Core Insights - The article highlights the challenges faced by food merchants during major promotional events like "618," where discounting is essential for traffic but leads to reduced profit margins [1][3] - The increasing marketing costs on e-commerce platforms are squeezing profit margins for small and medium-sized businesses, prompting some to reconsider their participation in these promotional events [1][3][4] - The recent draft of the "Guidelines for Compliance with Charging Behavior of Online Trading Platforms" is seen as a potential relief for merchants, aiming to regulate platform fees and reduce the financial burden on businesses [4][10][11] Group 1: Marketing Costs and Strategies - Merchants are experiencing rising marketing costs on e-commerce platforms, with some reporting near-zero profits from their investments [3][5] - A specific case shows that the cost per thousand impressions (CPM) has surged by 57%, while the conversion rate has dropped by 17%, leading to a 38% decrease in return on investment [5][6] - Merchants are shifting their marketing strategies, with one company reducing its online-to-offline marketing ratio from 9:1 to 5:5, favoring offline channels due to lower costs and less dependency on platform algorithms [1][3] Group 2: Platform Fee Concerns - Merchants express frustration over opaque fee structures and repeated charges for the same promotional efforts, leading to questions about the fairness of platform practices [6][8] - The article discusses a specific case where a merchant faced unexpected costs due to a lack of transparency in the platform's advertising fee structure [6][8] - The draft guidelines aim to address these concerns by prohibiting unreasonable charges and ensuring that platforms provide adequate services for the fees collected [10][11] Group 3: Regulatory Developments - The article notes that regulatory bodies are increasingly focused on reducing the financial burdens on e-commerce merchants, with recent guidelines aimed at clarifying acceptable charging practices [10][12] - The guidelines outline specific unreasonable charging behaviors that platforms must avoid, such as double charging and lack of service provision [11][12] - Experts believe that these guidelines will enhance merchants' awareness of their rights and encourage platforms to adopt fairer practices [12]

本报讯 时下正值网络集中促销季，为规范促销经营行为，维护"618"期间网络交易秩序，保护消费者合 法权益，日前，市场监管总局向综合电商、直播电商、跨境电商等平台企业发布《"618"网络集中促销 合规提示》，重点包括严格落实平台主体责任、规范促销行为、化解网络消费纠纷等内容。 在落实平台主体责任方面，市场监管总局提示平台要切实落实审查核验义务，督促平台内经营者亮照、 亮证、亮标经营，确保经营者主体信息真实有效，提升线上经营行为透明度。 在规范促销行为方面，要求围绕促销工具、折扣展示、优惠发放、结算支付等关键环节，优化促销规 则。严禁不按规定明码标价、价格欺诈等侵害消费者权益行为。未取得拍卖许可不得以拍卖名义开展竞 价促销活动。严格区分跨境电商零售进口商品和非跨境商品，保障消费者知情权、选择权。 此外，电商平台要加强合规管理，发现违法违规问题及时向所在地县级以上市场监管部门报告，形成平 台自治与政府监管的良性互动，共同引导平台内经营者提高守法经营意识。 市场监管部门提示，"618"期间，广大消费者应保持理性消费心态，提高维权意识，遇到违法行为及时 向市场监管部门或有关主管部门投诉举报，依法依规维护自身合法权益。 ...

Core Insights - The "618" e-commerce promotion is facing backlash from small and medium-sized businesses (SMBs) due to excessive fees imposed by platforms, which are eroding their profits [1][2] - The promotional event, intended to benefit all parties, is instead leading to dissatisfaction among SMBs, who feel that platforms prioritize their own growth over the interests of smaller merchants [1][3] - The current e-commerce landscape favors top brands, with a small percentage of them generating a significant portion of the Gross Merchandise Volume (GMV), leaving SMBs at a disadvantage [2][3] Group 1: Issues Faced by SMBs - SMBs are reporting high and unclear service fees during the "618" event, with one merchant citing 26 different fees on a single order, leading to confusion and frustration [1] - The promotional strategies of some platforms are perceived as detrimental to SMBs, as they face a dilemma of either participating and incurring losses or opting out and losing visibility [1][2] - The trend of platforms favoring top brands is evident, with only 1% of brands contributing 30%-40% of GMV on one platform, highlighting the challenges SMBs face in competing [2] Group 2: Platform Business Model Concerns - Platforms are increasingly using a "pay for traffic" model, where higher spending on advertising leads to more visibility, effectively sidelining many SMBs [2] - The reliance on high commissions and forced promotions to maintain financial performance is raising concerns about the sustainability of the e-commerce ecosystem [2][3] - The current practices of platforms may lead to a decline in product diversity and quality, as SMBs struggle to remain profitable, ultimately harming consumer experience and platform reputation [3]

从蓬勃发展的电商巨头到前沿探索的硬科技先锋，从逐步升温的文旅产业到更加传统的物流板块，在上 海开展业务的本土、跨国企业正以创新的招聘策略、深度的产教融合和具有竞争力的发展平台，积极破 解人才供需的结构性矛盾。 上海展现出强大的"人才磁场"效应。 从蓬勃发展的电商巨头到前沿探索的硬科技先锋，从逐步升温的文旅产业到更加传统的物流板块，在上 海开展业务的本土、跨国企业正以创新的招聘策略、深度的产教融合和具有竞争力的发展平台，积极破 解人才供需的结构性矛盾。 企业将"揽才"与"稳就业"紧密结合，为培育新质生产力提供坚实支撑。这一点在硬核科技领域尤其突 出，一家企业负责人对记者表示："企业现在确实是求贤若渴。" 电商对AI人才求贤若渴 这股人才争夺战的热潮，在电商领域表现得尤为突出。 海外市场的激烈角逐与人工智能技术的深度应用，正驱动着企业对特定领域人才的渴求急剧升温。记者 了解到，拼多多、饿了么等总部扎根上海的电商平台，纷纷将校招和实习计划作为人才储备的关键战 场，释放出对"出海"干将与AI人才的强烈信号。 进入夏天，拼多多的"招新"也如火如荼进行中。记者关注到，在拼多多官方招聘渠道，大量校招、实习 岗位正在释出，涉 ...

Core Viewpoint - The current situation of excessive fees charged by Taobao has become a significant burden for merchants, particularly those engaged in cross-border e-commerce, leading to widespread dissatisfaction and financial strain [1][2][4][8]. Group 1: Fee Structure and Merchant Experiences - A Guangdong cross-border e-commerce merchant reported that a 184 yuan order was subjected to 26 different service fees, including various unclear charges [2][4]. - Merchants have expressed confusion over the numerous fees, with many unaware of their meanings or purposes, leading to frustration and financial losses [4][7]. - Some merchants have shared experiences of unexpected deductions, such as a Zhejiang merchant who was charged 3000 yuan without using any related services [4][8]. Group 2: Impact of Fee Adjustments - In response to market changes, Taobao has adjusted its fee policies, including a 0.6% basic software service fee introduced in September of the previous year, which is waived for small sellers with annual sales below 120,000 yuan [7]. - Despite the exemption for some small sellers, many merchants report that hidden fees continue to accumulate, resulting in no significant reduction in overall costs [7][10]. - The lack of effective communication regarding these policy changes has left many merchants confused and struggling to adapt [7][10]. Group 3: Consequences for Merchants - The unclear and excessive fees have led some merchants to experience minimal profits or even losses, with one merchant stating that after deductions, their profit from a 405 yuan transaction was reduced to only 344.83 yuan [8][10]. - The financial pressure has forced some merchants to close their services or exit the platform entirely, as seen in the case of a merchant who stopped selling after incurring high fees on a single order [10]. - The current fee practices threaten the mutual benefit relationship between the platform and merchants, potentially harming the overall health of the e-commerce ecosystem [10].

Group 1 - The core issue highlighted is the increasing dissatisfaction among merchants regarding various fees imposed by Taobao, which are perceived as excessive and unclear, leading to reduced profits and even losses for businesses [1][4][9] - A merchant from Guangdong reported that a single order of 184 yuan incurred 26 different platform service fees, raising concerns about the transparency and justification of these charges [1] - Another merchant from Zhejiang mentioned an unexplained deduction of 3000 yuan in commission, indicating a lack of clarity on the origin of these fees, which many merchants echoed in their comments [4] Group 2 - Merchants have noted that even the "Tao Coins" redemption service is now subject to service fees, prompting suggestions for those who do not require the service to disable it, while others must continue to accept these charges [9] - Recent adjustments to Taobao's fee policies were made to adapt to market changes, including the introduction of a "basic software service fee" as part of a broader trend in the e-commerce industry [10] - Legal experts have pointed out that the current situation reflects a power imbalance where smaller merchants have limited influence compared to larger platforms, emphasizing the need for more transparent fee structures to promote healthy industry development [10]

" 半托管业务和本本业务仍然是Temu的重点。 " 作者丨 覃倩雯 编辑丨刘伟 雷峰网独家获悉，Temu全托管将在7月底全面恢复美国站的运营。一位知情人士透露，从6月开始一些全 托链接就已经在恢复了，但恢复得比较慢。 除此之外，Temu半托的物流尾程是有补贴，一单1-2美金，但这项物流补贴，仅面对部分优质商家或者 Temu要重点扶持的商家和类目。 在关税降低这段期间内，业内都在持续关注美区全托何时会恢复。 分析人士认为，Temu之所以恢复这么慢，大概率是北美再投流把用户召回来成本比较大，需要观察政策 比较稳定了再重新投入，除此之外，干线运力要以比较低的成本拿回来也需要时间。 此前T86生效后，Temu全面停止从中国直接发货商品至美国，转而销售美国本土仓库的商品。在关税生 效前，Temu美国的海外前置仓已正式投入使用，Temu自己通过海运的形式运了一大批爆款商品放到美国 前置仓，大概在美国备了3个月的全托管货。 据了解，去年11月Temu就已经在筹备全托管开设前置仓的相关事宜，全托管商家备货还是备到广东，但 是Temu会根据后台数据将部分库存直接调配至前置仓。 // 近期热门文章 独家丨Temu前置仓投入使用， ...

Group 1 - The core viewpoint of the articles highlights the increasing momentum of China-Africa economic and trade cooperation, with significant growth in various sectors, particularly in agriculture and green technology [1][2][3] - The number of passengers on the China Southern Airlines route from Guangzhou to Nairobi has reached 227,000 since its launch in 2019, indicating a strong demand for travel between China and Africa [1] - Coffee imports from Africa to China surged by 70.4% year-on-year in the first quarter, showcasing the growing agricultural trade between the regions [1] Group 2 - The import volume of coffee beans by a Chinese company increased by 30% year-on-year, reflecting a robust market for African coffee in China [2] - Exports of Chinese new energy vehicles, lithium batteries, and photovoltaic products to Africa saw significant year-on-year increases of 291%, 109%, and 57% respectively, indicating a shift towards green technology in trade [2] - The total import and export volume between China and Africa reached 963.21 billion yuan in the first five months of the year, marking a 12.4% increase and setting a historical record for the same period [3]

作 者丨赵晓晨 实习生江仕志 编 辑丨吴蓉 "开工大吉，红红火火！2025荔枝季正式开始！"5月16日，高州市电子商务协会副秘书长朱文 飞在朋友圈分享了一则视频，库房内红绿相间的荔枝被整齐地打包好，冰袋、泡沫袋和纸箱 层层叠叠，一派繁忙景象。立夏过后，广东茂名高州正式拉开繁忙的荔枝季序幕，各地采购 商纷至沓来。 "日啖荔枝三百颗，不辞长作岭南人"，荔枝作为最具岭南特色的水果，凭借独特风味被誉为 "果中王者"， 更 在东方文化里被称为"东方爱情果" 。在被誉为"千年荔乡"的茂名高州，荔枝 产量能达到全球十分之一。以今年为例，高州荔枝种植面积达59.14万亩，预计产量超28万 吨，有望创新高。 高州荔枝的竞争力藏在品种上市的时间差里。从4月早熟品种三月红、科技一号率先上市，到 5月中下旬中熟品种白糖罂、妃子笑，再到6月中晚熟品种桂味、糯米糍，高州荔枝以诸多荔 枝品种和长达 4 个月的供应期，源源不断供应市场。 今年4月，拼多多启动"千亿扶持"，计划以三年千亿资源投入，加码高质量电商生态建设，全 力构建用户、商家及平台多方共赢的商业生态。在农业领域，"千亿扶持"以"2025多多好特 产"专项行动，加码扶持优质农货， ...

Core Insights - Temu has surpassed Amazon to become the world's leading e-commerce platform in terms of monthly active users, while also securing the position of the second-largest e-commerce platform in Brazil [2][5] - The rapid growth of Temu presents both opportunities and challenges for cross-border e-commerce sellers, necessitating a dual-platform strategy that leverages both Temu's growth potential and Amazon's established user base [1][7] Group 1: Temu's Growth - Temu has achieved the highest monthly active users globally, surpassing Amazon, with a projected GMV of over $50 billion in 2024 and an expected $70-80 billion in 2025, driven by a low-price strategy that attracts a large user base [2] - In Brazil, Temu has captured a 9.9% market share, overtaking Shopee to become the second-largest e-commerce platform, with a significant increase in monthly clicks and a 132% year-on-year rise in imported goods access [5][10] Group 2: Competitive Landscape - Amazon is intensifying competition by launching a low-price marketplace, Haul, in an effort to reclaim market share, particularly in the lower-tier market segments [6] - Temu is exploring a third-party platform model similar to Taobao, allowing merchants to set their own prices and manage shipping, which could enhance its competitive edge [6] Group 3: Seller Strategies - Sellers are encouraged to adopt a dual-platform strategy, focusing on Temu for growth opportunities while maintaining a strong presence on Amazon to ensure profitability [7] - Temu's low-price strategy is particularly effective for clearing inventory and testing new products, while Amazon's established ecosystem supports high-value, brand-oriented products [8][9] Group 4: Operational Solutions - Easy ERP provides seamless support for managing operations across both Temu and Amazon, facilitating automated order processing and efficient inventory management [11][15] - The system allows for real-time synchronization of SKU information and order statuses, enhancing operational efficiency and reducing manual workload [11][16]