coupled with increased demand from tea brands due to high summer temperatures [3][4]. - The main variety driving the price increase is the "yellow lemon," which accounts for 80% of domestic cultivation [4]. - The lemon market is expected to stabilize as new harvests from major production areas, such as Sichuan Anyue, are anticipated to hit the market in October [3][6]. Market Dynamics - The current price increase is viewed as a short-term phenomenon, with historical precedents indicating that prices can quickly decline after initial surges [3][4]. - The confidence of growers has improved, leading to increased production enthusiasm, although there are calls for responsible pricing practices to avoid market distortions [6][11]. Processing and Consumption - Fresh lemon sales dominate the market, with 60%-70% of lemons sold as fresh fruit, while 30%-40% are processed [7][9]. - Lemons are valued for their health benefits, including antioxidant properties and various health functions, which contribute to their popularity [9][10]. - The processing of lemons extends beyond beverages to include cosmetics, cleaning products, and health supplements, indicating a diverse market potential [11][12]. Export Potential - Sichuan Anyue lemons are exported to over 30 countries, benefiting from quality recognition and stable supply [11][12]. - There is a suggestion to target high-end markets for exports to enhance the value of lemon products and encourage deeper processing capabilities among domestic companies [11][12].
云浮郁南:“媒体+”延链强链补链,无核黄皮冲刺百亿产值
Nan Fang Nong Cun Bao· 2025-08-25 16:03
Core Viewpoint - The article highlights the development of the seedless yellow skin fruit industry in Yunan County, Guangdong, aiming to achieve a comprehensive industrial output value exceeding 10 billion yuan by 2027 through a "media + technology + vertical field" model [4][5][67]. Policy Guidance - Yunan County has prioritized the development of the seedless yellow skin fruit industry, implementing multiple planning policies to support its growth, including the "Yunan County Yellow Skin Development Overall Plan (2021-2030)" [8][9]. - The county has introduced various incentive schemes, such as the "Yunan County Specialty Agricultural and Forestry Industry Subsidy Plan (2024-2026)," which rewards new planting areas of 50 acres or more with subsidies ranging from 50,000 to 100,000 yuan [16][18]. Industry Development - Yunan has established a comprehensive industrial layout, including modern agricultural parks, a world yellow skin park, and a technology small courtyard, promoting a "production-study-research + agricultural culture and tourism" integrated development model [19][22]. - By 2025, the planting area of seedless yellow skin fruit is expected to reach 197,000 acres, accounting for approximately 75% of the global total, with an estimated output of 140,000 tons and an industrial chain value of around 8 billion yuan [26][27]. Technological Empowerment - The digital transformation has injected new momentum into the seedless yellow skin fruit industry, with initiatives such as partnerships with e-commerce platforms for live streaming sales and the establishment of a comprehensive logistics network [30][41]. - New preservation technologies, including the "dormancy chamber" technique, have improved the transportation of the fruit, allowing for harvesting at 80-90% ripeness, thus enhancing quality and marketability [44][48][50]. Brand Innovation - Yunan County has actively innovated marketing strategies, organizing seasonal events to promote the seedless yellow skin fruit and enhance its brand value [54][57]. - The introduction of deep-processed products, such as yellow skin sauces and beverages, has further driven the brand's transformation and expansion into new markets [58][61]. Geographic Indication Protection - As a national geographic indication product, Yunan's seedless yellow skin fruit faces challenges related to the standardization of its use, prompting local authorities to implement protective measures [76][80]. - A collaborative mechanism has been established to ensure the protection of the geographic indication throughout the entire production and sales chain, enhancing the legal framework for the industry's sustainable development [84][89].
一颗龙眼带火20亿生意?记者追到储良龙眼老家,现场被甜哭!
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-25 11:48
Group 1 - The article highlights the significant economic impact of the longan industry in Guangdong's Maoming region, specifically in the town of Fenjie Town, which has developed a comprehensive industry cluster for longan cultivation, processing, and sales [2][4]. - The annual trading volume of fresh longan fruit in the town exceeds 150,000 tons, while the trading volume of longan meat is approximately 15,000 tons [3]. - The longan industry in Fenjie Town has generated a remarkable output value of 2 billion yuan, supported by 63 specialized processing villages and over 800 processing households [4][6]. Group 2 - The article emphasizes the role of e-commerce in expanding the market reach of longan products, with orders being shipped as far as Canada [5][6]. - The combination of traditional craftsmanship and modern technology is highlighted as a key factor in maintaining product quality and enhancing business growth [6].
山东新泰:无花果进入收获期
Xin Hua Wang· 2025-08-25 00:52
Core Insights - The fig harvesting season has begun in Xintai City, Shandong Province, with farmers actively engaged in the picking process [2] - Local fig drying processing enterprises are ramping up production to meet the demand [2] - The development of the fig industry in Xintai City has been tailored to local conditions, enriching the variety of fruit and tree planting, and contributing to farmers' income growth [2]
“芒果外交”升级,中巴经济走廊开启农业合作新篇章
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-18 23:41
Group 1: China-Pakistan Economic Corridor (CPEC) Development - The China-Pakistan Economic Corridor has achieved significant results with investments exceeding $25 billion in transportation, infrastructure, and energy sectors, laying a solid foundation for Pakistan's economic growth [1] - The second phase of CPEC focuses on industrialization, agriculture, ICT, mining, and other technology-related fields, aiming to create more job opportunities and promote collaboration between enterprises [1][2] - Pakistan is recognized as a key hub connecting South Asia, Central Asia, and the Middle East, with CPEC at the center of bilateral economic cooperation [2] Group 2: Bilateral Trade and Investment - China has been Pakistan's largest trading partner for ten consecutive years, being the top source of imports and the second-largest export destination for Pakistan [2] - A high-profile B2B meeting is scheduled during the upcoming visit of Pakistan's Prime Minister, with over 500 companies expected to participate, focusing on ten key sectors including agriculture and textiles [2] - The mango export from Pakistan to China has seen significant growth, with exports reaching 115,000 tons and a trade value of $80 million in 2023, making China one of the fastest-growing markets for Pakistani mangoes [5] Group 3: Agricultural Cooperation - The "Mango Diplomacy" initiative aims to enhance cultural exchange and promote high-quality Pakistani mangoes among Chinese consumers, with a goal to double mango exports to China within five years [6][4] - Pakistan is the sixth-largest mango producer globally, with an annual production of approximately 1.88 million tons, but only 6%-7% of its production is currently exported [5] - Future agricultural cooperation includes potential agreements for the export of dried fruits and corn to China, which represents a significant market opportunity [6] Group 4: Logistics and Transportation - China Southern Airlines has increased its flights to Pakistan, now operating approximately 16 flights weekly, facilitating the transport of perishable goods and enhancing connectivity between the two countries [7] - The new Guangzhou-Islamabad route is expected to support the growing passenger and cargo traffic between China and Pakistan [7] Group 5: Future Prospects - There are expectations for further collaboration in e-commerce, smart agriculture, and cold chain logistics to enhance the value of Pakistani mangoes and other agricultural products [6] - The potential for doubling the export value of mangoes to at least $160 million is highlighted, alongside the integration of advanced agricultural technologies from China [6]
两年营收增长近20倍,看“土特产”如何变成“致富果”
Yang Shi Wang· 2025-08-13 02:08
Group 1: Ecological Transformation - The village of Luli Keng in Changshan County has transitioned from a limestone mining economy to an eco-tourism model, benefiting from improved ecological conditions [1][8] - The implementation of the "Green Mountains and Clear Water are Gold and Silver Mountains" development philosophy in 2005 initiated the village's transformation towards rural tourism [6][8] - The closure of 165 limestone kilns and 201 calcium processing lines has significantly improved the local environment, allowing the village to recover from ecological degradation [8][10] Group 2: Tourism and Economic Growth - The village has seen a surge in tourism, with over 100,000 visitors in the first half of the year, generating nearly 2 million in revenue [12] - The integration of industrial relics with natural landscapes has led to the development of unique attractions, such as a cave restaurant that gained popularity on social media [10] - The local camping base has become a hub for educational experiences, attracting families and enhancing community engagement [2][12] Group 3: Agricultural Development - Changshan County is focusing on the standardized and green cultivation of Hu You (Pomelo) to improve product quality and marketability [20][23] - The establishment of the "Two Mountains Cooperative" has facilitated the consolidation of fragmented orchards, enabling farmers to access loans against land transfer contracts [20][23] - The introduction of market-driven initiatives has led to the successful launch of new Hu You products, with revenue from the dual pomelo juice series increasing nearly 20 times in two years [26][28]
小小牛油果,承载中南友好合作大故事(见证·中国机遇)
Ren Min Ri Bao· 2025-08-10 23:18
Core Insights - The article highlights the growing popularity of avocados in China, driven by trends such as "light food" and "low fat," which has created new opportunities for South African avocado exports to the Chinese market [6][9]. Group 1: Market Dynamics - South Africa has been exporting fresh avocados to China since 2023, marking a significant step in Sino-South African economic cooperation [6][9]. - The avocado cultivation area in South Africa exceeds 20,000 hectares, with an annual growth rate of 800 hectares [9]. - In 2023, South Africa became the third African country, after Kenya and Tanzania, to gain access to the Chinese market for fresh avocados [9]. Group 2: Production and Export - South Africa's annual avocado production is approximately 160,000 tons, with 40% to 45% of this volume exported, generating an annual export value of about 5 billion Rand (approximately 2.02 billion RMB) [9]. - As of now, South Africa has exported around 100 tons of avocados to China [9]. Group 3: Competitive Advantages - South African avocados have a competitive edge due to their extended harvest season from February to December, allowing for continuous supply to export markets [10][11]. - The unique characteristics of South African avocados, such as thin skin and sweet taste, cater to diverse consumer preferences in China [10]. Group 4: Logistics and Supply Chain - The average transportation time for South African avocados to Chinese ports is currently between 22 to 25 days, with ongoing efforts to optimize cold chain logistics [11]. - The establishment of a "green channel" for African agricultural products has facilitated smoother customs processes for avocado imports into China [11]. Group 5: Future Prospects - The implementation of zero-tariff policies for products from African countries is expected to enhance the export competitiveness of South African avocados [12][13]. - There is a strong emphasis on expanding the avocado market in China, with initiatives to develop avocado-based recipes to attract more Chinese consumers [13].
深度|高州龙眼入“厦” 药食同源IP破局滋补市场
Nan Fang Nong Cun Bao· 2025-08-06 12:07
Core Viewpoint - The article discusses the marketing and branding efforts of the Gaozhou longan industry as it seeks to penetrate the Xiamen market, emphasizing the health benefits and cultural significance of the fruit, while transitioning from traditional cultivation to a more standardized and branded approach [13][22][90]. Group 1: Market Entry and Promotion - Following the summer solstice, Gaozhou longan has begun to be widely available in the market [2] - A promotional event in Xiamen attracted over 30 mainstream buyers from Fujian, showcasing the quality and unique flavor of Gaozhou longan [4][6] - The event highlighted the competitive edge of Gaozhou longan in high-end supermarkets, e-commerce platforms, and the catering industry [7] Group 2: Health and Cultural Significance - Longan is recognized as a nutritious fruit with medicinal properties, gaining popularity among health-conscious consumers [8][20] - Gaozhou longan is marketed not just as a fruit but as a symbol of health and culture, with local officials emphasizing its health benefits [17][18] - The event included a tasting of traditional dishes that incorporate longan, enhancing its cultural appeal [28] Group 3: Brand Development and Strategy - The branding strategy focuses on positioning Gaozhou longan as a "vitality supplement," aiming to create a strong brand identity [15][23] - The government and local enterprises are collaborating to develop high-value health products from longan, including functional foods and supplements [31][37] - A comprehensive development plan for Gaozhou longan includes ten measures aimed at standardization and quality improvement [39][40] Group 4: Distribution and Supply Chain - Gaozhou has established a modern agricultural industrial park focused on longan, serving as a hub for processing and sales [42][43] - The distribution strategy involves targeting high-end fresh fruit markets, e-commerce, and deep processing sectors [46][48] - A procurement manual was released to assist buyers in sourcing high-quality longan and related products [55] Group 5: Cultural Marketing and Consumer Engagement - The promotional event featured cultural performances and interactive activities to engage local consumers and enhance brand recognition [60][64] - Social media influencers played a significant role in promoting Gaozhou longan, creating a buzz around the product through creative content [83][88] - The integration of cultural elements into marketing strategies has helped Gaozhou longan stand out in a competitive market [67][90]
茂名龙眼“鲜”抵上海滩,长三角接“荔”岭南甜蜜
Nan Fang Nong Cun Bao· 2025-07-30 10:30
Core Insights - The event in Shanghai aimed to promote fresh agricultural products from Maoming, particularly longan and jackfruit, to local consumers [2][5][6] - Maoming is recognized as the largest longan production area in China, with a planting area of 801,600 acres and an industry chain output value exceeding 8 billion yuan [12] - The longan variety "Chuliang" from Maoming is highlighted for its large fruit size, small seed, and sweet taste, with a mother tree over 300 years old still existing [9][10] Group 1 - The "Sweet Date" event showcased the unique flavors of Maoming longan, appealing to Shanghai consumers [3][4] - The longan harvesting season has begun, with Maoming also being a key area for jackfruit production [11][12] - The longan processing industry in Gaozhou, known as the "First County of Longan in China," is significant, with an expected production of 320,000 tons by 2025 [16][18] Group 2 - The longan products include dried longan, longan wine, and frozen longan meat, contributing to a global market presence [21][22] - The longan from Maoming meets the rising demand for high-quality fruits in the Yangtze River Delta region, aligning with consumer preferences for sweetness, taste, and nutritional value [28][30] - The integration of supply chains and the acceleration of channel transformation are crucial for the distribution of Maoming longan in Shanghai, leveraging efficient cold chain logistics [34][36]