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企业家的“鸡汤”要走出南极,回归员工的日常
Xin Lang Cai Jing· 2025-11-18 06:51
专题:俞敏洪南极旅游发周年贺信引争议,员工:只觉得讽刺 摘要 脱离生存困境的"坚守"说教,只会沦为空洞的鸡汤,不仅无法凝聚人心,反而可能加剧员工的疏离感。 俞敏洪发布的全员信的截屏 文丨 阿森 一封信,两个截然不同的世界,一个是南极,一个是"打工人"的写字间。 11月16日,新东方32周年纪念日当天,公司创始人俞敏洪在南极给员工发出全员信,以"冰雪中的坚 守"诗意叙事,用企鹅抱团取暖的生存哲学,激励正穿越行业寒冬的员工。然而,这封信却在网上遭遇 了回怼。在一些社交平台上,疑似有员工发文调侃,称"今夜,所有xdfer(新东方人)都是南极人",暗 指老板的"远方"与员工的现场形成鲜明对比。 有意思的是,11月18日俞敏洪在社交平台连发10条南极游视频,本人在评论区表示:前几天一直没有什 么信号,这个视频是四天前做的。 俞敏洪在社交平台连发10条南极游视频的截屏 俞敏洪的"鸡汤"的确遭遇了尴尬。信件在北京时间的晚高峰时段抵达公司,这让疲惫通勤的员工难以与 在南极欣赏风光的老板产生情感共鸣。信中所描绘的"希望的播种者"、"把世界装在心里"等宏大图景, 与员工面临的"续费窗口期"、"业绩方案"等具体压力形成了巨大反差。 ...
“老板在南极,员工在加班”争议后,俞敏洪又连发10条南极游视频
Guan Cha Zhe Wang· 2025-11-18 05:14
(文/霍东阳 编辑/张广凯) "今夜,所有xdfer(新东方人)都是南极人。"这是新东方员工在社交媒体上对老板俞敏洪南极全员信的调侃。11月16日,新东方创始人,新东方教育科技集 团董事长、总裁俞敏洪发布全员信,向全体员工致以周年祝福。 这一行为立刻被网友质疑"老板在南极,员工在加班",但俞敏洪非但没有回应,反而在北京时间今天上午又在个人微博上连发10条南极游视频。 俞敏洪在此前的信中描绘了南极"浩瀚的洁白、翡翠般的冰山和无边的宁静",并借企鹅在极端环境中相互扶持类比新东方人的团结精神。 还有内部员工向媒体透露,去年俞敏洪并没有发周年的内部信,今年不知为何突然发布该信件。新东方官方及俞敏洪并未对相关争议做出回应。而在11月18 日上午,俞敏洪在微博上连发10条南极游视频。 南极的日出:和日 10.3K views [ 2 5 E 26 n 170 | 10 22 22 18:05 | 站在南极,我看到了企鹅在冰雪中努力生 | | --- | --- | | 收件人:全国教职员工 > | 存。它们在极端环境中,靠着彼此的体温 | | 热烈祝贺新东方 32周年生日快乐! | 与坚守,度过了一个又一个冬天,养育了 ...
俞敏洪南极旅游发周年贺信引争议,员工:只觉得讽刺
Guan Cha Zhe Wang· 2025-11-18 02:31
专题:俞敏洪南极旅游发周年贺信引争议,员工:只觉得讽刺 11月16日,新东方迎来成立32周年纪念日,创始人俞敏洪身处南极发布内部信,向全体员工及支持者致 谢。 信件内容显示,俞敏洪在南极时间16日清晨(北京时间下午5点)写下这封信函,开篇即细致描绘"浩瀚 的洁白、翡翠般的冰山"等南极景观,称当地"几乎24小时充满阳光"的环境让他对"时间的力量与坚守的 意义"有了更深感悟。 同时他在信中提出,新东方要成为"希望的播种者",东方甄选应成"商家良知的代表",新东方文旅 要"让更多的人把世界装在心里"。 内部信发布后引发关注,但并未收获预期的共鸣,有员工表示无法与正在旅游的老板共情,类似言论在 多个社交平台引热议。疑有员工发文调侃与吐槽,称"今夜,所有xdfer(新东方人)都是南极人",暗指 老板的"远方"与员工的"现场"形成鲜明对比。 有网友统计,内部信全文提及17次"我"和5次"南极",却对员工当下的工作压力鲜有提及。一名网友发 布"给俞敏洪的一封回信",称"您在南极看冰山,我在出租屋看数字。" (图源 俞敏洪个人微博) 值得注意的是,新东方仍处于转型关键期,面临着现实经营压力。据2025财年第四季度财报显示,其 ...
“老板在南极,员工在加班”,俞敏洪南极旅游发内部贺信引争议,员工:“只觉得讽刺”
Sou Hu Cai Jing· 2025-11-18 02:03
Core Insights - New Oriental celebrated its 32nd anniversary on November 16, with founder Yu Minhong expressing gratitude to employees and supporters from Antarctica, emphasizing themes of perseverance and future vision [1][3] - The internal letter aimed to position New Oriental as a "sower of hope" and to establish Dongfang Zhenxuan as a representative of "merchant conscience" [3] Employee Reactions - The internal letter received mixed reactions, with some employees feeling disconnected from Yu's Antarctic experience, leading to discussions on social media about the disparity between the leadership's situation and employees' work pressures [5][6][8] - Employees expressed feelings of irony regarding the letter's content, as many were still working late on the anniversary, highlighting a lack of empathy from leadership [6][7] Company Background - New Oriental was founded in 1993 and became the first Chinese education institution to be listed on the New York Stock Exchange in 2006, expanding into various sectors including study abroad consulting and online education [8] - The company has faced significant challenges in recent years, including a sharp decline in stock price and market value, prompting a shift towards live-streaming e-commerce and diversification into cultural tourism [8] Financial Performance - For the fourth quarter of fiscal year 2025, New Oriental reported a net profit drop of 73.7% to $7.1 million, primarily due to losses from Dongfang Zhenxuan and goodwill impairment [9] - The company's revenue growth slowed significantly, with fiscal year 2025 revenue growth dropping from 43.9% to 13.6% [9] - In the first quarter of fiscal year 2026, New Oriental's net revenue was $1.523 billion, a 6.1% year-over-year increase, driven by new educational business growth [9] - The company projects second-quarter fiscal year 2026 net revenue between $1.132 billion and $1.163 billion, with an expected year-over-year growth rate of 9% to 12% [9] Market Performance - On November 17, New Oriental's stock in Hong Kong rose by 0.35% to HKD 41.48, with a market capitalization of HKD 65.6 billion [10] - In the U.S. market, New Oriental's stock fell by 1.24% to $53.27, with a market capitalization of $8.373 billion [12]
大学生专场招聘会本周六举行
Zheng Zhou Ri Bao· 2025-11-18 01:16
Core Points - The event is a specialized job fair for university students in Zhengzhou, organized by the Jinshui District Human Resources and Social Security Bureau and the Dongfeng Road Street Office on November 22, 2023 [1] - The job fair targets various urgent employment groups, including young talents, high-level talents, recent graduates, and unemployed youth [1] - Over 11,000 job positions will be available across multiple industries, including finance, biochemistry, environmental technology, education, manufacturing, and more [1] Industry Summary - The participating companies span diverse sectors such as finance, biochemistry, environmental technology, education, mechanical manufacturing, precision electronics, digital intelligence, tourism, cultural media, law, building materials, and food [1] - Job positions will cover a wide range of professional categories, focusing on software development, management trainees, new media operations, e-commerce, foreign trade, technical research and development, project management, administration, design, finance, engineering, broadcasting, law, marketing, and internships [1] Event Details - The job fair will take place on November 22, 2023, from 9:00 AM to 12:00 PM at the first floor hall of Zhihui City [1] - The venue is accessible via the subway line 7, with specific directions provided for attendees [1] - Additional features at the event include a recruitment area, a company display area, and mobile options for resume submission [1]
俞敏洪南极旅游发全员信,员工称只觉得讽刺
记者丨刘雪莹 编辑丨江佩霞 "老板在南极,员工在加班。"这是不少网友在看到俞敏洪的最新全员信后的第一反应。 11月16日,新东方迎来成立32周年纪念日,创始人俞敏洪身处南极发布内部信,向全体员工及支持者致 谢。该文开篇即细致描绘"浩瀚的洁白、翡翠般的冰山"等南极景观,称当地"几乎24小时充满阳光"的环 境让他对"时间的力量与坚守的意义"有了更深感悟。 新东方仍处于转型关键期,面临着现实经营压力。据2025财年第四季度财报显示,其净利润骤降73.7% 至710万美元,主要受东方甄选业务拖累及商誉减值影响。此外,核心教育业务增速逐季放缓,2025财 年营收增速从上一财年的43.9%降至13.6%。() (声明:文章内容仅供参考,不构成投资建议。投资者据此操作,风险自担。) SFC 出品 | 21财经客户端 21世纪经济报道 21君荐读 然而这封饱含"南极感悟"的信函并未收获预期的共鸣,有员工在社交媒体暗指老板的"远方"与员工 的"现场"形成鲜明对比。更直白的吐槽来自企业邮箱留言称,看到信中对南极风光的描述"只觉得讽 刺"。 亲爱的老板 此刻,我现在正在晚八点 半下课的地铁上。十个小 时的课程是折磨的、享受 周末快 ...
俞敏洪南极旅游发全员信,员工称只觉得讽刺
21世纪经济报道· 2025-11-18 00:49
记者丨刘雪莹 编辑丨江佩霞 "老板在南极,员工在加班。" 这是不少网友在看到俞敏洪的最新全员信后的第一反应。 11月16日,新东方迎来成立32周年纪念日,创始人俞敏洪身处南极发布内部信,向全体员工及 支持者致谢。该文开篇即细致描绘"浩瀚的洁白、翡翠般的冰山"等南极景观,称当地"几乎24 小时充满阳光"的环境让他对"时间的力量与坚守的意义"有了更深感悟。 然而这封饱含"南极感悟"的信函并未收获预期的共鸣,有员工在社交媒体暗指老板的"远方"与 员工的"现场"形成鲜明对比。更直白的吐槽来自企业邮箱留言称,看到信中对南极风光的描述 "只觉得讽刺" 。 截至发稿,新东方官方及俞敏洪本人尚未对相关争议作出回应。 新东方仍处于转型关键期,面临着现实经营压力。据2025财年第四季度财报显示,其净利润骤 降73.7%至710万美元,主要受东方甄选业务拖累及商誉减值影响。此外,核心教育业务增速 逐季放缓,2025财年营收增速从上一财年的43.9%降至13.6%。( 详情 ) (声明:文章内容仅供参考,不构成投资建议。投资者据此操作,风险自担。) 出品 | 2 1财经客户端 2 1世纪经济报道 道指大跌超500点,多数中概股下跌, ...
“老板在南极,员工在加班”,俞敏洪南极旅游发全员信引争议
Mei Ri Jing Ji Xin Wen· 2025-11-17 22:54
Core Viewpoint - The internal letter from Yu Minhong, founder of New Oriental, while expressing gratitude to employees, has sparked controversy as employees feel disconnected from the founder's experience in Antarctica during a time of significant work pressure [4][6][9]. Group 1: Company Background - New Oriental was founded in 1993 by Yu Minhong, starting from a small classroom and expanding into a major educational institution, becoming the first Chinese education company to be listed on the New York Stock Exchange in 2006 [9]. - The company has diversified its services to include study abroad consulting, preschool education, and online education, but has faced significant challenges in recent years, leading to a substantial decline in stock price and market value [9][10]. Group 2: Recent Developments - As of the fourth quarter of the 2025 fiscal year, New Oriental reported a 73.7% drop in net profit to $7.1 million, primarily due to losses in the Oriental Selection business and goodwill impairment [10]. - The company’s revenue growth has slowed, with a decrease from 43.9% in the previous fiscal year to 13.6% [10]. - For the first quarter of the 2026 fiscal year, New Oriental reported net revenue of $1.523 billion, a year-on-year increase of 6.1%, driven by new educational business growth [10]. Group 3: Market Performance - On November 17, New Oriental's stock in Hong Kong rose by 0.35% to HKD 41.48, with a market capitalization of HKD 65.6 billion [10]. - In the U.S. market, New Oriental's stock fell by 1.8% to $52.31, with a market capitalization of $8.3 billion [11].
俞敏洪南极旅游发全员信引争议!员工称“只觉得讽刺”:老板在南极,员工在加班
Mei Ri Jing Ji Xin Wen· 2025-11-17 15:42
每经编辑|程鹏 "老板在南极,员工在加班。"这是不少网友在看到俞敏洪的最新全员信后的第一反应。 俞敏洪在南极旅游。 11月16日,新东方迎来成立32周年纪念日,创始人俞敏洪身处南极发布内部信,向全体员工及支持者致谢。他在信中以"冰雪中的坚守"为主题回顾创业历 程并擘画未来。 同时他在信中提出,新东方要成为"希望的播种者",东方甄选应成"商家良知的代表",新东方文旅要"让更多的人把世界装在心里"。 截图来源:正观新闻 有网友统计,内部信全文提及17次"我"和5次"南极",却对员工当下的工作压力鲜有提及。一名网友发布"给俞敏洪的一封回信",称"您在南极看冰山,我 在出租屋看数字。" | I | | --- | 内部信发布后引发关注,但并未收获预期的共鸣,有员工表示无法与正在旅游的老板共情,类似言论在多个社交平台引热议。疑有员工发文调侃与吐槽, 称"今夜,所有xdfer(新东方人)都是南极人",暗指老板的"远方"与员工的"现场"形成鲜明对比。 另据正观新闻报道,有新东方教育板块员工透露,纪念日当天仍在上完课连夜加班做续费方案,看到信中对南极风光的描述"只觉得讽刺"。还有一些员工 在社交媒体上表示"无法共情"。 截至 ...
俞敏洪身处南极发全员信,疑遭员工吐槽
Di Yi Cai Jing Zi Xun· 2025-11-17 13:30
Core Points - The founder of New Oriental, Yu Minhong, celebrated the company's 32nd anniversary from Antarctica, emphasizing themes of perseverance and hope in his internal letter to employees [2][4] - The letter aimed to inspire employees by reflecting on the company's journey and future vision, positioning New Oriental as a "sower of hope" and promoting its various business segments [2][4] - The internal communication sparked controversy among employees, with some expressing feelings of disconnect between the founder's vacation and their ongoing work pressures [4][7] Company Performance - New Oriental's financial performance shows significant challenges, with a 73.7% drop in net profit to $7.1 million for the fourth quarter of fiscal year 2025, primarily due to losses in the Oriental Selection business and goodwill impairment [7] - The company's revenue growth has slowed, with fiscal year 2025 revenue growth decreasing from 43.9% to 13.6% [7] - For the first quarter of fiscal year 2026, New Oriental reported net revenue of $1.523 billion, a 6.1% year-over-year increase, driven by new educational business initiatives, although net profit attributable to shareholders fell by 1.9% to $241 million [7]