Core Viewpoint - The article discusses a controversial post by Xibei on its official WeChat account, which was criticized for being overly emotional and manipulative, leading to its deletion shortly after publication [1][2]. Group 1: Article Content - The post featured a narrative from the perspective of a 7-year-old child named Maomao, who has been eating at Xibei since the age of 2. The story highlights Maomao's emotional struggle when his mother decides to stop visiting Xibei due to recent negative news [2][6]. - Maomao's mother initially suggests not taking him to Xibei, but after seeing her child's distress, she reflects on their long-standing relationship with the restaurant, which has not resulted in any food safety issues over the past five years [6]. Group 2: Public Reaction - The post received significant backlash from netizens, who criticized the marketing strategy as inappropriate and urged the company to avoid emotional manipulation in its communications [1][7]. - Following the criticism, Xibei's official response to inquiries about the post was not provided, indicating a lack of engagement with the public's concerns [2].

Group 1 - The event "Follow the Food Tour in Sichuan - Beijing Station" was held in Beijing, showcasing Sichuan's intangible cultural heritage food culture through various activities [1][3] - The event featured performances of intangible cultural heritage skills, food maps, consumer and tourism route displays, and tasting salons [1] - The chairman of Meizhou Dongpo, Wang Gang, emphasized that the event is not just a one-time activity but a long-term cultural mission to allow global diners to experience authentic Sichuan flavors and culture without traveling far [3] Group 2 - Meizhou Dongpo announced the gradual launch of "Sichuan Intangible Cultural Heritage Food Set Menu" across its 120 global locations [3] - The company released a dining guide for all its Beijing locations, inviting residents and tourists to experience authentic Sichuan cuisine [3] - The initiative aims to stimulate new growth in the dining consumption market [3]

Core Viewpoint - The article discusses the rise of pre-prepared meals in the restaurant industry and highlights the unique appeal of Jiangxi stir-fry as a counter to this trend, emphasizing the importance of fresh ingredients and traditional cooking methods [4][41]. Group 1: Pre-prepared Meals and Consumer Awareness - The controversy surrounding pre-prepared meals has gained significant attention, with consumers largely unaware of the extent to which these meals have infiltrated the market [4][5]. - Consumers are developing methods to identify pre-prepared meals, such as requesting specific ingredient adjustments that reveal the lack of customization in pre-prepared dishes [9][12]. - The discussion around pre-prepared meals has led to a broader awareness of food quality and preparation methods among consumers [44][49]. Group 2: Jiangxi Stir-fry as a Counter Trend - Jiangxi stir-fry is characterized by its "freshly cooked" approach, where customers select fresh ingredients directly from a display, ensuring transparency and quality [12][15]. - The cooking process in Jiangxi stir-fry restaurants emphasizes speed and freshness, with dishes prepared in a matter of minutes, contrasting sharply with the convenience of pre-prepared meals [19][21]. - The popularity of Jiangxi stir-fry has surged, with over 46,000 restaurants nationwide and a significant increase in new openings, indicating a strong consumer preference for fresh, made-to-order meals [23][34]. Group 3: Economic Factors and Consumer Preferences - Jiangxi stir-fry offers a high value proposition with low prices, typically ranging from 15 to 40 yuan per dish, making it accessible to a wide audience [34][39]. - The business model of Jiangxi stir-fry often relies on small, family-run establishments that prioritize quality and customer service over mass production, enhancing the dining experience [40][39]. - The article suggests that the success of Jiangxi stir-fry reflects a consumer desire for authenticity and quality in dining, pushing back against the rise of pre-prepared meals [48][49].

Core Viewpoint - The company, Tai Er Suancaiyu, is undergoing significant store renovations to introduce fresh ingredients like beef, live fish, and fresh chicken in response to declining revenues and store closures [1] Group 1: Company Performance - In the first half of 2025, Tai Er Suancaiyu reported revenues of 1.949 billion yuan, a decrease of 13.3% compared to 2.248 billion yuan in the same period last year [1] - The company has closed over 60 stores within the half-year period, indicating a challenging operational environment [1] Group 2: Strategic Changes - The renovations are primarily focused in the southern regions of China, particularly in Guangzhou and Shenzhen, which are the company's main operational areas [1] - Fresh ingredients are prominently displayed in stores with labels indicating "same-day arrival," aiming to attract customers and improve sales [1]

Core Viewpoint - The recent controversy between Xibei Catering and Luo Yonghao regarding pre-prepared dishes has garnered significant attention, leading to operational adjustments and a decline in customer traffic and revenue for Xibei [1][5]. Group 1: Company Response and Impact - Xibei issued an apology on September 15, stating it would adjust its central kitchen processing to in-store cooking, with nine adjustments to be completed by October 1 [1]. - Despite the controversy, a pre-prepared dish supplier in Chongqing reported stable order volumes, serving around 50 clients without any new demands or inquiries from customers [1][10]. - Xibei's revenue dropped by approximately 20% to 30% in both dine-in and takeout services during the recent weekend, with total daily revenue falling from around 50,000 yuan to 40,000 yuan [5][7]. Group 2: Consumer Perception and Industry Standards - The definition of pre-prepared dishes varies significantly between official standards and consumer perceptions, with many consumers considering any standardized, industrially pre-processed food as pre-prepared [8][11]. - Some local restaurant owners in Chongqing express skepticism towards pre-prepared dishes, citing concerns over freshness and health, and prefer to use fresh ingredients [10][12]. - Consumers emphasize the importance of being informed about whether a dish is pre-prepared, advocating for transparency from restaurants regarding their use of such products [10][13]. Group 3: Expert Opinions on Pre-prepared Dishes - Experts argue that there is a disconnect between regulatory definitions and consumer understanding of pre-prepared dishes, suggesting that consumer perspectives should guide the interpretation of what constitutes pre-prepared food [11][12]. - Concerns about food safety and the potential for misuse of pre-prepared dishes in restaurants have been raised, with calls for stricter regulations and clearer labeling [12][14]. - The anticipation for unified national standards for pre-prepared dishes is growing, with a draft standard expected to be publicly reviewed soon, aiming to create a fairer consumer environment [14].

Group 1: 罗永浩 - 罗永浩, born in 1972, dropped out of high school due to dissatisfaction with the education system, which led him to work in construction and connect with laborers [1] - He has a background in selling health products and has been involved in technology and internet ventures, including a failed IT project and successful live-streaming sales [2][5] - His popularity surged during the internet era, with his teaching videos going viral, showcasing his humorous style [4] Group 2: 西贝 - 西贝 started as a restaurant serving Inner Mongolian cuisine but has evolved into a higher-end dining experience, attracting a full customer base despite rising prices [6] - The introduction of children's meals has been a strategic move, catering to modern consumer trends where parents seek healthy options for their children [7] Group 3: 华与华 - 华与华 emphasizes simplicity and consistency in their approach, often securing long-term contracts worth 6 million annually through extensive advertising [8] - Their marketing strategy revolves around the concept of "super symbols," which combines familiar ancient symbols with modern design to resonate with the public without the need for education [9][10] - The company is noted for not participating in competitive bidding, a practice that is envied by others in the management consulting and software sectors [11]

Core Viewpoint - The company, Xibei, issued an apology that was perceived as insincere due to its phrasing, which suggested that customers were at fault for their dissatisfaction, rather than acknowledging the company's shortcomings [1] Group 1: Apology and Customer Perception - The apology letter was sent twice, but the language used diminished its sincerity, leading to negative reactions from customers [1] - Customers expressed that they do not intend to "abuse" the business, but rather expect value and transparency in their dining experience [1] Group 2: Expectations for Change - Consumers are looking for Xibei to implement clear timelines and roadmaps for improvements in food cost, preparation processes, and service quality [1] - A genuine apology should lead to systemic changes within the company, rather than being a mere public relations tactic [1]

Core Viewpoint - The company, Xibei, acknowledges a significant gap between its production processes and customer expectations, leading to an apology and a commitment to improve customer experience through adjustments in food preparation methods by October 1, 2025 [1][3]. Group 1: Adjustments to Food Preparation - Xibei will switch all dishes cooked with soybean oil to non-GMO soybean oil [1]. - The beef sauce for children's rice will be prepared fresh at the store instead of pre-made [1]. - The beef patties for children's meals will be made fresh on-site [1]. - The cod fish strips will be replaced with fresh, whole yellow croaker, prepared on-site [1]. - Lamb skewers will be cut, skewered, and grilled fresh at the store [1]. - The pork chop dish will use fresh pork ribs instead of semi-finished products, cooked on-site [1]. - The braised meat in the flaky meat sandwich will be prepared fresh at the store [1]. - The shredded spicy chicken will be cooked fresh at the store [1]. - The oatmeal millet porridge will be freshly made with real pumpkin slices [1]. Group 2: Customer Engagement and Transparency - Xibei encourages customers to continue providing feedback and suggestions for improvement [3]. - The founder of Xibei, Jia Guolong, emphasizes a commitment to transparency and customer satisfaction, stating that the company will learn from successful peers [3]. - The company invites customers to supervise the improvement measures and promises to keep them updated on changes [3]. Group 3: Public Reaction - Following the apology letter, there was a notable public reaction, with some consumers expressing dissatisfaction with the company's response [5]. - Notable figures, such as Luo Yonghao, questioned the sincerity of the apology, indicating a broader scrutiny of the company's communication [4].

Core Viewpoint - The company Xibei issued an apology on September 15, acknowledging a significant gap between its production processes and customer expectations, particularly in response to recent criticisms regarding the use of pre-prepared dishes in its restaurants [1][4]. Group 1: Company Response - Xibei plans to improve its food preparation methods by transitioning from centralized kitchen pre-processing to on-site cooking at its restaurants by October 1 [3]. - Specific changes include using non-GMO soybean oil for all dishes cooked with soybean oil, preparing children's beef rice dishes on-site, and switching from semi-finished pork chops to fresh pork ribs cooked at the restaurant [3]. - The company is actively communicating with suppliers to shorten product shelf life while ensuring food safety and inventory turnover [3]. Group 2: Background of the Incident - The controversy began on September 11 when influencer Luo Yonghao criticized Xibei for allegedly serving mostly pre-prepared dishes, calling it "disgusting" given the high prices [4]. - Xibei's founder, Jia Guolong, initially denied the claims and threatened legal action against Luo, asserting that the restaurant does not use pre-prepared dishes [4]. - Following media reports revealing the use of pre-processed ingredients in Xibei's kitchens, the company suspended kitchen tours to maintain food safety standards [5]. Group 3: Support and Public Perception - Despite the backlash, Yu Donglai, founder of the supporting company Pang Donglai, expressed confidence in Xibei's ability to address the issues and urged the public to help rather than harm the business [3][5]. - Jia Guolong acknowledged the need for transparency and indicated a willingness to learn from Pang Donglai's practices [3][5].

Core Viewpoint - Xibei has issued an apology regarding the pre-prepared food incident, acknowledging the concerns and criticisms from customers and committing to improve its food preparation processes to better meet customer expectations [2][5][10] Summary by Relevant Sections Apology and Customer Engagement - Xibei expresses deep apologies for the inconvenience and concerns caused to customers, thanking those who provided feedback and suggestions [10][18] - The company emphasizes its commitment to food safety and adherence to national laws and regulations [11] Changes in Food Preparation - Xibei plans to transition food preparation from a central kitchen to in-store cooking by October 1, 2025, to enhance customer experience [12][13] - Specific adjustments include: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil [13] 2. Preparing children's meals, such as beef rice and beef patties, on-site [19] 3. Using fresh fish and meat for dishes like fried fish and lamb skewers, prepared in-store [19] 4. Making oatmeal porridge with fresh pumpkin slices instead of pre-made pumpkin puree [19] Transparency and Continuous Improvement - Xibei commits to transparency in its operations, inviting customers to supervise the improvement measures and promising to keep them updated on changes [17][18] - The company acknowledges that the planned improvements are just the beginning and welcomes ongoing customer feedback for further enhancements [15]