Core Viewpoint - Lin Qingxuan, a Chinese skincare brand, has submitted its IPO application to the Hong Kong Stock Exchange, aiming for a valuation close to 4 billion yuan, which could position it as the first high-end domestic skincare stock in Hong Kong [3][15]. Company Overview - Lin Qingxuan was founded in 2003 by Sun Laichun in Shanghai, initially focusing on handmade soaps and natural skincare products [5][6]. - The brand pivoted towards camellia oil skincare after Sun Laichun was inspired by its unique properties during a visit to a friend in Fujian [7][8]. - The company has only recently engaged in significant financing rounds with VC/PE firms, particularly after facing challenges during the COVID-19 pandemic [10][9]. Financial Performance - Lin Qingxuan's revenue has shown impressive growth, with figures of 691 million yuan in 2022, 805 million yuan in 2023, and projected 1.21 billion yuan in 2024, reflecting a compound annual growth rate of 32.3% [18]. - The company has turned around its net profit from a loss of 5.93 million yuan in 2022 to a profit of 187 million yuan in 2024 [18]. - The gross margin has improved from 78% in 2022 to 82.5% in 2024, indicating enhanced profitability [18]. Product and Market Strategy - Lin Qingxuan's flagship product, the camellia anti-wrinkle repair essence oil, has been the best-selling facial essence oil in China for 11 consecutive years, contributing 448 million yuan to total revenue in 2024 [18]. - The company offers a comprehensive range of 188 SKUs, covering various skincare categories [19]. - Lin Qingxuan plans to expand its market presence in Southeast Asia and enhance its digital and smart operations, including upgrading its membership management and big data analysis systems [20][21][23]. Industry Context - The demand for high-end skincare products in China is rising, with Lin Qingxuan ranking first among domestic high-end skincare brands in 2024 [25][26]. - The successful IPO of Lin Qingxuan may encourage other domestic skincare brands, such as Proya and Shiseido, to pursue public listings, reflecting a growing trend in the industry [24][26].

Group 1 - The endorsement marketing market is experiencing a structural adjustment and emotional marketing, with a 5.4% year-on-year increase in the number of endorsers from January to May 2025 [1][18] - The beauty and skincare industry leads with a 35% increase in the number of endorsers, while the commercial/service industry sees a 38.5% growth, marking it as the fastest-growing sector [1][18] - Top entertainers like Xiao Zhan, Bai Lu, and Di Li Re Ba maintain high commercial value due to popular works, while emerging actors like Zhai Xiao Wen see significant value increases from trending series [1][11] Group 2 - The proportion of mid and lower-tier endorsers has increased by 8 percentage points, with B and C category stars primarily being film and television actors, making up 58% of endorsements [2][34] - Brands are increasingly building "endorser matrices," with platforms like Taobao and Tmall adding over 10 endorsers, and short drama actors gaining traction through flexible short-term collaborations [2][38] - Emotional marketing is driving brands to focus on precise emotional engagement, with campaigns like Atour Planet's collaboration with Niao Niao resonating with "low-energy" consumers [2][18] Group 3 - The endorsement market continues to recover, with a 5.4% increase in the number of endorsers and a 1.4% increase in brand endorsements from January to May 2025 [18] - The entertainment sector, particularly film actors, musicians, and idol artists, sees the highest growth in new endorsements and brand collaborations [19][34] - The number of endorsements for top sports stars has doubled, despite a 31% decline in overall endorsements in non-Olympic years, indicating a concentration of value among leading athletes [25][26] Group 4 - The trend of brands pursuing popular stars during the airing of their works has led to a noticeable increase in new business collaborations [20] - The endorsement landscape is shifting towards short-term collaborations with mid-tier stars, as brands focus on cost efficiency [24][34] - The rise of short drama actors as a new force in endorsements is evident, with over 15 brands collaborating with them in early 2025 [38][39]

近日，馋吃馋有&赛百媚品牌年度盛典在重庆举行。活动期间，品牌与重庆市高新区高科院士成果转化促进中 心、西部（重庆）科学城种质创制大科学中心签署战略合作协议，计划投入2000万元科研专项资金，深度研发蚕 丝蛋白生物活性成分，旨在打造"赛百媚"国际高端抗衰护肤产品线。同步启动的"馋吃馋有•新健康"产业园项目将 落户重庆高新区。 自2021年起，馋吃馋有便以前瞻眼光布局功能性食品赛道，精准把握"保健食品普通化、普通食品功能化、功能食 品饮料化"的消费趋势。通过持续深化与院校、科研机构的产学研协同创新，品牌致力于以科技赋能消费，构建完 整的大健康产业链，并打造"即食即享"健康新消费模式，推动传统养生理念向现代化、科学化转型。 本次战略合作的达成，标志着馋吃馋有在科技创新与产业融合方面迈出了关键一步。品牌将依托强大的科研合作 网络和资金投入，加速蚕丝蛋白生物活性成分的深度开发，不仅为"赛百媚"高端抗衰护肤线注入科技内核，也将 通过"馋吃馋有•新健康"产业园的建设，进一步夯实其在大健康产业的综合实力，开启以科学实证为基础的膳食养 生现代化新篇章。 当前，在政策与市场需求双重驱动下，中国大健康产业蓬勃发展。数据显示，202 ...

2 0 2 5年5月1 9日，浙江德清淡水珍珠复合养殖系统正式被联合国粮农组织列入"全球重要农业 文化遗产（GIAHS）"名录。这一历史性时刻，不仅意味着中国首个水产养殖系统走进世界文 化视野，也让德清这片水泽之地、以及那颗小小的珍珠，真正成为全球关注的焦点。 "德清珍珠系统" 正式列入联合国粮农组织"全球重要农业文化遗产"名录 这份荣耀背后，是"珍珠爷爷"沈志荣4 6年的坚守与求索。用科研与信仰，他为这套"活着的文 化 系 统 " 注 入 源 源 不 断 的 生 命 力 。 他 也 深 知 ， 要 让 德 清 珍 珠 系 统 真 正 走 向 未 来 ， 仅 靠 文 化"守"是不够的，还必须以科技"破局"。 在这种"以科研承载文化，以创新传承匠心"的精神驱动下，一个与沈志荣精神血脉相连的中国 品牌——欧诗漫，逐步成长为中国珍珠科技和美妆融合的代表。 从德清的池塘出发，一颗颗珍珠成为连接传统与未来，描绘出关于生态、文化与科技共生的时 代叙事，逐步成长壮大为中国文化自信与科技自信的象征。 据了解，浙江德清淡水珍珠复合养殖系统（简称"德清珍珠系统"）是 我国首个获得这一殊荣 的水产养殖系统，以及全球首个以珍珠为核心 ...

对话商社：新消费的黄金纪元：新场景+新客群+新产品+ 新渠道 20250605 摘要 新消费区别于传统消费，后者依赖经济增长和收入提升，前者基于"幸 福等于效用和欲望"理论，强调情绪价值、性价比出海及极致成本优势。 2025 年国投证券新消费 50 组合表现良好，验证了新消费投资潜力。 国投证券看好 2025 年新消费板块的持续增长，尽管存在波动，但税收 政策和内需增长驱动新兴企业发展，如老铺黄金、泡泡玛特等。基本面 良好，未来一到两年行情仍具持续性，但需警惕资金在新科技与新消费 间的切换。 新消费定价抓手在于场景、客群、产品和渠道的创新。2018-2020 年 一级市场资本注入宠物经济、美容护理和餐饮等领域，催生一批国产品 牌，商业模式逐渐成熟，竞争格局改善，为新消费公司提供了发展机遇。 当前新消费行情并非全新产品周期，而是渠道、场景或客群变化驱动， 呈现百花齐放态势。前期资本注入的种子经过培育，推动行业发展，行 情由实际业绩支撑，如泡泡玛特和老铺黄金，估值具备支撑。 Q&A 新消费的黄金纪元是什么意思？国投证券策略团队对新消费的认知是什么？ 新消费的黄金纪元指的是在当前经济环境下，新的消费模式和趋势正在迅 ...

Financing and Investment - Shenzhen Photon Leap Technology Co., Ltd. has completed several hundred million yuan in angel round financing, with funds primarily allocated for AI imaging algorithm development, global expansion, and smart hardware product mass production preparation [1][3] - Shanghai Lin Qingxuan Biotechnology Co., Ltd. has submitted a listing application to the Hong Kong Stock Exchange, with a revenue growth from 691 million yuan in 2022 to 1.21 billion yuan in 2024, representing a compound annual growth rate of 32.3% [5] Mergers and Acquisitions - Anta Group has announced the completion of the acquisition of German outdoor brand Jack Wolfskin, enhancing its competitiveness in the professional outdoor sports sector [8] - Neo Investment Partners is exploring potential investors for the luxury leather brand Valextra, considering an exit from its investment since holding approximately 60% of the brand since 2013 [11] Product Launches and Brand Strategies - Luckin Coffee has launched a new product, the Feather Light Fruit and Vegetable Tea, priced at 9.9 yuan per large cup, aiming to align with the growing health-conscious consumer demand [13] - Antonia has opened two new flagship stores in China, marking a significant milestone in its Asian market strategy [16] Data Security and Brand Reputation - Cartier has confirmed a data breach affecting customer information globally, highlighting the need for luxury brands to enhance their data protection mechanisms [18] Executive Appointments - Nike has appointed former McDonald's executive Michael Gonda as the new Chief Communications Officer, effective July 7, as part of a significant executive committee overhaul [20] - Kizik has appointed Gareth Hosford, a former Nike executive, as its new CEO, aiming to lead the brand into a new phase of omnichannel expansion [23] - Dr. Martens has appointed Paul Zadoff as President of the Americas market, bringing over 30 years of leadership experience to drive growth and profitability [25][26]

数据新闻编辑 陈华罗 新媒体设计 许骁 校对 刘军 品质基础款服装重回时尚C位 时尚是场奇妙的轮回，每个阶段都会有不同的风格和需求轮番登上C位，从早期基础款穿搭的流行到各种潮流服装的风靡，再到近几年品质基础款服饰重 新回归，那些真正能经受时间考验的经典才是消费者想要的"确定性"。 今年夏天，简单、清爽成为大多数消费者的穿衣追求。调研显示，高达51.6%的消费者表示在夏季更倾向于购置设计简单且百搭的基础款服装。 在当下快节奏生活与信息繁杂交织的时代，人们越发渴望内心的笃定与安稳，这种情绪也悄然渗透进了时尚领域。恰逢"6·18"这个年中购物狂欢节，新京 报开展了一项调研，试图用数据还原消费者在今年购物节的消费习惯和新要求。 调研发现，今年的服饰圈，一场意义非凡的变革正热烈上演，品质基础款的强势回归和消费者对确定性的深度追求，成为今年的流行趋势。消费者更加务 实，不再仅仅追求时尚感和设计感，更倾向于购买品质基础款服饰，关注服饰的品质、品牌以及基础款的确定性。 在购买平台选择方面，各平台心智优势明显，买服装更流行"精准式分散消费"。我们在消费者的反馈中发现，今年不少消费者认为京东不仅品牌丰富度大 幅提升，而且还能买到 ...

2025中国护肤品发展趋势研究 需求重塑新生态，洞察个性化与绿色美妆未来走向 概览标签：护肤品、功效护肤 China Skincare Industry 中国のスキンケア産業 报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均系头豹研究院独有的高度机密性文件（在报告中另 行标明出处者除外）。 ，任何人不得以任何方式擅自复制、再造、传播、出版、引用、改 编、汇编本报告内容，若有违反上述约定的行为发生，头豹研究院保留采取法律措施、追究相关人员责任的权利。头豹 研究院开展的所有商业活动均使用"头豹研究院"或"头豹"的商号、商标，头豹研究院无任何前述名称之外的其他分支机构 ，也未授权或聘用其他任何第三方代表头豹研究院开展商业活动。 头豹研究院 1 行业研读 | 2025/04 中国：护肤品 ◼ 研究背景 随着消费者对护肤需求的日益增长， 本报告聚焦用户分层需求、成分科技 革新、技术融合突破及消费理念升级 四大核心维度，通过系统性解析各要 素内在关联与驱动机制，构建护肤品 产业未来发展趋势的前瞻性研判框架。 ◼ 研究目标 ◼ 本报告的关键问题 01 护肤品新用户画像： ◆ 中国男士护肤市场在中产新男性消费意 ...

Core Viewpoint - The strategic partnership between Disiap and Shenzhen Happy Coast aims to create the world's first "Aesthetic Flagship Store," exemplifying the deep integration of technology and cultural tourism [1][3]. Group 1: Store Concept and Design - The flagship store will be located in a three-story independent building by the lakeside and will be transformed into a "roaming art piece," differing from traditional skincare stores [1]. - The store features innovative design elements that enhance the consumer experience, including interactive light installations that combine skincare knowledge with artistic displays [1][3]. Group 2: Services and Community Engagement - The flagship store will offer VIP customized services, with professional skincare consultants providing tailored skincare solutions based on individual needs [3]. - It will serve as a high-end lifestyle social platform, hosting various themed events to facilitate consumer interaction and sharing [3]. Group 3: Economic Impact and Strategic Importance - The collaboration is a key component of Shenzhen Happy Coast's "Beauty Economy" strategy, leveraging Disiap's strong online presence on platforms like Douyin to enhance offline foot traffic [3]. - The partnership aims to activate nighttime consumption potential, promoting the development of "Night Economy × Beauty Economy" [3]. - Integrating Disiap's scientific skincare philosophy into the artistic environment of Happy Coast will enrich the park's offerings and enhance its competitiveness in the high-end consumer market [3].

Core Viewpoint - The controversy surrounding the collagen content in the product "Kefumei" from Giant Biological has raised significant consumer and investor concerns, with ongoing debates about the accuracy of testing methods and results [1][10]. Group 1: Testing Results - Giant Biological confirmed that the "Kefumei Human-like Recombinant Collagen Essence" contains recombinant collagen, with content levels greater than 0.1% as per third-party testing [2][10]. - The testing utilized two methods: LC-MS/MS for qualitative analysis and the Biuret method for quantitative analysis, with results showing collagen content of 0.2%, 0.22%, and 0.2% across three batches [2][8]. - A subsequent test on one batch indicated a collagen content of 0.17%, confirming that the product meets the stated requirements [8][9]. Group 2: Consumer Concerns and Responses - The initial claim by beauty blogger "Big Mouth Doctor" suggested that the actual collagen content was only 0.0177%, leading to widespread skepticism about the product's integrity [10][11]. - Giant Biological emphasized that there is no misleading advertising and that the product has been properly tested, countering claims of "quietly delisting" the product due to sales issues [10][11]. - The company expressed concern over consumer anxiety caused by misinformation and reiterated its commitment to transparency and product integrity [10][11]. Group 3: Industry Reactions - Huaxi Biological publicly supported the claims made by "Big Mouth Doctor," indicating that they have conducted their own evaluations and testing of the product [11][14]. - Huaxi Biological criticized Giant Biological for alleged unethical marketing practices and indicated readiness to engage in a public discourse regarding product integrity [14][15].