Core Viewpoint - The rising popularity of the Jiangsu Province Urban Football League ("Su Super") reflects the public's enthusiasm for diverse sports events and highlights the potential for growth in China's sports and cultural tourism industries [1][3]. Group 1: Government Initiatives - The National Development and Reform Commission (NDRC) plans to enhance the public sports service system and promote high-quality outdoor sports development, focusing on three key areas: expanding fitness facilities, accelerating outdoor sports growth, and integrating sports with cultural tourism [1][2]. - The NDRC will support local governments in planning and constructing sports facilities in densely populated areas to improve accessibility and convenience for community sports participation [2]. Group 2: Economic Impact - The "Su Super" league is expected to generate over 300 million yuan in comprehensive economic benefits for the season, indicating its significant impact beyond traditional sports events [3]. - The league's success has led to increased public participation in sports and has positively influenced the cultural and tourism sectors, showcasing local culture and cuisine [3][4]. Group 3: Future Development - Experts suggest that the "Su Super" league serves as a model for promoting economic and social development through sports, emphasizing the need for sustainable development and the potential for replicating its success in other regions [4]. - The league is seen as a platform to enhance community engagement and stimulate local economies by integrating sports with cultural and tourism activities [3][4].

全国顶尖运动员汇聚广东，为观众奉上世界级赛事；开闭幕式主题对外公布，惊喜满满；备受关注的票 价也将于9月公布……6月25日，十五运会组委会和残特奥会组委会在广州举行主题为"办一届精彩纷呈 的全运盛会"新闻发布会，会议释放多重信号，标志着各项筹备工作正稳步推进。 强大明星阵容将参赛 十五运会组委会副秘书长、十五运会广东赛区执委会副主任、广东省体育局局长崔剑介绍，十五运会组 委会坚持"绿色、共享、开放、廉洁"的办赛理念和"简约、安全、精彩"的办赛要求，协同推进赛事侧与 城市侧筹备工作，确保全运盛会精彩纷呈、城市能级全面提升，实现全运红利全民共享。当前，各项筹 备工作稳步推进。 在已经完赛的各项比赛中，各大赛区的周到服务获得各参赛队点赞。广州赛区精心组建U16女足比赛接 待酒店运行保障团队，打造富有特色的"小运动员村"；茂名定向比赛组织港澳代表队品美食、探乡村； 佛山聋人足球赛邀请香港队员体验醒狮、咏春拳等非遗文化，架起人文交流"连心桥"。十五运会和残特 奥会"小海豚"志愿者在赛时将分成约90种岗位；组委会遴选了228家定点医院，为129项赛事、6场大型 活动构建全覆盖的现场医疗卫生保障体系，并印发全运会史上第一个 ...

发改委将会同有关部门将繁荣群众性赛事活动、深化文体旅融合等纳入相关规划和政策，提升赛事吸引 力与综合价值，努力实现"以赛兴文、以赛促旅"。 近来江苏省城市足球联赛（"苏超"）热度攀升，成为网络热议的话题。 国家发展改革委政策研究室副主任李超26日在发布会上表示，这一方面反映出群众对多元化和群众性的 体育赛事、运动健身热情高、需求大，也展现出我国的体育赛事和文化旅游等相关产业发展蕴含着巨大 的潜力。 李超表示，下一步，国家发展改革委将立足职能，积极会同相关部门，在推动体育、文旅产业发展，开 展群众性赛事活动方面，重点开展三方面工作。一是积极拓展全民健身空间载体。二是加快推动户外运 动高质量发展。三是创新推动体育与文化旅游深度融合。 为了满足群众的需求，提供更多更好的设施和环境，近年来，国家发展改革委推动出台构建更高水平全 民健身公共服务体系、建设高质量户外运动目的地、国民旅游休闲发展规划纲要等一系列政策文件，支 持全民健身中心、体育公园、社会足球场等体育场地设施和重点景区旅游基础设施建设，打造绿色便捷 全民健身新载体，提升各地旅游服务能力，在便利群众生活的同时，也培育了一批新的消费增长点。 发改委将支持资源禀赋 ...

国家发改委谈"苏超"出圈：展现出我国体育赛事和文化旅游等相关产业发展蕴含巨大潜力 智通财经6月26日电，国家发展改革委举行6月份新闻发布会，国家发展改革委政研室副主任、委新闻发 言人李超在会上回应近期"苏超"出圈，"这一方面反映出群众对多元化和群众性的体育赛事、运动健身 热情高、需求大，也展现出我国的体育赛事和文化旅游等相关产业发展蕴含着巨大的潜力。"李超表 示，下一步，国家发展改革委将立足职能，积极会同相关部门，在推动体育、文旅产业发展，开展群众 性赛事活动方面，重点开展三方面工作。一是积极拓展全民健身空间载体。二是加快推动户外运动高质 量发展。支持资源禀赋优、发展基础好、有积极性的地方，大力发展冰雪、水上、山地等户外运动，力 争到2030年建设100个左右高质量户外运动目的地，以点带面完善配套公共服务设施、提升服务质量、 丰富赛事活动、强化品牌培育，扩大全民健身参与，积极推动户外运动产业发展。三是创新推动体育与 文化旅游深度融合。 ...

Core Insights - The 15th National Games and the Special Olympics are positioned as significant opportunities for economic and social development in the Guangdong-Hong Kong-Macao Greater Bay Area, emphasizing the integration of sports, culture, and tourism [1][3]. Sponsorship and Financial Aspects - The total sponsorship intention for the 15th National Games has exceeded 20 billion yuan, with nearly 16.5 billion yuan already secured from 121 sponsorship proposals across 53 categories [3]. - Major breakthroughs in sponsorship include full sponsorship for key categories and the first joint sponsorship by the three major telecom operators in China [3]. Ticketing Strategy - The event will implement a unified ticketing platform across three regions, with ticket sales expected to surpass those of the Hangzhou Asian Games, and over 65% of venue seats will be available for public sale [4]. Government and Enterprise Collaboration - The "City Partner" initiative launched by Guangzhou aims to foster new government-enterprise relationships, enhancing the visibility and opportunities for local businesses [5][6]. - The initiative has attracted 168 domestic and international enterprises, focusing on strategic consulting, digital technology, and new economic explorations [6]. Technological Integration - Shenzhen is leveraging the event to showcase technological innovations, including smart venues and advanced information systems, enhancing the overall event experience [7]. Cultural and Tourism Integration - Cities like Foshan and Meizhou are creatively integrating local cultural elements with sports events, driving tourism and local economic growth [8][9]. - Foshan's tourism saw a 46% increase in visitors during the Dragon Boat Festival, attributed to the synergy between sports events and local cultural activities [8]. Regional Development Strategies - Meizhou is positioning itself as "China's City of Orienteering," combining sports with local agricultural products to create new economic opportunities [9]. - The event is fostering a multi-industry integration approach, promoting local tourism and business development through sports [10].

Core Insights - The sports industry is reshaping the consumption ecosystem and becoming a key engine for activating the domestic economy through a multi-format integration approach [1] - The "sports+" model is driving collaborative development across various sectors such as culture, tourism, and manufacturing, showcasing strong growth momentum [1] Group 1: Event Economy - The event economy is emerging as a "traffic password" for consumption upgrades, with a 14.2% year-on-year increase in sales of sports entertainment products in Q1 2025, significantly outpacing the growth of total retail sales of consumer goods [3] - In March 2025, 32 marathons were held nationwide, attracting over 420,000 participants, with the Wuxi Marathon generating 505 million yuan in surrounding industry benefits and the Wuhan Marathon drawing 70,000 out-of-town runners, leading to nearly 300 million yuan in total consumption [3] - The deep integration of events with urban tourism is creating a new trend of "traveling with events," as seen in the Wuhan Marathon, which linked over 20 cherry blossom viewing spots, resulting in a more than fivefold increase in ticket bookings for scenic spots and a 364% surge in hotel bookings near the event [3] Group 2: Manufacturing and Consumption - The dual approach of manufacturing and consumption is constructing a full-chain ecosystem in the sports industry, with Ningjin, Shandong, being the largest commercial fitness equipment production base, holding over 70% of the domestic market share and exporting to over 170 countries [3] - The transformation of Beijing Shougang Park is a model of urban renewal, incorporating new sports projects and attracting a daily foot traffic of over 1,000, thus revitalizing existing assets and creating new consumption spaces [3] Group 3: Technological Empowerment and Policy Innovation - Technological advancements and policy innovations are injecting new momentum into industry upgrades, with the Shanghai sports consumption resource integration platform addressing traditional event resource fragmentation by connecting event resources with financial services and commercial support [5] - The popularity of smart fitness equipment and VR sports training is enhancing the exercise experience, with 540 million people in China regularly exercising and a 57% increase in per capita sports spending compared to pre-pandemic levels, where smart equipment consumption accounts for 28% [5] - The sports industry has been included in the national strategic layout, with the "14th Five-Year Plan for Sports Development" aiming for a total industry scale of 5 trillion yuan by 2025, contributing 2% to GDP [5] Group 4: Economic and Social Impact - The synchronization of the sports industry with urban renewal, technological innovation, and consumption upgrades is not only releasing economic momentum but also fulfilling the public's aspiration for a better life [6] - Sports are transitioning from a "niche hobby" to a "national lifestyle," injecting lasting vitality into high-quality economic development [6]

开设外省球迷购票专用通道，既扩大了苏超本身的影响力，也会进一步拉动当地的文旅消费。 苏超的热度持续爆表。 6月29日苏超第五轮，苏州队将主场迎战扬州队。目前，该场次球票已售罄。根据票务系统数据，该场 比赛6月22日晚第一轮门票开售时，预约人数约32万，超过80万微信用户同时在线，微信浏览量（PV） 4900多万，点击量（QPS）超过8000万。 本场比赛在昆山奥体中心举行，可容纳4.5万人，有望再次刷新苏超上座人数纪录。 6月14日到6月15日，苏超联赛第四轮5场比赛展开，宿迁队与盐城队的比赛，因与宿迁中考时间冲突而 延期到6月21日举行）。5场比赛中，场均观赛人数为2.58万人。6月14-15日，抖音上关注苏超的人群 中，31-40岁年龄段占比最高，达到了37%。18-23岁年龄段偏好度（TGI指数）最高。从用户的地域分 布来看，24.06%的关注人群来自江苏；其次是广东，占比8.87%；再次是浙江，占比7.21%。 第一财经记者梳理发现，随着苏超热度上升，尤其从第三轮比赛日开始，关注苏超的用户，其地域分布 也发生了一些明显变化。 整体来看，赛事初期整体关注度较低。第一轮，平均上座人数为7745人。公开报道 ...

江苏省城市足球联赛(以下简称"苏超")赛事热度持续高涨，相关话题全网累计播放量突破十亿次。这场 现象级赛事不仅点燃了球迷们的热情，更引得赞助商数量从开赛时的6家一路飙升至当前的21家，伊 利、京东、小米等知名品牌纷纷加入其中。 记者注意到，继江苏本地的紫金保险成为"苏超"官方供应商后，中国平安（601318）、新华保险 （601336）于近日宣布成为"苏超"南通赛区的官方合作商，深度挖掘体育产业与保险业务融合的新增长 极。 作为"苏超"官方保险供应商，紫金保险为"苏超"联赛量身定制了赛事综合责任险、工作人员意外险、公 众责任险等专属保障方案，全面覆盖赛事组织、现场观众及工作人员等各个维度的风险。同时，组建专 业服务团队，全程跟进赛事进程，提供快速理赔、风险咨询、应急响应等一站式服务，为赛事的顺利进 行保驾护航。 从"现象级"到长效价值增长 近年来，国家层面的政策加持为金融机构入局体育产业提供了有力支持。今年4月，四部门联合印发 《关于金融支持体育产业高质量发展的指导意见》，明确提出要加快构建适应体育产业发展、多层次、 广覆盖的金融产品和服务体系，丰富体育领域金融资源供给。鼓励保险业进一步发挥保险工具风险补偿 ...

Core Viewpoint - The inaugural Jiangsu Province Urban Football League, referred to as "Su Chao," has become a significant social phenomenon since its launch on May 10, 2023, generating immense public interest and engagement, and is seen as a model for constructive competition in sports [1][3]. Economic Impact - "Su Chao" has transformed from a local league into a nationwide football celebration, enhancing the intrinsic value of sports and stimulating local cultural and tourism economies, thereby creating a new economic model termed "event+" [1][3]. - Attendance rates for "Su Chao" matches rival those of professional football leagues, with some areas experiencing ticket shortages. Post-Duanwu Festival, local tourist attractions saw a 305% increase in bookings, and night tourism in Zhenjiang increased threefold [2]. - Local food brands and cultural products have seen significant sales boosts, with ticket packages and themed experiences driving local consumption and tourism [2]. Government and Management - The success of "Su Chao" reflects the collective cultural and economic strength of Jiangsu, showcasing the region's cultural confidence and the effective response of local management to community needs [3][4]. - Local government officials are encouraged to maintain a focus on risk management and consumer safety while fostering an environment for sustainable growth and innovation in sports events [4]. Future Directions - There is a call for local management to leverage the momentum from "Su Chao" to create new economic models, enhance cultural tourism, and break down administrative barriers to foster community engagement and economic revitalization [5].

Core Viewpoint - The article discusses the initiative by the Jiangsu Provincial Sports Bureau, in collaboration with sports departments from Shanghai, Zhejiang, and Anhui, to promote sports consumption and event economy in the Yangtze River Delta region through the collection and evaluation of innovative sports consumption scenarios for 2024 [1][8]. Group 1: Sports Consumption Innovation - The initiative aims to release the sports consumption potential in the Yangtze River Delta region and drive high-quality development of the sports industry [1][8]. - A total of 87 projects were shortlisted, including 44 in the category of sports events or themed activities, 37 in the category of spatial carriers, and 6 in the category of innovative sports consumption products or services [8][9]. Group 2: Notable Projects - The 2024 Yangzhou Jianzheng Half Marathon and "Yangma Carnival" event is one of the highlighted projects in the sports events category [2][14]. - In the spatial carrier category, notable projects include the "Yancheng Phoenix Island Water Sports and Leisure Base" and "Zhu Lake Xiaozhen Sports Tourism Integration" [3][12]. Group 3: Digital Integration - The evaluation results were published using an online map format, utilizing advanced digital technology to visually display various sports case results across the Yangtze River Delta [3][8]. - The online map will be featured on the "Yangtze River Delta Sports Industry Information Platform" and the "Yangtze River Delta Sports Integration Research" public account, allowing users to access project descriptions and geographical information [3][8]. Group 4: Economic Impact - The 2024 Yangzhou Jianzheng Half Marathon is noted for its market-oriented operation, significantly boosting local tourism and related industries, with a reported direct economic benefit of 81.78 million yuan and an economic output effect of 190 million yuan [15]. - The event also generated substantial tax revenue and employment opportunities, with 794 jobs created as a result of the event [15].