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“盖片烤玉米就卖48一个?” 现在堆在蛋挞上的网红小料比奶茶还杂
3 6 Ke· 2025-05-16 08:04
Core Insights - The rapid rise of corn egg tarts in the baking industry has led to a significant shift in consumer preferences, with this dessert becoming a popular item in various bakeries and cafes across China [1][3][5] Group 1: Product Overview - Corn egg tarts consist of a crispy tart shell filled with egg custard, topped with grilled corn and a layer of corn custard sauce, often sweetened with honey or sugar for a caramelized finish [1][5] - The dessert is believed to have originated from South Korea, specifically from a bakery in Seoul, and has since gained popularity in China as a new attraction for bakeries [5][9] Group 2: Market Dynamics - The demand for corn egg tarts has surged, with many bakeries featuring them prominently in their displays, leading to high sales volumes; for instance, some stores report selling over a thousand tarts daily [13][21] - Despite their popularity, corn egg tarts are criticized for their high caloric content, with one variant containing at least 300 kcal, which is equivalent to two small bowls of rice [9][12] Group 3: Pricing and Consumer Sentiment - The price of corn egg tarts can vary significantly, with some locations charging as much as 48 yuan per tart, leading to comparisons with luxury brands; however, average prices in Beijing range from 10 to 20 yuan [12][13][16] - The high price point has sparked discussions about the affordability of ingredients like corn for farmers, as the final product becomes a luxury item [16][18] Group 4: Industry Trends - The baking industry is increasingly focusing on egg tarts as a profitable product line, with egg tarts accounting for 35% of search volume in the baking category, making them a top item for attracting customers [21][24] - Innovations in egg tart offerings, such as visually appealing designs and unique toppings, are being developed to enhance their appeal on social media platforms, driving further consumer interest [24][26]
【海外探店】跨越山海也要去吃的酸面包!哥本哈根这家面包店被称为“面包纯粹主义者天堂”
东京烘焙职业人· 2025-05-14 07:18
哥本哈根不缺好面包,但能吸引哥本哈根人骑车穿过全城的面包店却屈指可数—— 【Skipper Bageri 】可能就算其中之一。 它的地址位于Jagtvej 与 Østerbrogade 交汇处,这里是一个传奇地址,有着超过一个世纪的历史,曾有多家闻名丹麦的面包店陆续开设于此,包括 Østerbrogade 103。 2022年,Carolina 和Emil Mørkeberg(前 BRØD 首席面包师)看中了这块"风水宝地",在这里开启了新篇章——也就是 Skipper Bakery 了 。 【Skipper Bageri 】是一家丹麦面包店,可直译为"船长面包店"。 从清晨开始,【Skipper Bakery】就开始烘烤各种面包与甜点制作,从原味到巧克力面包、开心果和杏仁口味,应有尽有。品尝茶点、豆蔻面包和特 比克面包应有尽有,他们的招牌酸面包和创意甜点吸引了来自四面八方的面包爱好者。 两位创始人曾是著名面包店Brød的创始团队成员,伴随着Brød声名鹊起积累了丰富的烘焙经验,2022年10月,他们决定开启一项新的面包事业,在 Østerbrogade 103的历史面包店旧址再次开炉,用心经营"烘焙梦想的第 ...
35元天价面包重返北上广 消费者排队抢购成奇观
Sou Hu Cai Jing· 2025-05-04 15:31
Group 1 - The phenomenon of high-priced bread is creating a buying frenzy in major cities like Shanghai, Beijing, and Guangzhou, with consumers willing to wait in long lines for artisan products priced from 35 yuan [1][3] - High-priced bakeries typically feature open kitchens, emphasize imported ingredients and traditional methods, and offer limited daily flavors, with production costs estimated to be under 15 yuan per item despite premium ingredients [3][4] - The rise in demand for high-priced bread is attributed to a shift in consumer preferences towards quality ingredients and health consciousness, with a reported 17% year-on-year increase in per capita consumption of baked goods in China [3][4] Group 2 - Market opinions are divided, with some nutritionists supporting the value of premium bread due to its lack of trans fats, while others criticize the pricing as inflated based on branding rather than ingredient quality [4][5] - Some businesses are employing psychological pricing strategies, such as increasing prices significantly for modified products, and using scarcity tactics to create a sense of urgency among consumers [4][6] - The ongoing "bread war" is seen as a reflection of the transformation in China's consumer market, with a potential industry shakeout expected as only brands that genuinely convert premium pricing into product value are likely to survive [6]
【独家专访】听说这里有法国总统都爱的同款面包?正本原凭借法式经典风味征服“中国胃”!
东京烘焙职业人· 2025-04-22 06:13
在对面包格外尊重的国度法国,有一个专为面包而设的节日——法国面包节,也称为"La Fête du Pain",热爱面包的法国人每年都会为纪念面包守护神圣多诺黑(Saint Honoré)举办庆祝 活动。从经典的法棍到别致的花式面包,每一种面包都诉说着一个关于技艺、风味和生活哲学 的故事。 Le Grenier a Pain于1998年创立于巴黎,由法国著名烘焙大师 Michel Galloyer 所创立,距今已经营 20多年,并在日本、迪拜、肯尼亚、俄罗斯、中国等国家设立门店。 Le Grenier a Pain是法国最棒的传统手工面包品牌之一,他们的招牌法棍曾两次获得法国面包大赛的 冠军,还曾是法国总统府邸爱丽舍宫的面包供应商。2018年Le Grenier a Pain在中国北京王府中环开 设第一家门店,并取了中文品牌名称正本原。也标志着这个拥有 "法国最佳法棍" 殊荣的品牌正式开 启东方之旅。 正如中文品牌名字的字面含义,正本原多年来一直致力于传递原汁原味的法式风味,参加法国面包节 来传播法式烘焙文化,用新鲜、质朴的麦香征服"中国胃"。同时也在努力的融入中国的饮食文化,赋 予面包更多层次的风味表达。 " ...
Sourdough Market to Surpass USD 438.4 Million by 2035 with Expanding Applications in Bakery and Functional Foods | Future Market Insights, Inc.
Globenewswire· 2025-03-17 11:10
Core Insights - The global sourdough market is projected to grow from USD 279.6 million in 2025 to USD 438.4 million by 2035, with a CAGR of 4.6% driven by consumer preference for naturally fermented and clean-label products [2][14] - Increasing health awareness and demand for artisanal baked goods are key factors contributing to market expansion [1][3] Market Trends - The trend of home baking, which surged during the pandemic, continues to support the growth of the sourdough market [3] - The demand for low glycemic index (GI) foods is rising, leading to the development of low GI sourdough products [5] - The popularity of gluten-free products is increasing, creating a thriving market for gluten-free sourdough options [6] Technological Advancements - Advancements in fermentation technology and automation are enhancing commercial sourdough production, allowing for scalability while maintaining artisanal quality [8] - The adoption of uniform microbial cultures and controlled fermentation processes is addressing challenges related to quality consistency [8] Health Trends - Sourdough is gaining traction among health-conscious consumers due to its lower glycemic index, enhanced digestibility, and probiotic benefits [10][13] - The focus on gut health is driving consumer interest in sourdough as a preferred bread alternative [10][13] Regional Insights - Western Europe is experiencing rapid growth in the sourdough market, driven by urbanization and demand for fast food products [4] - The USA is seeing a shift towards clean-label and health-driven sourdough products, with innovations in functional and high-protein offerings [14] - Emerging markets like Japan and Indonesia are witnessing significant growth in sourdough popularity, attributed to home baking trends [15][18] Competitive Landscape - The sourdough market is highly competitive, with major players focusing on product innovation and functional ingredient enhancements [22] - Companies like Lesaffre, Puratos, and Alpha Baking Co. are investing in R&D to develop probiotic-enhanced sourdough and hybrid formulations [22]