来源：环球网 当日，与会企业签署了鄂托克好物推荐合作框架协议、签署新媒体云输入入驻合作框架协议等。合作协 议的标志着"草原村播"品牌在资源整合、平台搭建、人才培育等方面迈出了重要一步，在各方的紧密合 作下，"草原村播"必将迎来更为广阔的发展空间。 为紧扣乡村振兴战略要求，对标"兴业、强县、富民"目标，健全联农带农机制，5月16日，内蒙古鄂尔 多斯市鄂托克"草原村播"品牌发布会在鄂托克旗举行。 鄂托克"草原村播"将锚定"人人能直播、处处有流量、行行有爆点"的目标，布局五大内容矩阵、锚 定"九大直播"核心方向，着力构建"四位一体"支撑体系。以"鄂托克好物"推广、"鄂托克文化"展播、"鄂 托克风光"体验、"鄂托克故事"集萃、"鄂托克记忆"探微为主要宣介形式。将陆续开展名优特好物专 场、美食探店、非遗文脉解读、草原风情沉浸体验、"当一日牧民"生活纪实、"草原人家"流量扶持等特 色直播，同步创新"云端解忧"矛盾调解、"活力鄂托克"全民互动、"红色足迹"研学实践等多元场景，通 过数字化工具赋能产业升级、文化传承与基层治理，不断提升可爱鄂托克城市影响力。 会上还特邀上海电子商务教育研究所秘书长、上海市直播电商联盟秘书长曹原 ...

Core Insights - The 618 shopping festival has seen significant participation from major platforms like Tmall, JD, and Douyin, with notable sales figures reported from live streaming sessions by influencers like Li Jiaqi and Dong Yuhui [1][3][10] Group 1: Sales Performance - Li Jiaqi's beauty live stream achieved a GMV of 25-35 billion yuan on the first day, with 62 brands surpassing 10 million yuan in sales, and five brands exceeding 100 million yuan [1] - Dong Yuhui's Douyin live stream "With Hui Together" generated a sales record of 1.76 billion yuan in a single day, with multiple products exceeding 10 million yuan in sales [1][10] Group 2: Influencer Strategies - Li Jiaqi's strategy focuses on promoting domestic brands, with over 40% of products being local, emphasizing high cost-performance ratios [3][14] - Dong Yuhui adopts a more approachable style, selling everyday items at lower prices, appealing to consumers in lower-tier cities through a conversational and engaging format [12][19] Group 3: Consumer Behavior - Consumers are becoming more discerning, utilizing price comparison tools and being cautious with prepayments to avoid pitfalls [13][14] - The rise of domestic brands like Perlay and Kefu Mei indicates a shift in consumer preference from international brands to local products, driven by competitive pricing and quality [14][16] Group 4: Platform Competition - Tmall and Douyin are increasingly learning from each other, with Tmall enhancing content and Douyin improving service offerings, including features tailored for older consumers [15][16] - The competition has led to innovations in live streaming formats, with a focus on engaging diverse consumer demographics [15][19] Group 5: Challenges in Live Commerce - Issues such as false advertising and difficulties in consumer rights protection have been highlighted, with complaints against major influencers regarding product quality and misrepresentation [16][17] - The complexity of consumer recourse often leaves them feeling helpless, as accountability is frequently passed between influencers and platforms [18]

Core Insights - The article discusses the recent activities of the influencer "Qilao Ban" (七老板) who has started live streaming on Taobao under the MCN label of Mingcheng Network after a hiatus due to controversies related to the "fake mooncake" incident [1][2] - The article highlights the recovery of the company "San Zhi Yang" (三只羊) following regulatory scrutiny and its plans to continue live streaming on platforms like Douyin [1][2] Group 1 - Qilao Ban's first live stream on Taobao attracted an audience of 530,400, focusing on beauty and sunscreen products, with a follower count of 5,592 [1] - The influencer previously worked under San Zhi Yang and was involved in the "fake mooncake" controversy, which led to a suspension of live streaming activities [1] - San Zhi Yang has paid a total of 68.9495 million yuan in fines and compensation related to the incident, with 27.7785 million yuan already compensated to affected consumers [1] Group 2 - In April, San Zhi Yang launched its self-operated brand "Xiao Yang Zhen Xuan" App, selling popular items like garbage bags and coconut water, and introduced a membership system priced at 99 yuan per year [2] - Influencers like Qilao Ban and "Hong Lv Deng de Huang" (红绿灯的黄) are diversifying their presence across multiple platforms, including video accounts [2] - San Zhi Yang has been deregistering some of its subsidiaries, including Shenyang San Zhi Yang Network Operation Co., Ltd. and Hefei Jubai Xing Media Technology Co., Ltd. [2]

Core Viewpoint - iQIYI is transitioning into e-commerce through "content e-commerce," integrating content consumption with product sales, which has sparked user dissatisfaction and concerns about commercialization [3][6][8] Group 1: Reasons for Transition - The traditional content model is becoming increasingly difficult for iQIYI, with over half of the dramas losing money and production costs rising significantly [11][15] - iQIYI's revenue for the past year was 29.2 billion yuan, down 8% year-on-year, with a 13% decline in membership income and an 8% drop in advertising revenue [11][13] - The overall long video industry is facing challenges, with advertisers becoming more cautious in a tightening economic environment [15] Group 2: E-commerce Strategy - iQIYI's e-commerce initiative is still in a trial phase, with limited product offerings and minimal promotional activities [6][19] - The platform aims to leverage its unique "content + user" advantage, utilizing popular IPs and star collaborations to drive sales [24][34] - The e-commerce model is expected to focus on selling merchandise related to popular shows and stars, but faces challenges in sustaining long-term revenue [30][32] Group 3: Challenges Ahead - Users perceive iQIYI primarily as a content platform, and the introduction of e-commerce may disrupt their viewing experience [35][39] - iQIYI lacks the necessary infrastructure and resources to compete effectively in the crowded e-commerce market dominated by giants like Douyin and Taobao [44][46] - The company must balance its identity as a content provider and an e-commerce platform without alienating its core user base [47]

Core Viewpoint - The company XinXuan Group is relocating its core team back to Guangzhou from Hangzhou, indicating a strategic shift to leverage local supply chain resources and enhance its operational efficiency in the live-streaming e-commerce sector [1][2]. Group 1: Relocation and Operational Changes - XinXuan Group's core team has moved back to Guangzhou, with plans to participate in the upcoming 618 shopping festival [1]. - The company has rented two office buildings in Baiyun Lake Digital Technology City, Guangzhou, and has taken most of the talent apartments in the area [1]. - Previously, XinXuan had established a presence in Hangzhou, renting a 23-story building to capitalize on the city's live-streaming e-commerce ecosystem [1][2]. Group 2: Supply Chain and Business Strategy - The move back to Guangzhou may prioritize supply chain efficiency, as the city is known for its mature apparel, beauty, and daily chemical industries [2]. - XinXuan established "Guangzhou XinXuan Supply Chain Co., Ltd." in 2020 to manage clothing wholesale and warehousing, aiming to shorten supply chain links [2]. - The company has registered the trademark "XinXuan Online Supermarket," indicating ambitions in retail, with plans to invest significantly in physical stores [2][4]. Group 3: Retail Ambitions and Challenges - XinXuan has opened a physical store named "XinXuan Supermarket" in Guangzhou, featuring various product categories [2]. - The supermarket operates on an invitation-only basis, requiring customers to spend over 10,000 yuan to enter, which has limited its visibility [4]. - XinXuan's founder, XinBa, has expressed a strong commitment to expanding the supermarket chain, despite previous controversies and regulatory scrutiny regarding false advertising [4].

Group 1: Financial Performance - The company reported a net profit of -316.19 million RMB for 2024, a decrease of 23.88% compared to the previous year [6] - The company's cash reserves were approximately 48 million RMB at the end of 2024, significantly lower than previous years due to reduced cash inflows from operating and financing activities [6] Group 2: Business Strategy and Development - The company has sold its 100% stake in Lifeng Chuangda for 190 million RMB, and this asset has already been impaired in the 2024 financials [1] - The company is focusing on enhancing its e-commerce and new energy sectors to improve profitability and risk resistance, transitioning from live-streaming sales to direct sales of self-owned brands [7] - The e-commerce direct sales business achieved revenue of 143 million RMB in 2024, accounting for 88.52% of total revenue [7] Group 3: Industry Outlook - The lithium battery industry is expected to experience significant growth, with lithium carbonate prices stabilizing around 70,000 RMB per ton as of Q1 2025 [3] - The live-streaming e-commerce sector is transitioning towards healthier growth models, supported by government policies aimed at consumer protection and sustainable development [2] Group 4: New Energy Initiatives - The company is developing a three-dimensional driving system for its new energy sector, focusing on resource development, technology research, and capital operation [4] - The company has invested 550 million RMB in a new energy fund, which is actively supporting projects in the new energy industry chain [5] - The annual production project of 300,000 tons of sulfuric acid in the green circular economy is progressing steadily [5]

Core Viewpoint - Recent rumors about XinXuan Group's "withdrawal from Hangzhou and return to Guangzhou" have sparked industry discussions, indicating a strategic shift in response to multiple pressures [1][2]. Group 1: Company Movement - XinXuan Group has reportedly moved its main operations back to Guangzhou, purchasing two office buildings as its headquarters [1]. - Key personnel, including major streamer Dan Dan, have confirmed their relocation to Guangzhou, suggesting a significant operational shift [1]. - The company plans to maintain dual headquarters in both Guangzhou and Hangzhou for its live streaming business [1][2]. Group 2: Strategic Reasons - The move back to Guangzhou is attributed to cost pressures and competitive challenges in Hangzhou, where rental and labor costs are significantly higher [2]. - Management issues and cultural conflicts have been exacerbated since the move to Hangzhou, highlighting the drawbacks of XinXuan's family-style management [2]. - Guangzhou's established supply chain networks in traditional commerce sectors like apparel and beauty provide a competitive advantage for XinXuan, allowing for shorter supply chains and improved product competitiveness [2].

Group 1 - The core point of the article indicates that XinXuan Group is relocating its headquarters back to Guangzhou, acquiring two properties for office use, and its core team is already in the city to prepare for the upcoming 618 shopping festival [1][2] - XinXuan Group has previously established a presence in Hangzhou to attract talent, but the move back to Guangzhou is likely aimed at leveraging the city's mature supply chain advantages in sectors like fashion and beauty [2] - The company operates around twenty self-owned brands, which require a robust supply chain, and the establishment of a supply chain company in Guangzhou in 2020 reflects this strategy [2] Group 2 - XinXuan Group has plans to invest 2 billion RMB to create "XinXuan Supermarket" and aims to build 30 to 50 warehousing centers across the country to enhance its distribution network [2] - Recently, XinXuan Group and its subsidiary were listed as defendants in a court case due to a contract dispute, with an execution amount of over 104,000 RMB [3] - The legal issues involve Guangdong XinXuan Holding Co., Ltd. and Guangzhou Baga Entertainment Media Co., Ltd., with the latter being fully owned by XinXuan Holding [4]

"目前，给辛选集团的主播寄样品都是要求寄往广州。"近日，有商家在社交媒体爆料称，辛选集团已经搬回广 州。 与此同时，有业内人士向南都记者爆料称，"（辛选的）大部队已经回广州了"，并在广州购置两栋物业作为总部 办公大楼。此外，辛选集团旗下大主播蛋蛋近日也在直播间透露，她已经搬回广州，还表示公司的核心团队已经 转移到广州，会在广州播整个618。 对上述消息，南都记者向辛选集团进行求证，但截至发稿，辛选集团尚未给出回应。 | 2 | 广州市白云区道路设施养护管理 | 2113、1913 | | --- | --- | --- | | | 中心 | | | 3 | 广东辛选控股有限公司 | 3301、3302、3303、3304、3305、3306、3307、3308、3309、3310、3312、3313、3203、320 | | | | 4、3206、3208、3209、3104、3106、3107、3110、3004、3006、3009、2907、2909、2804、 | | | | 2805、2806、2807、2809、2702、2704、2706、2707、2708、2709、2604、2606、2607 ...

打造垂类直播账号于直播机构而言早已不新鲜，除了美腕，东方甄选、交个朋友等机构更是开出了一系列账号矩阵，细化到美妆、书籍、生鲜、酒饮等类 目。以更精细化的运营切入特定客群，是直播机构对增量的渴望。不过，这也对直播间的选品、运营能力提出更高要求。 做"爸妈"的生意 时隔两年多，美腕又孵化出一个新账号。近日，美腕的淘宝新直播间"所有爸妈的幸福家"正式开播，由李佳琦直播间的助播阿秋带队经营该账号。5月6日晚 间，该直播间的场观量超过240万，上架的商品链接超过130个，售卖的品类包括黄金、服饰、生活、食品等，主要以中老年客群的喜好来进行选品。 美腕开始聚焦银发经济。近日，美腕的新直播间"所有爸妈的幸福家"正式开播，直播两天内账号粉丝量增超16万，主要针对中老年客群售卖服饰、食品等品 类。同时，直播间通过放慢主播语速、放大字体、邀请中老年模特等方式来迎合用户的观感体验。 缓解流量焦虑 从"所有女生"到"所有爸妈"，字面上能够看出美腕对于直播间客群的扩大与延伸。毋庸置疑，新直播间能为公司带来显著的流量效应，新增收入来源。而这 背后，是头部主播在竞争压力下对全新增长空间的迫切需求。 据了解，"所有爸妈的幸福家"直播间将针对 ...