省内各网络交易经营者： 2026年春节将至，海南旅游消费市场活力旺盛，网络交易迎来高峰。为规范海南自贸港网络交易市场秩 序，强化平台主体责任落实，防范"套代购"走私等违法违规行为，保障消费者合法权益，助力国际旅游消 费中心建设，请严格遵守以下规定合法合规开展经营活动： 01严格落实平台主体责任 04规范直播电商行为 严格落实真实身份信息核验制度，对平台内经营者开展主体资质审核，重点核查海南免税商品、跨境电 商、预付式消费、校外培训的经营者资质，做到"亮照经营、持证经营"。强化内部管理，健全平台规则， 建立常态化巡查机制，对平台内商品信息、交易行为、宣传内容等动态监测，及时发现和处置违法违规信 息。 02严防"套代购"走私风险 严禁平台内经营者从事"套代购"走私，不得为无资质经营者提供销售渠道，禁止经营者以"代购""代 买""拼单""转卖"等名义二次销售海南免税商品，禁止通过网络渠道招募"水客"参与走私。建立管控机 制，对海南免税商品的交易行为重点监测，加强宣传内容的审核，严禁发布"海南免税代购""代抢免税额 度"等违法信息，不得为"套代购"行为提供广告推广、引流导流服务。积极配合监管部门开展"套代购"走 私专 ...

在着力规范外卖平台非理性竞争方面，针对去年以来外卖行业出现的"口水仗""补贴战"等扰乱市场竞争 秩序的问题，市场监管总局对主要外卖平台企业加强调研指导，及时开展行政约谈、划出监管红线，推 动外卖平台规范促销、理性竞争、守法经营。发布实施《外卖平台服务管理基本要求》国家标准，来帮 助平台优化管理、提升服务，促进多方共赢发展。 朱剑桥表示，下一步市场监管总局将继续压实平台责任、完善制度机制、强化执法约束，通过挂牌督 办、提级管辖等方式查处典型案件，持续规范网络交易秩序。 在重拳打击直播电商乱象方面，针对假冒伪劣、虚假营销等直播电商突出问题部署开展了专项整治，依 法查处成都快购科技有限公司违法案件，同时指导地方依法查处"太原老葛""大LOGO"等头部主播虚假 宣传的典型案件，集中发布了四批30件直播电商领域的典型案例。联合国家网信办发布了《直播电商监 督管理办法》，进一步强化直播电商的常态化监管。 新京报讯(记者陈琳)2月5日，国新办举行新闻发布会，市场监管总局网络交易监督管理司司长朱剑桥就 平台经济治理工作回应社会关切。他表示，2025年，市场监管部门坚持监管规范和促进发展并重，突出 问题导向，治标与治本相结合， ...

2月5日，国务院新闻办公室举行新闻发布会，介绍市场监管服务经济高质量发展情况，并答记者问。国 家市场监督管理总局网络交易监督管理司司长朱剑桥表示，市场监管部门重拳打击直播电商乱象。针对 假冒伪劣、虚假营销等直播电商突出问题部署开展了专项整治，依法查处成都快购科技有限公司违法案 件，同时指导地方依法查处"太原老葛""大LOGO"等头部主播虚假宣传的典型案件，集中发布了四批30 件直播电商领域的典型案例。 新华社音视频部制作 ...

极目新闻记者 曹雪娇 "重点整治平台规则和收费突出问题。"朱剑桥表示，市场监管部门聚焦平台经济领域突出问题，部署开展了约 谈整改和排查整治，有力纠治"仅退款""强制运费险""全网最低价"等规则滥用、规则制定不合理以及执行不透 明等问题，有效遏制平台乱收费、乱罚款等现象，切实保护中小商家和广大消费者的合法权益，还联合国家 网信办发布《网络交易平台规则监督管理办法》，出台了《网络交易平台收费行为合规指南》，制定《关于 推动网络交易平台企业落实合规管理主体责任的指导意见》，着力健全平台经济监管的长效机制。 与此同时，重拳打击直播电商乱象。针对假冒伪劣、虚假营销等直播电商突出问题部署开展了专项整治，依 法查处成都快购科技有限公司违法案件，同时指导地方依法查处"太原老葛""大LOGO"等头部主播虚假宣传的 典型案件，集中发布了四批30件直播电商领域的典型案例。还联合国家网信办发布了《直播电商监督管理办 法》，进一步强化直播电商的常态化监管。 此外，着力规范外卖平台非理性竞争。针对去年以来外卖行业出现的"口水仗""补贴战"等扰乱市场竞争秩序的 问题，市场监管总局对主要外卖平台企业加强调研指导，及时开展行政约谈、划出监管红 ...

Core Insights - The company reported a total revenue of 2.3 billion yuan for the first half of the 2026 fiscal year, representing a year-on-year growth of 5.7%, with an actual growth rate of 17% when excluding the impact of the previous year's revenue [1] - Net profit for the period was 239 million yuan, and gross profit reached 841.6 million yuan, reflecting a year-on-year increase of 14.5% [1] Group 1: Financial Performance - The total GMV (Gross Merchandise Volume) for self-operated products and live e-commerce business reached 4.1 billion yuan during the reporting period [1] - The Douyin platform contributed the majority of the sales, while the company's own app's GMV share increased to 18.5% [1] - Self-operated products accounted for approximately 52.8% of total GMV, driven by product category expansion and upgrades [1] Group 2: Business Strategy - The company emphasizes a customer-centric development strategy, focusing on product quality and optimizing the shopping experience [1] - The self-operated model avoids intense price competition and commission expenses, leading to improved profitability [2] - The company plans to open its first offline experience store in Beijing and has deployed over 40 vending machines in various regions, with some already achieving profitability [2] Group 3: Quality Control and Improvement Measures - The company maintains high standards for product selection and quality control, implementing a bi-weekly/monthly quality inspection report mechanism [2] - Plans to enhance quality inspection and control for both self-operated and partner brand products are in place [2] - The company aims to collect precise customer feedback through app community surveys and user interviews to drive product optimization [2] Group 4: Future Plans - The company will continue to optimize its warehousing network and improve delivery efficiency and customer experience [3] - Focus will remain on enhancing the product range and membership system through supply chain integration and AI technology [3]

联合国家网信办发布《网络交易平台规则监督管理办法》，出台《网络交易平台收费行为合规指南》， 制定《关于推动网络交易平台企业落实合规管理主体责任的指导意见》，着力健全平台经济监管长效机 制。 二是重拳打击直播电商乱象。针对假冒伪劣、虚假营销等直播电商突出问题部署开展专项整治，依法查 处成都快购科技有限公司违法案件，指导地方依法查处"太原老葛""大LOGO"等头部主播虚假宣传典型 案件，集中发布四批30件直播电商领域典型案例，联合国家网信办发布《直播电商监督管理办法》，进 一步强化直播电商常态化监管。 三是着力规范外卖平台非理性竞争。针对去年以来外卖行业出现的"口水仗""补贴战"等扰乱市场竞争秩 序问题，对主要外卖平台企业加强调研指导，及时开展行政约谈，划出监管红线，推动外卖平台规范促 销、理性竞争、守法经营。 发布实施《外卖平台服务管理基本要求》国家标准，帮助平台优化管理、提升服务，促进多方共赢发 展。 国务院新闻办公室今天（5日）举行的新闻发布会上，市场监管总局介绍，平台经济作为社会经济的重 要组成部分，近年来在快速发展的同时也面临诸多挑战。2025年，市场监管部门坚持监管规范和促进发 展并重，突出问题导向， ...

Group 1 - The core viewpoint of the article emphasizes the rapid development of the platform economy in China, alongside the challenges it faces, and outlines the regulatory measures to be implemented by 2025 to ensure both regulation and development [1][2]. Group 2 - The first key measure involves addressing prominent issues related to platform rules and fees, including the misuse of rules like "only refund," "mandatory shipping insurance," and "lowest price across the network," aimed at protecting the rights of small businesses and consumers [1]. - The second key measure focuses on cracking down on irregularities in live-streaming e-commerce, including counterfeit goods and false marketing, with specific cases being addressed and new management guidelines being issued [2]. - The third key measure aims to regulate irrational competition in the food delivery platform sector, addressing issues like "water fights" and "subsidy wars," and promoting lawful and rational business practices [2].

【环球网科技报道 记者 李文瑶】当行业还在关注"年货节"促销情况时，头部直播电商企业辛选集团已悄然完成一次战略转身——从消费场的平台参与者， 转向产业带的赋能者。 2025年末，辛选"瑞雪兆丰年"年货选品大集在广州启动。集团董事长初瑞雪在现场演讲中透露了一组关键数据：年内推动主播签约制升级为合伙制，跑 通"情景直播"模式，实现9场销售额破10亿元的专场直播。"日播已成常态，中腰部主播购买用户规模持续扩大。"她表示，"这些成绩是我们与合作伙伴并肩 闯出来的，更是我们走向更广阔舞台的底气。" 这份底气在2026年开年即转化为一场更具公共意义的落地。1月21日，由广东省多部门联合推动的"广货行天下"春季行动迎来首场直播。辛选作为执行方， 由初瑞雪带队，在单场直播中实现销售额突破1亿元，累计观看人次超3300万，带动95万单广货销往全国31个省份、超360个城市。 分析指出，与普通促销不同，此次专场具有鲜明的产业聚合特征：共集结127个广东品牌、上架超200款产品，覆盖家电、食品、日化等7大品类。其中35款 单品销售额突破百万元，多款产品出现"秒空"现象。这意味着，辛选凭借其主播矩阵、供应链能力和流量运营体系，已能够 ...

快手被罚，显示出直播电商常态化监管的力度。监管技术的进步，堵住了平台利用复杂业态和信息不对 称来规避责任的后路。任何平台都不能再以"探索新模式"为借口，漠视消费者权益、破坏市场公平、挑 战法律底线。 罚款2669.29万元！近日，市场监管总局公布了对快手电商平台运营主体成都快购科技有限公司的处罚 结果，处罚力度和案件细节震动了整个平台经济领域。 快手的违法事实清楚，比如曾经上热搜的"太原老葛""大LOGO"等头部主播虚假宣传案件，以及辛巴假 糖水燕窝事件，都和快手有关系。 中消协曾多次点名快手。早在2020年，中消协就曾发布《直播电商购物消费者满意度在线调查报告》， 指出快手54.7%的交易需要跳转到第三方平台，36.0%的主播引导进行线下交易，高于抖音的29.6%。报 告还指出，受访者对快手的购物满意度低于行业整体满意度，在包括淘宝、天猫、京东、抖音在内的主 流平台中，快手是最低的。 快手被罚，意料之中。但俗话说，说话听声、锣鼓听音，快手受重罚，还被监管部门当作典型案例点名 批评，敲打的可不只是快手。 比如，快手违法行为的第一条"未在首页显著位置持续公示证照信息"，消费者在其他平台也没怎么见 过；第二条，对 ...

Core Insights - The State Administration for Market Regulation (SAMR) imposed a fine of 26.69 million yuan on Chengdu Kuaigou Technology Co., Ltd., a wholly-owned subsidiary of Kuaishou, for seven violations, highlighting the increasing regulatory scrutiny in the live e-commerce sector [1] - The SAMR's actions reflect a tightening regulatory trend in the live e-commerce industry, emphasizing compliance and accountability among platform operators [1] Summary by Category Regulatory Actions - The SAMR released a batch of typical cases in the live e-commerce sector, including penalties for various companies, indicating a focus on compliance failures and false advertising practices [1] - Chengdu Kuaigou's violations included failing to disclose necessary information, charging unreasonable fees, and engaging in false advertising, which collectively posed significant social harm [11] Industry Implications - The substantial fine may impact Kuaishou's brand reputation and market sentiment, prompting investors and partners to reassess the platform's governance capabilities [11] - The regulatory approach signifies a shift towards "penetrating regulation," where the SAMR investigates deeper into business processes and associated behaviors, aiming for comprehensive accountability across the industry [11][12] Market Environment - The SAMR's focus on both large platforms and grassroots cases indicates a comprehensive regulatory strategy aimed at addressing issues in the live e-commerce sector [12] - Other platforms like Douyin, Xiaohongshu, and Taobao Live are also facing numerous complaints from merchants, suggesting widespread challenges within the live e-commerce ecosystem [14]