东京烘焙职业人为方便大家及时了解行业内的最新动态，包括：供应商产品资讯、服务商动 向、教培动态、行业及周边行业活动、相关赛事进程等，特开设周六行业资讯分享特别板块，定期 为大家更新上述相关内容，帮助大家快速了解行业一手信息。 我们探寻烘焙行业更多不同细分领域的元素，只为更好地推动烘焙行业的发展。 烘焙设备 烘焙原材料 1、 砥砺五十载，金彩铸未来——金城制冷50周年盛典邀您共赴！ 2、 韩焙科技®BRESSO12月16日举办的【韩焙匠心 · 韩国技术大师演示会】 3、 三能【发酵箱-本体（小）】 4、 艾泽森 【半自动意式专业咖啡机】 5、百达圣纳【MEP-14-20AS汉堡炉】 6、海氏烤箱【C5Pro熊猫咖啡机】 7、玉程机械【冰皮月饼生产线】 8、 海特机电 【面种发酵机】 1、嘉吉【焙芙®发酵黄油】 2、 维益【 一大杯草莓 】 3、南顺【 樱皇精研日式面包粉 】 4 、斯顿【 面包改良剂（柔软抗老化） 】 5、金美伦【混合脂淡奶油 】 6、恒华食品【芋泥软馅】 7、禾川烘焙【八珍吐司预拌粉】 服务商动态 教育培训 行业赛事/活动 8、熊猫乳品【椰达椰浆】 9、焙乐道【甄选水果果酱-草莓】 10、温诺 ...

Group 1 - The pre-prepared food market is experiencing a paradox of consumer trust issues and capital enthusiasm, driven by urbanization and the demand for convenient dining [3][4]. - The "zero additives" concept is being phased out in favor of "clean label" standards, emphasizing ingredient transparency and natural prioritization [5][6]. - The energy drink industry is undergoing rapid transformation with ingredient innovation and scene segmentation, focusing on health trends and diverse flavors [7][8]. Group 2 - The nut import market in China is projected to reach $2.386 billion in 2024, with a significant increase in demand for high-end varieties like pistachios [10]. - The beverage market is facing a downturn, with sales declining due to the rise of on-demand drink services and aggressive pricing strategies [14][15]. - The convenience food industry in China is shifting towards value creation, with a market size expected to grow from 673.6 billion yuan in 2023 to 960.3 billion yuan by 2026 [18]. Group 3 - The dairy industry is seeing a shift from ambient milk to fresh milk, with companies like Bright Dairy exploring new growth areas in the pet food market [20]. - Wangwang is facing challenges in the milk market, prompting the company to diversify into AD calcium milk to regain market share [21]. - The plant-based food sector is experiencing a downturn, with companies focusing on technological innovation and localization to meet market demands [17]. Group 4 - JD.com is enhancing its pre-prepared food strategy, aiming to strengthen its supply chain and align with the growing demand for ready-to-eat meals [31]. - China Resources Beverage is entering the ready-to-drink coffee market, competing against established brands like Nestlé and Starbucks [32]. - Wanglaoji is diversifying into the functional beverage market by acquiring distribution rights for Red Bull in southern China, aiming for significant sales growth [33].

在很多杭州人的记忆里，浮力森林代表的是一块生日蛋糕、一段校园时光。但2025年，这家经营逾二十 年的本地老字号以破产清算收场，从"青春蛋糕店"变成"法院公告"。 它的倒下，并非孤立个案。老品牌集体承压，新中式点心、现烤连锁迅速补位。真正被洗掉的，不是地 方情怀，而是产品、渠道、资金和管理都停在上一代循环里的那部分落后产能。 从"青春蛋糕店"到破产公告 2025年10月，浮力森林被法院裁定受理破产清算程序，随后相关资产陆续进入司法处置阶段，债权申报 窗口开启;12月份，其官方公众号发布《破产公告》，这家在杭州经营逾20年的本土烘焙品牌，正式走 到"清算时刻"。 对于很多杭州人而言，浮力森林不仅是一家蛋糕店，而是学生时代班级聚会、同学生日上的"固定搭 配"，曾以"料足、平价"的形象，成为一代人的城市记忆。 然而，当这家"青春蛋糕店"以破产告终时，我们更需要追问的是：浮力森林的清算，究竟只是一个孤立 事件，还是烘焙行业的新一轮洗牌加速? 图源：浮力森林官方 浮力森林的兴衰：一条二十年的时间线 浮力森林为什么扛不过这一轮? 1、老模式的必然疲软 浮力森林是一家典型的"前店后厂"烘焙企业——自建工厂、门店面积大，再叠加 ...

东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说，说他们精彩的创业故事。 我们希望能够从创始人、主理人的经历中，去记录、去观察、去思考开店这件不容易的事情，我们 相信，这是一种值得探索的事。 【独家采访 · 第 194 家】 " 全麦面包真的能吃吗？" "健康烘焙只能是干噎难咽的代名词？" 在烘焙行业 "伪健康" 概念泛滥、内卷加剧的当下，无数消费者被配料表套路、为口感妥协。 而 HIITSUP全能博仕 （HIITSUP日加能升级品牌） ，却用7年时间逆势突围 ——创始人针对18- 35岁人群健康需求出发，以"真原料+硬技术" ，让产品成为消费者的"放心之选"，特别受热衷中高 端消费的女士喜爱，复购率达70%以上。 近日，东京烘焙职业人专访了HIITSUP全能博仕联合创始人李团结，听一听他在健康烘焙赛道的破 局之道，以及一个食品品牌如何用真诚与技术硬刚行业内卷。 东京烘焙职业人： HIITSUP 全能博仕已成立七年，能否分享品牌创立初衷，以及从初期产品到烘 焙赛道的转型逻辑？ 李团结： 创立前我长期从事金融、环保等多领域咨询工作，节奏快、强度大，因此养成了长期健身 的习惯。作为资深健身爱好者 ...

天眼查App显示，近日，进贤县好又香烘焙岚湖路店（个体工商户）成立，法定代表人为叶秋梅，注册 资本10万人民币，经营范围为许可项目：食品销售，餐饮服务（不产生油烟、异味、废气）（依法须经 批准的项目，经相关部门批准后在许可有效期内方可开展经营活动，具体经营项目和许可期限以相关部 门批准文件或许可证件为准）一般项目：食品销售（仅销售预包装食品）（除依法须经批准的项目外， 凭营业执照依法自主开展经营活动）。 ...

Core Insights - The bakery industry in China is experiencing rapid growth, with a significant increase in the number of stores, but is also facing challenges of oversaturation and competition [2][15][18] - The year 2024 is anticipated to be a pivotal year for fresh-baked goods, with many new brands expanding rapidly, yet 2025 may see a consolidation phase due to market saturation [2][11] - The operational model of fresh-baked goods relies heavily on in-store production, which increases costs and operational complexity, leading to a high break-even point for new stores [12][13][14] Industry Overview - As of November 2023, there are over 298,000 bakery stores in China, a decrease from 340,000 the previous year, indicating a net loss of 77,000 stores despite the addition of 17,300 new ones [2] - The fresh-baked goods market is characterized by high consumer demand, with many stores located in high-traffic areas such as shopping malls [7][10] - The market size for baked goods is projected to grow from 249.6 billion yuan in 2019 to 521.4 billion yuan by 2028, with bread being the dominant category [9] Competitive Landscape - New brands are rapidly expanding, with some like "趁热集合" increasing from 10 to 30 stores in a single year, while others are struggling to maintain their presence [10][18] - The industry is witnessing a trend of product homogenization, where many brands offer similar products, leading to increased competition and price wars [15][16] - Established brands like "好利来" are responding to new entrants by employing aggressive marketing strategies, including promotional offers [16] Operational Challenges - The high initial investment for fresh-baked goods stores can reach up to 3.5 million yuan, significantly higher than other food service models, which raises the financial risk for new entrants [12][13] - The reliance on skilled labor for in-store production complicates operations, as maintaining consistent product quality across locations is challenging [14] - Brands that do not adapt to changing consumer preferences or fail to establish a strong operational foundation may struggle to survive in the competitive landscape [18]

Group 1 - The article highlights a contrasting phenomenon in the Chinese baking industry, where some brands like Baoshifu and Luxihe are thriving while others like Hutouju and Momo Dim Sum have collapsed under financial strain [2][20]. - Baoshifu has reached a valuation of 10 billion yuan, with individual store valuations exceeding 100 million yuan, while Luxihe is expanding aggressively with plans for a hundred-city strategy [2][20]. - The brands mentioned are collectively referred to as the "Jiangxi Gang," indicating their common roots in Jiangxi province, particularly in the small county of Zixi [3][5]. Group 2 - The term "Jiangxi Gang" refers to the founders of these brands, many of whom have connections to Zixi, a small county known for producing a large number of bakers despite its lack of wheat production [3][4]. - Over 30 years, Zixi has produced more than 40,000 bakers who have opened over 16,000 bakeries across the country [4][5]. - The success of these brands contrasts sharply with capital-driven models like Hutouju and Momo Dim Sum, which faced challenges after rapid expansion fueled by significant investment [14][20]. Group 3 - The origins of the Zixi baking industry can be traced back to Zhang Xiewang, a veteran who opened a bakery in 1987 and subsequently trained many locals, leading to a significant increase in the number of bakers in the region [6][10]. - Zhang's approach was to teach his craft for free, fostering a community of bakers who would support each other, which is a key factor in the growth of the industry [9][10]. - The entrepreneurial journey of bakers like Baoshifu's founder, Bao Caisheng, and Luxihe's founder, Huang Jin, illustrates the challenges faced, including initial failures and financial struggles before achieving success [26][36]. Group 4 - The article contrasts the grassroots approach of the Jiangxi bakers with the capital-intensive strategies of brands like Hutouju and Momo Dim Sum, which focused on rapid expansion and marketing rather than product quality [39][41]. - The latter brands, despite their initial success, faced significant setbacks and closures due to unsustainable business models reliant on continuous funding and rapid growth [20][21]. - The narrative emphasizes that the Jiangxi bakers built their businesses on craftsmanship and community support, rather than on capital-driven growth strategies [57][59]. Group 5 - The article suggests that while Jiangxi's baking industry may lack strong brand recognition, it has developed a robust network of local bakeries that serve communities effectively [49][52]. - The baking industry in China is characterized by a lower per capita consumption compared to other food categories, indicating a different market dynamic [50][51]. - The story of the Jiangxi bakers is framed as a "bottom-up" narrative, highlighting the importance of skill transfer and local entrepreneurship without reliance on external capital [58][62].

Core Viewpoint - 85°C is undergoing a painful transformation amidst a brutal reshuffle in the baking industry, with a retreat from core business areas and an attempt to innovate through the launch of a new donut store concept, "85℃ DONUt" [1][6] Company Strategy - The new donut stores have opened in Quanzhou, Shanghai, and Suzhou, utilizing a "store within a store" model, occupying about 10 square meters within existing 85°C locations [1][6] - The donut store features a vibrant design with high-saturation yellow, contrasting with the more subdued aesthetic of traditional 85°C stores, aiming to attract a younger demographic [3][6] Product Offering - The donut store offers 14 SKUs, including 13 types of donuts and one sandwich, with prices ranging from 6 to 10.8 yuan [3][6] - The focus is on "raw donuts," emphasizing freshness and a moist texture, differentiating from traditional baked goods [5][6] Market Context - 85°C has faced significant challenges in the domestic market, with over 40 store closures expected this year, marking the largest adjustment in five years [6][8] - Despite a slight overall revenue increase of 1.32%, the mainland market revenue has declined by 11.08% to 35.22 billion New Taiwan dollars (approximately 8.22 billion yuan) [6][8] Consumer Trends - The introduction of donuts aligns with the "single product economy," allowing for standardized supply chains and lower operational costs, which is a shift from the heavy asset model [7][8] - The strategy also taps into consumer behavior during economic downturns, where lower-cost, visually appealing products can provide instant gratification, reflecting the "lipstick effect" [7][8] Brand Repositioning - The move to launch donut stores represents a brand rebranding and cost restructuring effort, aiming to leverage supply chain advantages for better pricing and efficiency [8] - If successful, this could help 85°C transition from a heavy asset model to a high-efficiency small store model, potentially serving as a lifeline during challenging market conditions [8]

我们之前为大家介绍了Juno面包店，一家以豆蔻面包闻名的哥本哈根面包店。 被称为全球最好吃的"豆蔻面包"，这家丹麦面包店吸引全球面包脑袋打卡！ 今天这家面包店同样来自哥本哈根，而且它的创始人 理查德·哈特 (Richard Hart) 与Juno的主理人一样是前 Noma 员工。而哈特更为业内熟知的可 能是旧金山著名面包店 Tartine 的前首席面包师，在那里工作期间他把欧洲的酸面包带到了美国，并让它成为风靡产品。 理查德·哈特 当哈特决定离开Tartine搬到丹麦首都时，他得到了位于丹麦的世界第一餐厅 Noma 抛出的橄榄枝。在Noma工作几年后，哈特决定开一家自己的面 包店，这个决定得到了Noma的支持。2018 年，Noma 与哈特合作，在哥本哈根开设了一家新面包店——就是我们今天的主角 Hart Bageri 。 Hart Bageri 第一家店开业后，很快以碾压的姿态在哥本哈根爆火。普通的消费者被它坚持手工的精神与精致折服，专业人士称它是"世界级面包师 的典范"。主理人哈特为烘焙艺术带来了意想不到的个性和风格。他既是追随者，又是异见者，他师从欧洲的烘焙大师学习传统烘焙规则，也学习如 何打破传统规则 ...

Investment Dynamics - L'Oréal plans to increase its stake in Galderma to 20%, becoming a significant strategic shareholder and gaining a board seat for core strategic decision-making [3] - Changyao Innovation successfully completed a new round of A financing amounting to several tens of millions, with strategic investment from leading robotics company Hangzhou Shenhao Technology [5] - UK DTC children's outdoor clothing brand Roarsome raised £1.5 million, with nearly £1 million from lead investor Sustainable Wealth Group, focusing on sustainable materials [7] - Meta acquired wearable AI device company Limitless, shifting part of its metaverse resources towards AI wearable devices [8] - Swire Group reached a share transfer agreement for its bakery chain "New Qinyuan" with Yang Brothers Investment Company, with a total acquisition amount close to HKD 1.4 billion [9] - Anheuser-Busch InBev plans to acquire a majority stake in US ready-to-drink beverage brand BeatBox for approximately $490 million, as part of its strategy to explore markets beyond beer [12] Brand Dynamics - Hema acknowledged a production issue with strawberry cakes, affecting around 60 units sold across seven stores, and has initiated customer follow-ups and compensation [15] - COMME des GARÇONS announced a collaboration with G-DRAGON, featuring a collection inspired by his album "Übermensch," with a black baseball cap as a core item [18] - Burberry appointed Matteo Calonaci as COO and CCO, emphasizing supply chain acceleration and customer experience as key performance drivers [19][21] - Kering's Brioni brand ended its collaboration with creative director Norbert Stumpfl, potentially slowing down the introduction of new men's collections [23]