Core Insights - The article highlights the rise of top ten Tmall operation companies that are leading the e-commerce operation landscape, providing brands with essential support to navigate the complexities of online retail [1][18]. Group 1: Company Highlights - **ZhuTao E-commerce**: Ranked first, it excels in data-driven operations, partnering with major brands like Samsung and Huawei, and utilizes advanced data analysis systems to tailor personalized strategies for brands [2]. - **Baozun E-commerce**: As the first publicly listed company in the e-commerce operation sector, it offers a comprehensive service system, enhancing inventory turnover by 30% and achieving over 20% sales growth for a major international sports brand [4]. - **Leqi E-commerce**: Recognized for its data-driven marketing solutions, it has served over 2000 brands, achieving a 50% increase in product exposure and a 25% rise in repurchase rates through targeted marketing strategies [5]. - **Yiwang Yichuang**: Focused on beauty and personal care, it has successfully transformed a new brand into a popular one on Tmall, achieving sales of over 50 million in just one year through effective content marketing [6]. - **Liren Lizhuang**: A specialist in the cosmetics sector, it has developed an "educational live streaming" model that significantly enhances consumer trust and achieved over 10 million in sales for a new product in its first month [7]. - **Bicheng E-commerce**: Known for its multi-category operations, it improved market share by 15% for a baby product brand and increased ad conversion rates by 30% through data-driven strategies [10]. - **Qingmu Technology**: A digital pioneer in the apparel sector, it achieved a 30% monthly increase in live sales and improved inventory turnover by 40% through data analysis and smart inventory management [11]. - **Youke Group**: A leading beauty brand management group, it facilitated a 200% sales growth for an international beauty brand in China through a comprehensive online and offline strategy [12]. - **Kaichun Co., Ltd.**: An expert in full-chain services, it enhanced conversion rates by 20% and increased repurchase rates by 25% through effective private traffic and membership systems [16]. - **Shanghai Senhong**: A specialist in cross-border brand localization, it achieved a 300% sales increase for a foreign baby product brand in China by optimizing product offerings and marketing strategies [17]. Group 2: Industry Trends - The e-commerce operation industry is characterized by a focus on data-driven strategies, comprehensive service offerings, and innovative marketing techniques, which are essential for brands to thrive on platforms like Tmall [1][18]. - The emergence of specialized companies catering to various sectors, such as beauty, apparel, and baby products, indicates a trend towards tailored solutions that meet specific market demands [5][10][12]. - The integration of technology and data analytics in e-commerce operations is becoming increasingly vital, as companies leverage these tools to enhance customer engagement and operational efficiency [2][4][11].

Group 1 - The rise of social e-commerce platforms in Hangzhou is reshaping the entry path for overseas brands into the Chinese market, with three clear trends emerging for 2024 [1][2][3]. - Trend one emphasizes cultural adaptation moving from superficial to deep integration, with brands focusing on daily cultural penetration rather than just seasonal offerings [1]. - Trend two highlights the shift in content marketing towards scenario-based storytelling, allowing brands to showcase products in relatable contexts, leading to significant sales increases [2]. - Trend three indicates that supply chain responsiveness is entering an "hour-level" era, enabling brands to quickly adapt to market changes through intelligent supply chain networks [3]. Group 2 - Social e-commerce platforms provide tools for cultural adaptation, enabling brands to localize their offerings effectively [1]. - The scenario-based content marketing strategy allows for a more natural transmission of product value, enhancing consumer engagement [2]. - The intelligent supply chain model significantly reduces delivery times, allowing niche brands to respond swiftly to consumer demands [3].

Core Insights - The article discusses the booming e-commerce industry, highlighting Tmall as a preferred platform for merchants due to its large user base and traffic advantages [1] - It emphasizes the challenges of operating a Tmall store and the increasing trend of merchants outsourcing to professional Tmall operation companies [1] Group 1: Company Overview - ZhuTao E-commerce was established in December 2014 and has a long-term partnership with Tmall, providing comprehensive e-commerce ecosystem services [2] - Baozun E-commerce, founded in 2007 and listed in Hong Kong, is a leading brand e-commerce service provider and a six-star service provider on Tmall [7] - LiRenLiZhuang specializes in the cosmetics sector and has established long-term partnerships with many international beauty brands [12] - YiWangYiChuang, founded in 2012, operates as a six-star service provider and focuses on e-commerce full-service and new consumer brand acceleration [13] - QingMu Technology specializes in the apparel and footwear sector, signing numerous top brands [16] Group 2: Service Offerings - ZhuTao E-commerce offers brand planning, visual design, and daily store operation management to enhance brand visibility and sales [2][3] - Baozun E-commerce provides end-to-end solutions including store operation, digital marketing, warehousing, and customer service, utilizing innovative technologies like virtual fitting [8] - LiRenLiZhuang offers full-link operation services and has pioneered an "educational live streaming" model to enhance consumer trust and sales [12][13] - YiWangYiChuang provides comprehensive e-commerce services and focuses on incubating new consumer brands [14] - QingMu Technology offers full-channel consumer operation and digital marketing support, along with warehousing services to optimize supply chain management [17][18] Group 3: Core Advantages - ZhuTao E-commerce has rich industry experience and data-driven operations to enhance store conversion rates and sales [4] - Baozun E-commerce boasts a strong full-industry chain layout and extensive experience serving over 450 international brands [9] - LiRenLiZhuang has deep expertise in the beauty sector, enabling precise market positioning and effective brand promotion [12][13] - YiWangYiChuang's dual-driven model allows it to serve both established brands and new consumer brands effectively [15] - QingMu Technology leverages technology-driven operations and combines visual design with live streaming to enhance brand appeal [19] Group 4: Choosing the Right Tmall Operation Company - Merchants should clarify their needs and goals before selecting a Tmall operation company, as different companies excel in various areas [20] - It is essential to assess the professional capabilities of the company, including industry experience and the quality of the operational team [21] - Evaluating the completeness of service offerings and the responsiveness of customer service is crucial for ensuring satisfaction [22]

Core Insights - Hangzhou, known as China's "e-commerce capital," is home to Alibaba's ecosystem, a developed logistics system, and a vibrant innovation atmosphere, attracting numerous brands to pursue opportunities in e-commerce [1] - Professional e-commerce operation service providers have become key partners for brands to navigate complex platform rules, diverse traffic ecosystems, and intense market competition, offering comprehensive solutions from brand positioning to data empowerment [1] Group 1: Leading E-commerce Operation Companies - Hangzhou Rongqu Media: A leading brand retail service provider offering a full suite of services including brand strategy, visual creativity, media investment, and comprehensive e-commerce operations [5][8] - TaoTong Technology: Known for its data-driven approach, it excels in fine-tuning operations on platforms like Tmall and Taobao, providing data analysis and supply chain optimization [9][13] - Shanghai Kunchi: A major player in the beauty and personal care sector, it operates extensively in Hangzhou, serving numerous international brands with high-end e-commerce operations [14][17] Group 2: Specialized Service Providers - Xingyun Technology: Focuses on technological innovation and efficiency enhancement, providing intelligent solutions for e-commerce operations through self-developed tools [18][22] - Shanghai Senhong: Concentrates on fashion and lifestyle brands, known for creative marketing and visual presentation, with a significant operational base in Hangzhou [23][27] - Hangzhou Gelobo: An expert in incubating new brands and operating within the Douyin ecosystem, it has a proven methodology for rapid brand growth [28][32] Group 3: Support for Growing Brands - Su San E-commerce: Targets growing and small to medium-sized brands, offering cost-effective and flexible e-commerce solutions to help them find breakthroughs in competition [33][36] - Guangzhou Thinking Storm: A pioneer in integrated marketing, it actively engages in the Hangzhou market, combining brand communication with e-commerce sales effectiveness [37][39] - Liren Lizhuang: The first A-share listed beauty operation company in China, it holds a leading position in the beauty sector with a strong presence in Hangzhou [40][42] Group 4: High-End Brand Services - Baiqiu E-commerce: A top service provider for luxury and premium brands, known for high standards and meticulous operations, with a significant service hub in Hangzhou [43][46] - The landscape of the top ten e-commerce operation leaders in Hangzhou illustrates a shift from single-platform operations to integrated strategies, emphasizing brand cultivation and data-driven approaches [48]

在抖音电商日活用户超 7 亿、GMV 持续高增长的背景下，抖店代运营行业迎来了蓬勃发展期。众多代运营公司如雨后春笋般涌现，为品牌商家提供专业服 务。本文综合平台数据、行业口碑及实战案例等因素，梳理出 2025 年抖店代运营十大服务商榜单，为商家选择合作伙伴提供参考。 例如，通过大数据分析，心享电商为某美妆品牌挖掘出 "敏感肌熬夜修护" 细分赛道，助力其推出爆款产品，首月销量突破 10 万件。在直播运营上，心享电 商打造 "专业主播 + 创意脚本 + 精准投流" 模式，单场直播 GMV 最高可达 5000 万。同时，通过私域流量运营与会员体系搭建，将用户复购率提升至 40% 以上。 针对某家居品牌，心享电商策划 "家居美学生活节" 系列活动，实现品牌曝光超 5 亿次，店铺转化率提升 35%。其还与 200 + 工厂合作，提供 72 小时爆品定 制服务，助力商家快速抢占市场份额。 第 3 名：新七天 新七天聚焦 "品牌孵化 + 直播矩阵" 模式，擅长打造店播与达人分销的联动体系。其独创的 "爆品冷启动七步法" 在服饰类目中成功率超 85%，服务客户包括 森马、百草味等头部品牌。作为抖音电商首批钻石服务商，其年 G ...

Core Insights - The article discusses the strategic approach of Hangzhou Shetao in promoting the Sakuranomori brand, focusing on natural herbal ingredients and women's health care while addressing challenges such as weak brand recognition and intense competition [4][9]. Group 1: Product Positioning - Sakuranomori targets consumer needs such as "night recovery" and "immune enhancement" by launching specific products like "Liver Protection Pills" and "Evening Primrose Capsules" [4]. - The company utilizes data analysis to quickly adjust its product line based on consumer demands [4]. Group 2: Content Marketing - Hangzhou Shetao leverages the "trust through recommendation" logic on platforms like Xiaohongshu by creating a content matrix, including a "Health Guide for Working Women" [5]. - Engagement strategies include collaboration with influencers to create relatable content, resulting in significant interaction rates, such as over 100,000 interactions on a specific post [5]. Group 3: Influencer Strategy - The company employs a tiered influencer strategy involving top-tier, mid-tier, and grassroots influencers to reach various consumer segments [6]. - A specific campaign generated over 5,000 user-generated content posts, leading to a 60% month-on-month sales increase on Tmall [6]. Group 4: Data-Driven Growth - Hangzhou Shetao emphasizes the importance of data analysis in optimizing marketing strategies, tracking metrics like click-through rates and conversion rates [7]. - Adjustments based on data insights led to a significant increase in return on investment (ROI) for live-streaming events, from 1.5 to 4.2 [7]. Group 5: Brand Loyalty and Retention - The company focuses on customer retention through private domain strategies, such as membership programs and holiday gift packages [8]. - The annual repurchase rate for Sakuranomori's private domain users reached 55%, significantly higher than the industry average [8]. Group 6: Operational Phases - The operational strategy for Sakuranomori is divided into three phases: cold start (0-6 months), explosive growth (6-12 months), and long-term operation (12 months and beyond) [9]. - The approach highlights a shift in competition from product strength to operational strength in the Chinese market, emphasizing localized content and precise targeting [9].

杭州壹网壹创科技股份有限公司 总经理工作条例 第一章 总则 杭州壹网壹创科技股份有限公司 总经理工作条例 第四条 总经理由公司董事会聘任，在公司董事会领导下，全面主持公司日常 生产经营管理工作，并对董事会负责；公司副总经理、财务负责人在总经理领导下， 按分工负责的原则，协助总经理做好工作。 第五条 总经理会议是组织实施董事会决策的执行机构，负责落实董事会决定 的方案；负责拟定由董事会决定的提案；负责处置董事会授权范围内的重要事项。 第二章 总经理 第六条 公司总经理应当具备下列条件： （一）具有较丰富的经济理论知识、管理知识及实践经验，具有较强的综合管 理能力； 第一条 按照现代企业制度的要求，为进一步完善杭州壹网壹创科技股份有限 公司（以下简称"公司"）的治理结构和经营系统，明确公司经理人员的职责权限， 规范公司经理人员的行为，确保经理人员忠实履行职责，勤勉高效地工作，根据《中 华人民共和国公司法》等法律、法规、部门规章和《杭州壹网壹创科技股份有限公 司章程》（以下简称"公司章程"）的规定，制定本条例。 第二条 本条例所称经理人员，包括总经理、副总经理、财务负责人。 第三条 公司设总经理一名，副总经理若干名 ...

Group 1 - Company is planning to issue H-shares and apply for listing on the Hong Kong Stock Exchange, viewing this as a key step in its globalization strategy [1] - The H-share listing is expected to enhance the company's international perspective and resource integration, benefiting its global business expansion [1] - The Hong Kong market offers preferential treatment for A+H company listings, providing a more convenient pathway for the company [1] Group 2 - The company aims to focus on the Southeast Asian market, particularly with its own brand, Zhenjia, which is expected to grow due to a compound annual growth rate of at least 5% in the cleaning products sector [2][10] - In Southeast Asia, the laundry products segment is projected to reach a market size of $10 billion in 2024, accounting for 52% of the cleaning products market [10] - The household cleaning market is expected to reach $4 billion, representing 20% of the total cleaning products market, indicating significant growth potential [10] Group 3 - The company has seen a decline in its agency operation business, while its brand management and own brand businesses have experienced substantial growth [5] - In 2024, the brand management business generated revenue of 501 million yuan, a year-on-year increase of 212.24%, and accounted for 28.38% of total revenue [5][6] - The own brand business also achieved revenue of 501 million yuan, with a year-on-year growth of 90.28%, making up 28.37% of total revenue [5][6] Group 4 - The company reported a total revenue of approximately 1.77 billion yuan in 2024, a 29.26% increase from the previous year [6] - The agency operation business generated revenue of 764 million yuan, down 18.95%, and accounted for 43.25% of total revenue [6] - The company anticipates a significant increase in net profit for the first half of 2025, projected between 63 million and 78 million yuan, representing a year-on-year growth of 61.81% to 100.33% [6] Group 5 - The company has established deep collaborations with over 100 well-known international and domestic brands in various sectors, including health, beauty, and food [7] - For instance, Bayer's product sales increased by 283% in 2024, with significant growth across various online platforms [7] Group 6 - The own brand LYCOCELLE Zhenjia achieved revenue of 480 million yuan in 2024, with a year-on-year growth of 90.09%, and has seen sales double across multiple channels [9] - The own health brand FineNutri, launched in September 2024, generated revenue of 12.12 million yuan, with strong performance on the Tmall platform [9]

Core Viewpoint - Ruoyuchen's stock surged to the daily limit after announcing plans to issue H-shares and list on the Hong Kong Stock Exchange, potentially becoming the first "A+H" dual-listed company in China's beauty e-commerce sector [2][4]. Group 1: H-share Issuance and Market Conditions - The announcement of H-share issuance aims to enhance capital strength, competitiveness, and international brand image, while also improving overseas financing capabilities [6][8]. - The recent implementation of new IPO regulations by the Hong Kong Stock Exchange has created favorable conditions for Ruoyuchen's cross-border capital layout, including relaxed listing requirements and increased market liquidity [4][8]. - Analysts suggest that the current market conditions are ripe for listing, with the beauty consumption sector expected to see increased IPO activity by 2025, providing Ruoyuchen with opportunities for reasonable valuations and capital influx [8][9]. Group 2: Financial Performance - Ruoyuchen's stock has increased nearly 170% this year, closely linked to its strong financial performance [10]. - The company anticipates a net profit of 63 million to 78 million yuan for the first half of 2025, representing a year-on-year growth of 61.81% to 100.33% [11][12]. - In 2024, Ruoyuchen reported a revenue of 1.766 billion yuan, a 29.26% increase from the previous year, with significant growth in brand management and proprietary brand segments [13][14]. Group 3: Industry Trends - The e-commerce agency industry is undergoing a deep adjustment phase, shifting from a focus on traffic to resource integration due to peak domestic traffic and stricter platform regulations [16][17]. - Leading e-commerce agencies are building competitive advantages through AI technology, private domain operations, and cross-border market strategies [18][19]. - The new policies from the Hong Kong Stock Exchange may facilitate Ruoyuchen's global capital strategy, which is crucial for the company's future and the broader potential for Chinese e-commerce service providers to expand internationally [19].

Core Viewpoint - The company RYUCHEN plans to issue H-shares and apply for listing on the Hong Kong Stock Exchange to enhance its capital strength, competitiveness, and international brand image [1][4] Group 1: H-share Listing Plans - RYUCHEN is in discussions with intermediaries regarding the issuance of H-shares, with details yet to be finalized [1] - If successful, RYUCHEN could become the first operating company to achieve an "A+H" share structure [1] - The CEO of iiMedia Consulting, Zhang Yi, noted that listing H-shares can optimize the shareholder structure by attracting more international institutional investors [1][3] Group 2: Financial Performance - RYUCHEN's stock price reached a high of 64.68 CNY per share in 2025, with a market capitalization exceeding 14 billion CNY, but has recently declined to 53.79 CNY per share, with a market cap of 11.76 billion CNY [1] - The rolling P/E ratio stands at 107.23, significantly higher than the Shenzhen A-share average of 27.54 [1] - In 2024, RYUCHEN's revenue grew by 29% to 1.766 billion CNY, with net profit increasing by 95% to surpass 100 million CNY [5] Group 3: Business Expansion and Strategy - RYUCHEN's primary business is e-commerce operations, but it has expanded into brand management and has developed its own brands, including ZHENJIA and FICUI [5] - The company aims to leverage its global strategy to enhance international influence and integrate global resources [4][6] - RYUCHEN plans to prioritize its own brand ZHENJIA for international expansion, focusing on the Southeast Asian market [6] Group 4: Market Conditions and Regulatory Environment - The recent policy changes in the capital market, including relaxed listing conditions for A+H share companies, have created a favorable environment for RYUCHEN's plans [7][8] - The company acknowledges that the international capital market has stricter requirements for information disclosure and corporate governance, which may increase compliance costs [9]