云音乐用户粘性提升，看好AI教育/营销需求持续驱动有道业务增长 智通财经APP获悉，开源证券发布研报称，截至Q4末，网易-S(09999)合同负债环比+5%至205亿元，增 长动能强劲。基于新游上线时间预期，当前股价对应PE分别为14.1/12.5/11.6倍，看好老游戏长线运营、 新游上线、AI赋能深化共驱成长，维持"买入"评级。 开源证券主要观点如下： 长线运营激发经典游戏活力，《燕云十六声》反映出海实力，在研产品丰富 2025Q4游戏及相关增值服务实现收入220亿元（同比+3.4%）；毛利率为70.5%，同比+3.8pct。《梦幻西 游》端游Q4及2025全年营收创新高；《天下》连续五年收入增长，2025.12升级三端互通后，PCU、付 费用户数等创新高；该行看好公司通过优化美术、玩法等激发经典游戏活力。《燕云十六声》国服Q4 推出周年庆版本后日活与营收创新高，登顶内地iOS游戏畅销榜，海外于2025.11上线后最高位列Steam 全球畅销榜第二，截至2026.2.11全球玩家数超8000万。该行认为《燕云十六声》海外成功或反映公司已 具备"讲好中国故事"能力，看好《归唐》等"国风"大作出海表现。《遗忘 ...

巨人网络：超自然 春节表现超预期，DAU再创新高【东吴传媒互联网 张良卫团队】 事件：根据Sensor Tower，《超自然》2月前21天流水已达12月/1月流水的193%/135%弹性显著，iOS畅销榜基本维 持在6-9名水平；DAU持续创新高。 我们于25年初以来坚定看好巨人网络的强产品周期，作为我们团队标签标的，率先挖掘《超自然行动组》大DAU 强流水的爆款潜质，认知和跟踪持续领先市场， 巨人网络：超自然 春节表现超预期，DAU再创新高【东吴传媒互联网 张良卫团队】 事件：根据Sensor Tower，《超自然》2月前21天流水已达12月/1月流水的193%/135%弹性显著，iOS畅销榜基本维 持在6-9名水平；DAU持续创新高。 我们于25年初以来坚定看好巨人网络的强产品周期，作为我们团队标签标的，率先挖掘《超自然行动组》大DAU 强流水的爆款潜质，认知和跟踪持续领先市场，并在多次市场分歧时坚定强call，当前我们继续重申看好观点： #《超自然》稳健运营，业绩弹性显著。 1月9日品牌代言人赵露思亮相，社交裂变驱动用户破圈；寒假期间用户回流，2月新赛季、新角色临云与宠物系统 上线，春节假期DAU再创新 ...

2026年春节假期前后，游戏板块不论是港美股上市公司如腾讯控股、虎牙、金山软件，A股上市公司如 世纪华通、巨人网络，非上市公司如鹰角网络等旗下游戏运营数据均有较好表现或突破，彰显当前宏观 经济环境下游戏板块的韧性以及前期强调的2026年游戏产品大年逻辑的持续兑现。 浙商证券认为，A股方面，世纪华通休闲类游戏布局收获初现，《异环》预约数破2500万。巨人网络旗 下《超自然行动组》2月2日宣布DAU突破1000万。《超自然行动组》具备"搜打撤"和Party Game概念， 同时用户画像以学生为主，寒假叠加春节是其优势档期，春节期间DAU有望创新高，后期应重视其大 DAU单品带来的业绩弹性。 游戏板块具备AI、内容、商业化模式变革多点催化，游戏ETF（159869）跟踪中证动漫游戏指数，AI应 用含量全市场领先，精准覆盖A股动漫游戏产业的整体表现，当前游戏板块正受到政策利好+产品周期 +AI赋能的多重催化热潮，或可聚焦游戏赛道布局窗口。 （文章来源：每日经济新闻） ...

Summary of Conference Call Records Industry Overview - The conference call focuses on the gaming industry, highlighting the impact of AI and new technologies on industry development and the anticipation of upcoming annual and quarterly reports [1][2]. Key Companies and Highlights - **Century Huatong**: Achieved notable rankings in the global mobile game export list for January, with "Whiteout Survival" at second, "Kingshot" at third, "TTM" at tenth, and "Truck Star" at twenty-ninth. The company has a high overseas game revenue share, with new games "TTM" and "Truck Star" showing significant growth in December and January [1]. - **Giant Network**: The game "Evergreen" is expected to innovate during the Spring Festival, having launched in Hong Kong and Macau on November 27. As of January 31, the daily active users (DAU) surpassed 100 million, with upcoming Valentine's Day and Spring Festival events anticipated [1]. - **37 Interactive Entertainment**: The mini-program game "Find the Book" has consistently ranked in the top five, with a launch in Hong Kong and Macau on January 15. The company has a rich pipeline of new products [1]. - **Kying Network**: The "Legend Box" is expected to create platform growth, with the AI companion application "Find the Book" scheduled for release on March 14 [1]. - **G-bits**: Launched a new Three Kingdoms-themed SLG game "Find the Book" on December 18 [1]. - **Perfect World**: The key game "Find the Book" has completed its third testing phase, receiving high ratings on Bilibili and Taptap [1]. - **Xindong Company**: Launched "Find the Book" overseas on January 8, with another release planned for February 6 [1]. Market Opportunities - The overseas market and the female gaming segment present significant opportunities for the industry. In the Chinese market, sales revenue is projected to reach 168 billion yuan in the first half of 2025, a year-on-year increase of 14.08%, with a user base of 679 million, up 0.72% year-on-year [2]. - The global mobile gaming market is shifting from user growth to consumption power enhancement, with expected revenue of $81.7 billion in 2024, reaching a three-year high. Chinese self-developed games are projected to generate $9.5 billion in overseas revenue in the first half of 2025, a year-on-year increase of 11% [2]. - The market for female-oriented games is expected to reach 8 billion yuan in 2024, with a growth rate of 124.1%, significantly outpacing the overall market [2]. - Policy changes are supporting the industry, with over 140 domestic game licenses expected to be issued monthly by 2025, promoting game exports and positioning gaming as a new consumer driver [2]. Technological Impact - The application of AI and other technologies in the gaming industry is showing promising results. Since 2023, AI has been integrated into game production and advertising, leading to significant cost reductions and efficiency improvements, particularly in art production [3]. - Emotional companion games are identified as a key area for AI application in the short term, with Kying Network's product "Find the Book" set for public testing on March 14 [3]. - Other technological advancements, such as brain-machine interface technology, are seen as potential commercial applications for the gaming sector, with companies like 37 Interactive Entertainment investing $20 million in related technologies [3]. - Marketing strategies like GEO marketing are expected to influence game distribution, with 37 Interactive Entertainment investing in leading domestic tech companies [3]. - Giant Network is collaborating with Volcano Engine on AI NPCs [3].

游戏观点及春节观察@260223 核心观点：锐度看好PC渠道重估、IAA出海、足球游戏三个景气度方向；配置高性价比和高奢游戏资产。 我们在今年春节假期的游戏表现中，看到了一个有趣的现象：#K型分化更加明显。即低ARPU"性价比"、高 ARPU&经典IP"重奢"游戏表现相对较好，而传统的中ARPU"轻奢"游戏则相对较弱。 ①低ARPU的"性价比游戏"：主要是腾讯系大DAU游戏+三个年轻人游戏（《 此外，产业趋势上，我们今年维度看好#PC端渠道价值重估、出海IAA方向，前者包括#国内网吧系统公司顺 网、盛天，以及#PC渠道心动。后者暂时还没有看到很合适的标的，挖掘中。 总体观点：短期随着寒假高频数据旺季结束，预计市场会朝业绩方向逐步切换，A股推荐：恺英（传奇产业链 整合）、华通（流水持续新高+奔奔小程序改善）、顺网（PC渠道&算力租赁）、完美（异环3测超预期）、巨 人、三七、吉比特、泰岳等；H股建议关注：腾讯（春节强势+估值击球区）、心动（小镇海外亮眼+渠道）、百 奥、望尘。 同样的，我们在单款游戏的春节商业化设计中，也看到了类似：通过皮肤池拉高顶级单品售价，然后通过直 售、低价礼包、赠送的方式补齐中小R的付费体 ...

IT之家 2 月 24 日消息，Xbox 主机联合创始人对其老东家近期的动荡局面发表了看法。在接受 GamesBeat 采访时，谢默斯 · 布莱克利（Seamus Blackley）并 不认为微软游戏新任首席执行官的任命是积极进展。他预计阿莎 · 夏尔马（Asha Sharma）将逐步拆解 Xbox 品牌，其任务是将该品牌转型为以人工智能为核 心的业务。 布莱克利提醒外界，微软及其首席执行官萨提亚 · 纳德拉已在人工智能领域投入巨资。他对 Xbox 未来的预测令人警醒： 在接替菲尔 · 斯宾塞后，夏尔马坚称，公司不会"用毫无灵魂的人工智能粗制滥造内容充斥我们的生态系统"。然而，微软预计人工智能工具将主导所有行 业。布莱克利援引纳德拉的言论认为，"人工智能会像吞噬一切事物那样，吞噬游戏行业"。 IT之家注意到，这位初代 Xbox 主机的核心缔造者指出，新任首席执行官的从业经验集中在人工智能领域，而非游戏行业。他以业内诸多知名失败案例为 例，认为急于入局的外来者往往没有准备好应对游戏行业的重重挑战。在布莱克利看来，这是一个融合了科技与创意的复杂产业。 批评者担忧，游戏工作室会用生成式人工智能工具取代开发者与美术人 ...

Core Insights - Microsoft appointed Asha Sharma as the new executive vice president and CEO of Microsoft Gaming, succeeding Phil Spencer, indicating a strategic shift in the company's gaming leadership [1][2] - Sharma's background in scaling digital platforms at Instacart and Meta suggests that Microsoft is focusing on software, services, and cloud infrastructure rather than traditional console sales [2][7] Industry Trends - The gaming industry is transitioning from a hardware-centric model to one that emphasizes software and digital services, driven by rising production costs and changing player expectations [4][5] - Modern blockbuster games can exceed $200 million in production costs, prompting companies to seek broader distribution across multiple platforms to maximize audience reach [5][6] Strategic Moves - Microsoft's acquisition of Activision Blizzard in 2023 necessitates a focus on high-margin revenue from games rather than solely relying on console sales, highlighting the importance of cross-platform availability [6][18] - The growing role of artificial intelligence in game development requires significant investment in cloud infrastructure, an area where Microsoft has been heavily investing through its Azure platform [12][13] Competitive Landscape - The competition in gaming is evolving, with platforms like Valve's Steam dominating PC game sales without relying on console hardware, which pressures traditional console strategies [16][17] - The future of the gaming industry may hinge on building resilient ecosystems that prioritize recurring digital revenue and access to advanced computing power rather than merely selling the most devices [18]

"And the thing about games is, if you get good at one game, you can be good at any game. … They're all hand-eye coordination and observing patterns.†That's a line from Tomorrow, and Tomorrow, and Tomorrow, Gabrielle Zevin's 2022 novel about two friends who build a video game company from nothing — struggling with the tension between art and commerce, and ultimately with the challenges of operating a business at scale. This describes almost perfectly what Asha Sharma will be attempting to do in her new rol ...

这家工作室成立于2021年，由曾参与打造《刺客信条》的创意总监 Ashraf Ismail 领衔。 当时的定位是做3A级、做开放世界、做跨平台，就是奔着"对标国际大厂"去的。 但五年过去了，这家工作室没有任何一款完整作品。 从公开信息来看，这支团队并非完全"无事可做"。 他们主要承接内部项目，做已有IP的衍生开发，比如参与过《宝可梦大集结》《使命召唤手游》等项 目。 最近腾讯在北美布局的一家3A工作室，悄悄关门了。 据外媒报道，腾讯旗下的天美蒙特利尔工作室已经停止运作。虽然官方没有正式公告，但不少员工已经 在领英上确认了这个消息，项目结束团队解散。 但问题在于这些都不是"自己的作品"。 对于一家主打3A研发的工作室来说，真正的目标应该是打造一个全新IP，做出一款能打的主机级大 作。 而这一步，始终没有完成。 有员工在领英上写道："其实大家早就知道会有这一天，但真正发生的时候还是很难接受。" 也有人说，这个团队很优秀，氛围很好，是一段值得珍惜的经历。 很多网友第一反应是："五年做不出一个游戏，这不就是混日子？" 但事情其实没那么简单，3A游戏，本来就是一个极端烧钱、极端耗时的行业。 一个成熟的3A项目，周期往往 ...

Group 1 - Sea Limited (NYSE:SE) has entered a strategic partnership with Google to develop AI tools for e-commerce and gaming in Southeast Asia [1][2] - The partnership will focus on creating an AI agentic shopping prototype on Sea Limited's Shopee platform, which will enhance user experience by autonomously managing shopping tasks [2][3] - Google's AI will also support game development on Sea Limited's Garena, indicating a broader application of AI beyond traditional uses [2][3] Group 2 - This collaboration aligns with Google's strategy to monetize AI by expanding its applications beyond chatbots, leveraging Sea Limited's dominance in Southeast Asia's e-commerce market [3] - The AI enhancements are expected to provide Shopee with a competitive advantage over its rivals in the region [3]