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双节假期日均3亿人次出行 中央到地方打出促消费组合拳
Di Yi Cai Jing· 2025-10-09 13:54
Core Insights - The recent National Day and Mid-Autumn Festival holiday saw a significant boost in domestic tourism and consumption, with 888 million domestic trips taken, an increase of 123 million compared to the previous year, and total spending reaching 809 billion yuan, up by 108.2 billion yuan [1][2] Group 1: Tourism and Travel - The holiday period recorded a historic high in cross-regional travel, with an estimated 2.432 billion people traveling, marking a 6.2% increase in daily average compared to the previous year [2] - The popularity of rural tourism is on the rise, with over 40% growth in bookings for rural homestays during the holiday, indicating a shift towards personalized travel experiences [4] Group 2: Consumer Spending - Key retail and catering enterprises reported a 2.7% year-on-year increase in sales during the holiday, with pedestrian traffic and sales in monitored shopping districts rising by 8.8% and 6.0%, respectively [2] - Sales of green organic food surged by 27.9%, smart home products by 14.3%, and domestic fashion by 14.1%, reflecting changing consumer preferences [2] Group 3: Cultural and Entertainment Activities - The holiday featured over 29,000 cultural and tourism events, with significant participation in traditional performances and exhibitions, showcasing the integration of culture and tourism [3] - The film industry experienced a strong performance, with total box office revenue reaching 1.835 billion yuan during the holiday, and domestic films accounting for 98.93% of the total box office [3] Group 4: Government Initiatives and Policies - Various government initiatives, including consumption vouchers and promotional activities, were implemented to stimulate consumer spending, with over 4.8 billion yuan in subsidies distributed [7] - The Ministry of Finance and the Ministry of Commerce announced a pilot program for new consumption models in selected cities to enhance product supply and innovate consumption experiences [8]
民生刚需品类实现大幅增长!临沂市国庆假期消费市场热力升腾
Qi Lu Wan Bao Wang· 2025-10-09 13:53
Core Insights - The consumption market in Linyi City is experiencing significant growth during the 2025 National Day and Mid-Autumn Festival holiday, with a strong supply of essential goods and a vibrant festive atmosphere [1] Supply and Price Stability - Local authorities have ensured a stable supply of essential goods, with inventory levels at major supermarkets reaching approximately double the usual amount during the holiday [2] - Prices of 85 monitored essential goods remained within reasonable fluctuations, with 50.58% of items experiencing price increases, while 37.66% saw price decreases [2] - Retail prices for staple foods, cooking oil, vegetables, fruits, and dairy products remained stable compared to pre-holiday levels, with slight increases in meat and egg prices of 1.3% and 1.6% respectively [2] Strong Demand for Essential Goods and Emerging Consumption - Retail sales from 44 sample enterprises in Linyi reached approximately 61.06 million yuan, with significant growth in essential categories [3] - Sales of staple foods reached approximately 11.36 million yuan, up 26.2% year-on-year; beverage sales increased by 60.13% to approximately 1.56 million yuan; and tobacco and alcohol sales surged by 242.5% to approximately 1.90 million yuan [3] - Emerging sectors such as cultural and recreational consumption also showed strong growth, with sales of communication equipment and cultural office supplies increasing by 11.73% and 20.13% respectively [3] Diverse Consumption Activities and Innovative Scenarios - The "Enjoy Linyi, Shop in China" shopping season was launched, featuring a blend of shopping, dining, and entertainment activities to stimulate consumption [4] - Various promotional events were organized, including a trade-in program for consumer goods and an automotive and real estate exhibition, aimed at reducing consumer costs and enhancing holiday shopping experiences [4] - Major shopping centers introduced unique promotional activities, such as discounts and cultural performances, to attract consumers and enhance the shopping environment [5] - New tourism and leisure experiences were introduced, integrating local cuisine and cultural heritage, which contributed to increased consumer engagement and spending [5]
“双节”旅游热将持续至本周末 县城成“追秋”热门地
Xin Hua She· 2025-10-09 13:36
Group 1 - The cultural and tourism market in China is experiencing a surge during the National Day and Mid-Autumn Festival, with 888 million domestic trips taken over the 8-day holiday, an increase of 123 million trips compared to the previous year [1] - Total domestic travel expenditure reached 809 billion yuan, up by 108.2 billion yuan from the previous year [1] - The peak travel period is expected to last from September 27 to October 12, with over 30% of office workers opting for "early leave and late return" strategies [1][4] Group 2 - Family travel has become a major trend, with over 40% of air travelers during the holiday being families, and first-tier and new first-tier cities being the most popular destinations [2] - Hotel bookings in popular cities like Beijing, Chongqing, and Chengdu have seen significant increases, with surrounding county destinations experiencing a 51% rise in bookings compared to last year [2] - Emerging tourist cities have gained attention, with some destinations seeing over 100% growth in travel orders compared to the previous year [2] Group 3 - The holiday period has also become a peak time for music festivals and sports events, contributing to a diverse consumption ecosystem [3] - Ticket stubs are being utilized as "universal tickets" for various attractions, enhancing the overall tourism experience [3] - Collaborative events such as "movie + traditional music performance" are being introduced, benefiting both cinemas and cultural heritage [3] Group 4 - The trend of "taking 3 days off for 12 days of travel" is becoming popular, with a nearly 60% increase in travel orders expected from October 9 to 12 [4] - International travel interest has surged, with hotel bookings in 4,588 cities abroad, particularly in Egypt and Norway, seeing significant increases [4] Group 5 - The number of foreign visitors celebrating the holidays in China has increased, with 16.34 million people crossing borders during the holiday, an 11.5% rise from last year [5] - Popular domestic cities for foreign tourists include Shanghai, Beijing, and Guangzhou, with significant booking increases in cities like Datong and Lijiang [6]
“双节”旅游热将持续至本周末,县城成“追秋”热门地
Xin Hua She· 2025-10-09 13:34
国庆中秋双节相遇,让文旅市场"新"潮涌动,持续升温。有人漫步都市,感受"吃喝玩乐游购娱";有人奔赴山海,去小城"追秋"。文 化和旅游部9日公布数据显示,假日8天,全国国内出游8.88亿人次,较2024年国庆节假日7天增加1.23亿人次;国内出游总花费8090.06亿 元,较2024年国庆节假日7天增加1081.89亿元。 旅游平台数据显示,超三成上班族"早去晚回",假期出行高峰从9月27日将一直持续至10月12日;9-12日三天境外热门目的地酒店预订 同比增近一倍。 10月1日,小朋友走在盱眙县第一山历史文化街区。新华社记者 季春鹏 摄 家庭出游成为主力 去小城"追秋"热度高 去哪儿大数据显示,节日期间乘坐飞机的用户中,超过40%都是家庭出行。一线和新一线城市,凭借"吃喝玩乐游购娱"一条龙服务, 成为最热门的旅游目的地。国内酒店预订量最高的热门10个城市为北京、重庆、成都、上海、杭州、南京、长沙、西安、武汉、广州。 10月6日晚,游客在湖北省宣恩县乘坐竹筏欣赏夜景。 新华社发(王法钧摄) 深度旅游时代,更多宝藏小城走进公众视野。根据美团旅行数据,假期大城市周边县域目的地预订单量较去年同期增长51%,其中江 苏 ...
六个关键词,看国内城市“双节”文旅发展新趋势
Core Insights - The article emphasizes the need for a more comprehensive analysis of holiday consumption in domestic cities, moving beyond just total tourist numbers and spending to include various dimensions of consumer attraction and competitiveness [1] Group 1: Tourist Volume - In the 11 cities analyzed, 8 cities are expected to exceed 20 million tourists during the 2025 National Day and Mid-Autumn Festival holidays, with Chengdu leading for two consecutive years [1][2] - The total number of tourists in these cities has increased compared to 2024, with Shanghai seeing the largest increase of nearly 7 million tourists [2][3] Group 2: Tourist Spending - In 9 cities that reported tourist spending data, the number of cities with an average spending exceeding 1,000 yuan increased from 2 in 2024 to 3 in 2025, indicating a general rise in per capita spending across all cities [4][5] - Chengdu's average spending reached 1,025.40 yuan in 2025, up from 952.12 yuan in 2024, reflecting enhanced consumption capabilities [5] Group 3: Group Travel Development - The integration of urban transportation has led to increased movement of tourists within urban clusters, with a notable rise in car rental orders during the holiday period [6] - Chengdu's popularity as a rental car destination is attributed to its proximity to numerous attractive tourist sites [6] Group 4: Technological Empowerment - The integration of technology in holiday consumption is becoming more pronounced, with drone shows replacing traditional fireworks as a key nighttime economic activity [6][7] - In Xi'an, technology is enhancing cultural experiences, leading to significant increases in visitor numbers at local attractions [7] Group 5: Integration of Culture, Commerce, and Sports - The trend of integrating cultural, commercial, and sports events is gaining traction, with cities like Chongqing and Guangzhou hosting large-scale events that attract significant attendance and spending [8] - Shanghai's sports events during the holiday period have also contributed to increased tourism and local spending [8] Group 6: Cross-Border Consumption - The 2025 holiday period saw a surge in inbound tourism, with Beijing receiving 119,000 international visitors, marking a 48% increase year-on-year [8] - Shenzhen also experienced a significant rise in foreign visitors, with a 145.2% increase, highlighting the growing appeal of cross-border travel [8] Group 7: Conclusion and Future Directions - The article notes discrepancies in statistical methodologies across cities, which can lead to inaccurate comparisons [9] - It suggests that cities should standardize their statistical approaches and enhance transparency regarding urban cluster consumption data to better reflect holiday market performance [9]
国泰海通|宏观:假期消费:表现如何
Core Insights - The holiday economy shows a steady increase, with a daily average of 154 million people traveling across regions during the first five days of the National Day and Mid-Autumn Festival, representing a year-on-year increase of 5.4% [1] - There is a notable increase in outbound and overseas travel flights, exceeding 12% [1] - Consumer spending is driven by two main themes: "cost-performance ratio" and "emotional value" [1] Travel and Tourism - Strong demand for homecoming and tourism travel is observed [1] - Different provinces and cities show growth in tourist reception and tourism revenue, although the growth rates vary significantly [1] - Movie consumption remains subdued, influenced by film quality, with ticket prices continuing to decline [1] Consumer Goods - The automotive sector performs well due to the impending expiration of subsidies and the launch of new models [1] - Home appliance consumption is affected by high base disturbances, but smart and green categories show strong performance [1] Real Estate and Land Market - Real estate sales see a holiday decline, with year-on-year variations due to base disturbances [1] - The land market remains relatively cold [1] Economic Indicators - Infrastructure investment is ramping up, with the issuance of special bonds at the fastest pace in recent years [1] - Post-holiday restocking drives accelerated port operations [1] - Production slows down before the holiday, while consumer goods prices show significant increases, particularly in food and beverages [1] - Industrial product prices experience a slight decline [1] - Liquidity remains ample, with the US dollar index returning above 98 [1]
国庆中秋假期内蒙古实现国内游客总花费176.86亿元
Nei Meng Gu Ri Bao· 2025-10-09 12:54
祝福祖国。 内蒙古在国庆中秋"双节"期间推出118项重点文旅活动,活动覆盖多元消费场景,有民俗文化展演等传 统文化体验项目,以及赛马、徒步大赛、越野赛等赛事活动。内蒙古博物院组织开展"内博未央-月圆话 中西"主题奇妙夜活动和"古希腊之美""甘肃彩陶文化展""院藏红色货币展"等3大特展专属活动。呼和浩 特市举办"文明有我"广场舞大赛总决赛,吸引数千名群众同场起舞,祝福祖国。敕勒川草原东敖包公园 每日上演沉浸式互动演艺秀《敖包相会》,实景仪式与精美服饰展览尽显民族风情。 转自:草原云 中秋夜"内博夜未央"活动。 2025年国庆中秋"喜相逢",家国情怀与人间烟火交织构成内蒙古文旅独具特色的假日场景,10月1日至 10月8日,内蒙古共接待国内游客2531.20万人次,同比增长10.28%;实现国内游客总花费176.86亿元,同 比增长9.77%。 家国情怀引领假日旅游 乌兰浩特河岸灯光。 "文旅+""+文旅"成为新的经济增长方式,各地持续推出特色展览、非遗体验、民俗展演等活动,一场融 合文化味、烟火气与时尚感的假日盛宴在内蒙古全域开启。国庆中秋假期,"文旅+体育"拉动效应明 显,"蒙超"现场观看人数超过60万人次,带 ...
国庆中秋假期新疆接待游客1863.84万人次
Core Insights - Xinjiang received 18.6384 million tourists from October 1 to 8, representing a year-on-year increase of 11.26% [1] - Tourist spending reached 25.096 billion yuan, marking a year-on-year growth of 11.71% [1] - The holiday period showcased trends such as a surge in red tourism, vibrant intangible cultural heritage experiences, popularity of scenic spots in both southern and northern Xinjiang, and a boom in nearby travel [1]
泰国今年接待外国游客人数下降
Xin Hua She· 2025-10-09 12:45
(文章来源:新华社) 泰国旅游与体育部数据显示,泰国今年前9个月累计接待外国游客2411万人次,较去年同期下降7.5%。 造成下降的原因是泰铢升值、国际经济下滑和周边国家旅游业竞争加剧等。 ...
“出行+文旅”深度融合 自动驾驶旅文生态落地海南
Core Insights - The global automotive industry is rapidly transitioning towards new energy and smart technologies, with China's cultural tourism industry also experiencing a key upgrade towards intelligence [1] - Hainan Free Trade Port is emerging as a leading area for the integration of smart travel and green cultural tourism, supported by unique policy advantages and a forward-looking industrial layout [1][3] - Shenzhou Car Rental launched its new energy strategy and autonomous driving tourism ecosystem at a summit, marking a new phase in the rental car industry in China [1][5] Industry Trends - The automotive industry is undergoing profound changes characterized by electrification, intelligence, and connectivity, with Hainan Free Trade Port being a national pilot for integrated vehicle-road-cloud systems [4] - The establishment of over 100 smart intersections and extensive testing areas in Hainan provides rich application scenarios for autonomous driving technology [4] Company Developments - Shenzhou Car Rental has maintained the largest market share for over a decade, supported by a fleet of nearly 200,000 vehicles across 360 cities and over 6,500 service points [5][6] - The company has formed deep partnerships with 65 brands and 34 new energy manufacturers, allowing it to effectively match user needs with industry supply [6] - The newly launched L4-level autonomous driving service is designed specifically for tourism, offering a minimum rental duration of one day to enhance the travel experience [6][7] Strategic Collaborations - Eight major automotive manufacturers participated in the event, showcasing their new energy vehicles tailored for rental scenarios, which will diversify Shenzhou's green travel options [7] - The collaboration aims to create a comprehensive ecosystem that integrates technology, finance, and tourism, enhancing the overall travel experience in Hainan [6][7]